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PUBLISHED BY:
2018PRINT & ONLINE MEDIA PLANNER
Official Magazine of the Canadian Culinary Federation
OFFICIAL MAGAZINE OF THE CANADIAN CULINARY FEDERATION:
BROUGHT TO YOU BY CANADIAN RESTAURANT & FOODSERVICE NEWS MAGAZINE | RESTOBIZ.CA
THE OFFICIAL E-NEWSLETTER OF THE CANADIAN CULINARY FEDERATION @RESTOBIZCRFN @RESTOBIZCRFN
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The circulation database of Canadian Restaurant & Food ServiceNews (CRFN) Magazine and its companion digital media productsis a true industry collaboration, one that ensures our subscribers are continually defined and always current through real-time updates done throughout the year. These updates are provided to us directly by our industry partners who consist of Regional and National Associations, Regulatory Agencies, Industry Stakeholders and our Foodservice Industry VIP Subscriber Group. Our national audience will alsoprovide us with continual updates, and our internal and external data processes and teams round out our impressive database management platform ensuring optimal list accuracy and detailed information.
The strength of our readership is our data, which paints the industry with a wide brush and includes all types of restaurant and foodservice establishments including Chain, Independent, Full- Service, Quick-Service, Drinking Places, Institutional Foodservice, Accommodation Foodservice, Recreation Foodservice and Related Industries. Our readers are curated using additional data points such as annual revenues, number of locations, seating capacity, numberof employees, liquor licensing and more. CRFN magazine’s database consists of the most detailed and defined list of Canadian restaurant and foodservice industry professionals as compared to any other foodservice industry trade magazine in Canada.
Quick-Service Restaurants (Independent and Chain)This database section represents all Chain Restaurants that have a minimum of 10 separate locations in Canada. These establishments serve a wide array of offerings that include every imaginable food and beverage item such as: Burgers, Chicken Wings, Fries, Pizza, Pasta, Salads, Sandwiches, Sushi, Indian Food, BBQ, Coffee, Tea, Alcoholic Beverages, Non-alcoholic Beverages, Catering and everything in between. This is a very important category for advertisers as it represents the largest foodservice category in Canada with revenues of approximately $25 billion.
Full-Service Restaurants (Independent and Chain)This database section represents the following subcategories:Family Style, Fine Dining, Steakhouses, Italian, Asian, BBQ, Mexican, Seafood, French, Middle Eastern, Indian, Pizzerias, Greek, Thai, Burger
Places, Fish & Chips, Catering, Sports Bars and more. This readership category is important for advertisers as it represents the second largest foodservice industry category in Canada with annual revenues of approximately $24 billion.
Accommodation FoodserviceThis database section represents foodservice establishments suchas: Hotels, Motels, Resorts, Casinos, Lodges, Inns, Spas, Convention& Conference Centres, Community Centres, and more. This category represents another significant category in the Canadian foodservice industry with annual revenues of approximately $6 billion.
Institutional FoodserviceThis database section represents foodservice establishments such as: Outsourced Foodservice Industry Service Providers, Airports, Hospitals and Healthcare Facilities, Retirements Homes, Universities and Colleges, High Schools, K-12 Schools, Private Schools, Military Bases, Prisons and Detention Centres, Churches, Other Government owned Facilities, Lottery Corporations, Catering and more. This category represents another significant category in the Canadian foodservice industry with annual revenues of approximately $4 billion.
Drinking PlacesThis database section represent foodservice establishments such as: Bars, Pubs, Taverns, Cafés, Coffee and Tea Shops, Delis, Canteens, Eateries, Bistros, Night Clubs, Lounges and more.
Recreation FoodserviceThis database section represents foodservice establishments such as: Tourist Attractions, Sports Arenas, Museums and Art Galleries, Banquet Halls, Amusement and Theme Parks, Zoos, Horse Tracks, Bingo Halls, Ski & Curling Clubs, Golf Clubs, Camps, Athletic Clubs, Social Clubs and more.
