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Public Relations Manual 2013-2014: Jasmine Bains Public Relations Chair Akhil Sarikonda Technology Chair Graham Novak Committee Member Alex Pauer Committee Member Natalie Walgren Committee Member Mr. Echols Committee Advisor Technology/Public Relations Committee

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Page 1: Public Relations Manual 2013-2014

Public Relations Manual

2013-2014: Jasmine Bains

Public Relations Chair

Akhil Sarikonda

Technology Chair

Graham Novak

Committee Member

Alex Pauer

Committee Member

Natalie Walgren

Committee Member

Mr. Echols

Committee Advisor

Technology/Public Relations Committee

Page 2: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

2013-2014

1

Table of Contents Purpose ........................................................................................................................ 2

What are Public Relations? .............................................................................................. 3

External Public Relations ................................................................................................. 4

Role of a Club Editor ....................................................................................................... 5

Suggested Newsletter Topics ........................................................................................... 6

Graphics ....................................................................................................................... 7

Fonts ............................................................................................................................ 7

Graphics Standards ........................................................................................................ 8

Creating a Scrapbook ..................................................................................................... 8

News Releases ............................................................................................................... 9

What to Publicize? .......................................................................................................... 9

Submitting Articles to Iolian and Keynoter ....................................................................... 10

Keynoter Magazine Report Form .................................................................................... 11

Role of a Club Webmaster ............................................................................................. 12

Technology Handout ..................................................................................................... 13

Being Recognized as a Distinguished Editor ..................................................................... 14

Appointed District Positions ........................................................................................... 15

Running for Iolian Editor ............................................................................................... 17

Frequently Used Acronyms ............................................................................................ 18

Additional Resources .................................................................................................... 18

Contact the Technology/Public Relations Committee ......................................................... 19

Page 3: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

2013-2014

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Purpose This manual will help you determine the effectiveness of the

public relations in your club. You will also obtain many

different methods of public relations. More topics include

working with the media, how to make a newsletter, and

how to make Key Club known at you school and in your

community. The main goal of this manual is to teach you

the common theme of “Making Key Club a Household

Name”.

Mission Statement Key Club is an international student-

led organization which provides its

members with opportunities to provide

service build character and develop

leadership.

Vision To develop competent, capable, and

caring leaders through the vehicle of

service.

Core Values The core values of Key Club

International are leadership,

character building, caring, and

inclusiveness

Motto Caring… Our Way of Life

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Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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What are Public Relations? Public relations are the internal and external communication to inform or influence specific

publics using writing, marketing, advertising, publicity, promotion, and special events. There

are two types of public relations: internal and external.

Internal involves encouraging members to get involved, getting them excited about Key Club,

and to have pride in their organization. Internal Public Relations tips include:

Share all key messages with your members

Conduct a new member training. Make it like an informal party rather than a stuffy

training session. Make it fun!

Submit club success to the Iolian or KEY CLUB magazine

Help the club realize its’ importance. Compliment and thank your members. Remind

them that they make a difference.

Appoint a public relations chair or media spokesperson

Invite a Kiwanis member of Circle K member to come talk during your club meeting

Methods

Banquet: Hold an end of the year banquet to recognize the hard work of Key

Clubbers. Be sure to include awards!

Club Bulletin/Newsletter: create a newsletter to let your members know what has

happened and what will be happening with your Key Club. Check out the How to be

a Club Editor page for tips!

Key Clubber of the Month Award: Give encouragement to your members by giving

out this award.

KEY CLUB Magazine and the Iolian: Show off your club’s success at the district level

(the Iolian) and the international level (KEY CLUB Magazine. Look at “Iolian and KEY

CLUB Magazine Articles” for more tips on submitting articles.

Club Meetings: At club meetings, be sure to recap past projects as well as promote

future ones.

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Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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External Public Relations The other type of public relations is External Public Relations. This includes advertising key club,

its mission, and its activities so that your community can have a better understanding of what

Key Club is, as well as its importance’s.

