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  • 4C signal detection and subliminal messages 1 09/15/14

    What is the difference between sensation and perception?

    Sensation: Perception:

    The process of detecting a stimulus, such as

    light waves (vision) , sound waves (hearing) , chemical molecules (smell

    and taste ), heat or pressure (touch).

    The process of integrating, organizing and interpreting sensations.

    You might want to think of sensation and perception as two ends of a continuum. There is no clear dividing line between sensation and perception. Where sensation ends and perception begins is difficult to determine.

  • 4C signal detection and subliminal messages 2 09/15/14

    How many right angles do people perceive?

    How many right angles are there?

  • 4C signal detection and subliminal messages 3 09/15/14

    The Basic Senses and What They Detect

    What do we detect?

    Light waves

    pressure waves

    Image source: Psychology (2011), Schacter et al.

  • 4C signal detection and subliminal messages 4 09/15/14

    Sensory Processes: Signal Detection Theory

    Your ability to detect sensory information depended not only on the intensity of the stimulus (e.g. how bright the light is), but it involved human judgment (also see response bias, page 137).

    Signal Detection Theory: A theory of perception based on the idea that the detection of a faint stimulus requires a judgmentit is not an all-or-none process (page 136, 137).

  • 4C signal detection and subliminal messages 5 09/15/14

    Signal Detection Theory

    Signal Detection Theory: A theory of perception based on the idea that the detection of a faint stimulus requires a judgmentit is not an all-or-none process (page 136, 137).

    Is the light on?

    Image source: Psychological Science, 4th edition, (2013), Gazzaniga, Heatherton, and Halpern

  • 4C signal detection and subliminal messages 6 09/15/14

    Signal Detection: Intensity of the Stimulus

    Higher Intensity

    Your response Your response

    Light presented

    yes, yes, yes, yes, yes, yes, yes, yes

    no, no

    Light not presented

    yes, yes

    no, no, no, no, no, no, no, no

    Lower Intensity

    Your response Your response

    Light presented

    yes, yes, yes, yes, yes, yes

    no, no, no, no

    Light not presented

    yes, yes, yes, yes

    no, no, no, no, no, no

  • 4C signal detection and subliminal messages 7 09/15/14

    Signal Detection: Response bias

    Liberal: You are more likely to say yes. Your standards are more lax.

    Your response Your response

    Light presented

    yes, yes, yes, yes, yes, yes, yes, yes

    no, no

    Light not presented

    yes, yes, yes, yes, yes, yes, yes, yes

    no, no

    There is a higher risk of false positives (false alarm) where you will respond when there is no actual event (light)

    Conservative: You are more likely to say no. Your standards are high.

    Your response Your response

    Light presented

    yes, yes,

    no, no, no, no, no, no,

    no, no

    Light not presented

    yes, yes

    no, no, no, no, no, no,

    no, no

    There is a higher risk of missing something that really is there where you wont respond to something that actually is there.

  • 4C signal detection and subliminal messages 8 09/15/14

    Signal Detection: Response bias

    Liberal: If people havent paid their taxes, was it an honest mistake (Ming) and be forgiving?

    Be forgiving Come down hard on them

    The person made an honest mistake

    Correct decision miss

    The person was trying to cheat on

    their taxes

    false positive Correct decision

    There is a higher risk of false positives (false alarm) where you will respond when there is no actual event (light)

    Conservative: If people havent paid their taxes, did they try to cheat the system (Boris) and need come down hard on them?

    Be forgiving Come down hard on them

    The person made an honest mistake

    Correct decision miss

    The person was trying to cheat on

    their taxes

    false positive Correct decision

    There is a higher risk of missing something that really is there where you wont respond to something that actually is there.

  • 4C signal detection and subliminal messages 9 09/15/14

    Signal Detection: Response bias

    Signal Detection Theory: An observation that the response to a stimulus depends both on

    Intensity of the stimulus on a persons response bias.

    Is the Light on?

    Image source: Psychology (2009), Schacter et. al

  • 4C signal detection and subliminal messages 10 09/15/14

    In the real world, we have to make judgments under uncertainty such as school closures due to bad weather, surgery for cancer, detection of enemy aircraft, assessment of bomb threats, lie detection, etc.

  • 4C signal detection and subliminal messages 11 09/15/14

    When distributing financial aid, there are some people who may need it, and some who may not really need it.

    Award financial aid

    Reject financial aid

    Sam needs financial aid

    Correct decision miss

    Chris doesnt need financial aid

    false positive Correct decision

    Should you perform a medical procedure for breast cancer?

    Perform surgery Not perform surgery

    The diagnosis is correct and you

    have breast cancer

    Correct decision miss

    The diagnosis is wrong and you have dont have breast cancer

    false positive Correct decision

  • 4C signal detection and subliminal messages 12 09/15/14

    A decision at 5:00 am needs to be made: Should you close the school?

    Close school Keep school open

    Weather will get worse

    Correct decision miss

    Weather will get better

    false positive Correct decision

    Is the bomb threat real?

    Evacuate Not evacuate

    There is a bomb

    Correct decision miss

    There is NO bomb

    false positive Correct decision

  • 4C signal detection and subliminal messages 13 09/15/14

    Should you attack an unknown aircraft?

    Shoot aircraft down Hold your fire

    Enemy aircraft

    Correct decision miss

    Friendly aircraft

    false positive Correct decision

    Is the person lying about stealing $100 when the lie detector is spiking?

    I think they are lying

    I think they are telling the truth

    They lied about stealing

    Correct decision miss

    They are telling the truth about

    stealing

    false positive Correct decision

    What are other decisions that can be looked at with the signal detection framework?

  • 4C signal detection and subliminal messages 14 09/15/14

    Sensory Processes

    There are some basic concepts that psychologists use when talking about the sensitivity of the senses (pages 135 - 137

    Sensory adaptation: A decrease in sensitivity to a constant level of stimulation (page 137).

    Sensory adaptation: The decline in sensitivity of the basic senses to a constant stimulus. Therefore, a stronger stimulus is required to activate the senses (another definition).

    Smell: Touch

    Hearing:

  • 4C signal detection and subliminal messages 15 09/15/14

    Sensory Adaptation

    How does sensory adaptation help us understand the world around us?

    Image source: unknown

  • 4C signal detection and subliminal messages 16 09/15/14

    Sensory Adaptation

    How does sensory adaptation help us understand the world around us?

    Image source: unknown

  • 4C signal detection and subliminal messages 17 09/15/14

    How Sensitive are the Senses?

    The absolute threshold is the [average] smallest possible strength that can be detected half the time.

    Image source: Psychology (2011), Schacter et al.