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Public Speaking
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Speaking is an important method for
communicating knowledge and expressing
ideas. Being able to verbally communicate
effectively to other individuals or to groups isessential in school, business, as well as your
personal life. Effective public speaking is INFLUENCE &
INFLUENCE IS LEADERSHIP!!
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Public speaking is the process of speaking to
a group of people in a structured, deliberate
manner intended to inform, influence, orentertain the listeners.
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Aristotle: Father ofrhetoric
The practice of public speaking to attain a goal by
using persuasive tactics
It was not until the 5th century BCE roots of
rhetoric were planted for it to become an artform by teachers, called Sophists (wisdom
bearer).
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` Evidence in persuasive messages is most effective inthe sources
x Ethos: Credibility
x Pathos: Emotional appeal
x Logos: logical appeal
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The purpose of public speaking can range
from simply transmitting information, to
motivating people to act, to simply tellinga story.
Good orators should be able to change theemotions of their listeners, not just inform
them.
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Public speaking can be a powerful tool to use
for purposes such as motivation, influence,
persuasion, informing, translation, or simplyentertaining.
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Promotes Critical thinking The ability to make an informed judgment based
on available evidence
Advances Career Goals
Enables Civic Discourse
Provides Sense ofEmpowerment The feeling of the ability to attain goals
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Public Relations Specialist
Sales Representative
Human Resources Specialist Radio andTelevision Broadcaster
Radio andTelevision announcer
Editor
SpeechTeacher Advisor
Recruiter
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Two (2) BasicTypes of Communication
Verbal communication: the practice of all varieties ofspeech and writing.
Nonverbal communication: facial expressions, body
movements, gestures, and appearance that take placeduring the transmission and reception of messages.
Most communication, or as much as 65% of communication
is nonverbal.
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In public speaking, as in any form of
communication, there are five basic
elements, often expressed as "who issaying whatto whom using
what medium with what effects?"
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Intrapersonal communication:Communication with or within oneself
Interpersonal communication:communication with two or more people Small group communication: communication
with a small number of persons
Public Communication: delivery of a speechto an audience Mass Communication: communication via
media
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Shannon-Weaver Model of Communicationrecognizes seven elements that shape our
communication.
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1. Source (speaker): transmits ideas or informationto the receiverx Encoding: t he development of information form the
thoughts, feelings, or ideas in the mind of the sourcethrough the process of selection, formulation andorganization.
x Code: verbal or nonverbal symbols
2.Message: the information or ideas conveyed to
the receiverx Decode: to be able to translate code into an understandable
language
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3. Channel: the means by which the message is
sent to the receiver
4. Receiver (Audience): whom the message is
sent
5. Feedback: verbal and nonverbal response toa message
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6. Noise: the interference or barriers during thetransmittal of a message
x External noise: physical impediments
x Internal noise: psychological or physiological distractionsx Semantic noise: the message that the receiver is unable to
understand because of differences in meanings of words,accents, jargons, environment, ethnicity, experiences, beliefs,or values.
7. Context:Time, space, occasion, and theenvironment of a speech
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Conversations: oral communication with
members of your family, friends, and
coworkers
Many of the principles of conversation alsoapply to public speaking inclusive of
similarities and differences.
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Some conversations are planned.
This planning of conversations involvescarefully choosing the right words.
Public speaking involves much more planning
from choosing a topic, to performingresearch and practicing delivery.
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` Although many conversations are planned, most is spur-of-the-moment. Public speaking is different in that it is usually planned.Stick to the topic selected, researched and practiced.
` Most conversations use informal language (slang, words, clichesand jargon).
` Audiences expect speakers to use language that follows traditionalstandards of correctness.
` Proximity: physical closeness may be absent during publicspeaking.
` Back and forth exchange of messages in conversation is missingform public speaking.
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Peoples Biggest Fears
3. Death
2. Snakes
1. Public Speaking
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1. Physical symptoms: include dry throat, nausea,increase in heart palpitation, sweating, changing
colors, shaking of hands and/or legs, cold hands2. Psychological symptoms: include avoiding eyecontact with the audience, forgetting the speech,gazing at the floor, ceiling or other objects
3. Both Physical and psychological symptoms
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Know Your Environment
Know YourAudience
Know Your Speech
Learn to Relax
Visualize a Successful Speech
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` Know that theAudience Wants you to Succeed
` Do notApologize for YourApprehension
` Concentrate on the message (not your fear)
` Make your Nervousness Work for You
` Gain Experience
` Evaluate Yourself
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Acknowledge Your Fear
Act Confident Channel Nervous Energy
Practice, Practice, Practice
Simulate Setting at Home
Ask Friends to Be PracticeAudience
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Visualize Your Success
Use Deep-breathingTechniques Focus on Message, not Fear
Give Yourself a Mental PepTalk
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PeopleThink FasterThan Hear
Have ShortAttention Span Jump to Conclusions
Easily Distracted
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Keep Speech Focused
Divide Speech into Compact Segments AnalyzeAudience Carefully
Adapt to Situation
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Audience
Setting
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Size
Demographics Beliefs andValues
Receptive/Antagonistic
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Indoor/Outdoor
Size and Shape of Room Arrangement of Seating
EquipmentAvailable
Lighting
Acoustics
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Inform
Inspire / Persuade
Entertain Introduce
Accept
PayTribute
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Choosing/Narrowing aTopic ResearchingTopic
Organizing Your Speech Developing an Outline Rehearsing Speech Delivering Speech
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Is It Important to You?
