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    © Hitachi Data Systems Corporation 2014. All rights reserved.

    © Hitachi Data Systems

    InformationInnovation IndexMay 2014

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    © Hitachi Data Systems Corporation 2014. All rights reserved.

    Demographics

    …size …sector

    200 IT decision-makers from UK enterprises wereinterviewed in April 2014, split in te followin! wa"s###

    200 IT decision-makers from UK enterprises wereinterviewed in April 2014, split in te followin! wa"s###

    Figure d2:  $%itin wic sector is "o&r or!anisati(200 respondents)

    Figure d1:  $)ow man" emplo"ees work in "o&ror!anisation'( (200 respondents)

    *+

    122

    1001-000 emplo"ees

    0

    42

    0

    2+

    1

    .&/lic sector

    inancial services

    an&fact&rin!

    IT and telecoms

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    © Hitachi Data Systems Corporation 2014. All rights reserved.

    1# &siness-defined IT

    2# Information innovation

    # Iss&es wit &ntapped intelli!ence3innovation

    Three areas of interest

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    )itaci 5ata 6"stems 7orporation 2014# All ri!ts reserved#

    )itaci 5ata 6"stems 7

    1. Business-defined IT

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    7an IT s&pport te drive for /&siness !rowt and innovation'

    Figure 1:  Analysis for those who agree ordisagree that “IT is a/le to s&pport"o&r or!anisation8s am/ition to drive/&siness !rowt /" e9tractin! val&efrom data'( (200 respondents)

    Figure 2:  $To wat e9tent do "o& /is a/le to s&pport "o&r oam/ition to innovate /" val&e from data'( (200 r

    :verall 4; of respondents do not a!reetat IT is a/le to s&pport teir

    or!anisation

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    Are IT limitations oldin! or!anisations /ack'

    Figure 3:  $5o "o& tink "o&r or!anisation8s am/ition toaccelerate !rowt /" levera!in! information is /ein!eld /ack /" te limitations of IT'( (200 respondents)

    Figure 4:  $To wat e9tent do "o& tink tatmana!in! information is stiflin! tlevera!e data to drive /&siness !

    >&st over nine in ten ?@2; respondents a!ree to somee9tent tat te limitations of IT are oldin! /ack /&siness

    !rowt

    7o&ld part of te limitation /e te wa" te data is storedand mana!ed'

    >&st over nine in ten ?@2; respondents a!ree to somee9tent tat te limitations of IT are oldin! /ack /&siness

    !rowt

    7o&ld part of te limitation /e te wa" te data is storedand mana!ed'

    Bine in ten respondents a!rIT

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    Are o&tdated IT practices3processes oldin! or!anisations /a

    Figure 5:  $Anal"sis of tose wo a!ree to some e9tent or do nota!ree at all tat o&tdated IT practices3processes arerestrictin! te or!anisation8s a/ilit" to levera!e data todrive /&siness !rowt'( (200 respondents)

    Figure 6:  $Is IT perceived to /e a strate!ic ascompan"'( (200 respondents)

    @4; of respondents a!ree to some e9tent tato&tdated IT practices3processes are oldin! /ack

    teir or!anisation

    Tis s&!!ests tat if te maCorit" of or!anisationswere to &pdate teir IT practices and3or processes,

    te" ma" /e a/le to /etter &tilise teir data fordrivin! /&siness !rowt

    @4; of respondents a!ree to some e9tent tato&tdated IT practices3processes are oldin! /ack

    teir or!anisation

    Tis s&!!ests tat if te maCorit" of or!anisationswere to &pdate teir IT practices and3or processes,

    te" ma" /e a/le to /etter &tilise teir data fordrivin! /&siness !rowt

    IT is perceived as a strate!icrespondents< or!anisations

    %e mi!t infer from tis taor!anisations consider IT to

    owever as i!&re sows tfailin!

    IT is perceived as a strate!respondents< or!anisations

    %e mi!t infer from tis tor!anisations consider IT to

    owever as i!&re sowsfailin!

