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Birgit Hess, Presales Expert
15th SAP Automotive Forum, June 15-16, 2016
Key Trends Shaping the Automotive Industry –
SAP hybris Customer Engagement for Automotive Industries
Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Public
DISCOVER THE
FUTURE CUSTOMER
JOURNEY OF THE
AUTOMOTIVE
INDUSTRY
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Public
The CONNECTED VEHICLE is becoming the center
of mobile and IoT innovations
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Public
2015 2020
OEM related revenue
3rd party related revenue
The CONNECTED VEHICLE is becoming the center
of mobile and IoT innovations
Source: ADAC 2015
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Public
CUSTOMER DRIVEN INDUSTRY
THE CAR WILL BECOME THE MOST POWERFUL MOBILE GADGET OF THE FUTURE.
TO SELL CARS IS ALL ABOUT USER
EXPERIENCE.
Source: Gartner – CES 2015
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Public
VISION FOR AUTOMOTIVE
Deliver a world class, full service automotive experience
Connect people, vehicles, parts, and services
seamlessly
Streamline the flow of information and enable real-
time decisions to enhance the automotive
experience
Transform your business practices and touch
nearly every touch point of the automotive buying
and service experience
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Public
WEB MOBILE IN STORE CONTACTCENTER
DIGITAL MARKETPLACE INTERNETOF THINGS
SOCIAL SMS SEARCH DIGITAL ADS EMAIL PRINT AGENTTOOLS
SAP HYBRIS AUTOMOTIVE
SALES SERVICE MARKETING COMMERCE
SAP HANA PLATFORM
SAP CUSTOMER ENGAGEMENT AND COMMERCE
Omnichannel customer engagement platform
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Public
DRIVERS PORTAL
Central Commerce & Service Platform
Omni Channel Customer View
Dealership Integration
Customer Loyalty Interaction
Personalization
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Public
B2B SPAREPARTS
Search, Categories and 2D/3D Selection from CAD
Parts, Software and Services
Supplier Portal
Approval Processing
Shop-in-Shop
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Public
VEHICLE MARKETPLACE
Direct Sales & Remarketing
Configuration
Personalization
Maturity Management
Workflow Integration
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Public
THE SAP CEC HYBRIS AUTOMOTIVE
digital
goods
emaildigital
adsweb Dealer contact
center
printmobile socialmarketplace Search
kw/adsagent
tools
IoT sms/
notificatns
@
Experience Management
Supplier Automaker Dealer Driver
In-Car
HYBRIS AUTOMOTIVE
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Public
The automotive industry has to own the central cart to be part of the upcoming
revenue stream. It is also necessary to control all customer touch points to close the loop
between automaker, dealer, vehicle and driver.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Thank youContact information:
Birgit Hess
Presales Expert
SAP Deutschland SE & Co. KG
Hasso-Plattner-Ring 7
69190 Walldorf
T +49/ 6227 / 7-5 09 20
F +49/ 6227 / 7-3 92 73
M +49/ 151/ 57118172
mailto: [email protected]