About Canadian Restaurant & Foodservice News (CRFN) Magazine
The goal of the Canadian Culinary Federation is to unite chefs and cooks across Canada in a common dedication to professional excellence. The Canadian Culinary Federation (CCF) was founded in 1963 and incorporated in Ottawa as a non-profit association in 1972. Since its inception, the federation has enjoyed a deep and long-standing tradition as Canada’s true representation of the professional chef and cook. Membership in the Canadian Culinary Federation is available to any and all persons who actively seek and involve their career paths as a Cook Apprentice, Journeyman Cook, Professional Chef/Cook or Culinary Professional. The Federation is a Federally Chartered, not for profit organization, and is managed by a member elected board of directors. Its membership is derived from Regional and City Branches who maintain affiliation with the CCFCC by way of charter and acceptance of National Bylaws. For more information on the CCFCC, please visit www.ccfcc.ca
About the Canadian Culinary Federation (CCFCC)
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Please see next page for a detailed circulation breakdown
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Canadian Restaurant & Foodservice News (CRFN) magazine has the largest and most defined database in the Canadian Foodservice industry with nearly 170,000 restaurant and foodservice industry individual site location records! These records are all verified Canada Post deliverable and many include specific information on items such as; annual revenues, employee size, liquor licensing, seating capacity and more.
Canadian Restaurant & Foodservice News (CRFN) Circulation
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1 2,710 Quick Service Restaurant – Independent
2 2,656 Quick Service Restaurant – Chain
3 10,700 Full Service Restaurant – Independent
4 5,282 Full Service Restaurant – Chain
5 1,453 Restaurant Chain – Headquarters
6 6,144 Drinking Places
7 1,079 Restaurant – General
8 3,356 Accommodation Foodservice
9 3,358 Institutional Foodservice
10 3,984 Recreation and Related Industries Foodservice
11 278 MEC Advertiser
CANADIAN FOODSERVICE INDUSTRY MASTERFILE BY INDUSTRY:
ANNUAL CIRCULATION BREAKDOWN BY INDUSTRY:
TOTAL169,035
1 19,917 Quick Service Restaurant – Independent
2 20,981 Quick Service Restaurant – Chain
3 39,813 Full Service Restaurant – Independent
4 7,370 Full Service Restaurant – Chain
5 1,453 Restaurant Chain – Headquarters
6 13,491 Drinking Places
7 9,658 Restaurant – General
8 6,753 Accommodation Foodservice
9 6,015 Institutional Foodservice
10 7,230 Recreation and Related Industries Foodservice
11 1,434 Contract, Social Caterers
12 23,012 Food and Beverage Stores
13 365 Foodservice – Building Services
14 154 Foodservice – Manufacturer
15 1,446 Foodservice – Miscellaneous
16 253 Foodservice – Wholesaler / Distributor
17 9,214 Foodservice – General
18 474 MEC Advertiser
Additional Data Points:
• Licenced Establishments• Quick Service / Full Service• Independent / Chain• Chain Headquarters• Seating Capacity
• Square Footage• Number of Employees – Location• Number of Employees – Total• Annual Revenue• NAICS / SIC Code
• FSA• Longitude / Latitude• DUNS code• Contact name• Title
• Phone• Email
For additional data points please inquire
Newfoundland 1,004PEI 482Nova Scotia 2,298New Brunswick 1,195Quebec 9,213Ontario 17,648Manitoba 869
Saskatchewan 1,196Alberta 4,286British Columbia 2,739Nunavut 2Northwest Territories 11Yukon 13Outside Canada 44
Annual Geographical Breakdown:
TOTAL41,000
PER ISSUE
20,000 copies mailed x 4.2 pass-on readership = 84,000 total readers per issue!
ANNUALLY
20,000 copies mailed x 4 issues per year x 4.2 pass-on readership = 336,000 total readers per year!
