Pubble

Pubble

Visitors Ask

You answer

Or a knowledge bank can answer

for you

Pubble

TripAdvisor type review box

Q&As can be posted to social

media

TripAdvisor

3.00

Wot, no colleges!

Google Places

Good for commercial units: hair, beauty, restaurants, gym, theatre etc.

3.00

Events … queues

• EventBrite – discussed earlier

The secrets is to get people excited by it .. So they mention it on Facebook, Twitter, .. And invite friends

Need to gather as much data as possible .. And then use it effectively.

Social media

Twitter & Facebook

Followers are meaningless .. You need conversions

You need a strategyMore than one account? Are FE and EE the same segment?

3.00

Triberr

Fiverr• Drawings• Copywriting• Editing• Programming• Transcription

• and much more

ScoopIT

• Ideal to make a magazine for distribution to employers, young people .. Or whoever you prefer

• Have an “topic” for each• Can include content from

any website • Looks better than most

newsletters• Very quick to set up

Content curation

©Stefan Drew 2013

PPC

The “Key” to Adwords

The key to Adwords are your keywords, bid price, CTR and page quality score•Adwords work on the keywords people are searching on

How much you pay depends not on bid price alone but upon: -

– How much you bid– Your Click Through Rate (CTR)– Your Quality Score - Relevancy

Adwords

• Remember …..• One keyword per Ad .. + plurals

• Use negative keywords

• Include keyword in Headline

• Repeat keyword in body and Display URL

• Split test ads

• Test … times of day/week

©Stefan Drew 2013

Other PPC Systems

Consider: - •Facebook•Bing•LinkedIn•Etc.

You need a different strategy for each E.g. Simplistically, Adwords work on keywords used in searches whilst Facebook works on Interests

PR• Media NOT Press Releases• More than just student successes• Newsjacking• News distribution sites PR.com etc.

• Media articles• Plan ahead• Devise proactive merger/newbuild strategies• Be an Expert Source www.ExpertSources.co.uk • Be an Authority

Link building

If I can do it .. So can you!

Write articles for local/international websites/ magazines

©Stefan Drew 2013

Warwickshire College magazine article examples

©Stefan Drew 2013

News Distribution Sites

©Stefan Drew 2013

Newsjacking

©Stefan Drew 2013

Traditional exhibition strategiesThe exhibitions industry is worth £billions and it is easy to spend large sums with no measurable returnWhy do organisations take stands at exhibitions? Exhibitors say ……

– Because our competitors do– To fly the flag– We were approached by the exhibition sales team– Our CEO said we should attend– Our customers expect us to be there– People think we have closed if we don’t attend

Traditional exhibition strategies

Why do you take stands at exhibitions?

•To attract new customers

•To launch a new product or service

•To act as a magnet and filter

•To build relationships with existing and new customers

Traditional exhibition strategies

You need a SMART exhibition plan that details pre-event activity, event activity and post event activity

Do ….

• Research the event

• Have an objective

• Brief your staff

• Promote your attendance

• Look different

• Get media coverage

Don’t …..

• Arrive at the last minute

• Fail to set objectives

• Fail to budget adequately

• Fail to brief staff

• Forget to follow up quickly

Evaluate your Competition

Training

• Marketing is changing very rapidly &

You need to train EVERY day

• www.ProviderMasterMind.com

• YouTube

• etc.

3.00

Putting it into Practice: Defining a way forward that will work

for your Institution

15.40

Link to RATES template

There are hundreds of marketing tools available to us and we have demonstrated a small handful today.

Many are low cost or free; many can be used to automate your marketing; many can be used to test, measure & improve your marketing and many will effectively engage your prospects and customers.

All of the tools available can be utilised within the RATES marketing strategy and planner tool.

We need to integrate the traditional with the new

3.00

How you learnt something new?

What actions will you be taking?

List 3 actions

Have we satisfied the event objectives?

3.00

Summary of the day and final questions

4.30

Stefan Drew

www.ProviderMasterMind.com

@StefanDrewe

uk.linkedin.com/in/stefandrew/