    *0;

    0;

    Des Bo

    =;

    @4;

    5o not a!ree at all A!ree to some e9tent

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    %" is IT &na/le to s&pport /&sinessleaders in e9tractin! val&e from data'

    @*; of respondents stated at least one reason w" IT is &na/le to s&pport /&siness leaders in e9tractin!val&e from data, and on avera!e eac respondent selected /etween tree and fo&r of te a/ove reasons

    Te main reason w" IT is &na/le to s&pport teir or!anisation

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    5oes IT work wit line of /&siness leaders'

    :nl" 1; of respondents stron!l"f&nction works wit line of /&sines

    A i!er percenta!e of respondentminin! &ntapped intelli!ence a!reworks wit line of /&siness leaders?*4; compared to tose not "et intelli!ence ?4;

    Te data s&!!ests tat IT departmwo are foc&sed on minin! &ntapplikel" to /e ali!ned to te needs of

    :nl" 1; of respondents stron!lf&nction works wit line of /&sine

    A i!er percenta!e of respondenminin! &ntapped intelli!ence a!rworks wit line of /&siness leade?*4; compared to tose not "etintelli!ence ?4;

    Te data s&!!ests tat IT departwo are foc&sed on minin! &ntaplikel" to /e ali!ned to te needs o

    5o line of /&siness leaders make tassist wen developin! and e9ec&t5o line of /&siness leaders makeassist wen developin! and e9ec&

    Figure 8:  $5oes "o&r IT f&nction work wit line of /&siness leaders todefine IT strate!" /" ali!nin! /&siness o/Cectives wittoda"8s tecnolo!" capa/ilities'( Asked of all respondents(200) broken down by those who are$are not mininguntapped intelligen!e

    6i9 in ten ?=0; respondents a!reef&nction works wit F: leaders to dali!nin! /&siness o/Cectives wit tod

    capa/ilities

    6i9 in ten ?=0; respondents a!reef&nction works wit F: leaders to ali!nin! /&siness o/Cectives wit to

    capa/ilities

    4; 4; ,;

    11;=;

    1,;

    2=;

    1*;

    2@;

    4;

    2;

    42;

    1;22;

    12;

    - stron!l" a!ree 4 , 2 1 - do not a!ree at all

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    5oes te IT department ave adeE&ate access toline of /&siness leaders'

    :nl" 11; of respondents stron!l" a!reetat te" ave adeE&ate access to F:

    leaders to develop and e9ec&te aneffective IT strate!" tat drives /&siness

    !rowt

    :nl" 11; of respondents stron!l" a!reetat te" ave adeE&ate access to F:

    leaders to develop and e9ec&te aneffective IT strate!" tat drives /&siness

    !rowt

    Fine of /&siness leaders are more likel" to/e availa/le to teir IT collea!&es for tis

    p&rpose in or!anisations tat are c&rrentl"minin! &ntapped intelli!ence

    Te data s&!!ests tat wen or!anisations areminin! &ntapped intelli!ence tere is more

    need for IT to ave access oter F: mana!ers

    Fine of /&siness leaders are more likel" to/e availa/le to teir IT collea!&es for tis

    p&rpose in or!anisations tat are c&rrentl"minin! &ntapped intelli!ence

    Te data s&!!ests tat wen or!anisations areminin! &ntapped intelli!ence tere is more

    need for IT to ave access oter F: mana!ers

    7o&ld IT /e doin! more to s&pport teir/&siness leaders'

    7o&ld IT /e doin! more to s&pport teir/&siness leaders'

    ; 2;

    2,;

    1;

    ,0;

    2=;

    ,2;

    ,,;

    11;

    24;

    - stron!l" a!ree 4 , 2 1 - d

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    © Hitachi Data Systems Corporation 2014. All rights reserved.

    Are IT doin! eno&! to s&pport /&siness leaders'

    Aro&nd one in ten ?@; respoor!anisation does not ave andata to assist wit drivin! /&

    Tis s&!!ests tat despite few

    tat te" do not work wit F:co&ld /e doin! m&c more

    Aro&nd one in ten ?@; respor!anisation does not ave adata to assist wit drivin! /

    Tis s&!!ests tat despite fe

    tat te" do not work wit Fco&ld /e doin! m&c more

    Given tat so few tink tat ts&pportin! /&siness leaders estrate!" reE&ire more inp&t f

    Given tat so few tink tats&pportin! /&siness leadersstrate!" reE&ire more inp&t

    Figure 10:  $5o "o& a!ree tat IT co&ld /e doin! more to s&pport/&siness leaders in teir !oal of levera!in! data to drive/&siness !rowt'( showing respondents who have a goal ofleveraging data to drive business growth (%&2 respondents)

    Almost all respondents ?@@;!oal of levera!in! data to dr!rowt, a!ree to some e9te/e doin! more to s&pport tleaders to acieve tis !oal

    Almost all respondents ?@@!oal of levera!in! data to d!rowt, a!ree to some e9te/e doin! more to s&pport tleaders to acieve tis !oal

    1; *;

    21;

    4;

    2=;

    1 - do not a!ree at all 2 4 - stron!l" a!ree

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    © Hitachi Data Systems Corporation 2014. All rights reserved.

