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Global ReachLocal Knowledge
About
Extensive International Portfolio,
Performance driven solutions across online and offline media channels
Unequalled access to quality audiences
across all media channels globally
Creative and innovative advertising formats
for each platform
Investment in advanced digital technologies
and people with specialist knowledge and expertise
Consultative and independent approach
informed by the latest research and insight
Central management of marketing
campaigns and activities. Independent and technology agnostic
Global Audiences
ONLINE
OFFLINE
Display
VideoMobile Programmatic
Social
OOHTVInflight
Radio
Cross Channel Portfolio
Publicitas reaches a huge variety of audiences globally across all media channels.Below is a small selection of media owners we partner with.Visit www.publicitas.com for full lists of represented media by country.
DAILY NEWSFINANCE/
ECONOMICSFASHION
OOH &IN-FLIGHT
TRAVEL/ LUXURY
Local media experts in over 25 markets, providing premium
media access in over
100countries
AMERICAS New York Toronto Miami Hawaii Vancouver Montreal Mexico Brazil Peru Colombia
EMEA Austria Belgium France Germany Greece Italy Middle East Netherlands Nordic Portugal Spain Sweden Switzerland United Kingdom
ASIA PACIFIC China Hong Kong India Japan Malaysia Singapore Taiwan Thailand
BESPOKE SOLUTIONSTailored to client needs
Premium and cross platform media partnerships
State of the art technologies across platforms and devices
Innovative creative formats and customised treatments
CAMPAIGN DELIVERY Target to client ROI
Automated and efficient real-time media targeting
Performance marketing through our proprietary platforms and products
Real time management, analytics and data. In house DSP
Capabilities
DATA
Experienced at turning data
into valuable insights and in
turn into
meaningful stories and successes
CONTENT
Strategically
delivering valuable and
relevant
placement of messages
CREATIVE
Advertising formats and
treatments designed for individual
media channels
REACH
One stop global audiences,
working with partners
globally to
ensure a valued client result
ANALYTICS
Target specific audiences,
sectors and events across
relevant media.
Collated insight and
performance
metrics
Global Marketing Solutions
Publicitas is service focussed and has the right specialist team and partnerships to help you achieve your marketing objectives.
Performance
driven to
enhance ROI
on marketing
spend
Business
Objective
Insight &
ResearchTarget
Audience
Media
Channels
Implementation
Buying
Campaign
management optimisation
Result/
Analytics
Global negotiation and administration.Optimisation of programmatic campaigns and transparent metrics
Specialist knowledge on audiences and targeting
Consultative
Insightful
Market knowledge
Global network
Extensive, global cross channel portfolio with specialist knowledge on audiences and targeting
BUSINESS INFORMATION
eMarketer – full access enterprise solution
In-house media database –over 20,000 titles
INDUSTRY TOOLS
BE:Europe
BE:Asia
Zenith Optimedia
Nielsen
Comscore
EMS Middle East
Others
MEDIA OWNER RESEARCH
Direct access to media owner:
First party data
Surveys & bespoke research
Our media partners know their audiences intimately
Products
Global Marketing Solutions.
DIGITAL MEDIA SOLUTIONS
PREMIUM MEDIA SERVICE
Publicitas delivers a world of premium, digital media to our advertising clients
We have leading media research and tools to help you select the right media owner partners and deliver complex
campaigns on-track and on-time
PUBLICITAS PROGRAMMATIC
Publicitas uses best in class technologies to reach audiences programmatically.
Our team helps you find the right audiences and constantly optimizes the campaign against pre-defined
performance goals and KPIs
Advertisers work directly with our
campaign managers; the end to end process, DSP and operations are in-house
PUBLICITAS VIDEO
Publicitas Video
Environment placed within related quality editorial content
Visibility plays only when in view
Immediate fast loading times as videos appear in screen
Flexibility select direct placements or options on a white list
Interaction unique post view interaction opportunities
Agility rapid production turnaround: as little as 30 minutes for a TV ad conversion
Metrics ability to track all aspects of audience engagement
IN PAGE VIDEO MOBILE
DESKTOP CLICK TO BUY
Publicitas Video
25.6%30.2%
38.1%
48.3%
2011 2012 2014 2015
According to IAB Video is expected to
have a 15% share of online display ad spend this year, with a 35% YOY growth last year.
The percentage of digital RFPs that include a video component is growing.
