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Procesos Psicológicos
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4C signal detection and subliminal messages 1 09/15/14
What is the difference between sensation and perception?
Sensation: Perception:
The process of detecting a stimulus, such as
light waves (vision) , sound waves (hearing) , chemical molecules (smell
and taste ), heat or pressure (touch).
The process of integrating, organizing and interpreting sensations.
You might want to think of sensation and perception as two ends of a continuum. There is no clear dividing line between sensation and perception. Where sensation ends and perception begins is difficult to determine.
4C signal detection and subliminal messages 2 09/15/14
How many right angles do people perceive?
How many right angles are there?
4C signal detection and subliminal messages 3 09/15/14
The Basic Senses and What They Detect
What do we detect?
Light waves
pressure waves
Image source: Psychology (2011), Schacter et al.
4C signal detection and subliminal messages 4 09/15/14
Sensory Processes: Signal Detection Theory
Your ability to detect sensory information depended not only on the intensity of the stimulus (e.g. how bright the light is), but it involved human judgment (also see response bias, page 137).
Signal Detection Theory: A theory of perception based on the idea that the detection of a faint stimulus requires a judgmentit is not an all-or-none process (page 136, 137).
4C signal detection and subliminal messages 5 09/15/14
Signal Detection Theory
Signal Detection Theory: A theory of perception based on the idea that the detection of a faint stimulus requires a judgmentit is not an all-or-none process (page 136, 137).
Is the light on?
Image source: Psychological Science, 4th edition, (2013), Gazzaniga, Heatherton, and Halpern
4C signal detection and subliminal messages 6 09/15/14
Signal Detection: Intensity of the Stimulus
Higher Intensity
Your response Your response
Light presented
yes, yes, yes, yes, yes, yes, yes, yes
no, no
Light not presented
yes, yes
no, no, no, no, no, no, no, no
Lower Intensity
Your response Your response
Light presented
yes, yes, yes, yes, yes, yes
no, no, no, no
Light not presented
yes, yes, yes, yes
no, no, no, no, no, no
4C signal detection and subliminal messages 7 09/15/14
Signal Detection: Response bias
Liberal: You are more likely to say yes. Your standards are more lax.
Your response Your response
Light presented
yes, yes, yes, yes, yes, yes, yes, yes
no, no
Light not presented
yes, yes, yes, yes, yes, yes, yes, yes
no, no
There is a higher risk of false positives (false alarm) where you will respond when there is no actual event (light)
Conservative: You are more likely to say no. Your standards are high.
Your response Your response
Light presented
yes, yes,
no, no, no, no, no, no,
no, no
Light not presented
yes, yes
no, no, no, no, no, no,
no, no
There is a higher risk of missing something that really is there where you wont respond to something that actually is there.
4C signal detection and subliminal messages 8 09/15/14
Signal Detection: Response bias
Liberal: If people havent paid their taxes, was it an honest mistake (Ming) and be forgiving?
Be forgiving Come down hard on them
The person made an honest mistake
Correct decision miss
The person was trying to cheat on
their taxes
false positive Correct decision
There is a higher risk of false positives (false alarm) where you will respond when there is no actual event (light)
Conservative: If people havent paid their taxes, did they try to cheat the system (Boris) and need come down hard on them?
Be forgiving Come down hard on them
The person made an honest mistake
Correct decision miss
The person was trying to cheat on
their taxes
false positive Correct decision
There is a higher risk of missing something that really is there where you wont respond to something that actually is there.
4C signal detection and subliminal messages 9 09/15/14
Signal Detection: Response bias
Signal Detection Theory: An observation that the response to a stimulus depends both on
Intensity of the stimulus on a persons response bias.
Is the Light on?
Image source: Psychology (2009), Schacter et. al
4C signal detection and subliminal messages 10 09/15/14
In the real world, we have to make judgments under uncertainty such as school closures due to bad weather, surgery for cancer, detection of enemy aircraft, assessment of bomb threats, lie detection, etc.
4C signal detection and subliminal messages 11 09/15/14
When distributing financial aid, there are some people who may need it, and some who may not really need it.
Award financial aid
Reject financial aid
Sam needs financial aid
Correct decision miss
Chris doesnt need financial aid
false positive Correct decision
Should you perform a medical procedure for breast cancer?
Perform surgery Not perform surgery
The diagnosis is correct and you
have breast cancer
Correct decision miss
The diagnosis is wrong and you have dont have breast cancer
false positive Correct decision
4C signal detection and subliminal messages 12 09/15/14
A decision at 5:00 am needs to be made: Should you close the school?
Close school Keep school open
Weather will get worse
Correct decision miss
Weather will get better
false positive Correct decision
Is the bomb threat real?
Evacuate Not evacuate
There is a bomb
Correct decision miss
There is NO bomb
false positive Correct decision
4C signal detection and subliminal messages 13 09/15/14
Should you attack an unknown aircraft?
Shoot aircraft down Hold your fire
Enemy aircraft
Correct decision miss
Friendly aircraft
false positive Correct decision
Is the person lying about stealing $100 when the lie detector is spiking?
I think they are lying
I think they are telling the truth
They lied about stealing
Correct decision miss
They are telling the truth about
stealing
false positive Correct decision
What are other decisions that can be looked at with the signal detection framework?
4C signal detection and subliminal messages 14 09/15/14
Sensory Processes
There are some basic concepts that psychologists use when talking about the sensitivity of the senses (pages 135 - 137
Sensory adaptation: A decrease in sensitivity to a constant level of stimulation (page 137).
Sensory adaptation: The decline in sensitivity of the basic senses to a constant stimulus. Therefore, a stronger stimulus is required to activate the senses (another definition).
Smell: Touch
Hearing:
4C signal detection and subliminal messages 15 09/15/14
Sensory Adaptation
How does sensory adaptation help us understand the world around us?
Image source: unknown
4C signal detection and subliminal messages 16 09/15/14
Sensory Adaptation
How does sensory adaptation help us understand the world around us?
Image source: unknown
4C signal detection and subliminal messages 17 09/15/14
How Sensitive are the Senses?
The absolute threshold is the [average] smallest possible strength that can be detected half the time.
Image source: Psychology (2011), Schacter et al.