    5oes te IT strate!" reE&ire more inp&t from /&siness leaders'

    Aro&nd alf of respondents ?1; a!ree teir/&siness leaders so&ld ave a !reater sa" in te

    direction of teir IT strate!"

    Aro&nd alf of respondents ?1; a!ree teir/&siness leaders so&ld ave a !reater sa" in te

    direction of teir IT strate!"

    :f tose wo wis tat teir or!anisation was investin!in data anal"tics, si9 in ten ?=1; a!ree tat /&siness

    leaders so&ld ave more inp&t in te IT strate!"

    7ompared to 2; in or!anisations wo do not want to/e investin! in data anal"tics

    Tis s&!!ests tat IT decision-makers are more open toteir /&siness leaders /ein! involved in te IT strate!"

    direction if te" want teir or!anisation to invest indata anal"tics

    :f tose wo wis tat teir or!anisation was investin!in data anal"tics, si9 in ten ?=1; a!ree tat /&siness

    leaders so&ld ave more inp&t in te IT strate!"

    7ompared to 2; in or!anisations wo do not want to/e investin! in data anal"tics

    Tis s&!!ests tat IT decision-makers are more open toteir /&siness leaders /ein! involved in te IT strate!"

    direction if te" want teir or!anisation to invest indata anal"tics

    ; 4;

    1=;11;

    2@;

    24;

    ,+;4*;

    1,; 14;

    1 - do not a!ree at al

    ,

    - stron!l" a!ree

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    )itaci 5ata 6"stems 7orporation 2014# All ri!ts reserved# )itaci 5ata 6"stems 7

    2. InformationInnoation

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    Are or!anisations correlatin! information wit oter data sets'

    Tis means tat 40; of respoare not c&rrentl" correlatin! idata sets to e9tract val&e, wiless likel" to /e doin! tis ?4==; of lar!er enterprises w

    6maller or!anisations mi!t nsets to correlate, or ma" percso

    Tis means tat 40; of resare not c&rrentl" correlatin!data sets to e9tract val&e, wless likel" to /e doin! tis ?4=; of lar!er enterprises w

    6maller or!anisations mi!tsets to correlate, or ma" perso

    %ic data sets old te mos%ic data sets old te mo

    Figure 12:  $Is "o&r or!anisation c&rrentl" correlatin!information wit oter data sets to e9tractval&e'( Asked of all respondents (200)broken down by organisation si'e

    Tree in five respondents ?=0;or!anisation is c&rrentl" correlwit oter data sets to e9tract

    Tree in five respondents ?=0or!anisation is c&rrentl" correwit oter data sets to e9trac

    =0;4;

    =4;

    40;4=;

    ,=;

    Bo Des

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    %ic data so&rces and t"pe old te most val&e'

    Accordin! to *; of respondents, c&stomer data olds te most val&e to teir or!anisations?i!&re 1

    )alf of  respondents ?0; see te most val&e in semi-str&ct&red or &nstr&ct&red data, te data settat are most diffic&lt to anal"se ?i!&re 14

    Accordin! to *; of respondents, c&stomer data olds te most val&e to teir or!anisations?i!&re 1

    )alf of  respondents ?0; see te most val&e in semi-str&ct&red or &nstr&ct&red data, te data setstat are most diffic&lt to anal"se ?i!&re 14

    Figure 13:  $%at so&rce of data !enerated /" te /&siness do"o& /elieve olds te most val&e for "o&ror!anisation'(  (200 respondents)

    Figure 14:  $%ic t"pe of data !enerated /" t/elieve olds te most val&e to drivand innovation'( (200 respondents

    *;

    0;

    Unstr&ct&red data 6emi-

    6tr&ct&red data

    *;

