Danielle Reed

Sample

Portfolio

reedwrites@yahoo.com

Thank you for viewing my portfolio!

This is simply a brief introduction and synopsis of my work. A more

extensive body of samples showing an array of my work is available

upon request.

The first three pages of this presentation consist of a condensed

version of my professional experience, background and education as

well an overview of the types of work/services I can provide. I have

worked with both individual and corporate clients in both a writing

and public relations capacity. The overview is not all inclusive, as I

can do custom project work (subject to deadline and availability) and

mix and match services.

Please feel free to contact me with any questions or comments.

Contact information is available on the last page of this presentation.

I look forward to working with you!

Danielle Reed

Danielle Reed is the assistant to the editor for American Family Physician (AFP), a peer-

reviewed academic medical journal with a circulation of nearly 200,000. Reed leads the

Washington, DC branch of the journal’s editorial office which is responsible for all editing

and processing of approximately 150 clinical review articles per year. She is the point of

contact for all AFP authors, serving as the facilitator between them and medical editing

staff which includes physicians based across the country and AFP’s main office in

Overland Park, KS.

Prior to AFP, Reed was a content writer for Kudzu.com a service directory site run by

Cox Media based in Atlanta, GA. In that position she wrote custom content for the site

including how-to guides, user information, reviews and content for listed companies as

well as additional custom media content for related publications in Kudzu’s four major

markets (Atlanta, San Diego, Las Vegas, Phoenix).

In addition, Reed does freelance work as both a public relations and editorial consultant.

In the freelance arena she has had articles published in various regional publications . She

has had an opportunity to work with various individual and corporate clients on

everything from book editing to building resume and portfolio packages , video EPKs and

promos and complex communications planning.

She has been a champion of social media tools and technologies, with a track record of

creating and implementing successful social media and strategic communications

programs. She’s used her media, new media, journalism and editorial background to

work with constantly evolving technologies in online social networking, SEO, and

communications tools to create innovative, effective results for her clients.

As a sideline, she is also a spoken word artist. She has had the honor of touring and

performing across the country with artists from BET Lyric Café and HBO Def Poetry

Jam. She is also an author, having published her first book Emily, Jacob and Boniqua,

What NOT to Name Your Child, in late spring 2010.

Biographical Sketch

Resume Highlights

Georgetown University/American Family Physician, Washington, DC— Major academic

medical journal written by and for primary care physicians Assistant to the Editor/Editorial

Assistant

Work in tandem with a team of Senior Medical Editors in the publication process of American

Family Physician-the nation's premier primary care journal. Circulation 190,000

Williams Lea/McKee Nelson, Washington, DC— White collar, corporate and securities

litigation firm Proofreader Worked with a team of word processors as a proofreader for major

corporate tax litigation, securities and white-collar litigation firm.

Cox Search/ Cox Enterprises (CEI), Atlanta, GA— Major market cable and communications

provider Content Writer/Coordinator, Site Operations Served as content writer for

Kudzu.com, a locally focused website designed for consumers to locate service professionals.

Designed and wrote consumer and merchant content pages and packages including consumer

how-to guides. Ad support, management of ad keyword tracking and SEO.

O’Connell Meier, Alexandria, VA— Boutique advertising and creative marketing firm

Copywriter Served as copywriter for a small boutique advertising agency specializing in both

national and international associations and organizations. Clients included American Society

for Training and Development and the American Institute for Chemical Engineers. Edited and

wrote for direct media and campaign events, including print advertising, marketing materials,

and web content.

FDCH/emediamillworks, Lanham, MD— Producer of verbatim transcription of network and

broadcast programming and corporate earnings statements Editor Copyedited and formatted

verbatim, real-time transcripts for various corporations including Fortune 100 companies such

as Coca-Cola, General Motors, AT&T and Wachovia.

Las Vegas Life/Henderson Home News, Las Vegas, NV— Subsidiary publications of

Greenspun Media Group, one of the nation’s largest niche and regional media companies

Editorial Assistant/Reporter Served as Editorial Assistant for Las Vegas Life Magazine-a

monthly city lifestyle and entertainment magazine. Maintained close contact with public

relations departments of major Las Vegas hotel/casino and concert venues. Also, served as

reporter for twice-weekly newspaper, Henderson Home News (reprints in Boulder City News).

Education

Georgetown University | Washington, DC

MPS in Public Relations/Corporate Communication Concentration in digital communication and social media, 2011 GPA 3.5

Kennesaw State University | Kennesaw, GA

MAPW in Professional Writing-in progress. Concentration in Applied Technical Writing GPA 4.0. Syracuse University | Syracuse, NY

BA, dual major in English Textual Studies and International Relations Concentrations- Western Europe/European Union, War, Peace and Conflict Resolution 1998

Work Samples

Logos and Taglines

Promotional Postcards for

Blog/Book

Sample campaign ads for innovationmovement.org

Poster presentation

(above) and ad copy for

Principles of Universal

Design (Kennesaw State

University).

Ad (right) for Cobb

Symphony Orchestra’s

Masterworks Series

Wireframes for website redesigns

Sample Press Release

Excerpted Communications Plan

Email newsletter

(left) sent to

10K+ customers

of kudzu.com

Custom content

for residential

newsletter

(below) given to

new Atlanta area

apartment

residents

Additional Clients and Publications List

Writing/Editorial

Washingtonian Magazine

Cox Custom Media/Residential Update

Las Vegas Life Bride, Architecture Las Vegas

Central New York Business Journal

Washington Business Journal

Intertext Magazine.

Book Editing

My Trials and Errors by James Simms (2011)

Before I Die This is Me by Steve D. Joseph (2010)

Raw Emotional Lyrics by Shanteria Griglen (2009)

A Saturday Surprise by Cleaton Battle (2004)

PR/Strategic Communications

WETA Kids (DC 26)

Consumer Electronics Association (CEA)

Archaeology in the Community (AITC)

Keep Cobb Beautiful

Cobb County Symphony

individual strategic, multimedia, messaging, social media and brand consulting

Additional Consulting

Fresco Cleaning Inc.

CRUSH, Inc

Individual writing and editing workshops, client resumes and resume workshops for

groups including the Veteran’s Curation Project (Washington, DC)