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PUBLIC MEDIA CONNECTReport to the Community 2015

Regional Vision. Local Service.

To Our Viewers, Members, Partners and Supporters:

Welcome to our 2015 Report to the Community. This past year marked the 6th anniversary of the innovative partnership between CET and ThinkTV and its regional organization, Public Media Connect, Inc., serving the greater Cincinnati and Dayton communities.

Public Media Connect’s mission is to strengthen the communities we serve through programs that inspire and inform, educate and engage, fostering citizenship and culture, the joy of learning and the power of diverse perspectives. It is this purpose that guides us and makes us an essential community resource.

This year your Public Media stations offered extraordinary access to unique programming and educational services to the more than 3.5 million people of our region. During the past year, CET and ThinkTV were watched in 90% of all television households and our educational services reached learners of all ages – and the schools and teachers who serve them.

We are, after all, your local public and educational television stations. In addition to an extensive multichannel programming service featuring unparalleled national programs in arts and culture, science and nature, documentaries and public affairs and award-winning content for children, we continue our commitment to creating local programming that captures the stories and life of the Cincinnati and Dayton communities. This year, our ongoing series, Our Ohio, The Art Show, arts Bridge and SHOWCASE with Barbara Kellar premiered new programs. These efforts were complemented by the production of a number of special broadcasts, a variety of educational resources and other on-air and non-broadcast initiatives.

In Education, we worked with partners to launch an innovative afterschool literacy program for preschoolers, provide mentors for our school districts, align ourselves with STEM needs (Science, Technology, Engineering and Math) and help train teachers to use technology in the classroom.

Recent national studies confirm that Public Television and stations like CET and ThinkTV are the most trusted media in the nation: The fairest network for news and public affairs. The safest on-air and online destination for our children. The most valued source of educational resources for schools and teachers.

Above all, we are accountable to you. None of our services to the community would be possible without the generous network of individuals, foundations, businesses, and organizations that have partnered with us to fund, produce and deliver these regional initiatives, programs, and educational resources. It is that community engagement and your support that gives us purpose and pride.

This 2015 Report to the Community can only highlight some of the story of the past year. You, in fact, have made CET and ThinkTV the most widely used non-profit service in your homes and throughout our region. Thank you.

Al Leland David FogartyChair, Board of Trustees President & C.E.O.

Al LelandChair, Board of Trustees

David FogartyPresident & C.E.O.

Local

Public Media Connect

over 1.2 million viewers watch PMC weekly

21,000 members support PMC

Program ServicesCETCET ArtsCET Create

ThinkTV16 ThinkTV14ThinkTV16HD ThinkTV14HDThinkTV16Again ThinkTV14PrimeThinkTV16Life ThinkTV14LearnThinkTV16Ohio ThinkTV14World

OnlineCETconnect.org thinktv.org

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PMC Award Winning Productions42 Regional Emmy Award Nominations*

15 Emmy Award Winners* (*2010-2015)

Public Media Connect

Public Media Connect (PMC), CET and ThinkTV, is southwest Ohio’s largest classroom, largest stage for the arts and a trusted window to the world.

The programs we produce and broadcast, educational resources and initiatives we create and the community partnerships we form are all driven by our mission to strengthen the communities we serve through programs and services that inspire and inform, educate and engage, fostering citizenship and culture, the joy of learning and the power of diverse perspectives.

Public Media Connect is a regional non-profit organization formed in 2009 by CET and ThinkTV to better serve the educational and public service needs of Greater Cincinnati and Dayton.

Public Media Connect delivers quality content on-air and online to southwest Ohio. Across genres and across platforms, PMC tells smart, engaging stories that invite people to explore new places, new ideas and new experiences. PMC is home to Nature, NOVA, American Experience, American Masters, Masterpiece and award-winning news and public affairs programming. And for our youngest viewers, we deliver PBS’ premier children’s programming like Martha Speaks, SuperWhy! and Peg + Cat.