    1=;@;

    ;

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    Are or!anisations minin! &ntapped intelli!ence'

    Figure 15:  $Is "o&r or!anisation c&rrentl"&ntapped intelli!ence'( (200 re

    *; of respondents< or!anisations are notc&rrentl" minin! &ntapped intelli!ence

    *; of respondents< or!anisations are notc&rrentl" minin! &ntapped intelli!ence

    :f tose not minin! &ntapped intelli!ence, tree in fivesa" tat teir or!anisation is not plannin! on doin! so in

    te ne9t 1+ monts

    :ver alf ?=; of all respondents eiter plan to /eminin! &ntapped intelli!ence in te ne9t 1+ monts, or

    are alread" doin! it

    Te data s&!!ests tat tere is a minorit" of or!anisations?2*; wo are doin! tis alread" wo will ave an

    advanta!e over teir competitors, wit 44; possi/l"

    &naware of te opport&nit"

    :f tose not minin! &ntapped intelli!ence, tree in fivesa" tat teir or!anisation is not plannin! on doin! so in

    te ne9t 1+ monts

    :ver alf ?=; of all respondents eiter plan to /eminin! &ntapped intelli!ence in te ne9t 1+ monts, or

    are alread" doin! it

    Te data s&!!ests tat tere is a minorit" of or!anisations?2*; wo are doin! tis alread" wo will ave an

    advanta!e over teir competitors, wit 44; possi/l"

    &naware of te opport&nit"

    or tose wo c&rrentl" mine &ntapped intelli!ence, wat/enefits are te" e9periencin!'

    or tose wo c&rrentl" mine &ntapped intelli!ence, wat/enefits are te" e9periencin!'

    2*

    2@;

    44;

    7&rrentl" minin!

    Bot c&rrentl" minin! /&t pla

    Bot c&rrentl" minin! wit no

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    %at is /ein! capt&red /" minin! &ntapped intelli!ence'

    Figure 16:  $%ic of te followin! is "o&r information anal"sis allowin! "o& to capt&re'( asked of respondents wh!urrently mining untapped intelligen!e ( respondents)

    All respondents wo alread" mine &ntapped intell i!ence sa" tat te" ave /een a/le to e9tract val&a/leinsi!ts in doin! so ?an avera!e of tree of te a/ove, s&!!estin! ow important minin! &ntapped

    intelli!ence is

    Aro&nd alf sa" tat minin! allows tem to identif" areas of inefficienc" ?2;, identif"ind&str"3c&stomer trends ?4+;, make cost savin!s ?4+;, and3or allows tem to provide a /etterc&stomer service ?4+;# Tis indicates tat different or!anisations are /enefitin! in different wa"s,

    impl"in! tere are a m&ltit&de of different /enefits from carr"in! o&t information anal"sis

    All respondents wo alread" mine &ntapped intell i!ence sa" tat te" ave /een a/le to e9tract val&a/leinsi!ts in doin! so ?an avera!e of tree of te a/ove, s&!!estin! ow important minin! &ntapped

    intelli!ence is

    Aro&nd alf sa" tat minin! allows tem to identif" areas of inefficienc" ?2;, identif"ind&str"3c&stomer trends ?4+;, make cost savin!s ?4+;, and3or allows tem to provide a /etterc&stomer service ?4+;# Tis indicates tat different or!anisations are /enefitin! in different wa"s,

    impl"in! tere are a m&ltit&de of different /enefits from carr"in! o&t information anal"sis

    Identif" areas of inefficienc"

    Identif" ind&str"3c&stomer trends

    ake cost savin!s

    .rovide a /etter c&stomer service

    Identif" new reven&e streams

    .rovide insi!ts into potential areas of innovation

    7reate more sopisticated /&siness processes

    %e ave not /een a/le to e9tract an" val&a/le insi!ts

    2

    4+;

    4+;

    4+;

    4;

    4;

    41;

    0;

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    Are or!anisations missin! o&t if te" do not correlate datainformation wit oter data sets'

    Figure 17:  Analysis of those who agree to sagree at all that their “or!anisatopport&nit" to !ain val&a/le /&sof respondents whose organisat!orrelating information with othrespondents)

