1.03 Identify significant people in

the history of the sports and

entertainment marketing industry.

P.T. BARNUM

Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”

WALT DISNEY

Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.

Produced the first feature-length cartoon – Snow White.

WALT DISNEY CONTINUED . . .

Opened Disneyland in Anaheim, California in 1955.

Developed Disney World in Orlando, Florida in 1971. (First of the four parks.)

Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)

Died prior to seeing any of his plans completed.

Upon his death, his empire worth over $100 million.

CHARLIE CHAPLIN

Slap-stick comedy

Widely recognized movie stars

Character wore:

• Baggy pants• Tight coat• Large shoes on the wrong feet• Black derby hat

Turned film comedy into an art form

1915, signed with Essanay for $1,250/week to make 14 films

LUCILLE BALL

Actor, musician, comedian, model, & producer

Emmy awards:

• 1952: Best Comedienne• 1955: Best Actress in a Continuing

Performance, I Love Lucy• 1967& 1968: Outstanding Lead

Actress in Comedy Series, I Love Lucy

LUCILLE BALL CONTINUED . . .

One of televisions first leading ladies

• The man served as supporting role

Helped to advance career of many Latino performers

• Husband: Desi Arnez, Cuban bandleader

STEVEN SPIELBERG

Director and producer

Films include:

• Jurassic Park I-III• Men in Black I & II• Shrek• Schindler‘s List• E.T., The Extra-Terrestrial• Jaws• The Color Purple

STEVEN SPIELBERG

CONTINUED . . .

Commercial tie-in

• Reeses Pieces in E.T., The Extra-Terrestrial

LOUIS ARMSTRONG

Revolutionized jazz

Put the soloist to the front of the band, emphasizing talent

Played the cornet and trumpet, sang and led the band

Wrote “Hello Dolly” and “What a Wonderful Life”

THE BEATLES

Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)

Early members included: Stuart Sutcliffe and Peter Best

Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band

1970, band split

1980, Lennon murdered

ELVIS PRESLEY

Sold over 1 billion records worldwide

131 different albums/singles to achieve gold, platinum or multi-platinum status

ELVIS PRESLEY CONTINUED . . .

Revolutionized television performances

• On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance

• Caused a nation-wide scandal• Many advertisers reconsidered their support

of Presley

Pioneered “rock and roll”

Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole

OPRAH WINFREY

Baltimore Talk show, People Are Talking

Chicago Morning talk show, A.M. Chicago

1986 launched the Oprah Winfrey Show

• Grossed $125 million by end of first year

OPRAH WINFREY CONTINUED . . .

Production company Harpo Productions

• Oprah spelled backwards• Privately syndicating her show allowed

her to make more money

“Oprah Book Club”

1999 – Oxygen channel

Magazine: O: The Oprah Magazine

PIONEERS IN THE SPORTS

MARKETING INDUSTRY

MICHAEL JORDAN

Greatest player ever to play basketball

Nike and NBA marketed him as “Air Jordan”

Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox

MICHAEL JORDAN CONTINUED . . .

Movie Space Jam

President of Basketball Operations for the Washington Wizards

Endorses products including:

• Nike• Gatorade• Sara Lee Corporation’s Hanes

brand clothier• Rayovac• Chevrolet

MILDRED “BABE” DIDRICKSON

ZAHARIAS

Greatest female athlete of all time

Female Athlete of the Year six times

MILDRED “BABE” DIDRICKSON

ZAHARIAS CONTINUED . . .

Sports included:

• Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling

First female athlete to sign an endorsement contract

• Wilson Sporting Goods• $100,000

WILLIAM (BILL) H.G. FRANCE SR.

Founded National Association of Stock Car Auto Racing (NASCAR)

Founded International Speedway Corporation (ISC) – owns and/or operates:

• Daytona International Speedway• Talladega Superspeedway

WILLIAM (BILL) H.G. FRANCE SR.CONTINUED . . .• Michigan International Speedway• California Speedway• Homestead-Miami Speedway• Phoenix International Raceway• Richmond International Raceway• Darlington Raceway• North Carolina Speedway• Kansas Speedway

JACK “JACKIE” ROOSEVELT ROBINSON

First student to letter in four sports at UCLA

• Baseball• Basketball• Football• Track & field

Professional football for Los Angeles Bulldogs

JACK “JACKIE” ROOSEVELT ROBINSON

CONTINUED . . .

Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers

Won National League batting title and Most Valuable Player awards

Former President of Chock Full O’Nuts – restaurant and coffee company

JACKIE JOYNER-KERSEE

Basketball scholarship at UCLA

Cover of Sports Illustrated – labeled “Super Woman”

First female to be named The Sporting News Man of the Year

GEORGE “BABE” HERMAN RUTH

JR.

Baseball’s first “great slugger”

Called “Bambino” & “The Sultan of Swat”

“Babe” came from Jack Dunn, former manager of the Baltimore Orioles

Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

GEORGE “BABE” HERMAN RUTH

JR.CONTINUED . . .

Yankee Stadium is considered “The House that Ruth Built”

Associated Press Athlete of the Century

Member of ESPN’s Sport Century/Athletes of the Century

Voted Greatest Baseball player of all-time by the Sporting News

CASSIUS CLAY

Self-promoted as “I am the Greatest!”

Won Gold Medal – Olympics – Light Heavyweight division

Defeated Sonny Liston to become the World Heavyweight Champion

CASSIUS CLAY CONTINUED . . .

Joined Nation of Islam – changed name to Muhammed Ali

Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.

“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.

“Thrilla in Manilla” – defeated Joe Frazier

Lit the torch at Olympic Summer Games in Atlanta, GA

MAX MUHLEMAN

Founded Muhleman Marketing Inc. in Charlotte

Clients include: Anheuser-Busch, Coca-Cola, and DuPont

Created permanent seat license

• Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers

VINCE MCMAHON Born Pinehurst, NC

Graduated from East Carolina University

1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation

Called professional wrestling “sports entertainment”

Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.

• Changed name to World Wrestling Entertainment (WWE)