External Public Relations tips include:

Determine your target outlets. Identify every newspaper, magazine, and radio station

that reaches your community.

Determine other outside ways of publicizing Key Club in your community.

Work with your club webmaster to help create unique flyers!

Talk to your Principal or Student Activities office to see how other organizations at your

school are publicizing their own clubs

Methods

School Daily Announcements: Make certain that your message has all the right

information and the right date and explanation of the event.

Posters/ Flyers: Do not place too much information on the flier/poster. Make sure its

appealing to the eye and contains the general information! Also, make sure the font is

legible.

Brochures: An attractive an interesting brochure on your Key Club can be made and

distributed. This is great for club meetings and future Freshman night!

School/ Community Newspaper: Since Key Club is a nonprofit service organization;

oftentimes newspapers and school newspapers would gladly publish an article about

Key Club activities. In your press releases, make sure to answer the questions on who,

what, when, where, why, and how. Be concise and put the most important information

first.

Television: To draw a large crowd from outside your immediate community, try

contacting a local television station. Make sure to give the station all the information

about a project. Be 100% sure that your film spot looks professional.

Scrapbook: Put together clippings from newspapers and pictures of Key Club members

from your club doing service projects.

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Illinois-Eastern Iowa District of Key Club International Public Relations Manual

2013-2014

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Role of a Club Editor Editor’s Duties:

A Club Editor is important to Key Club because he or she is responsible for all the printed material the club receives. The club editor serves as the advertiser, the communicator, and the general publicity person of a club. This role requires time and knowledge on dates and happenings of district and international events as well as to the current club projects and plans. The editor must be knowledgeable of the programs and structure of Key Club International.

The role of the club editor is that of a public relations officer. The editor makes sure the public is informed about what Key Club is and upcoming events hosted by the local Key Club members. The club editor should publicize key club by using newsletters, fliers, bulletins, and publicity stunts. Club editors have the role of making Key Club a household name within the community and the schoolCreating a Newsletter

Pick a publishing program (Microsoft Publisher, Microsoft Word, Adobe Indesign)

Pick a layout. You can use a premade template found at http://www.keyclub.org/fad/cm/prtools.aspx

Assign people to write articles for yours newsletters. (Ex: Ask your Treasurer to write an article about the importance of dues).

Create a catchy title to hook readers in! Always include the Key Club Logo, the Illinois-Eastern

Iowa District Logo, and the Key Club pencil (shown above).

Check for spelling and grammar errors. These errors make it look unprofessional.

Use pictures of events to catch the reader’s eye. Blurry pictures are a definite no-no!

Remember to include the following in every newsletter: Date, School name, Volume number, and Issue number.

Use a variety of different size fonts. The smallest you can use is 10 pt.

Try to make the newsletter fun! Include quizzes too!

Resources

www.iikeyclub.org

www.keyclub.org

The Iolian

The Key Club Magazine

Public Relations Manual

Graphic Standards Manual

(Available at www.keyclub.org)

Iolian Editor:

Jasmine Bains

([email protected])

**Hyperlinks will take you to

respective link**

Page 7: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Suggested Newsletter Topics August—September—October

Information on district mailing

International Convention Summation (District Awards, new International Board)

Information on dues Information about the District Project Information on Fall Leadership Rallies Information about the Youth Opportunities Fund

Promotion of upcoming club and district events Updates from club officers Member of the month

November—December—January

Key Club Week and planned activities Holiday service Projects District Convention Promotion (include location,

dates, cost, and what it is) Circle K Holiday Embrace Details on new Lieutenant Governor elections Information about our service partners Member of the month

February—March—April

Club Elections Previews for District Convention (theme, speaker, special

guests) Lieutenant Governor/ District Executive board results

and contact information International Conventional Promotion

May—June—July

District Convention Summation More information on International Convention Information on all summer projects

Things to Know as Editor:

Theme/Major Emphasis Program (MEP) Youth Opportunities Fund District Project (Spastics Paralysis) Kiwanis-Family Our Service Partners (UNICEF, March of

Dimes, the Children’s Miracle Network Hospitals)

Contact Me! I’m always here to help!