    Almost all respondents ?@=; woseor!anisations do not correlate information witoter data sets a!ree to some e9tent tat te"

    are missin! o&t

    Almost all respondents ?@=; woseor!anisations do not correlate information witoter data sets a!ree to some e9tent tat te"

    are missin! o&t

    Te fact tat 100; ?i!&re 1= of tose wo are doin! tisare seein! /enefits !ives stron! indication of ow likel" it is

    tat tese respondents are missin! o&t

    Te fact tat 100; ?i!&re 1= of tose wo are doin! tisare seein! /enefits !ives stron! indication of ow likel" it is

    tat tese respondents are missin! o&t

    %at opport&nities co&ld &ntapped intelli!ence &nlock'%at opport&nities co&ld &ntapped intelli!ence &nlock'

    4;

    @=;

    5o not a!ree at all A!r

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    %at potential does &ntapped intelli!ence old'

    =; of  respondents /elieve tintelli!ence as te potential

    Aro&nd alf ?2; /elieve it streams and aro&nd alf ?4@;a/ilit" to transform /&siness

    Hven =4; of tose wo are n&ntapped intelli!ence nonet

    potential to drive !rowt

    =; of  respondents /elieveintelli!ence as te potentia

    Aro&nd alf ?2; /elieve itstreams and aro&nd alf ?4@a/ilit" to transform /&siness

    Hven =4; of tose wo are &ntapped intelli!ence nonet

    potential to drive !rowt

    Are or!anisations doin! eno&Are or!anisations doin! eno

    Figure 18:  $5o "o& /elieve tat &ntapped intelli!ence as te potential to dote followin!(  Asked of all respondents (200) broken down bywhether they !urrently mine untapped intelligen!e or not 

    Bine in ten ?@0; respominin! &ntapped intelli!!rowt, create new reve

    transform /&siness

    Bine in ten ?@0; respminin! &ntapped intelli!rowt, create new rev

    transform /&siness

    Total

    7&rrentl" minin! &ntap ped intelli!ence

    Bot c&rrentl" minin! &ntapped intelli!ence

    =-;

    =@;

    =4;

    -2;

    =-;

    42;

    4@;

    =;

    4+;

    10;

    2;

    1;

    5rive !rowt 7reate new reven&e streams

    Trans fo rm /&s in es s Bone o f t e a/ove

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    7o&ld or!anisations /e doin! more to drive /&siness !rowt'

    Figure 1!:  $5o "o& tink "o&r or!anisation is doin! eno&! to drive /&siness !rowt tro&!innovation tanks to insi!ts !ained from information'( Asked of all respondents (200) brokendown by whether they !urrently mine untapped intelligen!e or not 

    :nl" *; of respondents stron!l" a!ree tat teir or!anisation is doin! eno&! to driv/&siness !rowt tro&! innovation tanks to insi!ts !ained from informatio

    ewer tan one in five ?1*; of tose wose or!anisation is c&rrentl" minin! stron!l" a!reetat teir or!anisation is doin! eno&! to drive /&siness !rowt, s&!!estin! tat te" ar

    doin! well /&t te" co&ld still /e doin! more

    :nl" *; of respondents stron!l" a!ree tat teir or!anisation is doin! eno&! to drive/&siness !rowt tro&! innovation tanks to insi!ts !ained from information

    ewer tan one in five ?1*; of tose wose or!anisation is c&rrentl" minin! stron!l" a!reetat teir or!anisation is doin! eno&! to drive /&siness !rowt, s&!!estin! tat te" are

    doin! well /&t te" co&ld still /e doin! more

    Tota l 7&rrentl" minin! &ntapped inte lli!ence Bot c&rrentl" minin! &n

    ; 0; *;

    2@;1;

    ,4;

    40;

    ,@;

    40;

    20;

    ,0;

    1=;*;

    1*;,;

    1 - do not a!ree at all 2 , 4 - stron!l" a!ree

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    )itaci 5ata 6"stems 7orporation 2014# All ri!ts reserved# )itaci 5ata 6"stems 7

    3. Issues "ith

    unta##edinte$$igen%e&in

    ion

    A i ti t li it t d t '

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    © Hitachi Data Systems Corporation 2014. All rights reserved.