Source eMarketer
Hugo Boss
Chopard
PUBLICITAS MOBILE
Publicitas Mobile
Immersive every creative treatment specifically designed for the advertiser’s audience
Unobtrusive ads feel like they deserve to be displayed to the user
Relevant ads delivered as part of the user experience
Interactive impactful placements: native look and feel; video; 3D rotation
Integrated in-app and in browser
Seamless latest HTML 5 technology ensures easy integration
Tracked to ensure delivery of KPIs via our dashboard for advertisers and media owners
ENGAGEMENT 5X
standard mobile
advertising
TRACKEDWatch your
campaigns through
publisher and
advertiser dashboards
6 of10 formats available
PROGRAMMATICALLY
BESPOKE
EXCLUSIVE
SOLUTIONS
Single Image
Single image is an image displayed to users without interaction.
Demo link
Spincube
Spincube is a rich media format, which has the shape of a 3D cube. Swiping the cube rotates and displays a new image on the next side.
Demo link
Slider
Slider is a rich media format, which allows the user to swipe between images as in a media gallery.
Also available via Publicitas Programmatic.
Demo link
Deck of Cards
Deck of Cards is a rich media format, which stacks images on top of each other. The user can then swipe on the stack to switch to a new image.
Demo link
Transformer
Transformer is a rich media format, which rearranges itself to fit into any ad space it’s placed in. The same banner can be shown on all devices.
Demo link
Video Preview
Video Preview is a video format, which allows the user to watch a short preview of the full video before interaction. The preview loops over a background image and upon click the full video will start to play. After viewing the video a new background image can be displayed, without preview.
Demo link
Video Autoplay is a video format which auto plays a video without sound. Upon click on the play icon the video will play with sound.
Also available via Publicitas Programmatic.
Demo link
Video Autoplay
Flipboard is a rich media format which users can swipe over to flip between the images like book pages
Demo link
Flipboard Expand
Flipboard Expand is a rich media format where the users interact with a banner to expand a flipboard over the site which users can swipe over to flip between the images like book pages.
Demo link
360 Video
360 video is a rich media format which gives the user a 360 degree view of a room/place whilst moving within it.
Demo link
Tracked
Watch your campaign’s success through our advertiser dashboards
PROGRAMMATIC
P Programmatic
Access deep and established relationships with premium publishers
Expertise specialists to help navigate an increasingly complex media ecosystem
Support dedicated client personnel and advanced tools for managing campaigns
Value media implementation handled internally
Transparency clear process and full reporting with data down to individual site level
Protection quality assurance and brand safety guarantees
ACCESS EXPERTISE&
SUPPORT
TRANSPARENCY PROTECTION
Optimisation during the Campaign
30+ Parameters
Included in the optimisation process:
Browser
Geo
Day of the week
Time of day
Banner concept
Learnings
Learnings gained during the campaign will be used to increase efficiency.
PREMIUM PROGRAMMATIC
BRIDGING THE GAP
Bridges the gap between the super-premium inventory that is still only a direct
purchase and real time buying (RTB)
SELECTIVE AUTOMATION
Automating much of the buy/sell process, enabling advertisers to purchase impressions in real time whilst maintaining the impact of premium inventory
PRIVATE MARKETPLACE
The solution to filling the gap between display and programmatic. A private marketplace is essentially an exchange that gives advertisers control by whitelisting, ensuring brand safe inventory.