Jasmine Bains

Illinois-Eastern Iowa District Iolian Editor Key Club International

[email protected]

Cell: 630-345-0833 Find me on Facebook too!

Going Above and Beyond

One way of exceeding the requirements as a club Editor is to submit and article to the

Ionian. The Iolian is the official publication of the Illinois-Eastern Iowa District. It serves as an inspiration to Key Club members in our district about other service projects other Key Clubs have hosted. You can submit an article about a recent service event your Key Club

hosted by emailing it to the Iolian Editor. You must include your name, your school, what your club did, and picture of yourself as well as pictures of the event. You can also submit an article titled “My Favorite Service Project”. Encourage club members to this article explaining what their favorite project is and why. Another way of going above and beyond is by sending me your club newsletter.

Page 8: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Graphics Graphics and fonts make newsletters and any Key Club related publications look

professional and interesting. Take a look at some of the graphics and fonts that you can use

in your next publication; all of these are available on the keyclub.org!

Fonts

Century Gothic

Goudy Old Style

Verdana

Garmond Premier Pro

Georgia

Page 9: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Graphics Standards With nearly 250,000 members, Key Club is the largest high school service organization in the

world! One important way we can let others know about Key Club is by communicating “our

look” to others. That is, by using the same design elements—things like fonts, colors, and

symbols—to express who we are. Keeping our look consistent enables others to see Key Club

in the way we do—whether they are in Colorado or Costa Rica. For the complete graphic

standards manual go to www.keyclub.org and search “Graphic Standards Manual”.

Logo: Word mark:

Creating a Scrapbook Making a scrapbook is a fun way to show off your club’s success. Also, you can win awards

at District Convention for it (look at the awards booklet on iikeyclub.org). Here are some tips!

Have appropriate pictures with captions and dates to explain the events. Make the

captions clear and preferably typed.

Make sure that the scrapbook follows the criteria set by international rules (keyclub.org)

Make sure there is a table of contents and categorize by using sections with tabs

Pick an interesting theme and stick to it thorough the entire scrapbook

DON’T make the pages too sparse or too busy

DON’T do it the night before it is due. Put lots of time and effort into it

Never stretch or shirk the

logo or word mark. Make sure that there is an even amount of space an all sides of the graphics. Also, make sure you include the pencil on the top of each Key Club publication!

Page 10: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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News Releases News releases provide the who, what, where, when, why, and how to the local media. The

most important information should appear in the first two paragraphs. Information of lesser

importance should follow. Consider the following tips: Sentences and paragraphs should be short and everyday language must be used.

Keep the news release to one page. Double-check names, spellings, and numbers.

Mention important individuals who will be at the event. Place contact person’s name and telephone number at the top of your letterhead.

Include the date and release time for the story. Write a short headline, which sums up the news release contents.

Include photographs with advance and follow-up news releases. Identify all the essential facts in a caption that identifies the picture. People in the photograph should

be identified from left to right. Only quality photographs should be submitted. Black-

and white glossies are the best choice for publication. Always use the Key Club graphic standards

What to Publicize? Key Club International Theme/Major Emphasis Program

o Hershey’s Track and Field

o Children’s Miracle Network o March of Dimes

o UNICEF—Eliminate Project Illinois-Eastern Iowa District Project: Spastic Paralysis

Kiwanis Family Month (November) Key Club International Week (First full week of November, runs from Sunday through

Saturday) Eliminate Week (First full week of May)

Any Kiwanis-joint projects

Kiwanis/ Key Club meetings Any achievements of the club or club member

Illinois-Eastern Iowa District events o District Convention

o Holiday Embrace with Circle K

o Fall Leadership Rallies

Any club project that the community can take interest or participate in. Go to www.keyclub.org for more information on the following.

