buyers search online

74 %

1995 1997 1999 2001 2003 2005 2010

Elder Realty has

the information

I intend to sell your home for the maximum price in the

minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to

create a richly detailed, spectacular listing for your home, and then we

need to put it in front of as many potential buyers as we possibly can. Did you know that, as of 2010, nine out of every ten home

buyers used the web to find their new home? In 2011, the

percentage is predicted to increase even further. The number of buyers who use the internet to find their next home

is increasing daily. The traffic to online real estate marketplaces is

sky-rocketing. The power of the web is growing. And I have been

able to successfully establish myself online so that I am able to

tap in to this steady stream of real estate shoppers.

1. The 2010 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National

Association of REALTOR, 2010

“Over time, buyers’ use of the

Internet to search for homes has

increased, rising from 71% in

2003 to 89% in 2010. Even

more importantly, the share of

buyers who reported using the

Internet frequently to search for

a home has risen from”41%in

2003 to 74% in 2010.1

Today’s reality is that buyers

look for real estate online.

Elder has

the network

The web is now by far the most important advertising medium for real

estate, and that‟s becoming truer every day. Fortunately, I‟ve managed to

stay ahead of this trend, and have been continuously working to in-crease

my web presence so that I can push listings to more places very quickly,

putting properties in front of online buyers very effectively. I subscribe to Point2 Agent, a web service that connects real estate

pro-fessionals with one another and with the most important real

estate ad-vertisers on the web. This service allows me to advertise

your listing on my website, on many other local real estate websites,

and on some of the busiest real estate marketplaces on the internet. Thanks to this listing service, and to my numerous contacts, you

will see that I belong to a powerful online network that can make a

substantial difference in the exposure your property receives.

The Point2 Agent

network includes:

thousands of real estate

websites across North

America, including dozens of

the highest-traffic real estate

sites on the web.

your listing can have

its own web address

Elder has

the search advantage

The software that I use will allow me to create your listing in

such a way that it is more likely to be found in online searches.

This is thanks to a few key components.

Neighborhoods – instead of creating

listings according to awkward „selling ar-

eas,‟ each of my listings is categorized by

its familiar neighborhood name. Why is

this important? Simple – buyers don‟t type

“Area 7B, Houston, Texas” into search

engines like Google. Instead, it is

estimated that over 60% of all real es-tate

searches have a neighborhood ele-ment

such as “homes for sale in King-wood,

Houston.” Because I will categorize your

listing accordingly, it will have a better

chance of being found via these crucial

searches.

Multiple Search Platforms – not only will I

help your listing attract attention via

“natural search” in search engines like

Google, Yahoo! and MSN, I will also place

your listing in real estate-specific search

sites such as Point2 Homes, Oodle, Trulia

and Google Base. In all, I have ac-cess to

up to 35 distinct listing market-places

where your listing can be displayed.

Better Information – because I try to add as

many high-quality photographs and as

much richly detailed information to your

property listing as possible, it will have a

significantly better chance of attracting

more buyers. In fact, 85% of homebuyers

value pictures as the most important fea-

ture of a listing advertisement2.

2. The 2008 National Association of Realtors Profiile of Home Buyers and Sellers,

Published by the National Association of REALTOR, 2008

buyers want more

information

Elder builds

better listings

Better listings. What‟s the big deal? Well, it‟s simple – many

inde-pendent studies show that better listings with more

photos attract more visitors, they keep buyers looking at your

home longer, and they generate more quality buyer leads. I understand the power of quality photographs, and will

include as many photos as possible to help attract attention to your listing. Buyers want information. That‟s only natural –

they‟re trying to make an informed decision about a major purchase.

So instead of withholding information about your property, I deliver

as much information as possible. Not only does this make your listing

easier to find online, and not only does it help ensure that inquiries

about your property are serious ones . . . it can also attract more

attention from the buyers who find it. More personality. No one knows your home better than you do. That‟s

why, if you‟re interested, I am able to set up a special area of your listing

where you can add your own comments. You can even log in via your own

password and access statistics on the visitors your listing is attracting. More power. My listings always include Google mapping with satellite

imagery, virtual tours, and many other features to showcase your property

at the highest level of professionalism and technological elegance.

Online Listing Photo Effectiveness © 2011 Po int2 A gent

100%

90

Listing 80

70

Views

60

Prospects 50

Generated 40

30

Consumer 20

Interest

10

0

0 3 6 9 12 15 18 21 24 27 30 33 36

Number of

Listing Photos

More information.

More photos.

email notificationmeans

I‟ll never miss a prospect

Elder turns more

browsers into buyers

Today‟s buyers expect lightning-fast responses to their emails and in-

quiries, they expect regular updates, and they expect an impressive,

feature-rich website. Not only is my website designed to attract and

engage today‟s buyers, it also includes numerous behind-the-scenes

software elements that will help me to sell your home. My network is set up to enable buy-

ers to register their preferences and

receive listings via email. That means

that I may already have dozens of

wait-ing buyers who are looking for

the type of property you are offering.

As soon as I have completed work on

your listing, it will be instantly emailed

to these matched buyers.

My website has the ability to send a

notification directly to my cell phone

as a text message if a prospect is

inter-ested in your property and

inquiring about it. This means that I

am able to respond with incredible

speed to impor-tant potential buyers.

My software automatically places

potential buyers in a communication

program so that I am sure to maintain

friendly contact with them, encouraging

more repeat visits to my website – and

more repeat viewings of your listing.

your listing will

never go unnoticed

Elder put your

listings everywhere

Not only will your listing get serious advertising on my website and

on the websites of all of my network partners . . . I will also push it out

all over the web, to the busiest real estate marketplaces online . . .

proven results have a way

of changing the game

Elder has

the advantages

I‟ve researched and subscribed to some of the most effective real estate technology available.

This technology is just one of the important tools that allow me to present your property as

effectively as possible, and to have it discovered by as many potential buyers as possible. In modern markets, having a technological edge can make a dramatic impact. I

have that edge, and I am looking forward to using it to your advantage.

Yours truly,