PUG Norway

© 2004 Progress Software Corporation1

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PUG NorwayPUG Norway

Christian BüllManaging Director Progress Software Scandinavia


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We empower you, and …We empower you, and …

We simplify your job of We simplify your job of creating the world’s best creating the world’s best business applications.business applications.

Develop, Deploy, Integrate, and Manage


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Progress Software CorporationMissionProgress Software CorporationMissionDevelopment, Deployment, Integration and Management

for Business Applications

“To deliver superior software productsand services that empower our partners and customers to dramatically improve their development, deployment, integrationand management of quality applications worldwide”


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Progress Software CorporationMarket PresenceProgress Software CorporationMarket Presence

… in over 120 countries … in over 120 countries

…including over 70% of the Fortune 100…including over 70% of the Fortune 100

… to 60,000 end-user companies… to 60,000 end-user companies

… deployed at over 100,000 sites… deployed at over 100,000 sites

… with over 2000 Application Partners… with over 2000 Application Partners

… offering over 5000 applications… offering over 5000 applications

… and over 3 million users … and over 3 million users

Application Development, Deployment, Integration & Management Products …


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Progress Software CorporationOperating CompaniesProgress Software CorporationOperating Companies

Application Development, Deployment,And Management

Business and Application Integration

Standards BasedData Connectivity

theProgressCompany


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theProgressCompany


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DataDirectLeader In Data ConnectivityDataDirectLeader In Data Connectivity Leader in connecting software to data #1 provider of drivers for data connectivity Industry thought leader on standards Revenue $30MM/yr +/- Revenue 82% US, 13% Europe, 5% ROW Development in USA and Belgium


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DataDirectBroad Customer BaseDataDirectBroad Customer Base

Selected ISV Customers

Selected Direct Channel Customers


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DataDirectSynergies with PSCDataDirectSynergies with PSC

Superior standards-based products Solid profitability Complementary strategies Synergistic growth opportunities


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theProgressCompany






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Sonic Enterprise Service Bus:A Better Way to IntegrateSonic Enterprise Service Bus:A Better Way to Integrate

Integration Brokers: Designed to connect a

handful of resources Largely proprietary Require lengthy

consulting engagements Continue to add complex

functionality at high cost

Enterprise Service Bus: Distributed and designed

to connect the enterprise Fully standards-based Leverages in-house IT

staff Cost-effective foundation

that can be layered upon


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Sonic Software:Fastest Growing Integration CompanySonic Software:Fastest Growing Integration Company

1998 1999 2000 2001 2002 2003 2004

Sonic ESB,World’s 1st ESB

Awards and Recognition:#1 JMS product Pioneer in Integration middlewareStandards contributions

Acquired eXcelonXML product leader

Sonic Business Integration

Suite

SonicMQ

Founded


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FY04FY03FY00 FY01 FY02

$2,4

$8,0

$15

$23

$0

$10

$20

$30

$40

Sonic Software:Fastest Growing Integration CompanySonic Software:Fastest Growing Integration CompanyTotal Sonic Product Line Revenue (Millions)

Projected*

*Per Analysts’ Estimates


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theProgressCompany


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the Progress CompanyLeadership – Products + Partnersthe Progress CompanyLeadership – Products + Partners

APs provide “precise fit” apps with high ROI

#1 in embedded database market.

IDC

Low total-cost-of-ownership.

Progress OpenEdge 5-year visible cost of ownership is

50% < Microsoft Platform and 90% < Oracle Platform.

Aberdeen Group

Why We Win …


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the Progress CompanyRevenue by Distribution: FY’03the Progress CompanyRevenue by Distribution: FY’03

Unique Relationship with ISVs and ASPs

End-User 35%

Application Partner 65%


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the Progress CompanyPresence Across Major Industriesthe Progress CompanyPresence Across Major Industries

Industrial Equipment

Pharmaceutical

Commercial Banks

Chemical

Aerospace & Defense

Automotive & Parts

Food 10 of the top 10 companies

10 of the top 10 companies







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Progress Software CorporationPSC-Wide AccomplishmentsProgress Software CorporationPSC-Wide Accomplishments




theProgressCompany


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Hot Shots 200 Up & ComersF O R B E S October 27, 2003

Progress SoftwareRecognition in the MarketProgress SoftwareRecognition in the Market


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PSE Pro v6.1

v6.1sp1

2003 Releases

2003 Releases

Progress Dynamics v2.0

Integration Workbench v5.0

v1.3

Orchestration Server v5.0

v5.0

PDRE v7.0

Bridges v5.0

XML Server v5.0

v6.1

Stylus Studio v4.6

Real Time Event Engine v3

Replication v2.0a

Distributed Enterprise v2.0

Stylus Studio v5.0

Web Services Toolkit

PSDNv2003

10

Management v2.1a

Trading Accelerator

BPM v2.0

v5.0

Studio v2.1

Management v2.1a

Replication Plus v2.0a

XIS v3.1

PSE Pro v5.1

DEMS v2.0


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Progress Software CorporationFinancial ResultsProgress Software CorporationFinancial Results




theProgressCompany


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FY02 FY03

$400

$0

$Millions

Progress Software CorporationFinancial Results - AnnualProgress Software CorporationFinancial Results - Annual