Page 11: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Submitting Articles to Iolian and Keynoter The Iolian is the Illinois-Eastern Iowa District publication. The Iolian serves as a mini-newspaper

that gives club members and club officers service project and fundraising ideas they can carry

out at their school. Also in the Iolian, there is information about upcoming district and

international events. The Iolian is not only a great way to publicize your club, but by submitting

articles for the Iolian, your club can receive some awards! You can find the newest issues of

the Iolian at iikeyclu.org under the “District Publications” tab! Here are some requirements for

writing articles and where to send them!

Write about a recent event your Key Club members participated in or a service

project of fundraiser your club hosted

o You can even write an article about your experience at the Fall Leadership

Rally!

Articles need to be at least 180 words long

Include a picture of yourself as well as members participating in the event (if possible)

Proof-read your article for any spelling or grammatical mistakes

Include your name and what school you are from

Type the article out in a word document with the pictures, your name, and school and

attach it to an email

Email your document to the Iolian Editor, Jasmine Bains, at [email protected]

If you have any questions, please feel free to contact the Iolian Editor

Key Club International’s Keynoter:

The Keynoter is Key Club International’s magazine that is published regularly (you can find it at

keyclub.org by searching “Keynoter”. It’s a great idea for you or your club to submit an article

for the magazine because it is viewed by Key Club members all over the world! You just need

to fill out the report and attach your article and colored pictures to it; all of the guidelines are

on the report sheet! Remember to mail it to the address listed!

Page 12: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Keynoter Magazine Report Form

Key Club magazine is the official publication of Key Club. The Key Club Department assumes the responsibility

of providing an official publication to all members. It contains stories of interest concerning clubs, districts, and

Key Club International. Suggestions for projects and feature stories of unusual projects completed by various

clubs are included.

Key Club magazine is written by members of the Content Management Team at Kiwanis International under the

supervision of the Key Club Department. Reports, newspaper clippings, and letters from clubs provide the biggest

part of the material used. The magazine also provides a medium for official announcements about the

convention, international dues, or other business of the organization.

All clubs should regularly submit material for the magazine. Written material should give all pertinent details and

be accompanied by good action photographs.

KEY CLUB OF: ____________________________________________________ CLUB ID #:_________________

CITY: ____________________________________________________ STATE/PROVINCE: _______________

POSTAL CODE: ___________________________________ COUNTRY: ________________________________

REPORTER’S NAME: ________________________________OFFICE HELD: _____________________________

TELEPHONE w/area code: _____________________ E-MAIL: _______________________________________

PROJECT NAME: ______________________________________________ PROJECT DATE: _______________

On a separate sheet of paper, please include: • A detailed description of the project. • Information about how it was developed. • How much money was spent / how much money was raised and for what cause. • Any other information that would interest readers.

Whenever possible, please include color photographs taken during the project. Readers prefer “action-

type” photos, not posed. In addition, include any newspaper clippings written about the project.

RETURN REPORT FORM, ADDITIONAL INFO, AND COLOR PHOTOS TO:

[email protected]

or Key Club Magazine

3636 Woodview Trace Indianapolis,

IN 46268-3196 USA

Page 13: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Role of a Club Webmaster As webmaster, your job is not only creating and maintaining your club website, but also managing anything technologically- related in your club. Obviously, you’re extremely proficient with computers and probably have had experience making some sort of website before. Here are some guidelines to help you with your job this year.

Duties and Responsibilities

• Create and maintain a website with at least 7 pages of information

• Keep close contact with other officers and members to keep the site up-to-date • Make sure all of the links on the website work • Help out other officers when they need it • Upload all meeting minutes and agendas on the website • Help the club with any technological issues

• Work with the Public Relations committee to spread the word of Key Club (if your club has one)

Webmaster’s Checklist!

Weekly Duties • Update your website with club meeting agendas, upcoming events, directions to event locations, news/updates,

and anything else that would make people want to come back.