    Are or!anisations str&!!lin! wit too m&c data'

    Figure 20:  $" or!anisation is c&rrentl" drownin! in data(  Askedof all respondents (200) broken down by whether they

    !urrently mine untapped intelligen!e or not 

    Figure 21:  Analysis of those who agree tor do not agree at all that the8oards8 data'( (200 responde

    @=; of respondents a!ree to some e9tent tat teiror!anisation is c&rrentl" drownin! in data

    All respondents wose or!anisation c&rrentl" mines&ntapped intelli!ence a!ree te" are drownin! in data

    to some e9tent

    Tere ma" not /e a pro/lem, possi/l" C&st a lot ofdata# Are tose wo are minin! doin! so simpl" as a

    mana!ement response to data vol&mes'

    @=; of respondents a!ree to some e9tent tat teiror!anisation is c&rrentl" drownin! in data

    All respondents wose or!anisation c&rrentl" mines&ntapped intelli!ence a!ree te" are drownin! in data

    to some e9tent

    Tere ma" not /e a pro/lem, possi/l" C&st a lot ofdata# Are tose wo are minin! doin! so simpl" as a

    mana!ement response to data vol&mes'

    @4; of respondents a!ree tat teoards data to some e9tent…

    …te res&lts s&!!est tat or!anisa

    drownin! in data /eca&se te" oatere co&ld /e val&e in te data t

    @4; of respondents a!ree tat toards data to some e9tent…

    …te res&lts s&!!est tat or!anis

    drownin! in data /eca&se te" otere co&ld /e val&e in te data t

    4; 0; ;

    2,;

    *;

    2@;

    ,*;

    ,;

    ,*;

    2*;

    ,;

    2,;

    10;22;

    ;

    - stron!l" a!ree 4 , 2 1 - do not a!ree at all

    =;

    @4;

    5o not a!ree at all A!

    A t i i t d i d f t d i t lli t t d'

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    Are te insi!ts derived from &ntapped intelli!ence tr&sted'

    Figure 22:  $5o "o& tr&st te acc&racfrom &ntapped intelli!encwhose organisation is !urrintelligen!e ( responden

    :nl" 1; of respondents wo c&rrentl" mine&ntapped intelli!ence do not tr&st te acc&rac"

    of te insi!ts derived from it

    :nl" 1; of respondents wo c&rrentl" mine&ntapped intelli!ence do not tr&st te acc&rac"

    of te insi!ts derived from it

    5oes tis s&!!est tat te sol&tions te" are &sin! to mine&ntapped intelli!ence are not as !ood as te" can /e'

    5espite tis, almost nine in ten ?+*; do tr&st teacc&rac" of te insi!ts derived from teir minin! of

    &ntapped intelli!ence

    Tis s&!!ests tat te maCorit" of or!anisations wo areminin! &ntapped intelli!ence are confident tat teir

    sol&tion can do so acc&ratel", amon! te oter /enefits we

    ave seen tis !ro&p e9perience ?i!&res +, @ and 1+

    5oes tis s&!!est tat te sol&tions te" are &sin! to mine&ntapped intelli!ence are not as !ood as te" can /e'

    5espite tis, almost nine in ten ?+*; do tr&st teacc&rac" of te insi!ts derived from teir minin! of

    &ntapped intelli!ence

    Tis s&!!ests tat te maCorit" of or!anisations wo areminin! &ntapped intelli!ence are confident tat teir

    sol&tion can do so acc&ratel", amon! te oter /enefits we

    ave seen tis !ro&p e9perience ?i!&res +, @ and 1+

    &t do emplo"ees ave te ri!t skills to mine&ntapped intelli!ence'

    &t do emplo"ees ave te ri!t skills to mine&ntapped intelli!ence'

    +

    1;

    Des Bo

    5 l t i t kill d t i i t i

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    5o emplo"ees ave te ri!t skills and trainin! to mine&ntapped intelli!ence'

    >&st &nder alf ?4+; of reswose or!anisation c&rrent&ntapped intelli!ence do nopeople in teir or!anisationskills and trainin!

    Almost tree E&arters ?*;respondents wose or!anisc&rrentl" mine &ntapped int

    consider teir collea!&es nonecessar" skills to do so

    Te responses sow tat tintelli!ence ave evidentl" to make it a s&ccess, an or!cannot start doin! it wito&skills in place

    >&st &nder alf ?4+; of rwose or!anisation c&rren&ntapped intelli!ence do npeople in teir or!anisatioskills and trainin!

