Upload
cordelia-hampton
View
213
Download
0
Tags:
Embed Size (px)
Citation preview
PUBLIC AWARENESS EVALUATION
UF/IFAS FT. Lauderdale RECJune – October, 2000
Donald W. Poucher
Assistant Vice President
UF/IFAS External Relations and Communications
Comparison of Faculty & Staff Perceptions
with those of Various Publics
• Broward Extension Faculty• Students and Former Students• Clientele• Public
PUBLIC AWARENESS EVALUATION OUTCOMES• Recommendations…………..
– Name of Center.– Center Positioning in Community
and South Florida.– Public Awareness/External
Relations Needs (facilities, personnel & programs).
PERSONAL INTERVIEWS & MAIL
QUESTIONNAIRE• First Impression.• Perception of Mission.• Level of Awareness.• Benefits.
When You Think of the Ft. Lauderdale REC, What
Comes to Mind?• Faculty/Staff: Physical Location;
Place to Work.• Extension/Clientele: Research
Information in Various Disciplines.• Students: S. Florida Horticulture
Info.• Public: Gardening/Horticulture Info.
Common Themes: When You Think of the Ft. Lauderdale REC, What Comes to Mind?
• Source of Information.
• Focus on Urban Problems.
WHAT IS THE MISSION OF THE CENTER?
Recurring theme among all groups with an answer to this question: urban focus and deal with problems of people in urban areas.
WHAT IS THE MISSION OF THE CENTER?
• Faculty/Staff & Clientele: Research and Education for People of South Florida.– Faculty/Clientele: people =
industry.– Staff: people = communities at
large.
WHAT IS THE MISSION OF THE CENTER?
• Students /*Former Students: an educational opportunity for placebound students and professional workers in South Florida.
• Extension: Source of Information for Extension.
*Also mentioned research as part of the mission.
WHAT IS THE MISSION OF THE CENTER?
The majority of the general public could not articulate the mission and indicated they did not know what the mission of the Center was!!!!!!
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Clientele General Public
Actual Levels
REC PerceivedLevels
ExtensionPerceivedLevels
FT. LAUDERDALE RECFaculty/Staff Perception & Awareness Levels
Clientele and Public
External Levels of Awareness: Ft. Lauderdale REC
0
0.5
1
1.5
2
2.5
3
3.5
4
Current/FormerStudent
Clientele General Public
FACULTY: WHO BENEFITS FROM THE FT. LAUDERDALE
REC ?
0
0.5
1
1.5
2
2.5
3
3.5
4
IndustryPublicExtensionStudents
CLIENTELE: WHO BENEFITS FROM THE FT. LAUDERDALE
REC ?
0
0.5
1
1.5
2
2.5
3
3.5
4
IndustryPublicStudentsExtension
STUDENTS/FORMER STUDENTS: WHO BENEFITS FROM THE
FT. LAUDERDALE REC ?
0
0.5
1
1.5
2
2.5
3
3.5
4
IndustryPublicStudentsExtension
PUBLIC: WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
0
0.5
1
1.5
2
2.5
3
3.5
4
IndustryPublicStudentsExtension
EXTENSION: WHO BENEFITS FROM THE FT. LAUDERDALE
REC ?
0
0.5
1
1.5
2
2.5
3
3.5
4
IndustryPublicStudentsExtension
WHAT ARE BENEFITS ?
The General Public said that not only they didn’t know the mission of the Center, they received no benefits from the Center’s programs.
WHAT ARE BENEFITS?• Students/Former Students:
knowledge, degrees, certifications.
• Clientele Groups/Extension Agents: information received in discipline area and interaction with researchers.
OCCUPATION OF RESPONDENTS
• Clientele/Students/Former Students:– Professionals and managers in
industry.– State and Federal Agency
employees.– Full Time Students.
Occupations: General Public
• Retirees• Teachers• Homemakers• Nurses/Other
Health Care Professionals
• Airline Pilot• Firefighter• Real Estate
Sales• Pharmacist• Stockbrokers
UF/IFAS FT. LAUDERDALE REC: NEEDS FOR
CHANGE• Broaden focus to include homeowners and community; greater urban emphasis.
• Greater/broader teaching emphasis.• Increased public awareness.• Improved collaboration between
researchers and extension faculty.• Enhanced/improved facilities (including
site clean up).
The Next Step…..• Conduct internal educational effort regarding
mission/vision of center.• Increase/enhance REC-Extension Interaction.• Upgrade physical facilities; mount major clean-up
effort. • Develop and implement Public Awareness effort for
all audiences, including public and clientele.– Change the name to reflect a focus on urban
community.– Increase/enhance community and public interaction
and communication.– Develop system for increasing faculty interaction with
nearby educational institutions.– Develop well-placed cadre of volunteer advocates.– Analyze most effective/efficient resource utilization for
implementing and managing public awareness effort.