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2017 County Membership Marketing Implementation Plan Summer months and county fairs can be a great time to reach potential new members of Indiana Farm Bureau. Use the following guide to help you determine what your county can do to promote Indiana Farm Bureau and membership during the summer months.

Print Ads (see pages 5-7) For use in newspapers, fair books, local publications, etc.

- Sizes available: full page, half page, quarter page - County logo & contact information placement available - Contact Courtney Foster, cfoster@infb.org at least 2 weeks prior to print deadline with request. - Print ad examples are available for viewing in the PR Coordinator resources section of infb.org

https://www.infarmbureau.org/resources/volunteers/volunteer-center/pr-coordinators

Radio Ads - Three radio ads are available “as-is” for radio ad placement - Radio ads are available for download in the PR Coordinator resources section of infb.org

https://www.infarmbureau.org/resources/volunteers/volunteer-center/pr-coordinators

Public Service Announcements PSA’s are available for counties to use on the radio or as announcements of sponsorships at county fairs.

1. Education is important to Indiana Farm Bureau. That’s why each year we provide 170 thousand dollars

in scholarships and reach over 70,000 students statewide through Ag in the Classroom. Indiana Farm

Bureau – Find Your Voice Become a member at INFB.org.

2. For nearly 100 years Indiana Farm Bureau has worked alongside farmers to protect their lives, land,

equipment and crops. We’re always focused on helping our industry grow and prosper. Indiana Farm

Bureau – Find Your Voice. Become a member at INFB.org.

3. Did you know Indiana Farm Bureau offers its members thousands of discounts on movies, restaurants

and so much more? Members also can save on hotels and GM vehicles through My Member Deals.

Anyone can become a member. Find out more at INFB.org.

4. For nearly 100 years Indiana Farm Bureau has worked with you to reduce property taxes, eliminate

state inheritance tax and stop the adoption of costly and burdensome regulations. Indiana Farm

Bureau – Find Your Voice. Become a member at INFB.org.

Print Marketing Piece - Have available at Farm Bureau booths during the county fair to talk about

membership and write new members - Includes membership selling talking points and application - Each county will receive 100 in May

o A 5x7 card with the county logo and county specific information will fit inside of this brochure. A template for the 5x7 card is available in the PR Coordinator section of the website.

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Social Media Contact Ann Gregson, agregson@infb.org, 317-692-7369 with questions.

Suggested posts for use on County Facebook pages to promote the County Membership Campaign at County

Fairs and other events.

EVENT INFORMATION

1. Stop by the NAME County Farm Bureau table/booth/tent (give specifics if you have them) at the

NAME County Fair Month Days to learn how you can #FindYourVoice through #INFarmBureau

Example: Stop by the Hendricks County Farm Bureau table in the Ag Tent at the Hendricks

County Fair July 16-22 to learn how you can #FindYourVoice through #INFarmBureau.

2. The NAME County Farm Bureau will be at the NAME County Fair Month Dates. #FindYourVoice

through #INFarmBureau

Example: The Hendricks County Farm Bureau will be at the Hendricks County Fair July 16-22.

#FindYourVoice through #INFarmBureau

3. Want to learn more about NAME County Farm Bureau? Visit us at the NAME County Fair, Month Days.

#FindYourVoice through Indiana Farm Bureau

Example: Want to learn more about Hendricks County Farm Bureau? Visit us at the Hendricks

County Fair July 16-22. #FindYourVoice through Indiana Farm Bureau

FARM BUREAU MEMBERSHIP INFORMATION (Did you know that?)

4. Did you know that #INFarmBureau works for farmers on property rights and property taxes;

annexation; road and school funding; and education and leadership development. Stop at the NAME

County Farm Bureau table/booth/tent (give specifics if you have them) at the NAME County Fair or

other event Month Days to become a Farm Bureau member. #FindYourVoice

Example: Did you know that Indiana Farm Bureau #INFB works for farmers on property rights

and property taxes; annexation; road and school funding; and education and leadership

development. Stop at the Hendricks County Farm Bureau table in the Ag Tent at the Hendricks

County Fair July 16-22 to become a Farm Bureau member. #FindYourVoice

5. Did you know that Indiana Farm Bureau worked to reduce farmland property taxes by approximately

$500 mil for 2016 to 2019? Come to the NAME County Farm Bureau table/booth/tent (give specifics if

you have them) during the NAME County Fair (or other event) Month Days to learn how Farm Bureau

membership works for you. #FindYourVoice

Example: Did you know that Indiana Farm Bureau worked to reduce farmland property taxes

by approximately $500 mil for 2016 to 2019? Come to the Hendricks County Farm Bureau

table in the Ag Tent during the Hendricks County Fair July 16-22 to learn how Farm Bureau

membership works for you. #FindYourVoice

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Social media continued…

6. Did you know that Indiana Farm Bureau worked to eliminate the state inheritance tax, an action that

results in $300 mil in savings annually in Indiana? You can learn how Farm Bureau membership works

for you at the NAME County Farm Bureau table/booth/tent (give specifics if you have them) during

the NAME County Fair (or other event) Month Days. #FindYourVoice

Example: Did you know that Indiana Farm Bureau worked to eliminate the state inheritance

tax, an action that results in $300 mil in savings annually in Indiana? You can learn how Farm

Bureau membership works for you at the Hendricks County Farm Bureau table in the Ag Tent

during the Hendricks County Fair July 16-22. #FindYourVoice

7. Did you know that Indiana Farm Bureau #INFB is made up of more than 258,000 members? Did you

know that you don’t have to be a farmer to join? Membership dues allow Farm Bureau to provide a

stronger voice for farmers and those connected to agriculture. Come see us at the NAME County Fair

(or other event) Month Day to learn more.

Example: Did you know that Indiana Farm Bureau #INFB is made up of more than 258,000

members? Did you know that you don’t have to be a farmer to join? Membership dues allow

Farm Bureau to provide a stronger voice for farmers and those connected to agriculture. Come

see us at the Hendricks County Fair July 16-22 to learn more.

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Displays - Each regional manager has one large 8’x8’ “Find Your Voice” general marketing display as well as a

table top tri-fold display with 6 inserts (Indiana’s Family Farms, Farming Technology in Indiana, Food Safety from Farm to Plate, Growing Crops in Indiana, and Raising Animals in Indiana) available for use at county fair booths. Contact your regional manager early to reserve a display.

Large Display

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Tri-Fold Table Top Display Panels

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2017 Print Ad Templates

Future

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Knowledge

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Awareness