Monthly Duties

• Attend some club board meetings to discuss the website, and ask the rest of the board for suggestions/ feedback. Do a survey with your club to see if anything should be added.

• Upload pictures and club newsletters

• Link to District publications (the Iolian)

Annual Duties • Create and maintain a full-scale website with at least 7 pages of quality information.

• Make sure that if your club pays for your domain/hosting, the fee gets paid so your club website stays on!

• Make sure to put all contact information of your officers on your website and be sure they are recent. (See rules of Contact Information)

• The contact information of your District Executive Officers and your Lieutenant Governor should be on the website as well. For more information please consult the district website at http://iikeyclub.org

For a complete webmaster file with much more information please click here.

Page 14: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Technology Handout Akhil Sarikonda, 2013-2014 Technology Chair

Build a website for your club

Website Building! This may sound like a really scary

concept, but it really isn’t! The internet now has many

resources available to build free websites. Websites such as http://wix.com,

http://webs.com, and http://weebly.com offer a wide variety of resources

to easily build your website. A website allows your Key Club to go public. It

also makes it much easier to present information to members!

Step 1: Pick a website host!

Pick a good and reliable website host! Then register an account for your

school, make sure the username and password aren’t personal so that it is

easy to transfer information over time!

Step 2: Create web pages!

Don’t know what pages to make? Here are some examples of “standard”

pages to have!

Home: An introduction, a little bit about Key Club, history, etc.

Officer Roster: Contact Information for your current club officers.

Past project information: Inform new club members about your club’s

history and projects you have completed in the past.

District Information: Display information about the II District!

Calendar: Keep a calendar of upcoming service projects and events!

Need inspiration?

Visit the Illinois-Eastern Iowa District Key Club page at http://iikeyclub.org

or visit Key Club International’s website at http://keyclub.org.

THANK YOU!

Thank you for taking an interest in technology! A website is a great base for

you to build a whole network of different ways to connect with your

members. You can also win an award for having a website at district

convention, so make sure to look for it in the awards packet! Please make

use of the other resources available on the district website!

Please contact Akhil Sarikonda, the 2013-2014 Illinois-Eastern Iowa

District Technology Chair at [email protected] or 630-270-6211

with any questions!

SOCIAL MEDIA

Twitter, Facebook, and Google+

are the most popular Social

Networking sites in the world.

Why not make one for your

Club?

These Social Networks will allow

your club to publicize

information much more easily.

Also, nowadays, a large

percentage of high school

students make use of these

websites. Your Club can easily

inform members about

upcoming events and service

projects by making use of these

services.

Twitter, Facebook, and Google+

Page 15: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Being Recognized as a Distinguished Editor Requirements:

Start your binder early and fill it in throughout the year. Remember that your binder cannot exceed 4 inches.

Board Correspondence: produce and distribute at least 5 articles of correspondence for the district board members ( evidence of communication with the board)

o This includes newsletters, publication deadlines, emails, etc. o Be sure to use graphic standards

District Publication: up to 3 will be judged o Graphic standards are very important o Required information in every issue of your publication

Major Emphasis Program Youth Opportunities Fund International Representative’s Message Governor’s Message Club/Division Highlights

o Required in only one issue of your publication District Convention Summation International Convention Promotion International Convention Summation District Convention Promotion

Attendance o District Convention at the beginning and end of your term o International Convention during your term o District Bulletin Editors workshop at International Convention o All District board meetings

Reporting o Editor report must be given at every board meeting

Service to Home, School, and Community o 50 hours of service verified by your club president and faculty advisor

Miscellaneous o Include evidence of going above and beyond our duties as editor

Public Relations

Use your district’s Key Club website to advertise events Keep good communication between your district and its clubs, the sponsoring Kiwanis Clubs, and International Send out press releases and keep in contact with newspapers to get the word out about the events Include all Important information in your districts publications, newsletters, emails, and phone calls to the board

members Have the other district board members help you get the world out. Have them include information in their

newsletters and email, have talk about events to their clubs and members about future events

Page 16: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

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Appointed District Positions Hello I-I Key Clubbers!