CRFN Total Readership
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Magazine Editorial Advisory BoardDonna Bottrell, RD, Owner, Donna Bottrell Food Consulting
Andrea Carlson, Chef/Owner, Burdock and Co.
Steve Chase, Executive Director, Food and Beverage, Fallsview Casino
Resort/Casino Niagara
Connie DeSousa and John Jackson, Co-owners/chefs, Charcut/Charbar
Jeff Dover, Principal, fsSTRATEGY
John Lettieri, President and CEO, Hero Certified Burgers
Ryan Marquis, Corporate Chef, CW Shasky
Gary McBlain, Regional Director of Culinary, Baybridge Senior Living
Roger Mittag, Owner/Consultant, Thirst for Knowledge
Brent Poulton, CEO, St. Louis Bar and Grill
Matt Rolfe, CEO and Hospitality Leadership Coach/Speaker
Editorial PlannerSpring Summer Fall Winter
Issue Theme Operations Excellence Hot Industry Trends The Future of Foodservice
Creative Marketing
Foodservice Focus Dairy Meats & Poultry Fish & Seafood Cleaning Supplies
Beverage Feature Coffee & Tea Beer Cocktails & Spirits Wine
Tools of the Trade Small appliances Ovens and Ranges Innovative Cooking Dishwashing & Cleaning
Special Supplements Desserts Breakfast Lunch Dinner
Minding Your Business Cost Management Staff Scheduling Mobile Payment & Ordering
POS Systems
Under the Spotlight • BBQ Meats• Baked Goods• Soup
• Pizza• Sauces & Seasonings• Appetizers
• Condiments• Cheese• Sandwiches
• Cooking Oil• Pasta• Potatoes
Periodic Columns & Departments
Making Money Menu Development Canadian Trailblazer Finance & Accounting
Playing It SafeTechnologyBusiness OperationsPayment Processing
Crunching NumbersIn the Brews Design & Décor Consumer Trends
Chef Q&A Vine Musings Nutrition Marketing
Our editorial provides insight into the latest food and beverage trends, industry research, innovation, consumer and industry statistics, business advice and regulatory news and updates. CRFN’s objective is to bring the restaurant and foodservice community (suppliers and non-suppliers) together, exchange information and ideas and to help all foodservice establishments improve their bottom lines.
Packed with FeaturesCRFN remains the authoritative voice of the foodservice industry. Each issue contains an issue theme, special focus features, regular columnists and industry updates. Columnists are experts in their respective fields and deliver a wealth of information, with helpful tips that owners and operators can implement immediately.
Visit Us OnlineCRFN is complemented by our website www.restobiz.ca, which is packed with cutting-edge content for restaurant and foodservice industry professionals. Suppliers to the industry may choose a wide variety of banner options and sponsorships that would allow them to engage our dynamic web audience. Our e-newsletter RestoBizBytes is distributed weekly to over 35,000 Canadian foodservice industry professionals. Please see specific advertising details for these impressive digital media products listed later inside this media kit.
Canadian Restaurant & Foodservice News magazine is extremely active over social media and is proud to have over 8,500 Twitter followers! Follow@RestoBizCRFN to get regular news updates, tips and information related to the Canadian foodservice and restaurant industry.
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CRFN Magazine Editorial
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Advertising in Canadian Restaurant & Foodservice News magazine is a targeted and cost-effective way to reach the most qualified foodservice and hospitality professionals in Canada.
