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Public Relations 101Administrative Retreat
Sandra Drum, Public Relations OfficerAugust 1, 2012
Public Relations DepartmentWho Are We?
Sandra Drum, Public Relations OfficerPeter Tepfer, WebmasterMary Ann Moss, Administrative AssistantAnnouncing!Ashley Simmons, Asst. PR Coordinator
Public Relations Department
The purpose of the Public Relations Department is to keep our customers
(Internal and External) informed about the cutting edge happenings at NRMPS in a
timely manner, using a variety of informational sources
Public Relations DepartmentGOALS:
•Provide timely, clear information about district news, staff and student achievements, policies, school programs, finances, events and schedules•Publicize successes of the district & our schools through traditional & electronic media
Public Relations DepartmentGOALS:
•Allow people to share in and understand decisions made by the district, increasing community trust in the district & staff•Ensure transparency in all decisions •Increase parental and community involvement in schools, increasing student achievement
Public Relations DepartmentTools for the NRMPS Team:
•Media - liaison•School News Communicator•District Calendar – Staff Planners
•Effective, efficient website•School Webmasters
•Customer Service Training•Student/Parent Handbook
Public Relations DepartmentOdds & Ends:
•United Way•PERKS•School Profiles•EdTV•Key Communicators Network•Connect Ed
Who is the School News Coordinator?
•1-2 contact persons selected by each principal to supplement PR & media with newsworthy items about school, department or office•Innovative programs•Human interest stories•Personal accomplishments•Special activities•Awards
What is the Purpose of theSchool News Coordinator?
•To develop more news sources to inform community about the good things happening every day in our schools•Liaison between school and PR Dept. to ensure adequate coverage of your school/department•To increase public confidence in support of our schools•To boost morale of students and staff•Your person on the scene
NRMPS Website•New & improved district site•Efficient, effective, ease of use for our customers•Timely information for parents, staff & community (beat the media!)•School Sites…Up-to-date?...Webmasters•Teacher sites!•Feedback from you•What works smoothly?•What is a challenge?
Customer Service
You are the Key!
Does your school/department roll out the red carpet for everyone who
comes in contact with your school?
Customer Service
Respectful & Responsive Service= Student Success and Public School
Advocates
The atmosphere of any school is what the customer says it is.
Who are your customers?
Colleagues, parents, teachers, students, volunteers, senior citizens, business persons, community members, faith-based partners
Expectations are the same – Excellence!!
True Educational Excellence
is possible only in an environment that promotes service and delivers
excellence
A Customer Service Check List:Tips for Success
What do your customers want?•Friendliness•Understanding and Empathy•Fairness – Just & impartial treatment•Control – Customers need to feel they can have an impact on the outcome•Options & Alternatives – other avenues available for them to get what they seek•Information – Customers need & want information about policies and procedures
Our customers have choices!•Shopping for school that best meet their specific needs•Decisions frequently made by how they are welcomed by school environment and appearance as by test scores•One bad experience can greatly harm your school’s reputation!•Front liners – critical!!
What Can You Do?•Clearly mark visitor parking spaces near the front door•Well kept grounds free of debris and trash•Plainly marked entrances, particularly main entrance•Clean & appealing lobby/front entrance•“Welcome to Our School” signs that clearly direct visitors to main office•Attractive, colorful displays of student achievement and school events
What Can You Do?•Clean & tidy front office•Reading material about school available for visitors•Welcoming & professionally dressed staff who greet visitors promptly & quickly offer assistance•Visitor badges available•Telephones answered promptly (3 rings max) & professionally
What Can You Do?•Person answering phone has up-to-date information•Callers promptly put through to appropriate party•Voice Mail•Pocket guide•Customer Service Guide•Staff Training – Call us!Source – Mary Ann Byrd
Public Relations DepartmentOdds & Ends:
• Media• Distribution of
Materials• United Way• PERKS
• School Profiles• EdTV• Key Communicators
Network• Connect Ed
Thank you for your attention!Please let us know how we can be of assistance.
We are here for YOU!
Sandy Drum, 462-2509, [email protected] Tepfer, 462-2490, [email protected]
Mary Ann Moss, 462-2523, [email protected] Simmons, TBD