The Illinois-Eastern Iowa District of Key Club International is seeking Key Club members to fill the position and fulfill the responsibilities of the following appointed positions on the District Board:

District Project Chair New Club Building and Reactivation Chair(s) Technology Chair Any individual appointed to these positions will be required to attend all meetings of the District Board, Fall Leadership Rallies, and District Convention (DCON) in the spring. It is also highly recommended that the individual attend International Convention (ICON) this summer in Washington, DC from July 1-7 AND (if possible) Key Leader- April 26-28, Hudson, IL. Go to key-leader.org for more info. Since we are stressing the importance of attendance, please feel free to contact Governor Will Kelley (see contact information below) for dates of the aforementioned events.

Descriptions, expectations, and specific responsibilities of each position are listed below:

District Project Chair: The Illinois-Eastern Iowa District Project is the Spastic Paralysis Research Foundation. As we partner with the I-I Districts of Kiwanis International and Circle K International, Key Clubbers throughout the district raise funds for conditions that fall into the category of Spastic Paralysis research. The District Project Chair will be responsible for promoting awareness of Spastic Paralysis throughout the district, educating the clubs and the District Board about Spastic Paralysis, establishing fundraisers to be completed throughout the year, and possibly planning/leading forums at Fall Leadership Rallies and/or District Convention in the spring. The District Project Chair will serve as chair of the District Project Committee, which is composed of members of the District Board. This individual will be expected to fulfill these responsibilities in a timely and efficient fashion; he/she must update the board on the District Project Committee’s progress at each board meeting and must complete a committee report when asked by any Executive Officer.

New Club Building and Reactivation Chair: The New Club Building and Reactivation (NCB&R) Chair works with the I-I Key Club District Board, potential clubs/sponsors, and Kiwanis clubs. This individual will be responsible for developing new clubs and working with those clubs on suspended status, seeking their reactivation and essentially working to bring them back into good standing. The New Club Building and Reactivation Chair will be responsible for locating schools in the Illinois-Eastern Iowa District that do not have Key Clubs, creating/editing the New Club Building and Reactivation packet that all new and reactivated clubs receive, and working personably and willingly with all potential clubs. The NCB&R Chair will also be responsible for planning/leading possible forums at Fall Leadership Rallies and/or District Convention in the spring. The New Club Building and Reactivation Chair serves as chair of the New Club Building and Reactivation Committee, which is composed of members of the District Board. This individual will be expected to fulfill these responsibilities in a timely and efficient fashion; he/she must update the board on the New Club Building and Reactivation Committee’s progress at each board meeting and must complete a committee report when asked by any Executive Officer. Please note that multiple New Club Building and Reactivation Chairs may be appointed.

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Technology Chair: The Technology Chair works with the District Board to help maintain the district website – www.iikeyclub.org – and any district reflectors. He/she also encourages clubs and divisions to build websites and provides materials/resources on how to do so. The Technology Chair is expected to have experience with updating websites and creating overall technology and website-building resources. It is also expected that this individual update the district website in a timely and efficient fashion. The Technology Chair will be responsible for planning/leading any forums at Fall Leadership Rallies and/or District Convention. He/she will serve as chair of the Technology/Public Relations Committee composed of members of the District Board. This individual must update the board on the Technology and Public Relations Committee’s progress at each board meeting and must complete a committee report when asked by any Executive Officer. If you are applying for the position of Technology Chair, please note any previous web-building experience you have, as well as any websites you have created, on the additional sheet mentioned at the bottom of the application.

If you are interested in any of the above positions, I must receive (not postmarked!) your application by May 1, 2014. As a potential member of the District Board, it is important that you realize the application deadline is not negotiable. I will be evaluating your ability to complete this task in a timely manner.

If you have any questions, comments, or concerns, please feel welcome to contact me at any time!

