CASE STUDY:........................................................................................................................................................... MARKET NICHE

Cosmetic and Personal

Care Manufacturers........................................................................................................................................................... POSITION NICHE

R&D

........................................................................................................................................................... JOB TITLE

Director Skincare

Product Development........................................................................................................................................................... CLIENT

Jafra Cosmetics International

...........................................................................................................................................................

ROPELLAG R O W I N G G R E A T C O M P A N I E S

TM

8100 Opportunity Drive, Milton, Florida 32583850-983-4777 | www.ropella.com

COMPANY

JAFRAPOSITION

Director, Skin Care Formulation LabLOCATION

Westlake Village, CA

The Royal Jelly skin care expert for over 60 years

JAFRA

For more information contact:

Travis Oran

Client Manager

Ropella

850-983-8804

travis@ropella.com

JAFRA

Director, Skin Care Formulation Lab, WW R&D2

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

JAFRAJAFRA has been in the business of empowering women for over 50 years. JAFRA transforms women’s lives through a dynamic business model, and innovative, quality skin care, fragrance and color cosmetics.

JAFRA’s worldwide product portfolio encompasses highly advanced skin care products and a rich collection of fragrances, in addition to on-trend color cosmetics and high quality toiletries. Applying the highest standards in research to create truly innovative formulations such as their Advanced Dynamics skin care regimens, JAFRA blends cutting edge science with the best nature has to offer to produce truly incredible results. Products are developed using high-quality natural ingredients at JAFRA’s state-of-the-art Worldwide Research & Development Laboratories in Westlake Village, California.

JAFRA was founded in Malibu, California by Jan and Frank Day (JA and FRA) in August 1956 with the launch of their first product, Royal Jelly Milk Balm. While the Corporate Headquarters has stayed local, the JAFRA brand has gone global. In 2004, JAFRA became part of Germany-based VorwerkGroup, an international power player and one of the world’s largest direct selling companies.

Mission

To transform the lives of millions of women around the world

Values

We value people who

Have passion to serve our customers

Develop leaders and leadership

Work together as a team

Act with trust and integrity

Are inspired by the power of the people

Company Information

More Information:

www.jafra.com

Click picture to learn more about JAFRA’s roots

JAFRA

Director, Skin Care Formulation Lab, WW R&D3

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Skincare: The Royal Jelly RitualJAFRA has been the Royal Jelly skin care expert for over 60 years. Now, they are taking this extraordinary ingredient to the next level by introducing the newest and most powerful addition to the Royal Jelly Family, the Royal Jelly Ritual. JAFRA’s new Royal Jelly Ritual brings the latest skin care innovation in one luxurious, customizable system.

The 11 treatment products included in the Royal Jelly Ritual are a series of elite treatment products that can be used individually or together to help strengthen the skin’s resistance to the telltale signs of aging and environmental stressors. The effectiveness of each of these products has been proven time and again through numerous consumer and clinical tests.

Royal Jelly Scar Balm: This lightweight balm is great for scars old and new. It contains a powerful complex that’s clinically proven to help diminish the look and feel of scars. It uses a unique combination of vitamins, Manuka honey and a special Sangre de Drago extract to immediately revitalize skin and diminish the appearance of scar size, thickness, color, texture, and overall appearance.

Royal Jelly Global Longevity Crème: This nutrient-rich, multi-benefit, lightweight age-fighting crème is designed to inject maximum moisture into the skin so it looks smoother, firmer, and more luminous. It contains JAFRA’s exclusive RoyalActive Peptide, which helps slow the appearance of aging as it speeds up the skin’s renewal process, as well as Manuka Honey to deliver intense hydration, and Sodium PCA to trap moisture in so the skin remains supple.

Royal Jelly Vitamin Infusions Spot Serum: This Vitamin C-enriched serum improves the appearance of dark spots and skin imperfections that appear as a result of sun exposure, aging, and acne. It contains Evergreen Complex, which helps reduce the look of visible spots for a more youthful appearance, and Vitamin C, which targets hidden spots not yet visible.