CET and ThinkTV are public media for southwest Ohio. In 2015 PMC continued to produce and present content that highlighted where we live, work and learn. Local series, The Art Show, SHOWCASE with Barbara Kellar, arts Bridge and Our Ohio returned with new content.

Regional Vision. Local Service.

Content

LUMENOCITY Masters and DreamersPMC brought the 2015 awe-inspiring concert and light show to broadcast and online audiences. A pre-concert special highlighted performances by the Cincinnati Pops and provided a glimpse at how the multi-media event was created.

100,000 viewers tuned in to CET and WCPO

4,300 viewed online in 10 countries

Our Ohio The weekly series about the Buckeye state celebrated its 10th anniversary in 2015.

Our Ohio is distributed to all public media stations throughout the state of Ohio and airs on the Ohio Government Channel.

Public Media Connect special productions celebrated the talents among us, discussed the issues important to us and focused on education needed by our children – and by all of us:• LUMENOCITY Masters and Dreamers (Pre-concert

overview)• LUMENOCITY 2015 Masters and Dreamers • Cincinnati City Symphony: One City, One Symphony

Concert• World Piano Competition• Cincinnati City Symphony: Classical Roots Concert• Between Two Worlds: Dayton’s Vietnamese-American

Community• American Graduate Day• Power of Preschool American Graduate Special• Ohio Department of Education’s Career Connections

online video collection• Traditions: Ohio Heritage Fellows (3 half-hour specials)

In 2015 PMC production staff won 5 Emmy Awards:

arts Bridge, CET weekly arts and cultural seriesThe Art Show, ThinkTV weekly arts and cultural seriesTraditions: Ohio Heritage Fellows, program celebrating the traditional and folk arts in Ohio.LUMENOCITY: Making Magic, the talent and technology behind the concert and light show event.Modeling & Simulation: Nodes and Graph Theory, informational and instructional program.

— and — CET Arts was recognized with a Special Achievement Award from PBS Development.

Regional Vision. Local Service.

Content Education

752,000 Unique Visitors

2,200,000 Visits

18,005,000 Page Views

(Cincinnati and Dayton markets, 2015 GA Localized Traffic Report)

Visits to PBSKids.org

Makers and Shakers introduced the use of hands-on activities as tools to cement

learning new concepts

Ed Tech Workshops

Workshops &Community Events

15,000+ Teachers & Families

12,000+ books distributed

Regional Vision. Local Service.

PMC produces and presents innovative resources for the classroom so that children across the region have the tools they need to learn and grow. In addition to the more than 17,000 hours of children’s programming PMC broadcast in 2015, ThinkTV and CET also developed and hosted professional development workshops; created teaching tools, and collaborated with educational technology agencies to develop new ways to prepare our youngest viewers for success in school and in life.

American Graduate the multi-year initiative developed to improve outcomes for all students from preschool to college and onto careers continued. CET and ThinkTV local segments were part of the annual American Graduate Day seven-hour live broadcast. Community leaders and education experts in greater Dayton discussed the importance of access to quality preschool in the PMC-produced The Power of Preschool. And early learning workshops continued offering an inventive way for students to increase their vocabulary, develop social skills and enhance their love of reading. Partnering with WYSO public radio, PMC told the stories of Graduating Latino and received a Community Award from the League of United Latin American Citizens Dayton in recognition of the project.

PMC partnered with local school districts to create REACH (Reading Expands All Children’s Horizons) an initiative to bolster reading achievement by engaging parents as their child’s at-home learning partners. ThinkTV and CET produced 32 interactive reading lessons, training videos and the REACH project website, www.REACH1to1Reading.org. The lessons combine interactive activities, videos and games and are available to teachers, parents, caregivers and students online through PBS LearningMedia; a library of innovative, standards-aligned and curriculum-targeted digital resources.

Regional Vision. Local Service.

