@MartinaMitz

BASICS

PSYCHOLOGY

22nd October 2019

@MartinaMitz

first things first…

TERM CLARIFICATION

@MartinaMitz

BIG CONFUSION:

• Psychiatry

• Psycho Therapy

• Psychoanalysis

= psi = Psychology

🤯

@MartinaMitz

Different POVs:

image: https://upload.wikimedia.org/wikipedia/commons/0/01/Nervous_system_diagram_%28dumb%29.png

PsychologistPsychiatrist

@MartinaMitz

Different Interests:

image: https://upload.wikimedia.org/wikipedia/commons/0/01/Nervous_system_diagram_%28dumb%29.png

PsychologistPsychiatrist

@MartinaMitz

Different Treatment:

image: https://upload.wikimedia.org/wikipedia/commons/0/01/Nervous_system_diagram_%28dumb%29.png

PsychologistPsychiatrist

Psycho TherapistMedic

Psycho Analyst

@MartinaMitz

The Plan™

PSYCHOLOGY BASICS:

• Structure of the Brain

• Neurones - zoom in

• System Processes - zoom a bit out

• Outcomes - really zoom out

• Memory

@MartinaMitz

GRAPHIC CONTENT

WARNING!

@MartinaMitzimage: https://image.slidesharecdn.com/brainlayaschool-150223011050-conversion-gate01/95/human-brain-6-638.jpg?cb=1424675493

@MartinaMitzimage: https://image.slidesharecdn.com/brainlayaschool-150223011050-conversion-gate01/95/human-brain-6-638.jpg?cb=1424675493

Mid Brain +Limbic System(Neo)Cortex Small Brain +

Brain Stem

@MartinaMitzimage: https://image.slidesharecdn.com/brainlayaschool-150223011050-conversion-gate01/95/human-brain-6-638.jpg?cb=1424675493

Instinct

Emotion& Memory

Cognition

Mid Brain +Limbic System(Neo)Cortex Small Brain +

Brain Stem

@MartinaMitz

to the tiniest unit

LET’S ZOOM IN 🔬

@MartinaMitzimage: https://www.khanacademy.org/science/biology/human-biology/neuron-nervous-system/a/overview-of-neuron-structure-and-function

A Neurone

@MartinaMitzimage: https://www.khanacademy.org/science/biology/human-biology/neuron-nervous-system/a/overview-of-neuron-structure-and-function

A Synapse:

@MartinaMitzimage: https://drugabuse.com/visualize/the-science-behind-addiction/

Dopamine:

@MartinaMitzimage: https://drugabuse.com/visualize/the-science-behind-addiction/

Opioides:

@MartinaMitz

Cocaine:

image: https://drugabuse.com/visualize/the-science-behind-addiction/

@MartinaMitz

they always strive for BALANCE

NEURONES ARE BUDDHISTS 😉

@MartinaMitz

in the BRAIN

THERE ARE BILLIONS OF NEURONESTHE

@MartinaMitzimage: http://163.178.103.176/Temas/Temab2N/APortal/FisoNerCG/LaUII/Neuro/BrainAn/Ch5Text/Ch5Images/fig5.36.jpg

They don't talk only to their homies:

Neurones

Axons

@MartinaMitz

ISN’T IT?!

IT’S BEAUTIFUL! 😍

@MartinaMitzimage: http://www.gregadunn.com/product/self-reflected-in-white-light-print/

@MartinaMitz

let’s zoom out a bit…

SYSTEM PROCESSES ⚙

@MartinaMitzimage: https://qph.fs.quoracdn.net/main-qimg-ee4251bc50436bb95fc13128bf99fb0e

Heart Beat (simplified):

@MartinaMitzimage: https://www.shoreeye.com/images/easyblog_shared/braineye.jpg

Visual Processing (simplified):

Perception

Cognition

Emotion

@MartinaMitzvideo: https://www.youtube.com/watch?v=n9TWwG4SFWQ

Psychological Experiment: Heider & Simmel -1944:

@MartinaMitz

Emotion

Cognition

Perception • Signal

• (Brain stem + small brain)

• Limbic System

• Cortex

Visual Experience

@MartinaMitz

• Perception

• Emotion

• Cognition

• Outcomes = Experience, Motivation & Behaviour

• Memory

Psychological Processes:

@MartinaMitz

Emotion

Cognition

Perception • Signal comes in (slap)

• Brain stem raises heart-beat etc.

