Public Radio Player 3.0

A quick 30 minute (or less) overview for stationsMatt MacDonald from

Thursday, January 10, 13

Thank You

• For your participation, promotion, marketing

• For your improvement suggestions

Thursday, January 10, 13

Quick Background

• iPhone app focused only on Public Radio stations and programs

• Project initially funded by CPB in 2008

• Collaboration between PRX, APM, NPR and PRI

Thursday, January 10, 13

Who Benefits from the app?

• Hundreds of public radio stations

• Thousands of programs

• Millions of users and listeners

Thursday, January 10, 13

Data

• Downloaded over 4,000,000 times

• More than 21,000 active daily users

• More than 150,000 active monthly users

Thursday, January 10, 13

Primary goals for 3.0

• Improve audio playback experience

• Increase listening time and overall use

• Improve access to local and favorite stations

• Update user interface and design

• Listen to programs without network connectivity

Thursday, January 10, 13

Screenshots

Thursday, January 10, 13

Screenshots

Thursday, January 10, 13

Supported stream and program formats

• MP3, AAC, HE-AAC, SHOUTcast, icecast

• PLS and M3U Playlist support for the above formats

• RSS with enclosures (Podcasts) for On Demand programs

Thursday, January 10, 13

Timing and Promotion

• Submitting to iTunes tomorrow

• Live end of January pending Apple approval

• Users will get an update notification on their phone

• Station promotion materials at: http://apps.prx.org/

• Provide Twitter, RSS and Donation pages at: http://bit.ly/NS0CVs

Thursday, January 10, 13

Questions

• Please direct your questions to matt@prx.org or call 617-576-5455 x213

Thursday, January 10, 13