All applications for the 2014-2014 Illinois-

Eastern Iowa District Board will be available

online at iikeyclub.org after DCON 2014!

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Running for Iolian Editor Unlike the past years, the Iolian Editor position is now an elected position rather than an appointed

one. This is because the Iolian Editor has the almost the same responsibilities as the other Executive

District Board members (monthly contact with board members as well as the district governor, monthly

newsletters for the district mailing, and update reports given at each board meeting).

Here is some information about the setup of election for this position at District Convention. Each of the

candidates for this position will be required to give one speech to the entire convention and one

speech to each of the caucus rooms (there will be five. In the caucus rooms, the candidate for this

position will give there speech and use the remained of the time to answer questions about their

qualifications for this position, their goals for the year, and their overall knowledge of Key Club. Then on

Saturday of District Convention, the House of Delegates (two representatives from each club) will elect

the new District Executive Board members (Governor, Statistical Secretary, Secretary, Treasurer, and

Iolian Editor). There is an optional one-minute speech at the House of Delegates.

Note that in February, the I-I District website (www.iikeyclub.org) will have all forms necessary for you

to fill out to be considered a candidate (this includes the candidate biography and literature that

goes into the District Convention program). You will also be required to submit two letters of

recommendations. The following are some tips that will help prepare you to run for this position.

Become a candidate: check out the District Convention Registration packet (sent between

early January and February), then fill out all appropriate forms

Ask questions, learn from your District Board, study Bylaws, attend District and Divisional events

Prepare to give speeches well in advance- rehearse

Keep yourself educated- read Club District Mailings, latest issues of The Iolian and Lt. Governor

Newsletters (Iolian and District Mailing available via iikeyclub.org)

Find out as much as you can about the position you want to run for! Ask the person currently

holding it, read their

Know a LOT about Key Club. No matter your position, you need to either know the answers to questions or know

o Read up on Key Club on the websites, in the District Guide, and through newsletters.

Get some experience! Whether serving as Club President or Freshman Representative, a little bit of club experience will not only give you something to pad your resume, but it will more importantly allow you the chance to see what makes a Key Club work.

Practice your public speaking! Talking in front of people becomes easier if you practice...and we don't just mean

DON’T campaign on social networking sites or in person before the candidate meeting or else you face penalties or disqualifications

Have fun! Contact the District Governor, Will Kelley, for more questions

o [email protected], 309/525-2490

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Frequently Used Acronyms There are many acronyms that the Key Club International organization uses; sometimes they

confuse its members. That’s why you should type out what these acronyms mean so club

members know what they mean.

Additional Resources (All images hyperlinked: please click on them to open webpage)

Illinois-Eastern Iowa District of Key Club International Social Media Links:

Illinois-Eastern Iowa District Links:

KCI Key Club International

KC Key Club

MEP Major Emphasis Program

PR Public Relations

FLR Fall Leadership Rally

PCM Presidential Council Meeting

DCM Divisional Council Meeting

CKI Circle K International

KI Kiwanis International

Exec Executive

YOF Youth Opportunities Fund

CMN Children’s Miracle Network

LTG Lieutenant Governor

Int’l International

RFL Robert F. Lucas

MRF Monthly Report Form

GATC Governor and Administrator Training Conference

DCON District Convention

ICON International Convention

64th Annual Illinois-Eastern Iowa Key Club District Convention: Service Inc. Care Like A Monster. February 28th – March 2nd, 2014 Crowne Plaza, Springfield, Illinois

Page 20: Public Relations Manual 2013-2014

Illinois-Eastern Iowa District of Key Club International Public Relations Manual

2013-2014

19

Contact the Technology/Public Relations Committee

Jasmine Bains Public Relations Chair

[email protected]

Akhil Sarikonda Technology Chair

[email protected]

Graham Novak Committee Member

[email protected]

Natalie Walgren Committee Member

[email protected]

Alex Pauer Committee Member

[email protected]

Jarrod Echols Committee Advisor

[email protected]