Psychology of Colors DK

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    A Presentation on

    Psychology ofColors

    Presented By:

    Devilal Kinkar

    Presented To:

    Mr.

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    Introduction

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    Black

    Black is the color of authority and power.

    Black often stands for secrecy.

    It is popular in fashion because it makespeople appear thinner.

    Black also implies submission

    If a business is in the black it is makingmoney

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    White

    White flag is the universal symbol for truce (Peace).

    White reflects light and is considered a summer

    color.white shows dirt and is therefore more difficult to

    keep clean than other colors.

    Doctors and nurses wear white to imply sterility.

    White is popular in decorating and in fashion

    because it is light, neutral, and goes with everything

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    Red

    Red is the most emotionally intense color.

    It stimulates a faster heartbeat and breathing.

    In India, red is the symbol for a soldier. It is also the color of love.

    Red is the color most commonly found in

    national flags

    Red clothing gets noticed and makes the

    wearer appear heavier.

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    Blue

    Blue is one of the most popular color.

    The color of the sky and the ocean.

    Blue can also be cold and depressing.

    Fashion consultants recommend wearing

    blue tojob interviews because it

    symbolizes loyalty.

    People are more productive in blue rooms.

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    Green

    Green is the most popular decorating color.

    green is masculine, conservative, and implieswealth.

    In ancient Greece, green symbolized victory.Green means go. When all systems are

    green, it means everything is in order. Greensymbolizes nature.

    It is the easiest color on the eye and canimprove vision.

    It is a calming, refreshing color.

    Hospitals often use green because it relaxes

    patients.

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    Yellow

    In India, yellow is the symbol for a merchantor farmer.

    Hindus in India wear yellow to celebrate the

    festival of spring.Cheerful sunny yellow is an attention getter.

    Yellow enhances concentration, hence its usefor legal pads.

    It also speeds metabolism. It is the most difficult color for the eye to take

    in.

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    Purple

    Purple is a royal color.

    Purple represents luxury, wealth, and

    sophistication.It is also feminine and romantic.

    Purple can appear artificial, because it is

    rare in nature.In Thailand, purple is worn by a widow

    mourning her husband's death.

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    Brown

    Solid, reliable brown is the color of earth

    and is abundant in nature.

    Light brown implies genuineness whiledark brown is similar to wood or leather.

    Brown can also be sad and wistful.

    Study shows that men are more apt to saybrown is one of their favorite colors.

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    Gray

    Gray is timeless, practical, and solid.

    A longstanding favorite suit color, gray can

    mix well with any color.Although well like and often worn, people

    rarely name gray as a favorite color

    possibly because Gray also is associated

    with loss or depression

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    Orange

    Orange, a close relative of red, sparks more

    controversy than any other hue.

    True orange generally elicits a stronger "love

    it" or "hate it" response than other colors.

    Fun and flamboyant orange radiates warmth

    and energy.

    Interestingly, some of the tones of orangesuch as terra cotta, peach or rust have very

    broad appeal.

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    Pink

    Pink color denote love , affection

    It is also express Beauty

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    Golden

    Gold symbolizes wealth and Prosperity

    Also shows wisdom

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    Indigo

    It represents sixth sense and meditation

    Also symbolizes deep contemplation.

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