    Almost tree E&arters ?*respondents wose or!anic&rrentl" mine &ntapped i

    consider teir collea!&es nnecessar" skills to do so

    Te responses sow tat tintelli!ence ave evidentl"to make it a s&ccess, an ocannot start doin! it witoskills in placeFigure 23:  $5o "o& /elieve tat people in "o&r or!anisation ave te

    necessar" skills and trainin! to act on insi!ts !arnered from&ntapped intelli!ence'( Asked of all respondents (200) brokendown by whether they !urrently mine untapped intelligen!e or not 

    ==; of respondents are notpeople in teir or!anisation necessar" skills and trainin!&ntapped intelli!ence insi!t

    ==; of respondents are nopeople in teir or!anisationnecessar" skills and trainin!&ntapped intelli!ence insi!

    4; 2; 4;

    ,2;

    1*;

    ,@;

    ,0;

    2@;

    ,0;

    22;

    ,,;

    1+;

    *; 1*;,;

    ; 2; =;

    5on8t know - stron!l" a!ree 4 , 2 1 - do not a!ree at all

    7ompliance data protection3privac" and discovera/le data

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    7ompliance, data protection3privac" and discovera/le data

    ++; of respondents are worried to some e9tent tat if &ntapped intelli!ence is i!nored te" ma" fail tore!&lations# Tis s&!!ests tat te maCorit" not "et minin! &ntapped intelli!ence need to start soon

    Tree E&arters of respondents ?*4; are concerned weter teir e9istin! data protection3data privac" of andlin! i! 5ata

    @*; sa" tat data wen saved in an" form is a risk to some de!ree, incl&din! one in ei!t ?12; conss

    ++; of respondents are worried to some e9tent tat if &ntapped intelli!ence is i!nored te" ma" fail to are!&lations# Tis s&!!ests tat te maCorit" not "et minin! &ntapped intelli!ence need to start soon t

    Tree E&arters of respondents ?*4; are concerned weter teir e9istin! data protection3data privac" sof andlin! i! 5ata

    @*; sa" tat data wen saved in an" form is a risk to some de!ree, incl&din! one in ei!t ?12; consise

    Figure 24:  $Are "o& worried tat i!norin!&ntapped intelli!ence will lead to"o&r or!anisation failin! to adereto compliance re!&lations'( (200respondents)

    Figure 25:  $Are "o& concerned a/o&tweter "o&r e9istin! dataprotection3data privac" strate!iesare capa/le of andlin! i! 5ata

    anal"tics'( (200 respondents)

    Figure 26:  $)ow srisk imand disrespon

    1*;

    42;1=;

    2=;

    Des, more concerned tan 12 monts a!o

    Des, te same level of concern as 12

    monts a!o

    Des, alto&! less concerned tan 12

    monts a!o

    ;

    12;

    1 - not a t a ll serio&

    1;

    0;

    2+;

    22;

    +;

    1 - do not a!ree at all 2 4

    - stron!l" a!ree

    In 6&mmar"

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    In 6&mmar"…

    % Te limitations of IT, te approac to storin! and mana!in! information, and restrictionIT practices3processes are oldin! /ack /&siness !rowt in or!anisations

    → @; of respondents a!ree to some e9tent tat o&tdated IT practices3processes/ack teir or!anisation

    % IT is considered a strate!ic asset to or!anisations, owever line of /&siness leaders neecloser wit teir IT collea!&es to set te IT strate!" to elp drive /&siness !rowt

    → :nl" 11; of respondents stron!l" a!ree tat te" ave adeE&ate access to F:

    % Tree in five or!anisations are correlatin! information wit oter data sets, owever tor!anisations are not "et minin! &ntapped intelli!ence

    → Tose wo are not "et correlatin! information wit oter data sets feel te" areon an opport&nit" to !ain val&a/le /&siness intelli!ence

    Aro&nd two in tree ?=; respondents /elieve &ntapped intelli!ence as te a!rowt in teir or!anisation

    % 7&stomer data is considered to /e te most val&a/le data so&rce !enerated /" or!anisaccordin! to *; of respondents

    % Jespondents< or!anisations are drownin! in data as well as oardin! it

    → Tere is a lack of skill and trainin! to act on insi!ts tat co&ld come from intermass of data, wit ==; not /elievin! teir collea!&es ave te skills

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    Information

    InnoationInde'a" 2014