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Full Page
2/3 Page Vertical
1/2 Page Island
1/2 Page Horizontal/Vertical
1/3 Page Sq./Vertical
1/4 Page Vertical
1/4 Page Horizontal
Inside Front Cover
Inside Back Cover
Outside Back Cover
Double Page Spread
• Rates and specifications for front cover over-wraps, special inserts, polybag mailings and more are available upon request
• All rates include four colour• Please add 15% for agency bookings• Members of the CCFCC receive special advertising discounts
2017 Publishing Schedule
Issue Issue Theme Booking Deadline Material Deadline In Market Date
Spring Operations Excellence January 19, 2018 January 26, 2018 March 2018
Summer Hot Industry Trends April 27, 2018 May 4, 2018 June 2018
Fall The Future of Foodservice
July 27, 2018 August 3, 2018 September 2018
Winter Creative Marketing October 26, 2018 November 2, 2018 December 2018
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Rates and Schedule
For advertising rates, please contact: Chuck Nervick, Publisher416-512-8186, ext. 227 orToll Free: [email protected]
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AD REQUIREMENTSAll ads should be sent press-ready with an appropriate proof. Publisher assumes no responsibility for accuracy where no proof has been provided.Printing Specifications Trim size: 8.125”x10.875”Half tones: 85-100 lpiSaddle stitched
DIGITAL FILES
Preferred format is InDesign CC, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference.
GENERIC PDF FILESGeneric PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.
WHEN SENDING MATERIAL
1. Submit files on a Macintosh formatted CD-ROM. Please label your files with the company name and issue name. eg. advertisername_issuedate.pdf
2. Include a Magazines Canada standards colour proof for accurate reproduction.
Four colour: colour-corrected screened negatives, right-reading emulsion down with colour key or progressive proofs. Digital files preferred.
All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.
3. Upload files to the FTP site. Host: ftp3.mediaedge.ca Username: me_crfn_ad Password: artwork
SHIPPING INSTRUCTIONS FOR ALL OTHER MATERIALSDigital materials, film, artwork, should be sent to:Danielle Stringer, Marketing Assistant5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4416-512-8186 ext. 252 or [email protected]
POLYBAG/INSERTSContact Chuck Nervick, Publisher for quotation and specification information - 416-512-8186 ext. 227 or [email protected]
SHIPPING INSTRUCTIONS FOR INSERTSPlease send six samples of insert to the Marketing Assistant.
1/2 PAGE ISLAND4.563” x 7.375”
1/2 PAGE VERTICAL3.375” x 9.563”
1/3 PAGE VERTICAL2.25” x 9.563”
1/4 PAGE HORIZONTAL7.125” x 2.125”
1/4 PAGE VERTICAL3.375” x 4.75”
1/2 PAGE HORIZONTAL7.125” x 4.75”
1/3 PAGE SQUARE4.563” x 4.75”
2/3 PAGE VERTICAL4.563” x 9.563”
FULL PAGEBleed Size:
8.375” x 11.125”Trim Size:
8.125” x 10.875”Safety Area:
7.125” x 9.625”
Publisher:Chuck Nervick416-512-8186 x 2271-866-216-0860 x [email protected]
Editor:Sean Moon416-512-8186 x 2731-866-216-0860 x [email protected]
Advertising Sales:Nick Nervick416-512-8186 x 2491-866-216-0860 x [email protected]
Advertising Sales:Stephanie Philbin416-512-8186 x 2621-866-216-0860 x 262 [email protected]
Our mission is to produce market leading, print, digital, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.
5255 Yonge Street, Ste. 1000 Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186Fax: (416) [email protected]
Canadian Restaurant and Foodservice News is published by:
Print Mechanical Specifications
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Restobiz.ca provides the foodservice industry with a wide range of news and feature articles covering topics such as chef profiles, food and beverage, business operations, consumer trends and marketing. Our popular “Order Up” blog covers industry news with humour and insight. Our Restobiz Bytes e-newsletter and our Twitter feed (@restobizCRFN) with over 8,500 followers, along with other creative marketing programs helps drive traffic to our site.