CommunityPMC’s

weekly E-news letter

subscribers increased to

61,738

1,498,749 Unique Visitors 19,951,653 Page Views

CETconnect.org, thinktv.org and PBS.org

in 2015. (Cincinnati and Dayton markets, PBS GA Localized Traffic

Report & Google Analytics)

In 2015 CET and ThinkTV joined with community partners to participate in events at schools, museums, hospitals and libraries in southwest Ohio.

Ken Burns’ Cancer: The Emperor of All MaladiesDownton Abbey New Season Screening and TeaLast Days in VietnamBetween Two Worlds: Dayton’s Vietnamese-American CommunityFall Preview Screening and Visionary Recognition A Path AppearsLanguage MattersCET and ThinkTV Volunteer Appreciation EventsTrees in TroubleEthan Bortnick Concert

We kept in touch with viewers, educators and members via phone, email, letters, publications and our member surveys. CET and ThinkTV’s member magazine reached 21,000 members 7 times during the year. Thousands of people in southwest Ohio toured our facilities, volunteered their support and attended special events.

We engaged with viewers and members online at www.CETconnect.org and www.thinktv.org; online visits rose 38% in 2015. Favorite on-demand programs included: Downton Abbey, SHOWCASE with Barbara Kellar, Our Ohio, Poldark, The Art Show, Making Magic: LUMENOCITY 2014 and arts Bridge.

PMC was once again invited to participate in the PBS Online Film Festival. Sinner Victim Saint, a short film presented by CET and ThinkTV won the 2015 “People’s Choice” top honor. During the six weeks the films were available online, entries were screened more than 400,000 times.

Regional Vision. Local Service.

Community

Al Leland, ChairSteve Black, Vice ChairCarrie Haley, Vice ChairTroy Snider, TreasurerSusie Woodhull, SecretaryDavid Fogarty, President & CEO

TrusteesBarbara BushmanMark CasellaKaren ChamberlainDave DickersonDiane EwingRichard FinanTerry Foy

Steve FreezeJim GoubeauxJon HoltJerry Kathman (Ex-Officio)Larry KellarTom LasleyLarry MagnesenBleuzette MarshallAnastasia MilehamMaria MolinaCharlie PowersTom RagaEdgar SmithHoward StevensDave TaylorBarney Wright

Local Content, Programming, Distribution and Education Services 56% - $6,562,000

Promotion and Marketing 7% - $787,000

General and Administrative 15% - $1,815,000

Fundraising 14% -$1,650,000

Depreciation 8% - $907,000

Community Funding 41% - $4,943,000

Project Funding 10% - $1,142,000

Corporation for Public Broadcasting Funding 17% - $2,066,000

State and County funding 7% - $780,000

Earned 15% - $1,817,000

In-Kind Donations 10% - $1,175,000

Total 2015 Expense: $11,728,000

Total 2015 Revenue: $11,923,000*

*excludes Board restricted bequests.

Funding

A unique public-private partnership funds Public Media Connect’s (CET & ThinkTV) educational and public service mission. Limited government support provides “seed funding” for our stations, however, it is voluntary community support that remains the most important contributor to our financial health and capability. Community support contributed to more than 70% of PMC’s annual funding.

CET Margaret AlfCarol N. AquinoKimber L. FenderRobert HarrisEd MarksLorena Mora-MowryDr. John OwensAbdullah PowellRegina RussoRyan RyboltAlice SparksKathleen Ware

ThinkTV

Carol ClarkMartine CollierSean CreightonHarry DelanyKim DuncanRon RollinsJenni RoerRandi ThomasGeorgie Woessner

Officers Community Advisory Councils

Regional Vision. Local Service. Regional Vision. Local Service.

CET1223 Central ParkwayCincinnati, Ohio 45214www.CETconnect.org

ThinkTV

110 South Jefferson StreetDayton, Ohio 45402

www.thinktv.org

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