• Limbic System signals pain and tension

• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)

Slap Experience (simplified):

@MartinaMitz

Emotion

Cognition

Perception

Slap Experience

Su

bcon

scio

usC

onsc

ious

300m

s

• Signal comes in (slap)

• Brain stem raises heart-beat etc.

• Limbic System signals pain and tension

• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)

@MartinaMitz

Emotion

Cognition

Perception • Signal comes in (slap)

• Brain stem raises heart-beat etc.

• Limbic System signals pain and tension

• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)

Results of Experiences

Reaction

BLINK RED CHEEK SLAP BACK APPOLOGISE

Con

scio

us

Subc

onsc

ious

.

@MartinaMitz

Emotion

Cognition

Perception • Signal comes in (slap)

• Brain stamm raises heart-beat etc.

• Limbic System signals pain and tension

• Memory

• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)

Key-Element of Experiences

Reaction

BLINK RED CHEEK SLAP BACK APPOLOGISE

Con

scio

us

Subc

onsc

ious

.

• Signal comes in (slap) • Brain stem raises heart-beat etc. • Limbic System signals pain and tension

@MartinaMitz

Memory:

Memory

@MartinaMitz

..C

onsc

ious

..

Su

bcon

scio

us

@MartinaMitz

…is where Experiences live

Con

scio

us

Subc

onsc

ious

Memory

@MartinaMitz

Or what we call LEARNING

SAVING IN MOMORY 💾

@MartinaMitz

Info-Flow in Memory:

Con

scio

us

Subc

onsc

ious

Memory SENSORY SHORT-TERM

LONG-TERM

< 1 sec< 1 min

life time

@MartinaMitz

Filters in Memory:

Con

scio

us

Subc

onsc

ious

Memory SENSORY SHORT-TERM

LONG-TERM

< 1 sec< 1 min

ATENTION

life time

EMOTION

REPETITION

>90%

@MartinaMitz

HAPPENS IN THE LONG-TERM MEMORY

SAVING & RE-CALL IN MOMORY ⛓

@MartinaMitz

Types of Long-Term Memory:

.

.

Memory SENSORY SHORT-TERM LONG-TERM

PROCEDURAL

DECLARATIVE

@MartinaMitz

Types of Long-Term Memory:

.

.

Memory SENSORY SHORT-TERM LONG-TERM

PROCEDURAL

DECLARATIVE

IMPLICIT

EXPLICIT

@MartinaMitz

Types of Long-Term Memory:

.

.

Memory SENSORY SHORT-TERM LONG-TERM

PROCEDURAL

DECLARATIVE

IMPLICIT

EXPLICIT

SYSTEM 1

SYSTEM 2

@MartinaMitz

Types of Long-Term Memory:

.

.

Memory SENSORY SHORT-TERM LONG-TERM

PROCEDURAL

DECLARATIVE

IMPLICIT

EXPLICIT

SYSTEM 1

SYSTEM 2

EPISODICSEMANTIC

CONCEPTS EXPERIENCES

@MartinaMitz

3 LEARNING MODELS

SAVING & RE-CALL IN MOMORY ⛓

@MartinaMitz

and there is FOOD…

NOW IMAGINE YOU ARE A DOG 🐶

@MartinaMitz

Emotion

Cognition

Perception

Memory Su

bcon

scio

usC

onsc

ious

Dog + Memory Saving

• Signal comes in (bell + food)

• Brain stem activates saliva etc.

• Limbic System signals excitement

• Long-term memory

• Cortex

@MartinaMitz

Emotion

Cognition

Perception

Memory Su

bcon

scio

usC

onsc

ious

Dog + Memory Saving

• Signal comes in (bell + food)

• Brain stem activates saliva etc.

• Limbic System signals excitement

• Long-term memory

• Cortex

@MartinaMitz

X

Emotion

Cognition

Perception

Memory

Dog + Memory Re-Call

• Signal comes in (bell)

• Brain stem activates saliva etc.

• Limbic System signals excitement

• Long-term memory check

• Cortex

Su

bcon

scio

usC

onsc

ious

@MartinaMitz

X

Emotion

Cognition

Perception

Memory

Dog + Memory Re-Call

• Signal comes in (bell)

• Brain stem activates saliva etc.

