Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 184 7.8 27 1,167 10.1 35 3,634 8.8 30

Great Pub Great Food Silver 2,242 95.2 207 9,562 82.8 180 21,706 52.6 114

Mainstream Pub with Food - Suburban Value 2,351 99.8 180 11,130 96.4 174 36,929 89.5 161

Mainstream Pub with Food - Suburban Aspiration 184 7.8 21 1,396 12.1 33 6,507 15.8 42

Mainstream Pub with Food - Country Value 1,863 79.1 640 7,239 62.7 507 13,500 32.7 265

Mainstream Pub with Food - Country Aspiration 53 2.2 18 314 2.7 22 1,269 3.1 25

Bit of Style 86 3.7 15 929 8.0 32 5,872 14.2 57

YPV Mainstream 0 0.0 0 3 0.0 1 297 0.7 35

YPV Premium 0 0.0 0 169 1.5 22 1,851 4.5 67

Community Wet 240 10.2 33 2,197 19.0 61 17,262 41.8 135

Total 18+ Population in Catchment 2,356 11,551 41,270

ABC1 62 72 69

C2DE 143 131 135

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

67.3

% Index

61.6

41,270

32.7

0.5 Mile Catchment

%

38.4

2,356 1,794

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

36.5

63.5

Pub Catchment Report - CO15 4LN

E Senior Security H Aspiring Homemakers F Suburban Stability

1,650

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

1

2,356

237

11,551

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

Experian Copyright 2016 2

Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 16 0.7 71 0.6 613 1.5

A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 0 0.0 257 2.2 1,184 2.9

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 58 0.5 1,748 4.2

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 190 1.6 585 1.4

B05 Premium Fortunes 0 0.0 0 0.0 0 0.0 J40 Make Do & Move On 0 0.0 28 0.2 131 0.3

B06 Diamond Days 0 0.0 0 0.0 0 0.0 J41 Disconnected Youth 0 0.0 3 0.0 297 0.7

B07 Alpha Families 0 0.0 0 0.0 3 0.0 J42 Midlife Stopgap 0 0.0 35 0.3 823 2.0

B08 Bank of Mum and Dad 0 0.0 9 0.1 73 0.2 J43 Renting a Room 0 0.0 0 0.0 1,662 4.0

B09 Empty-Nest Adventure 0 0.0 93 0.8 178 0.4 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 0 0.0 0 0.0 17 0.0 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 3 0.0 90 0.2 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 30 0.1 K47 Streetwise Singles 0 0.0 0 0.0 370 0.9

C13 Village Retirement 0 0.0 0 0.0 284 0.7 K48 Low Income Workers 0 0.0 0 0.0 27 0.1

D14 Satellite Settlers 0 0.0 8 0.1 747 1.8 L49 Dependent Greys 0 0.0 52 0.5 780 1.9

D15 Local Focus 5 0.2 10 0.1 158 0.4 L50 Pocket Pensions 0 0.0 213 1.8 699 1.7

D16 Outlying Seniors 0 0.0 17 0.1 463 1.1 L51 Aided Elderly 0 0.0 11 0.1 1,692 4.1

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 15 0.1 395 1.0

E18 Legacy Elders 0 0.0 41 0.4 317 0.8 L53 Seasoned Survivors 0 0.0 179 1.5 1,601 3.9

E19 Bungalow Heaven 1,805 76.6 7,004 60.6 11,153 27.0 M54 Down-to-Earth Owners 0 0.0 26 0.2 217 0.5

E20 Classic Grandparents 86 3.7 194 1.7 669 1.6 M55 Offspring Overspill 93 3.9 343 3.0 3,045 7.4

E21 Solo Retirees 0 0.0 346 3.0 1,693 4.1 M56 Self Supporters 0 0.0 129 1.1 737 1.8

F22 Boomerang Boarders 0 0.0 207 1.8 772 1.9 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 0 0.0 110 1.0 618 1.5 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 53 2.2 200 1.7 695 1.7 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 45 1.9 84 0.7 311 0.8 N60 Ageing Access 0 0.0 0 0.0 0 0.0