Royal Jelly Global Longevity Eye Crème: This age-defying eye crème instantly gives eyes a more youthful and energized appearance. The key age-fighting ingredients contained in this multitasking eye crème hydrate the skin and brighten their appearance, while minimizing the look of dark circles and puffiness. It contains their exclusive RoyalActive Peptide to slow the appearance of aging, Wild Algae to calm swollen, puffy eyes caused by allergens, and Cassava, a skin-firming extract to reduce the appearance of fine lines and wrinkles.

Product Line Information

Royal Jelly Line

Scar Balm

Vitamin Infusions

Longevity Eye Creme

JAFRA

Director, Skin Care Formulation Lab, WW R&D4

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Royal Jelly Global Longevity Balm : The first high-performance multi-benefit balm with JAFRA’s exclusive RoyalActive Peptide that promotes skin’s resistance to environmental stressors and the appearance of aging. This stimulating, luxurious multi-benefit balm blends their most advanced active ingredients to help correct signs of aging.

Royal Jelly Vitamin Infusions Extra Hydration Serum: A highly concentrated, targeted serum that treats dry skin issues. This powerful serum continuously infuses moisture to hydrate and soothe for up to 24 hours.

Royal Jelly Vitamin Infusions Pore Minimizer Serum with Vitamin A: A fast-acting serum that diminishes the appearance of pores and refines skin’s texture. Use this serum to counter slack skin and to keep pores purified and refined.

Royal Jelly Solar Protection Fluid Broad Spectrum SPF 50: A sheer, lightweight, and non-greasy SPF 50 protection fluid with Vitamin C that helps defend against damage from the sun, free radicals, and other environmental stressors. In addition to decreasing risks associated with sun damage, it also helps diminish the appearance of age spots.

Royal Jelly Gentle Cleansing Milk: A multi-tasking cleanser enriched with vitamin C and botanicals that purifies and improves skin. This extremely gentle cleanser nourishes, smoothes, and hydrates skin for a healthier-looking complexion.

Royal Jelly Smooth & Firm Skin Nutrients: A daily dose of advanced nutrition for the skin. These nutrients help give skin extra support for a healthy, radiant, and more youthful appearance.

JAFRA Revitalizing Sonic Cleanser: Soft silicone bristles thoroughly, yet gently, lift makeup, dirt, and oil, leaving skin fresh and radiant. This powerful tool is more effective than washing with hands alone. By removing dead skin cells, the skin is better able to absorb the benefits of other skin care products.

Powerful, Proven Royal Jelly Ritual

Solar Protection Fluid Broad Spectrum SPF 50

Cleanser morning & night

Gentle Cleansing Milk

JAFRA

Director, Skin Care Formulation Lab, WW R&D5

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Corporate Culture Information Corporate CultureJAFRA celebrates the unique spirit within everyone: all those little, lovable things that make them imperfectly perfect and individually beautiful. They celebrate all that people are, all that they do and all that they are capable of.

That’s why JAFRA creates beauty products and business opportunities that cater to all that they need. They want to allow people to explore, discover, reinvent and reveal their potential, while always radiating their unique, beautiful self.

At JAFRA, they believe in making confidence contagious, spreading success and inspiring individuality. JAFRA is here to make their best even better, people’s smile a little wider, and their future all the brighter.

Above and Beyond Behaviors

“JAFRA—freedom to be you”

Celebrating the unique spirit within everyone

Allowing people to explore, discover, and reinvent

Make confidence contagious

1. Create the Future: Challenge the status quo, anticipate and set trends, be visionary, and think boldly

2. Innovative and Fast: Think out-of-the-box and activate new ideas quickly

3. Take Risks: Be entrepreneurial, take accountability, take appropriate risks, and accept and learn from failures

4. Always Raise the Bar: Honestly assess performance and continuously improve your results and those around you

5. Create Empowered, Engaged, and Passionate Teams: Motivate and encourage employees to express their full potential. Empower and trust them to make their own decisions

JAFRA

Director, Skin Care Formulation Lab, WW R&D6

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Hongjie Cao, Chief Scientific OfficerHongjie is the Chief Scientific Officer at JAFRA. She is a transformative executive leader in R&D and innovation with 22 years of extensive experience and significant accomplishments across cosmetics/personal care, flavor/flagrance, and specialty chemical industries. Honjie has proven success in building highly function R&D teams and collaborations, and delivering breakthrough technologies, new ingredients, and consumer products in leading global CPG and ingredient companies.

