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Vikas Arora Sr. Search Executive Bing Ads Psychology of Search

Psychology of Search - Amazon Web Services - Vikas... · “Gartner Customer 360 Summit 2011”, Gartner, Mar-Apr 2011, 4

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Vikas Arora

Sr. Search Executive

Bing Ads

Psychology of Search

What’s new at Microsoft Technology stays on the cutting edge

Virtual and augmented reality

HoloLens is changing the way

we see the world. Explore how

companies like Lowe’s and

NASA are transforming

concepts to reality.

Watch the video

Machine learning & advanced

analytics

With the Microsoft Cloud, Microsoft

partners are using smart traps to

capture mosquitoes and sequence

their DNA to fight disease.

Watch the video

The future of AI

Microsoft Cognitive Services are

helping museums, such as Tate

Britain, to improve our

understanding of art, culture,

history and science.

Watch the video

Disaster recovery

In 2015, a massive earthquake

struck Nepal, killing 9,000. The

United Nations Development

Programme is teaming up

with Microsoft on a major

effort to promote economic,

financial and social recovery

in the region.

Watch the video

Search is changing The next evolution of search

20 billion expected Internet of Things

units by 20205

74% of people trust search engines

almost as much as they trust

the website or brand4

Breakthrough in speech recognition

Lowest ever recorded word error rate with Microsoft

reaching human parity9, 10

50% of search

will come from

image or voice by

20202

of online consumers get frustrated

when irrelevant content appears6 74%

embedding AI into their

apps by 20181

1/2 of all developer

teams will be

The Cortana search box*

has over

145M

7

monthly active users, with

8B

questions asked to date8 85%

By 2020, the

customer will manage

of the relationship with

an enterprise without

interacting with a human3

New headsets with potential

to significantly alter the way

users interact with

search engines

are coming to

market soon

* in the Windows 10 task bar. 1. "IDC FutureScape: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale", Nov 2015, IDC FutureScape, https://www.idc.com/research/viewtoc.jsp?containerId=259850. 2. “Internet Trends 2016 - Code Conference”,

KPCB, 1 June 2016, http://www.kpcb.com/internet-trends. 3. “Gartner Customer 360 Summit 2011”, Gartner, Mar-Apr 2011, https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf, 4. "SMX EAST RECAP: Catalyst partners with Bing

to study search in the media mix, search + other channels", Bing Ads, 18 Nov 2016, https://advertise.bingads.microsoft.com/en-us/blog/post/november-2016/smx-east-recap-catalyst-partners-with-bing-to-study-search-in-the-media-mix,-search-other-channel. 5. "Gartner

Says 6.4 Billion Connected "Things" Will Be in Use in 2016, Up 30 Percent From 2015", Gartner, 10 Nov 2015, http://www.gartner.com/newsroom/id/3165317. 6. Denenholz, Jeff, "Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain

Study", Janrain, 31 July 2013, http://www.janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/. 7. Cortana Dev Center, April 2017, https://developer.microsoft.com/en-us/cortana. 8.

“Why 100 million monthly Cortana users on Windows 10 is a big deal“, TechRadar, 20 July 2016, http://www.techradar.com/news/software/operating-systems/why-100-million-monthly-cortana-users-could-be-a-bigger-deal-than-350-million-windows-10-installs-1325146. 9.

"Historic Achievement: Microsoft researchers reach human parity in conversational speech recognition", Microsoft, 18 Oct 2016, https://blogs.microsoft.com/next/2016/10/18/historic-achievement-microsoft-researchers-reach-human-parity-conversational-speech-

recognition/#sm.00000jv1wtv9nacq7r266s8uucy4p. 10. "Technology Quarterly: Finding a voice", The Economist, 1 May 2017, http://www.economist.com/technology-quarterly/2017-05-01/language#section-5.

@BingAds | #BetterWithBing | @vikasar

Why ? What ? Who ?

@BingAds | #BetterWithBing | @vikasar

I think search engines are the new

equivalent of publishing; an enabler of

information - James Dyson

@BingAds | #BetterWithBing | @vikasar

@BingAds | #BetterWithBing | @vikasar

WHO ?

@BingAds | #BetterWithBing | @vikasar

dfgdfgdfg Why ? What ? Who ?

@BingAds | #BetterWithBing | @vikasar

Predictive Personal Pervasive

Will be able to your

needs

in our everyday

lives

and more natural way to search

The future of search Search is not just about keywords

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Thank You Bing Network