pss sales pdf

World Archipelago. Our new property solution suite.Delivering innovation to help you attract, retain and grow your customer base.www.worldarchipelago.com/property

About us- Who we are- Our experience

Our new property website solution- Our objectives- Why we’ve developed the solution

Additional features- A range of ideas and work in development

Ensuring successful delivery- Our process

Why we’re the right partner

12345

Contents

About us

1

Background Who we are

World Archipelago is a design and digital technology agency specialising in Property, Media and Publishing

12 years in business

Employs 30+

Offices in London and NYC

Over 35 awards

Privately owned

Background Who we are

We create solutions that save companies money, help them generate revenues and effectively market their brands

Property Media & Entertainment

Digital Products

Background Who we are - Property

Background Who we are - Media & Entertainment

Background What we offer our clients

Customer Insight

Strategy Development

• stakeholder consultation

• competitive analysis

• customer research

• statistical analysis

• seo/sem reporting

• strategic planning

• proposition development

• marketing planning

• digital development plans

• contact strategy

• campaign management

Creative Thinking & Technical Execution

Measurement & Refinement

• brand development

• creative solutions

• information architecture

• advanced search design

• content management

• mobile

• e-marketing

• e-crm

• seo & sem

• hosting & 24/7 support

• analytics

• email tracking

• benchmarking

• site evaluation

Background What we offer our clients

Recent Work Carter Jonas - Corporate Website

Results - YOYSite visits up 41.3% Page views up 31.6%Bounce rate down 11.3% Average time on site 4.45mNew visits up 3.8%

Excellent customer and client feedback

Develop the digital brandDrive monetisation from digital channelsHelp ‘connect’ the various divisionsImprove cross sales opportunitiesImprove engagementProvide advanced property searches



7,000 entries

20,000 unique daily usersWorld Archipelago have helped steer our digital strategy over the last 12 months culminating in our brand new site.

The site has created a bit of a stir in the industry and we continue to be impressed with World Archipelago’s knowledge, innovative nature, and strategic approach to smart digital solutions - all of which will help us to deliver improved differentiation, a better experience for our customers and the measurability we require to achieve our performance targets.ROgER WHEATON

BuSINESS DEvELOPMENT DIRECTOR, CARTER JONAS

Geoff Issit, Head of Building Surveying & Project Management

Geoff was one of 6 featured staff members chosen to reflect the diversity of the Carter Jonas business. Each member was selected to compliment the property search option presented.


Recent Work Kinleigh, Folkard & Hayward - Corporate Website

• 8 year relationship

• Developed 1st mapping solution in the industry

• New website development

• Advanced property searches

• Local content information

• Innovations; selective map

• Extensive SEO

Results YOY

• Unique users up 58%

Recent Work Kinleigh, Folkard & Hayward - Corporate Website

“We have been working with WAI since 2003 and most recently they designed and built the property search functionality within our new website. Since then, we have handed them all our maintenance and development work, including all technical aspects of SEO.” PAuL MASTERS MARKETINg DIRECTOR OF KINLEIgH FOLKARD & HAYWARD

“The team at WAI have a clear understanding of our business needs and the property sector as a whole, which helps with the overall smooth running of the relationship.”PAuL MASTERS MARKETINg DIRECTOR OF KINLEIgH FOLKARD & HAYWARD

Recent Work Halls Estate Agents - Corporate Website

• Supadu and new Property Solution Suite website

• Based upon best of our large bespoke client work

• Cost effective solution

• Regularly updated

• Utilising Supadu app library

Results • Average time on site - 4 mins 58 secs

• 23% bounce rate (industry average circa 38%)

Recent Work Halls Estate Agents - Corporate Website

Our new property website solution

2

Agents won’t go back to traditional advertising model

Our new property solution The paradigm shift

79% of u.K have access to the internet

Sources; PropertyFinder, Google analytics, NMA

16.5% improvement in bounce rate versus sector average

83% start their search for a new home online

68% increase in time spent ‘on site’ by customers versus sector average

7.4m visitors to property sites in May 2010

3 months how long it took for one of our sites to repay our clients investment

• Position your business as the right partner and the one to come to for service excellence

• Increase the number of visitors and improve the overall quality and lead generation

• To be SEO/SEM friendly

• To integrate our Supadu CMS to provide unparalleled content editing facilities and component adoption

• Provide a comprehensive and consistent listing of properties and seamless integration with your property feed

• Provide feedback to guide subsequent site development

• Continually improve your site inline with digital developments

Our new property solution Our objectives - what our clients told us

Our new property solution vision

To create for you a property website that inspires and motivates customers, drives greater usage, delivers improved lead generation and enhances your reputation.

Our new property solution Solution blueprint

New PROPeRTY SeARCh

SUPADU CONTeNT mANAgemeNT SYSTem

COmPONeNT SUiTe

webSiTe

• ecrm

• homepage carousel

• Bespoke advanced filters

• twitter integration

• YoutuBe integration

• most viewed properties

• mortgage calulator

• features propertY

• moBile propertY search

• radius search

• additional searches, i.e. commercial

• rss

• monthlY stats reporting

• rotating carousel

• area guides

• ‘mY’ personalised area

• additional data sets

• flash integration

• street view

• seo/sem consultancY

Our new property solution variations

• All powered by our brand new and highly innovative Supadu content management system.