$0

1.00

Growth: 4% 13%

FY02 FY03

17% 33%

Total Revenue Earnings Per Share

Growth:

$

$273$309

$.54

$.72

FY04

$361*

17%

FY04

$.85*

18%

*Per Analysts’ Estimates – EPS before deducting $.15 to $.18one time acquisition related charge and amortization of intangibles


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Impact of FINANCIAL SuccessImpact of FINANCIAL Success

“Upbeat Analyst Meeting: It’s Good to Generate Cash”

Progress remains our favorite small cap stock. The firm continues to grow in today's difficult IT environment.

Needham & Company (Richard Davis) PRGS

McDonald Investments Inc. (B. Williams) PRGS

We are maintaining unchanged our BUY…PRGS is attractive …the Company continues to drive business through the strong indirect distribution channel for its core product, …over 90% of revenue, while its new, faster-growing businesses are nearing the size needed for material upside contribution.

Widespread Financial Press Coverage


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Progress Software Corporation2004 Corporate GoalsProgress Software Corporation2004 Corporate Goals

Continue strong support of our new companies

Continue strong support of our new companies

Maximize the potential ofthe Progress Company

Maximize the potential ofthe Progress Company

Create new business opportunitiesCreate new business opportunities

1.1.

3.3.

2.2.


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Progress Software CorporationProgress Software Corporation

theProgressCompany

2000 Application Partnerswith 5000 applications

Leader in Embedded Database

Pioneer in Database and Application Replication

Leader in Data Connectivity

Leader with Enterprise Service Busin Standards-Based Integration


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“Progress Software is a rarity in the software world - a firm with a solid franchise, strong cash flow and consistent growth… significantly better than just about every applications software vendor.”

Needham & Company17 June, 2003

Word on the street …Word on the street …


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“A key element of Progress’s success has been its understanding and skillful execution of the embedded software model, which includes a licensing policy that delivers recurring revenue to Progress without disturbing the pricing profile of client ISV companies, excellent technical support for client ISV companies, and a relationship with those companies based on constant consultation .”

Forrester17 November, 2003

Word on the street …Word on the street …


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#84 in Five Year Return on Equity#84 in Five Year Return on Equity

Overall Rank Name State

5-Yr Avg ROE Rank

Sales Rank

Profits Rank

Market Value Rank

164 Progress Software

MA 84 78 99 65


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- Robin Bloor, IT-Director, January, 2004

Word on the streetWord on the street

• Progress has first rate development software in every area from database through to deployment and its Open Edge product suite has an awesome level of capability.

• In 2004, Progress will undoubtedly continue to dominate the ISV market with its tools, as it has for years and will probably grow market share as it has also slowly been doing for years.

• It will probably also receive less attention than it deserves, as it has done for years.


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“The lowest "visible" cost of ownership (VCO) … belongs to Progress…Over a five-year period, Aberdeen estimates that the Progress VCO is, on average, at least 40% less expensive than Microsoft SQL Server and 90% lower than Oracle.”

Aberdeen GroupApril, 2003

Progress Low Cost Of OwnershipProgress Low Cost Of Ownership


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Progress Software in the marketProgress Software in the marketPositioning and competitive edge

We know the market and We know the market and have over 20 years of have over 20 years of experienceexperience


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The Applications Marketplace

$64B - 2005

The Competitive landscapeThe Competitive landscape

SAP SAP Oracle Oracle

IBMIBM

MicrosoftMicrosoft

Progress PartnersProgress Partners

Too Expensive Inflexible

Just a visit?

Indifferent Impersonal

Sector Expertise Speed Accessible

PersonalNo Competition

Best Value


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Progress Best value:Progress Best value:

Lowest TCO Highest Trade-in value Backward and upwards compatibility track

record Offering freedom of Choice Standard based

No competition with partners


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Progress Software CorporationProgress Software Corporation2,000 Independent Software Vendors Worldwide

Our focus is the growth Our focus is the growth and profitability of our and profitability of our Application Partners.Application Partners.


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Watch out for this!Watch out for this!

March 04 PUG Meeting Norway April 04 OpenEdge 10 special May 04 Business Empowerment May 04 Sonic Integration Workshop June 04 OERA Seminar June 04 Progress Exchange Las Vegas Sept 04 Developers World Madrid Ongoing Technical Empowerment

Special WorkshopsTrainings


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