Is It Important to YourAudience?
Will It HoldAudiencesAttention? Is It Manageable in theTimeAvailable?
Is ItAppropriate for Oral Presentation?
Is It Clear?
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Write a one sentencesummary of speech
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Introduction
Main Point
Support
Transitions
Conclusion
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Types
Functions
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Identification withAudience
Reference to Situation
Statement ofPurpose
Statement ofImportance ofTopic
SurpriseAudience with Claim or Statistic
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Anecdotal Story
Rhetorical Question
Quotation
Humor
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Do something to gain the audiences attention: Tell a joke
Pound the speakers stand
Make a loud noise
Ask a question
Tell a story
Use a quotation
Use a personal reference Create suspense
Give a compliment
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GetAttention
IntroduceTopic
ProvideMotivation
Establish Credibility
Preview Speech
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Summary
Quotation
Personal Reference
Challenge toAudience
OfferVision of the Future
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Anecdotal Story
Rhetorical Question
Quotation
Humor
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The introduction must grab the attention of
the audience, but it must also focus on the
goal of the speech.
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Alls Well that Ends Well - Shakespeare The conclusion offers the speaker on ed last
opportunity to remind the audience of thespeech content.
Summarize the main points. Use a story.
Be humorous. Appeal and Make an emotional impact.
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Summary
Quotation
Personal Reference
Challenge toAudience
OfferVision of the Future
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Anecdotal Story
Rhetorical Question
Quotation
Humor
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Walk Calmly with Confidence to Front
Establish Eye Contact
Smile Naturally
Deliver Introduction
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Use Effective Eye Contact
Use Effective Language
Use Effective Gestures
Be Enthusiastic
Use Conversational Style
Use NotesAs Needed
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Frame the Speech
Pause before Returning to Seat
But DontAsk for Questions
AcceptApplause Graciously
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Speech Rate and Pauses
Volume
Inflection and Pitch
Quality ofVoice
Pronunciation andArticulation
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Appearance
Posture
Facial Expression
Eye Contact
Movement
Gestures
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Make an outline of your case Choose your evidence and arguments Arrange them in the right order Give road signs to the audience so they
know what to expect Create a strong opening and closing
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Prepare your speech or notes so you can refer
to your presentation easily
Dress the way you want people to perceiveyou
Before speaking, try to find a private place tostand before a mirror, look at yourself, make
sure all is ok, and say to yourself: I can dothis.
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VisualAids Kinds of visual aids
Objects
Models Photographs
Drawings
Graphs
Charts
Slides and Videotapes Computer-Generated Graphics
Transparencies
Multimedia
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Ask a small group of friends or even one
friend to let you practice and to give you
useful tips about how to improve Learn your speech so you can refer to it
without reading it
Practice speaking very clearly
Practice speaking NOT reading
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Practice your hand gestures so they are
natural to you
Use a timer (for example, a watch) so thatyou will know how long you have spoken.
(You may be surprised!)
Listen to your friends and try to use their
comments to improve your speech Decide whether you will use a podium
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Choose to use the podium or to speak
without a podium
If you have not been introduced, introduceyourself and thank the audience for coming
Make your speech
Be sure to make some eye contact with the
audience
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Draw on both reason and emotion
Be reasonable and calm so that you can appeal to
the reason of those whom you wish to persuade Be emotional so that you can move to action
those whom you wish to move to action
Try not to read your speech, but to speak with
the audience as you would speak with friends
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Conclude with words that tell the audience
that you have finished:
You may summarize: For example, In conclusion,I have given you three reasons why this measureshould be adopted.
Thank them for their attention
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If there is time and opportunity, invite them
to a conversation
If you receive questions, be polite and listenand then thank the questioner for the
question, even if it is hostile
When time for questions and responses is
finished, thank them again for their attention
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Read directlyfrom notes
Read directlyfrom screen
Turn back on audience Slouch, hands in pockets
No um, ah, you knows
No nervous gestures
Talk too fast, Talk too quietly
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Ethnocentrism:A belief in the superiority of
ones group or culture over all other groups or
cultures. Problems of Ethnocentrism
Failure to take into account differences betweenself and audience.
Failure to take steps to become more sensitive tocultural, ethnic, and racial differences of yourlisteners.
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Be sure tone is clear an appropriate for audiences ofall backgrounds.
Use support material appropriate to a wide variety oflisteners.
UseVisual aids to help overcome cultural and
language barriers.
Be especially tuned to audience feedback fordifficulties in understanding speech.
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A poor presentation detracts from an informedand timely message.
Nursing administrators need to communicate
effectively via public speaking to achieve theirpersonal and organizational goals. While each one develops a unique presentation,
style commonalities of public speaking apply toeach of us and include getting organized to
speak, tailoring the message to the audience,adapting to audience feedback, and, of keyimportance, delivering an appealingpresentation.