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Sarah Podmore (Last updated 15.10.15)

Public Health Communications Plan 2015/16

Month Public Health England Marketing Campaigns (all dates and campaigns subject to change)

National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & BRIEF DESCRIPTION

NHS Brighton & Hove Clinical Commissioning Group

‘Always on’ Start4Life Starting Well Rise Above

APR 15

HLP: Diabetes (rollover from March)

MAY 15 National Smile Month Mid May – mid June Mental health awareness week (11 - 17 May)

All Pharmacies: Dementia/Mental Health awareness week (NHS England campaign) Mental health awareness week 11 - 17 May Mental Health Foundation http://www.mentalhealth.org.uk/ourwork/mentalhealthawarenessweek/ Possible media work required

Clare Mitchison (MH Awareness Week)

JUN 15 Change4Life 10 Min Shake Up (June – Aug 2015)

HLP: Cancer (First HLP campaign) Brighton & Hove Skin Safety Campaign

Nicola Rosenberg

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Sarah Podmore (Last updated 15.10.15)

Month Public Health England Marketing Campaigns (all dates and campaigns subject to change)

National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & BRIEF DESCRIPTION

NHS Brighton & Hove Clinical Commissioning Group

National Heat Watch Period 1 June – 30 Sept The main heatwave plan includes information on people who are otherwise vulnerable to the effects of heat, which can be utilised via the press / media. Best of Health Press release and Council social media to promote the day to people with learning disabilities and their carers.

Kevin Claxton The heatwave plan is distributed in annually in April. The aim of the plan is to prevent hospitalisation or death due to the effects of heat, particularly in ‘urban heat islands’. It shares the same authors, alert systems and action cards as the Cold Weather Plan. Sarah Podmore (Best of Health) Best of Health is an annual health day for people with learning disabilities, their families and carers.

JUL 15 Change4Life 10 Min Shake Up (June – Aug 2015) Be Clear on Cancer – Breast Cancer in over 70s (July – Aug)

All Pharmacies: Change for Life World Hepatitis Day 28 July BHCC Comms - low level supporting statement, social media (facebook, tweeting and council website) publicising key messages and information on associated events and activities

Greg Cooper (Hepatitis) Lead agency – Terrance Higgins Trust Targeted information and service promotion about viral Hepatitis, testing, treatment and prevention

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Sarah Podmore (Last updated 15.10.15)

Month Public Health England Marketing Campaigns (all dates and campaigns subject to change)

National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & BRIEF DESCRIPTION

NHS Brighton & Hove Clinical Commissioning Group

AUG 15 Change4Life 10 Min Shake Up (June – Aug 2015) Be Clear on Cancer – Breast Cancer in over 70s (July – Aug)

World Breastfeeding Week (1 – 7 Aug)

HLP: (rollover July)

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Sarah Podmore (Last updated 15.10.15)

SEPT 15 Stoptober (Sept – Oct) Back to School Smoke Free 2015 NHS Integrated Winter Campaign - Avoid A&E (Sept 15 – March 16)

World Alzheimer’s Month World Suicide Prevention Day (10 Sept) Sexual Health Week (14 – 20 Sept) World Contraception Day (25 Sept)

HLP: Antibiotic guardianship / Flu / Winter Programme

OCT 15 Stoptober (Sept – Oct) Smokefree Cars Sugar Swaps Stroke Act FAST Cholesterol Awareness Month (Promotion of NHS Health Check programme in collaboration with Heart UK) 2015 NHS Integrated Winter Campaign – Flu Vaccination

Breast Cancer Awareness Month International Walk To School Month UK Older People’s Day & UN International Day of Older Persons (1 Oct) World Mental Health Day (10 Oct) Wear It Pink, Breast Cancer Campaign (23 Oct)

All Pharmacies: Mental Health & Wellbeing (link to public health in schools campaigns) Sugar Smart City

Katie Cuming & Harriet Knight (Sugar Smart City) Large PH campaign Details to be added

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Sarah Podmore (Last updated 15.10.15)

NOV 15 2015 NHS Integrated Winter Campaign – Stay Well This Winter (Nov 15 – January 16) Smokefree Cars Childhood Obesity Strategy launch

Lung & Pancreatic Cancer Awareness Month Mouth Cancer Action Month Movember - Men's Health Awareness Month Ask Your Pharmacist (AYP) Week (9 – 15 Nov) World Diabetes Day (14 Nov) International Mens’ Day (19 Nov) Inter Faith Week (15 - 21 Nov) Anti-bullying Week (16 – 20 Nov) Alcohol Awareness Week (16 – 22 Nov) European HIV testing week (20 – 27 Nov) Road Safety Week (23 – 29 Nov)

All Pharmacies: Men’s Health National Cold Watch Period 1 Nov – 31 March National Cold Weather Plan is distributed annually by PHE in October. Includes a section for PH messages to protect people against cold weather and EWD, which can be utilised via the press / media. Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Kevin Claxton (National Cold Watch) The plan works on a system of cold weather states. Alerts regarding movement between the levels is managed via distribution through the met office and health emergency planning systems. The Plan includes:

Annual Cold Weather Plan for England

‘Making the Case’: why long-term strategic planning for cold weather is essential for health and wellbeing

“Action cards” (for commissioners, providers, front-line health & Social Care staff, GP’s & individuals)

Four page summary document Sarah Podmore (WHHP Programme) The 2015/16 WHHP Programme will complement the CAB led Warmth for Wellbeing programme (British Gas funded) to support vulnerable people at risk of illness and death from fuel poverty and cold housing.