• Limbic System signals excitement

• Long-term memory check

• Cortex

Su

bcon

scio

usC

onsc

ious

ReactionTENSE SALIVATE WAG TAIL …

@MartinaMitz

Ivan Pavlov

Classical Conditioning

(INVOLUNTARY) BEHAVIOURS

image: https://www.nobelprize.org/images/pavlov-12840-content-portrait-mobile-tiny.jpg

1st LEARNING THEORY:

Research: 1889 - 1927

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Operant Conditioning

Su

bcon

scio

usC

onsc

ious

ReactionBARK JUMP AROUND

VOLUNTARY ACTIONS

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Su

bcon

scio

usC

onsc

ious

…v

…v

…v

Operant Conditioning…

v…

v

ReactionJUMP AROUNDBARK

VOLUNTARY ACTIONS

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

…v…

v…

vOperant Conditioning

X…v

…v

Su

bcon

scio

usC

onsc

ious

ReactionJUMP AROUNDBARK

VOLUNTARY ACTIONS

???⟲

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Su

bcon

scio

usC

onsc

ious

Operant Conditioning…

v…

v

ReactionSIT DOWNBARK

VOLUNTARY ACTIONS

…v

…v

…v

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Su

bcon

scio

usC

onsc

ious

Operant Conditioning

+…v…

v…

v

…v

…v

ReactionSIT DOWNBARK

VOLUNTARY ACTIONS

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Operant Conditioning

+…v

…v

Su

bcon

scio

usC

onsc

ious

Reaction

SUCCESSFUL ACTION

Trial and Error

SIT DOWN

@MartinaMitz

B. F. Skinner

…was found by:

BEHAVIOURS

image: https://dandradebehaviorism.weebly.com/bf-skinner.html

ANOTHER BEHAVIOURIST

@MartinaMitz

you would've OBSERVED:

IF YOU WERE A CLEVER DOG 🐩

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Su

bcon

scio

usC

onsc

ious

Model Learning …

v…

v

ReactionSIT DOWN

X

Observe + Learn

SUCCESSFUL ACTION

X

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Su

bcon

scio

usC

onsc

ious

Model Learning …

v…

v

ReactionSIT DOWN

X

Observe + Learn

SUCCESSFUL ACTION

X

+

@MartinaMitz

Emotion

Cognition

Perception

Memory

• Signal comes in (command)

• Limbic System activates

• Long-term memory

• Cortex

Su

bcon

scio

usC

onsc

ious

Model Learning

+…v

…v

ReactionSIT DOWN

X +

Observe + Learn

SUCCESSFUL ACTION

X

@MartinaMitz

Albert Bandura

BEHAVIOURS

image: http://learningandtheadolescentmind.org/people_06.html

A SOCIAL PSYCHOLOGIST:

…was found by:

@MartinaMitz

Operant Conditioning

Classical Conditioning

Model Learning

3 Types of Saving and Memory

PROCEDURAL

SEMANTIC

EPISODIC

@MartinaMitz

Operant Conditioning

Model Learning

Classical Conditioning

2 Levels of Re-Call

PROCEDURAL

SEMANTIC

EPISODIC

Con

scio

us S

ubco

nsci

ous

>90%

@MartinaMitz

Operant Conditioning

Model Learning

Classical Conditioning

Types of Outcomes:

PROCEDURAL

SEMANTIC

EPISODIC

Con

scio

us S

ubco

nsci

ous

LEARNING MEMORY OUTCOMES

INSTINCT

MORE DETAILS

MORE EMOTIONS

@MartinaMitz

…remember?

MEMORY & EMOTION GO HAND IN HAND 🤝

@MartinaMitz

Operant Conditioning

Model Learning

Classical Conditioning

Memory + Stress-Hormones

PROCEDURAL

SEMANTIC

EPISODIC

Con

scio

us S

ubco

nsci

ous

LEARNING MEMORY OUTCOMES

FIGHT / FLIGHT

EXACT LOCATION

DISAPPOINTMENT

@MartinaMitzPsychology Basics | UX Crunch | Berlin 2019

THANK YOU!

Martina Mitz Dipl.-Psych. @MartinaMitz Martina Mitz martina.mitz

Martina Mitz

UX Psychologist, Strategist & Designer

martina.mitz@gmail.com