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Tab Sponsor (Four available)300x250 pixels, 72 DPI gif or jpg only RGB
Tab Sponsor (Four tabs)300x250 pixels, 72 DPI gif or jpg only RGB
Tip of the Week 300x250 pixels, 72 DPI gif or jpg only RGB, Logo & Box
Video Feature SponsorLogo
Monthly Poll Sponsor300x250 pixels, 72 DPI gif or jpg only RGB, Logo & Box
Industry Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See Industry Insights page for details & rates
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Net Website Advertising Rates (minimum 3 month commitment)
www.restobiz.ca(home page) (landing page)
Website Advertising
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For advertising rates, please contact: Chuck Nervick, Publisher416-512-8186, ext. 227 orToll Free: [email protected]
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Restobiz Bytes e-news is sent weekly to a database of more than 37,000 recipients. This e-news product provides timely, highly relevant content ensuring maximum exposure of your message. Advertisers will have the opportunity to take their message directly to readers’ inboxes allowing for a direct mail message with an extremely easy response mechanism.
RestoBiz Bytes “Top 5”A special, monthly feature called “RestoBizBYTES Top 5” will be emailed the first Friday of every month to our total email database of over 37,000. This release will profile the top five stories from the previous month based on viewer traffic. This is an additional or bonus release per month and will complement our weekly e-newsletter.
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Industry Insights . . . . . . (See next page for details & rates)
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PLEASE SUPPLY STATIC IMAGE FILES ONLY. CANNOT ACCEPT ANIMATED FILES.
E-news Advertising
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User Inbox View:
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Net E-News Advertising Rates(Minimum 3 time commitment)
For advertising rates, please contact: Chuck Nervick, Publisher416-512-8186, ext. 227 orToll Free: [email protected]
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Industry Insights - Native Advertising
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Your content, our readersNative advertising is a form of advertising where the ad experience follows the natural form and function of the user experience in which it is placed. Native ads match the visual design of the experience they live within, look and feel like natural content and behave consistently with the native user experience.
Premium Offerings• Companion Display Advertising• Social Media Distribution• Video Production• Infographics• Whitepapers
• Expanded Content
Photo, full feature (up to 600 words written by an industry journalist) and a link back to your site are posted – with no time restrictions.
• Social Media
Use your social channels to grow your reach exponentially right from your content.
• SEO Power
Keywords, descriptions, meta, optimization. You name it, we’ll tag it for maximum exposure.
• Inbox Targeting
We effectively target our readers, your customers, via our e-news and direct them to your content landing page.
Lead Reporting• Identify businesses visiting your
website• Turn your anonymous site visitors
into sales leads
• Always in Front
Clickable headlines are displayed on the home page of restobiz.ca for one month.
• Industry Leader
Article teasers are expanded on restobiz.ca pages and accessed on our permanent archive.
1 month campaign 3 month campaign 6 month campaign
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For advertising rates, please contact: Chuck Nervick, Publisher at 416-512-8186, ext. 227, Toll Free: 1-866-216-0860, or [email protected]
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Smart Display is an intelligent marketing campaign that gives your company’s advertising strategy the edge when it comes to being in the right place at the right time. MediaEdge is connected to over 17 ad exchanges, giving you the power to target your niche audiences online on almost any website they visit most often. We access hundreds of b2b data networks to ensure your display message targets buyers in real time. Advertise with confidence that you are making a valuable impression at the right time.
How does Smart Display work?Smart Display identifies niche audiences• Visiting your website• Researching online• Reading industry articles online• Entering and leaving sites of interest
We build a unique audience profile for your business identifying individuals in your industry, as well as those who show purchasing behaviour online.
These days, people are spending more and more time consuming content and researching products and services online prior to making an inquiry. With an average of 1,700 online display ads being seen each month per person there is a huge opportunity to get in front of buyers online. Previously, if a company visited your website and left, or was researching your products and services online, you had no way of ensuring you stayed top of mind. Through the use of MediaEdge Smart Display you can influence buyers in your current pipeline and get your message out to those who are not yet familiar with you. Smart Display is the perfect campaign for any company looking to gain significant exposure online.
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Ready to get started?Contact your MediaEdge sales rep for pricing today!
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