NHS 111 / alternatives to A&E social media campaign – launch date tbc. Also supporting the joint NHSE/PHE ‘Stay Well This Winter’ campaign via CCG website.

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Sarah Podmore (Last updated 15.10.15)

DEC 15 2015 NHS Integrated Winter Campaign – Stay Well This Winter (Nov 15 – January 16)

World AIDS Day (1 December) ‘Decembeard’ Beating Bowel Cancer (1 - 31 December)

HLP: (rollover Nov) National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme)

Announcement of successful bids for 2016 Mental Health and Wellbeing Innovation Fund. Supporting the joint NHSE/PHE ‘Stay Well This Winter’ campaign via CCG website.

JAN 16 Dry January with Alcohol Concern

Smoking Health Harms Change4Life re-launch (childhood obesity - focus on diet, support to parents and encouraging behaviour change) 2015 NHS Integrated Winter Campaign – Stay Well This Winter (Nov 15 – January 16)

All Pharmacies: Alcohol/Substance Misuse (link to public health in schools campaigns) National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme)

Bowel cancer awareness campaign run in partnership with Albion in the Community (Adam Gill is coordinating) Supporting the joint NHSE/PHE ‘Stay Well This Winter’ campaign via CCG website.

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Sarah Podmore (Last updated 15.10.15)

FEB 16 Be Clear on Cancer (multi-symptom pilot) Adult Health Harms (smoking) 2015 NHS Integrated Winter Campaign – NHS 111 (Feb – March 16)

World Cancer Day (4 Feb) Time to Talk Day (5 Feb) Fuel Poverty Awareness Day (27 Feb)

HLP: Healthy Heart / Diabetes Time to Change: Time to Talk 5 February Time to Change https://www.time-to-change.org.uk/talkday National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme)

Bowel cancer awareness campaign run in partnership with Albion in the Community (Adam Gill is coordinating)

MAR 16

2015 NHS Integrated Winter Campaign – NHS 111 (Feb – March 16) Be Clear on Cancer (‘Blood in pee’) 2015 NHS Integrated Winter Campaign - Avoid A&E (Sept 15 – March 16) One You launch (Focus on 40-60 year olds in the C2DE socio economic groups to prevent disease in later years)

All Pharmacies: No Smoking National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March One You Dates tbc

Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme) Lara Morgan / Victoria Lawrence (One You) Large PH campaign Details to be added

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Sarah Podmore (Last updated 15.10.15)

Appendix 1: National awareness days of relevance to public health This is a list of national awareness days of relevance to public health

They are included here for information as they may provide opportunities for proactive media work

It is not suggested that we do something for all of these days FEBRUARY 2015 Time to Talk 5th February Time to Change https://www.time-to-change.org.uk/talkday World Cancer Day 4th February World Cancer Campaign - spreading the message that cancer can be prevented http://www.worldcancercampaign.org/ MAY 2015 Mental health awareness week 11th - 17th May Mental Health Foundation http://www.mentalhealth.org.uk/our-work/mentalhealthawarenessweek/ AUGUST 2015 World Breastfeeding Week 1st – 7th August World Alliance for Breastfeeding http://www.worldbreastfeedingweek.org SEPTEMBER 2015 World Suicide Prevention Day 10th September International Association for Suicide Prevention http://www.iasp.info/wspd/index.php Sexual Health Week 15th - 21st September Family Planning Association (FPA) http://www.fpa.org.uk/campaigns/sexual-health-week World Alzheimer’s Month Alzheimer’s Disease International http://www.alz.co.uk/world-alzheimers-day World Contraception Day (WCD) September 25th http://www.your-life.com

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Sarah Podmore (Last updated 15.10.15)

International Day of Older Persons September 30th

United Nations http://www.un.org OCTOBER 2015 World Mental Health Day 10th October World Federation for Mental Health http://www.wfmh.com Seasonal Flu Awareness Campaign October 1st - December 31st Public Health England http://www.dh.gov.uk/flu Stoptober October 1st – 31st Department of Health: NHS Smokefree http://www.nhs.uk/smokefree International Walk to School Month October 1st – 31st http://www.iwalktoschool.org Breast Cancer Awareness Month October 1st – 31st, Breast Cancer Care http://www.breastcancercare.org.uk Wear It Pink, Breast Cancer Campaign 23 October http://www.wearitpink.co.uk NOVEMBER 2015 Ask Your Pharmacist Week 9 – 15 Nov National Pharmacy Association http://www.npa.co.uk/askyourpharmacist Inter Faith Week 15 - 21 Nov http://interfaithweek.org Alcohol Awareness Week 16 – 22 Nov Alcohol Concern http://www.alcoholconcern.org.uk

