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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
A Quick Cruise to Key Business Research Tools
Mary Forman – SWALL Meeting - April 11, 2008
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
A Quick Cruise to Key Business Research Tools
•IT & Telecom Research, Reports & Services–Forrester Research
•Market Research, Reports & Services–comScore Media Metrix
–Corporate Executive Board
–Mintel Comperemedia
–Corporate Insight
•Credit & Financial–SNL Financial
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Forrester Research
Forrester Research, Inc.
An independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
http://www.forrester.com
400 Technology SquareCambridge, MA 02139
Telephone: 617 613-5730
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Forrester Research
IT & Telecom Research, Reports & Services (ITTRRS) is a $2.8B industry. The key players are:
•Gartner – 43%
•IDC – 12%
•Forrester – 7%
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Data• Business Data Services• Consumer Technographics®
Research • RoleView• Inquiry
Community• Forrester
Leadership Boards• Events• Teleconferences • Workshops
Consulting• Effective Use Of Technology • Innovation & Organizational
Design • Supply & Demand Networks • IT Sourcing • Customer Experience Design
& Evaluation
Forrester Research
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Forrester Research
Access is roles based; you can search or browse
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Forrester Research
The business has access to consumer research on the adoption of technology
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Forrester Research
IT has access to technology and vendor information
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
comScore, Inc.
comScore, Inc.
Maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.
http://www.comscore.com/
11465 Sunset Hills Road, Suite 200Reston, VA 20190Telephone: 703 438-2000
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
comScore, Inc.
Web Traffic Measurement is a $203M industry. It is a subset of the $29.7B Market Research, Reports & Services (MRRS) industry. The key players are:
•Nielsen/Net Ratings- 40.5%
•comScore- 32.7%
•Hitwise- 19.7%
comScore Media Metrix is the audience measurement division of comScore, Inc.
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
comScore, Inc. Media Metrix
Their products offer:
•Comprehensive metrics detailing online media usage for home, work and university audiences
•Complete online visitor demographic analysis
•Online buying power metrics to segment audiences based on actual consumer purchases
•Detailed measurement of 101 U.S. local markets
•Qualitative consumer information, seamlessly integrated with passively captured online usage data
•Meaningful measurement of key ethnic segments
•Global audience measurement in dozens of countries
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
comScore, Inc. Media Metrix
Looking for Internet usage of banking sites in the U.S. by women at home, ages 18-34.
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
comScore, Inc. Media Metrix
Results of the search
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Executive Board
Corporate Executive Board
Provides best practices research, decision support tools, and executive education to a membership of over 4,700 corporations and not-for-profit institutions. Research addresses issues related to corporate strategy, operations, and general management.
http://www.corporateexecutiveboard.com/
1919 North Lynn Street Arlington, VA 22209Telephone: 571 303-3000
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Executive Board
The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players focused on different types of market research:
•The Nielsen Company - 13%
•IMS Health, Inc. - 7%
•TNS (Taylor Nelson Sofres) plc - 7%
•WPP Info, Insight & Consultancy - 6%
•GfK AG - 5%
•Ipsos - 4%
•Synovate - 3%
•Corporate Executive Board - 2%
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Executive Board
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Executive Board
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Executive Board
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
Mintel Group
A global supplier of consumer, media and market research.
http://www.mintel.com/frontpage/
351 West Hubbard Street, Fl 8Chicago, IL 60610
Telephone: 312 932-0400
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players (like Mintel @ $65M) focused on different types of market research.
•The Nielsen Company - 13%
•…
•Corporate Executive Board - 2%
•…
•Mintel Group - .02%
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
Mintel’s products include:
Comperemedia - a searchable competitive database tracking direct mail and print advertising in the U.S. and Canada, as well as email in the U.S.
–http://www.comperemedia.com/
They have virtually no competitors in this space.
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
Tracking your competitors’ direct mail campaigns in the retail banking space
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
Searching for consumer email campaigns in the credit card space during January and February that are considered to be innovative.
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
You can see the creative email piece
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
You can also see the details behind the creative piece
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Mintel Group - Comperemedia
More details behind the creative piece
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Insight
Corporate Insight, Inc.
A market research and consulting firm, specializing in delivering competitive intelligence to the global financial community.
http://www.corporateinsight.com/
675 Third Avenue, 27th Floor
New York, NY 10017
Telephone: 212 832-2002
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Insight
The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players (like Corporate Insight) focused on different types of market research.
•The Nielsen Company - 13%
•…
•Corporate Executive Board - 2%
•…
•Corporate Insight – who knows?
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Insight
Their products are:
•Annuity Monitor
•Broker Monitor
•e-Monitor
•Bank Monitor
•Mutual Fund Monitor
•Mutual Fund Monitor – Advisor
•Credit Card Monitor
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Insight
Key deliverables include competitor site films and targeted reports
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Corporate Insight
Details of what’s included in the latest Vanguard site video.
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
SNL Financial
SNL Financial LC
Collects, standardizes and disseminates all relevant corporate, financial, market and M&A data — plus news and analysis — for the following industries: banking, specialized financial services, insurance, real estate, energy and media/communications.
http://www.snl.com
1 SNL Plaza
Charlottesville, VA 22902Telephone: 434 977-1600
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
SNL Financial
The Credit & Financial (C&F) Information industry is a $38.5B industry. The key players are:
•Bloomberg L.P. - 13%
•Reuters Group PLC - 12%
•Standard & Poor's - 8%
•Moody's Corporation - 6%
•Thomson Financial - 6%
•Experian Group Limited - 5%
•TransUnion LLC - 4%
•And then… there’s SNL - 0.4%
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
SNL Financial
SNL products include:
•The SNL DataSource databases
•SNL Interactive databases
•Y-Merge Analytics banking database
•IRWebLink
•SNL Corporate Performance Graphs
•SNL news, commentary, and research publications
•SNL data publications
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
SNL Financial
This is a one-stop shop for banking and insurance information – both industry and company.
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
SNL Financial
Mapping – Wachovia Bank locations
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
Sources
•Outsell, Inc.
•Publisher websites (private and public sides)