Before coming onboard to the JAFRA team, Hongjie had been in other senior leadership roles (VP R&D, Director of R&D, Global Technology Manager) at companies, such as Firmenich, L’Oreal, Elementis Specialties, and Nu Skin Enterprises. She has her PhD in Chemistry from Brigham Young University.

Hiring Manager Information

Hongjie Cao

JAFRA

Director, Skin Care Formulation Lab, WW R&D7

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Director, Skin Care Formulation Lab, WW R&DRoleLead the Research and Development Process from concept to finished product for Jafra Worldwide Skin Care Products. Identify & develop in-novative technologies. Lead the skin care formulation lab and develop staff.

Responsibilities

� Responsible for daily operations of the skin care formulation lab and provide technical guidance to the team. Manage and coordinate all Skin Care product development activities and ensure execution of all active new Skin Care development projects.

� Lead team in creating innovative formulation technologies to support near and longer term strategic initiatives and product launches.

� Provide WW and local marketing groups with estimated timelines, costs, regulatory concerns and other guidance in the design of new products.

� Lead the development of safe, regulatory-compliant, high-quality, cost-efficient, high-performance products with substantiated claims and compelling innovation and technology stories.

� Collaborate internally with functions such as Marketing, Packaging, other R&D teams, Regulatory, IP, and Operations and Manufacturing throughout the development process, as well as externally with key partners.

� Establish and strengthen appropriate processes and methods. Ensure implementation of appropriate test procedures and compliance with the requirements established for the Strategic Business Plan.

� Facilitate and administer technical support to all Markets for timely clearance of new products and trouble-shooting as related to any existing product lines.

� Actively participate in strategic product and process planning.

� Identify big ideas for product optimization and business risk mitigation associated with ingredient markets and regulatory directives.

Position Information

JAFRA

Director, Skin Care Formulation Lab, WW R&D8

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

� Help foster a supportive and engaging work environment. Develop and inspire team members. Review performance, promotions, and make salary recommendations.

� Maintain up-to-date knowledge of new raw materials and other technology advances via literature, seminars, and conferences.

� Travel: Infrequent/as needed.

Qualifications

� MS/PhD of Science required, preferably in Chemistry or related field.

� 15+ years of experience in R&D/Innovation in the cosmetics industry, preferably with both MLM companies and global leading cosmetic companies.

� Technical leadership with knowledge of cutting edge technologies, trends, chemicals and formulations.

� 5-10 years of experience in leading a formulation lab and the entire R&D process with proven track record of major commercial success.

� Strong capability of identify and develop innovative product concept and formulations.

� Strong interpersonal skills.

� Strong communication skills, both written and verbal.

� Strong leadership ability to anticipate problems and implement corrective measures quickly and effectively.

� Positive and can do attitude.

� Excellent decision making ability based on overall business needs.

� Excellent computer skills.

JAFRA

Director, Skin Care Formulation Lab, WW R&D9

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

Area Information Westlake Village, CAWestlake Village is located on the western edge of Los Angeles County, and is located approximately 40 miles from downtown LA. Despite its proximity to bustling Hollywood, Westlake Village itself is a quiet little community, nestled in between the Simi Hills and the Santa Monica Mountains. The city is located less than 10 miles off the coast, and this proximity to the ocean breeze helps to keep Westlake Village cool in the summer months.

Though it is a small region, the area is home to six parks: Berniece Bennett (home of the Saturday in the Park concert series), Canyon Oaks, Foxfield, Three Springs, Westlake Community Park (which is home to eight acres of lighted athletic fields, and a skate park), and Russell Ranch Park (named for Russell Ranch, where Gunsmoke and Bonanza were filmed). Additionally, Westlake Village Dog Park offers a gated area for dogs to play and socialize off-leash. The nearby Santa Monica Mountains also offer a number of beautiful hiking trails accessible from Westlake Village, including Chesebro Canyon, Pentachaeta, Malibu Creek State Park, and Wildwood Park.

Westlake Village is home to a number of notable athletic and entertainment personalities, including: Wayne Gretzky, Hulk Hogan, Martin Lawrence, Heather Locklear, Maureen McCormick, Will Smith, and Guillermo del Toro.