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Sarah Podmore (Last updated 15.10.15)

World Diabetes Day November 14th International Diabetes Federation http://www.wworlddiabetesday.org International Mens’ Day November 19th http://www.internationalmensday.com/ Road Safety Week 23rd – 29th Nov

RSW UK http://www.roadsafetyweek.org.uk Anti-bullying Week November 16th – 20th

Anti-bullying Alliance http://www.anti-bullyingweek.co.uk European HIV testing week 20 – 27 Nov http://www.hivtestingweek.eu/ CANCER: Lung Cancer Awareness Month 1st – 31st November The Roy Castle Lung Foundation http://www.roycastle.org/lung-cancer Mouth Cancer Action Month 1st – 31st November British Dental Health Foundation http://www.dentalhealth.org.uk/mouth Pancreatic Cancer Awareness Month 1st – 31st November Pancreatic Cancer Action http://www.pancreaticcancer.org Movember - Men's Health Awareness Month 1st – 31st November Prostate Cancer UK http://www.prostate-cancer.org.uk DECEMBER 2015 World AIDS Day 1st December National AIDS Trust

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Sarah Podmore (Last updated 15.10.15)

http://www.worldaidsday.org ‘Decembeard’ 1st-31st December Beating Bowel Cancer http://www.beatingbowelcancer.org/decembeard

Appendix 2: Briefing re pharmacies’ public health role

Healthy Living Pharmacies (HLP)

There are 12 designated HLPs in Brighton and Hove.

Two years ago HLPs received additional PH funded training: understanding health improvement, supporting health behaviour change & making the most of your displays.

It was agreed then that HLPs would focus on a different health issue each month.

The Audrey Emerton Library send HLPs the relevant leaflets and posters.

For the bigger campaigns (Stoptober, World Mental Health Day, No Smoking Day) the library have been sending resources to all GP practices & all pharmacies.

The Pharmaceutical Needs Assessment (PNA) has demonstrated pharmacies’ interest in their health promotion role so the number designated as HLPs is likely to increase.

The 12 designated HLPs are:

Lloyds, Longridge Ave, Saltdean

Boots, Boundary Rd

Kamsons, Parkside, Preston Rd

Fields, Eldred Ave

IV Jones, St James St

Kamsons, The Highway Moulsecoomb

Kamsons, Lewes Rd

Boots, North St

Superdrug, Western Rd

Gunns, Western Rd

Lloyds, Wellsbourne Health Centre

O'Flinn, Islingword Rd The 2016/16 monthly themes for HLPs are: 2015

April - Diabetes

May - Dementia/Mental Health awareness week (NHS England campaign)

June - Cancer (First HLP campaign)

July - Change for Life

Aug - (rollover July)

Sept - Antibiotic guardianship/Flu/Winter Programme

Oct - Mental Health & Wellbeing (link to public health in schools campaigns)

Nov - Men’s Health

Dec - (rollover Nov)

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Sarah Podmore (Last updated 15.10.15)

2016

Jan - Alcohol/Substance Misuse (link to public health in schools campaigns)

Feb - Healthy Heart/ Diabetes

March - No Smoking

Campaigns for all pharmacies to support As part of their contract, all pharmacies are required to be involved in six campaigns. In 2015/16 four of these have been determined by NHS England and two have been decided locally. The campaigns that pharmacies will support during 2015/16 are as follows:

Dementia (Spring)

Change for Life (Summer)

Men’s Health (Autumn)

Mental Health & Wellbeing (October)

No Smoking (Winter)

Alcohol/Substance Misuse (January)

Key contacts

Public Health Communications Link: Sarah Podmore

Senior Media Officer (BHCC): Simon Ellery

Public Health Pharmacy Adviser: Janet Rittman

Pharmacies/GPs/CCG: Nicola Rosenberg & Katie Stead

HLPs: Victoria Lawrence

Library contact for dissemination of resources: Sandra Webzell Senior Library Assistant The Library, Audrey Emerton Building Royal Sussex County Hospital Eastern Rd, Brighton, BN2 5BE (01273) 523300 / RSCH x3300 sandra.webzell@bsuh.nhs.uk

Contract manager for library: Annie Alexander / Becky Woodiwiss

NHS England – Amanda Marshall Re bi-monthly pharmacy newsletter amanda.marshall@nhs.net

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Sarah Podmore (Last updated 15.10.15)

Appendix 3: Useful Information Evidence of effectiveness of Be Clear on Cancer campaigns http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@hea/documents/generalcontent/cr_119405.pdf Here is the link to current campaigns http://www.cancerresearchuk.org/cancer-info/spotcancerearly/naedi/beclearoncancer/current-campaigns/ All National Awareness and Early Diagnosis Initiative (NAEDI) resources and information can be found on the Cancer Research UK web-site.

http://www.cancerresearchuk.org/cancer-info/spotcancerearly/naedi/beclearoncancer/