when people buy

93%

6%

1%

look at visualappearance

look at texture

decide on“sound/smell”

believe color increasesbrand recognition

80%[ ]of shoppers did not returnto a store due to overallaesthetics

52%[ ]

}Of consumers cite color as the main reason why they buy a certain product

psychology

in branding and marketing

psychology

in branding and marketing

Research showspeople make asub-conscioussnap judgmentabout an environment orproduct within 90 secondsof intitial viewing. Betweenof intitial viewing. Between62% and 90% of thatassessment is based on coloralone.

Ads with color are read up to

than the same ads in black and white

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