PERFORMANCE
Efficient focused on targeting the right audiences through the best performing media
ROI dedicated to generating high quality leads and achieving customer acquisition targets
Diversity acquisition options across all digital platforms ranging from online sales to mobile app installs
Effective tailored performance solutions based on fixed payment models – for example CPI, CPL, CPA
Simplicity comprehensive management of every campaign with no set up costs
Expert experienced in-house buying team with real time implementation through our market leading platform
Experience expertise based on long standing relationships with premium media owners
Compelling enormous value as part of the media mix
Quality representation of an attractive print portfolio for advertisers built on partnerships with the world’s leading publishers
Innovation work closely with advertisers and media owners to enable creation and delivery of new solutions
Premium print is still extremely relevant in the media mix, especially when targeting premium audiences
OOH
OOH
Global global reach, local expertise
Access strong relationships with OOH specialists worldwide
Comprehensive expertise across the full range of categories from airports and transport to digital billboards and street furniture
Experience established capabilities in building tailored and integrated campaigns for advertisers
Opportunity a chance to use creative and innovative spaces, experiences and formats
Competitive ensuring most advantageous pricing in all markets
ACCESSAND
COMPREHENSIVE
GLOBAL
CREATIVITYOPPORTUNITY
EXPERIENCE
Why OOH? Media Owners
Visible and impactful Low cost per contact Customer engagement
options
JC DecauxClear ChannelExterionStroërUbiquitous
OOH Categories
Street furnitureAirport adsTransport ads: buses stations taxisBillboard adsPremium billboardsDigital billboardsShopping malls
TV
TV
Scale experienced in delivering
global audiences through
market-leading broadcast
partners
Access strong relationships with
media partners
Flexibility creative deployment
across different platforms
and channels
Insight second screen behaviour
and mobile device
interactivity
ACCESSSCALE
OPPORTUNITY FLEXIBILE
Global Partnerships
287 million HH390 million HH 350 million HH310 million HH
79 million HH
OUR PARTNERS DELIVER AN AUDIENCE OF OVER 1 BILLION
191 million HH183 million HH
IN-FLIGHT
AdvantagesSelection of 1st and Business Class
Magazines Reach your target
audience while they are on the go
Targeted advertising
(destination, first class, business lounges, etc)
Limited distraction Mix of affluent
business and
leisure travellers Advertise on
magazines, on
screens, plane tickets and in business lounges .
Aspire (Etihad)
Oryx Premium (Qatar)
Portfolio
(Emirates) Etc.
Selection of Airports
London Heathrow
Dubai Abu Dhabi New York JFK
Miami Washington Chicago
Los Angeles Beijing Shanghai
Singapore Hong Kong Etc.
Services
PREMIUM
Established relationships
with the world’s
leading media
MANAGED
Central
monitoring and optimisation of media activity
CREATIVE
Advertising formats and
treatments designed for individual
media channels
INTEGRATED
Collated insight and
performance metrics
UNIFORM
Planned for targeting
specific audiences, sectors and
events across relevant media touch points
Case Studies
Suez Environnement (2015)
CampaignAwareness campaign across 9 countries
LocationMorocco, Belgium, Germany, the Netherlands,Poland, Spain, Sweden, USA and Australia
MediaPrint
Long-standing media partners and new mediain new markets such as Morocco
The Washington Post, El País, FAZ, De Tijd/ L’Echo,Dagens Nyheter, Süddeutsche Zeitung, etc.
ChallengeMulti-market campaign with a tight timelineacross nine countries, broad range of premiumpublishers in the media mix
Budget>€2,000,000
Rocky Mountaineer (2015)
DateMarch – June 2015
LocationNew York, Philadelphia, Boston, Texas, Florida, Toronto, Australia
Campaign TypeProgrammatic
Targeted ChannelsVideoStandard displayProgrammatic newslettersTablets
StrategiesCustomized contextual, behavioral,Private Marketplace Deals & "lookalike" algorithm basedstrategies
Results86,000,000 impressions94,000 clicks25,000 conversions$19.80 average CPA
Hangzhou Tourism (2014)
CampaignIncrease brand awareness and supplyof Hangzhou travel itinerary products
LocationUSA
MediaTVdigitalsocial mediaPRevents
SolutionsDestination promotion programservice, sponsored TV program
ResultNew Hangzhou travel itinerary productsadded to USA market: 140% of contractKPIHangzhou brand awareness (without hints):11% increase
Testimonials
“It is very convenient for us to have Publicitas
to manage our campaigns. We don’t have the resources to plan a worldwide campaign by ourselves. The media plan, technical specs and
report are delivered in a very good format with all the necessary information. Moreover, Publicitas is very flexible and helpful with specific
requests. We can only say that we are extremely satisfied.
Alexandra ter PelleInternational Media ManagerChopard
”
Working with Publicitas is the easiest way to resolve what can be a very problematic situation. The team listened to my problems and
came back with solutions. All the usual problems one encounters when dealing with international advertising such as language, time differences,
currency, protocols and local laws were solved effortlessly. If you want to reach into international markets, no matter how far away,
Publicitas is THE ONLY way to go.
Dorian RobinsonMarketing Manager, Queen Ethelburga’s College
”
“
ContactDetails
Thank You.
Company nameAddress line 1Address line 2Address line 3Address line 4
Phone. +44 00 000 00 00Fax +44 00 000 00 00www.publicitas.com
<Firstname> <Surname><Function>
T. +44 00 000 00 00<firstname>.<surname>@publicitas.com
Clients
Luxury
Tourism and Travel
Finance
Technology
Real Estate and Interior