Homepage- Advanced property

search options

- Simple, intuitive navigation; primary/secondary

- Featured properties

- Takes into account SEO requirements

- Cross sales advertorials

Demonstrates additional functionality available

Our new property solution Standard versus augmented

Our new property solution List view

List view- Option to view 10, 20 or 50 properties to view

- Predictive search

- Results by default display nearby properties, i.e. Search in Chelsea returns Kensington

- Option for exact results only (matched to property data, won’t return nearby properties)

- Ascending / Descending sorting

- Option to save to list

- Location map

- Advanced search filtering

Map view- Able to view hundreds of properties on map

- Quick view pop ups

- Advanced clustering, i.e. multiple properties in the same area will be displayed under 1 icon

- Street view option

- Option to save properties - right on map

- Switching between views delivers exactly the same results

Our new property solution Map view

Our new property solution gallery view

gallery view- Ability to resize images

- Ability to save properties

- Sorting capability

Alternative style

Logo here

Our new property solution Table summary

Table summary view- Sortable columns

- very fast load times

- useful preview option

- Option to save

Alternative style

Our new property solution Full details

Full Details page- Provides the standard property details as well

as a range of useful added features such as ‘location map’, ‘other properties from this postcode’ etc.

Our new property solution Offices

Our offices- Provides a visual representation of the agents

office locations.

- Each office icon then provides further office details such as telephone numbers, email and address details.

- The property search functionality remains a constant right hand side element.

- Adverts can be inserted to promote cross sales and relevant supportive services from across the agency.

Our new property solution generic pages

generic content page & News page- Provides ability to edit content and key meta data.

- Access to advert placement

- Search readily available to user

Our new property solution Forms

Forms- Forms are accessed via the ‘Lightbox’ feature overlay

- Lightbox provides far better usability and is simple to use

Our new property solution Content management system

A powerful new platform that brings complete creative and editorial control to your websites.

Low cost, easy-to-use, fast.

Our new property solution Content management system

Publishing and workflow capabilities of a high-end CMS platform

usability of a desktop software package such as inDesign or PowerPoint.

Library of drag-and-drop apps – from plug-and-play video players, SEO modules, Social bookmarking, to picture galleries.

Publishes beautiful, clean, search engine-friendly code to the web for maximum visibility.

Apps included free

Additional features

3

Area guides- Provides valuable and useful local information - WAI would suggest introducing Agent Concierge - video overviews, local brand aligned attractions

Digital development ideas Area guides

Area guides- Provides valuable and useful local information - WAI would suggest introducing Agent Concierge - video overviews, local brand aligned attractions

Digital development ideas Commuter guide

Commuter Search- Add distance to main station

- Add median house price

- Tool identifies affordability and time options

Digital development ideas School catchment area & e-newslettersSchool catchment E-Newsletters

Digital development ideas Street view

Street view- Add street level view through the integration

of the google Street view API

Digital development ideas Compare properties

Compare properties1. Select ‘compare’ on the list view

2. Once you have selected a range of up to 6 properties to compare, view them in a lightbox overlay.

Digital development ideas Market trends

List view- value added additional content appears

on user interaction

Digital development ideas iPhone App

only £2,500 or £750 for gmg clients (vebra, core, cfp)

Digital development ideas iPhone App

Digital development ideas Augmented reality

- Combine GPS, camera, and compass

- overlays local information and properties available

Digital development ideas Interactive floorplans

- allows user to visualise each room

- Provides context to each shot

How we will achieve this

4

CONSTRUCTiON TRANSiTiON

DeveLOP beTA veRSiON• dataBase implementation• component development• cms• weB page production• unit testing

bUiLD fiNAL veRSiON• sYstem testing• migration to test environment• user acceptance testing• user documentation

eLAbORATiONiNCePTiON

UNDeRSTANDiNg whAT TO bUiLD• identifY stakeholder needs• define vision & oBjectives• high level requirements• define ‘out of scope’ elements• project plan

UNDeRSTANDiNg hOw TO bUiLD iT• site schematics & creative• detailed requirements specification• issue functional specification• design templates

How we will achieve this Our Process

How we will achieve this Implementation lifecycle

Wk 1 Wk 2 Wk 3 Wk 4

Inception

Elaboration

Construction

Transition

Inception Define vision and objectives Agree optional functionality Project plan and contract

Elaboration Functionality & Technology workstream Design workstream

Construction Environment set-up HTML templating & property search Data import Design development Project management

Transition Integration supervision Testing Acceptance go-live

Set-up cost from £5,500

Monthly fees Supadu & Search licence fees from £100 Hosting from £75

How we will achieve this Budgetary estimate

Transition Integration supervision Testing Acceptance go-live

Optional features Where to find us component £550 Featured carousel; content managed £1,250 Reduced in Price/New to the market £300 Sign up for e-news £400 Most viewed properties £500 Street view (where available) £500 Ability to search property ref nos. £600 Bespoke advanced search filters £1,500 Mortgage calculator £150 E-Newsletter builder £900 Portal exports £25 p/m Area guides From £1,000 Mobile site From £2,000 Mobile apps £2,500 Commuter Search From £4,000 SEO/SEM From £250 p/m

Free features YouTube integration FREE Rotating carousels FREE RSS Feeds FREE Title Creator FREE Twitter integration FREE Blog FREE google Map locator FREE Page listings FREE Flash integration FREE Embed code FREE

How we will achieve this Budgetary estimate


5

- We focus on achieving your business objectives

- We’re a committed and dedicated partner

- We have the right experience - market leaders

- We have a rigorous methodology that reduces risk

- You benefit from our unique strategic approach to componentisation and value delivery

- We have an award winning digital team ready to take your digital brand to new heights


Paul Masters Marketing Director Kinleigh, Folkard & Hayward

[email protected] 020 8739 2021

Daniel Fulbrook Digital Marketing Manager Carter Jonas


References Thank-you

Russell Douglas Managing Director - Property World Archipelago


Documents

pss sales pdf