G26 Cafés and Catchments 0 0.0 0 0.0 0 0.0 O61 Career Builders 0 0.0 0 0.0 0 0.0

G27 Thriving Independence 0 0.0 12 0.1 36 0.1 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 0 0.0 0 0.0 59 0.1 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 0 0.0 49 0.4 294 0.7 O64 Bus-Route Renters 0 0.0 155 1.3 1,501 3.6

H30 Primary Ambitions 0 0.0 156 1.4 480 1.2 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 167 7.1 667 5.8 2,011 4.9 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 86 3.7 561 4.9 1,345 3.3 U99 Unclassified 0 0.0 1 0.0 89 0.2

H33 Contemporary Starts 0 0.0 0 0.0 70 0.2 Total 2,356 11,551 41,270

H34 New Foundations 0 0.0 0 0.0 158 0.4

H35 Flying Solo 0 0.0 14 0.1 350 0.8

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Buy and sell on eBay

● Photo messaging on mobiles

● Elderly singles

● Small private pension

● Long length of residence

● Own a suburban semi or terrace

● Keep bills down by turning things off

● Don't like new technology

● Pre-retirement

● Families with adult children

● Individual incomes not high

● Better off if children are contributing

● Own 3 bed semis and terraces

● Bills can become a struggle● Most likely to have small pets

● Younger couples and singles

● Married couples in 30s or 40s

● Have lived there 5 years or more

● Own semis in affordable suburbs

● School age children

● Many in receipt of Tax Credits

● Elderly couples and singles

● Own their bungalow outright

● Neighbourhoods of elderly people

● May research online

● Like buying in store

4. E21 Solo RetireesSenior singles whose reduced incomes are satisfactory in their affordable but pleasant owned

homes

● Pre-pay mobiles, low spend

Top 5 Mosaic Types

Peace-seeking seniors appreciating the calm of bungalow estates designed for the elderly

Settled families with children owning modest, 3-bed semis in areas where there's more house for

less money

If you do not have log in details for Segmentation Portal then please contact the

Pre-family newcomers who have bought value homes with space to grow in affordable but

pleasant areas

Full visualisation of all types and groups are available in Segmentation Portal:

● Have lived there under 4 years

● Own 2 or 3 bed semis and terraces

● Affordable suburbs

1 Mile Catchment Mosaic Type Visualisation

3. H32 First-Rung Futures

2. H31 Affordable Fringe

1. E19 Bungalow Haven

www.segmentationportal.com

5. M55 Offspring OverspillLower income owners whose adult children are still striving to gain independence meaning space

is limited

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Unknown

Independent Free

Cavendish Bars Ltd

Greene King

Independent Free

Independent Free

Independent Free

Wetherspoon

Carlton Hotel

Moon & Star Fish

Liquor Lounge

Charnallies

Old Life Boat House

Warwick Arms

Tom Peppers & Rasputins

Punch Pub Company

Greene King

Independent Free

Punch Pub Company

Punch Pub Company

Enterprise Inns

Punch Pub Company

Mitchells & Butlers

Independent Free

Independent Free

Independent Free

Enterprise Inns

Aldersgate Welcome Inn

Queens Arms

Blacksmiths Arms & Forge

Restaurant

Oakwood Inn

Queens Head

Robin Hood

Flamingo

Hopes Bar

Robert Burre

Roaring Donkey

Maffias Wine Bar

Ship Inn

Plough

1.1

1.1

Distance From

Site (Miles)

0.0

0.8

0.9

0.9

9.4

Drivetime from

Site (Minutes)

1.9

1.6

1.7

1.7

1.8

1.9

1.4

1.5

1.5

1.9

1.9

0.9

0.9

1.0

8.1

7.9

7.9

8.4

8.4

Competitor Map and Report

8.7

0.2

3.6

5.3

4.3

4.9

5.8

4.8

5.8

5.4

6.6

6.7

7.8

6.3

Pubs Catchment Site

Experian Copyright 2016 5