Public Relations Final

8/2/2019 Public Relations Final

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PUBLICRELATIONS


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Builds a bridge between

an organization and public.

Builds strong relationships

with customers.

Setting up a two-way flow

of information and

understanding.


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Role of P.R.

Building awareness

Closely monitoringnumerous media channels.

Managing crises .

Building goodwill .


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Portfolio of good PR

Excellent communication skills

People orientation

Time management skills

Thoroughness

Ability to think strategically


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P.R. and advertising

Paid Space or Free Coverage

Creative Control Vs. No Control

Shelf Life

Wise Consumers

Creativity or a Nose for News

In-House or Out on the Town

Target Audience or Hooked Editor


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Marketing Public Relations

Advertising


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What is CSR?

Responsibility recognized by the

companies for acting in sociallyresponsible manner.

Business decision making linked toethical values, legal compliance, andrespect for people, community, andenvironment.


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CSR accepts a company to go

further than required by law so as

to:-

treat employees fairly.

operate with integrity and in an

ethical manner.

respect human rights

sustain the environment for future

generationsbe a responsible neighbor in the

community and a good 'corporate

citizen'.


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Why is CSR important in an

organization?


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UTV Software Communications

Ltd (UTV), India's first integratedglobal media and Entertainment

Company.

The UTV group has expandedinto 5 verticals:

Broadcasting

Games Content

Motion Pictures

Interactive

TV Content


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What kind ofP.R. it is?

How does a P.R. Agency work?

Recent Activities undertaken?

How is P.R different from advertising

and marketing?


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The stories coming up during therelease, are true or just a publicity

stunt?

How do you tackle the situation ifsomething goes wrong?

What role does

P.R

. play inshaping the employee relation?

Have you indulgent in any C.S.R.

activity?


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SHARE Society to Heal, Aid, Restore and Educate

SHARE helps people help themselves

Adoption of villages - encourages the people of the

villages, and supports them, to be self sufficient

Mentally challenged youth - involving them in 'work andearn' activities.

Prison intervention - Providing female under trials and

their children non-formal skill and training.


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Nadiadwala Grandson Entertainment

Pvt. Ltd.

A third generation film

production companycelebrating over 50 years inthe film industry.

Sajid Nadiadwala hascontinued the legacy of thefamily and produced manyhits on the box office.


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What P.R. activities do you undertake

for movie promotion?

Is it an important part?

Have you undertaken any CSRactivities?


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What role does P.R. play in

shaping the employee relation?

Is P.R different from advertising

and marketing?

What problems do you face

while promoting a movie?


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Conclusion

Good Communication skills

Confident

Face of the company

Understand the market of

the company

Charming

Creative and Updated


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GROUP EFFORTS OF:

Documents

Public Relations Final