Students in Westlake Village are typically served by the Conejo Valley Unified School District or the Las Virgenes Unified School District, both of which offer highly rated academic programs. There are also a number of private schools in the area, including Carden Conejo School, Oaks Christian School, and Malibu Cove Private. Institutes of higher education that are near Westlake Village include Pepperdine University, Moorpark College, and California Lutheran University.

Westlake Village CA is a Great Place to Live

Westlake Village

Foxfield Park

Pepperdine University

JAFRA

Director, Skin Care Formulation Lab, WW R&D10

Ropella | Executive Search and Consulting — Chemical and Allied Industries | www.ropella.com

General Area LinksWestlake Village, CA www.wlv.org

Greater Conejo Valley Chamber www.conejochamber.org

ShoppingShoppes at Westlake Village www.shoppesatwestlakevillage.com

Westlake Plaza and Center www.shopwestlakeplaza.com

The Promenade at Westlake www.shoppromenade.com

Arts & Entertainment The Stadium www.thestadiumcenter.com

Aldabella Winery www.aldabellawinery.com

Conejo Players Theater www.conejoplayers.org

EducationConejo Valley Unified School District www.conejousd.org

Pepperdine University www.pepperdine.edu

Moorpark College www.moorparkcollege.edu

UCLA www.ucla.edu

Real EstateZillow - Westlake Village www.zillow.com/westlake-village-ca

News abc7 abc7.com/place/westlake-village

Conejo Valley Times conejovalleytimes.com/news

Westlake Village, CALocation Links

If you have open positions in your organization, give us a call and put our people and our process

to work for you.

ROPELLAG R O W I N G G R E A T C O M P A N I E S

TM

8100 Opportunity Drive, Milton, Florida 32583850-983-4777 | www.ropella.com

For more information contact:

Travis Oran

Client Manager

Ropella

850-983-8804

travis@ropella.com

Skill Survey Director Skincare Product Development

Name: Date:

1. Outline University Degree(s): (Please provide the Name, the Location, and the Phone Number of each Institution)

2. Outline your expertise, including years' of experience, in the research, formulation and product/application development of skin care products as well as cosmetics & beauty,.

3. Describe in detail your experience leading new product development across multiple product lines. Provide at least 3 examples of innovative product lines that you drove successfully from concept to commercial launch.

4. Share an example of a project you managed that demonstrates your ability to be highly collaborative and drive product development effectively in a cross-functional team. Please provide details of where you had to acquire buy-in and cooperation from people who are not your direct reports to successfully bring a product from concept to launch. Use this opportunity to showcase your network building, influencing and communication skills. An example involving a multicultural group would be preferred

5. What metrics did you use to decide that the project described in the previous question was a success? What other strategies do you regularly employ to decide the success or failure, as well as future room for improvement, of your projects?

6. In your current role, what percentage of your work is "in the trenches" and "hands on" as opposed to in the office or boardroom? Which do you prefer and why?

7. Outline your leadership experience including all team or group management experience. What is the largest team you have led and what were the functions of those team members?

8. Describe your leadership style including a detailed outline of the most effective methods you have found to mentor, grow and develop team members and build a cohesive team?

9. Tell us about any non-compete and/or employer restrictions that you may have. Please provide these documents for our review.

10. Are you a US Citizen? If no, what is your Visa status and provide the type of Visa that you are currently working under and any restrictions/issues our client will have to deal with.

11. If asked one of the following questions during an interview, how would you answer? Why are you considering this opportunity? (or) What motivated you to consider a job change at this time?

12. Have you ever applied, either directly or through a third party, for any role with Jafra Cosmetics International? If so what was the date of your most recent application (month/year)?

Relocation Acknowledgement As evidenced by my initials below, I acknowledge the requirement to relocate to the Westlake Village, California area for the specific opportunity with Jafra Cosmetics International and am willing to do so if hired. I fully understand that this acknowledgment is a requirement for the interview process and states that I have already spoken with any necessary parties (i.e. spouse, significant other, children, parents, etc.) who may directly be impacted by my final decision to relocate.

Initials

References Please provide three to six references. The first priority is current and/or past supervisors, then employees, then peers, then customers (where appropriate).

Example: Bob Smith, currently - Business Director at ABC Corporation 412-123-4567, Email: bob.smith@abccorp.com. Was Business Director, my direct supervisor, while I was a Manager at ABC Corporation.

We will NOT contact any references until after completing the

interview process and not without notifying you first.

1) 2) 3)

4) 5) 6)

Our Candidate Comparison Score Card is to be completed on every candidate you have now screened as a potential fit. If you can tell that some of the candidates are probably Low level (in a superficial overview) in comparison to others you set those aside now and just score the rest. The Score Card will help you objectively weigh all the Must

Haves and even the preferences in such a way that at the end of using the Score Card process you can be pretty sure who the High plus candidates are, who the High

candidates are, and who the Medium candidates are. Then we focus on scheduling for the High Potentials.

Candidate Comparison-Scorecard Grader's Name:

Candidate Name: Grade:

Client Name: Jafra Cosmetics International Hiring Mgr:

Position: Director Skincare Product Development HR Contact:

Salary Range: 140K - 160K Candidate Base: Bonus:

Communications: L = Heavy Accent - Hard to Understand M = Accent - Understandable H = No Accent

- Easy to Understand Comment:

Attribute H/M/L Comment 1. Education H = MSc in Chemistry or related field M = +1/2 PhD L = N/A

2. Skin Care Experience H = 15+ years of experience in the research, formulation, and product / application development of cosmetics and beauty products AND 10+ years of that experience focused on skin care products M = 10-15 years of experience in the research, formulation, and product / application development of cosmetics and beauty products with 6-10+ years of that focused on skin care products OR 15+ years of cosmetics and beauty experience with less than 10 years focused on skin care L = Less than 10 years of experience in the research, formulation, and product / application development of cosmetics and beauty products OR less than 6 years of experience focused on skin care products

3. New Product Line Development H = Response details the successful concept-to-launch development of 3+ innovative product lines M = Response details the successful concept-to launch development of 1-2 innovative product lines OR generally indicates involvement in the development of 3 or more innovative product lines L = Response does not indicate experience successfully guiding concept-to-launch development of innovative product lines

4. Collaborative Example H = Specific example that demonstrates network building, influencing, and communication skills applied to influencing stakeholders and managing cross-functional, multicultural project teams M = Broad response that indicates some ability to network, influence, and communicate in order to gain buy-in from key stakeholders and manage cross-functional, multicultural project teams L = Response does not indicate network building, influencing, or communication skills related to acquiring buy-in from key stakeholders and managing cross-functional, multicultural project teams

5. Metrics H = Well-defined response detailing preferred metrics used to measure success and determine room for improvement M = Broad response that suggests some knowledge of utilizing metrics systems to measure success and determine room for improvement L = Response does not suggest experience utilizing metrics to measure project success or determine room for improvement

6. Hands-On versus Office H = Works approximately 50/50 split between "in the trenches" and in the office, and prefers a balance M = Work skews more heavily towards EITHER "in the trenches" or in the office, OR preference skews in one direction over the other L = Work is EITHER 100% "in the trenches" or in the office, OR prefers to focus 100% on one

7. Leadership Experience H = 10+ years of leadership experience. Has managed teams of 7+ direct reports M = 5-10 years of leadership. Has managed teams of 4-7 direct reports L = Limited leadership experience

8. Leadership Style H = Answer indicates a well thought out strategy for mentoring and growing a successful team M = Broad answer indicating some leadership strategy and/or a mentoring style L = Answer does not indicate a mentoring style of management or defined leadership strategy

9. Non-Compete H = No relevant non-compete or non-disclosure in place M = Has a peripheral non-compete or non-disclosure in place - could limit some activities L = Has a strong relevant non-compete or limiting non-disclosure

10. US Citizenship H = No relevant non-compete or non-disclosure in place M = Has a peripheral non-compete or non-disclosure in place - could limit some activities L = Has a strong relevant non-compete or limiting non-disclosure

Grading Point System: H’s = 4 M’s = 3 L’s = 2 Bonus Points = .5

Now add up the numerical value of each grade and then divide by the total number of grades

Total Points:

Divided by 10 grades =

Avg. Grade: