PSS: Parking Services Solution Shawn Melton, Josh Platon, Marco Carrion, Marcus Still, Patrick Hines, Richard Medina SBIR Presentation CS 410 Green Team

PSS: Parking Services Solution

Shawn Melton, Josh Platon, Marco Carrion, Marcus Still, Patrick Hines, Richard Medina

SBIR Presentation

CS 410

Green Team

12 December 2005

Presenters

Patrick Hines Project Manager and Software Lead Computer Science Major

Shawn Melton Marketing Lead and Webmaster Computer Science Major

Green Group PSS 12 December 2005 2

Introduction


Overview

Team Design Problem Statement and Characteristics Solution Goals and Objectives Functionality Diagram and Process

Flow Charts SBIR Project Plans Conclusion


Team ElementsTeam Elements


Problem Statement

Parking Services companies performing contracting work for universities currently lack an online system interface for efficient and automatic processing of car registration, decal payments, fine payments and appeals


Problem Characteristics

Long waiting lines Intensive manual data entry for

paper forms and graduation blocks Only partial online systems currently

exist


Solution Goals Parking Services Solution Allow online parking payments

Decals Citations (Fines)

Interface and communication with Banner Online appeal submission and review Online vehicle registration Automated account hold placing/removal Statistical reports on customer data


Solution Objectives• Research current manual processes in place to

determine how to automate them • Research internet security technologies to ensure that

the system is secure• Research Banner financial system to develop interface• Consult with directors of parking services companies to

determine reports they need• Create user support materials to make system user

friendly


Functionality Component Diagram


User Connection to Windows Secure Server

Java GUI Application

Third Party Credit Card Verification Software

Printed Receipt and Customer Pickup at Parking Services Center

http://order.1and1.com/xml/order/ServerWindows;jsessionid=74CE7E9AEFDE9AA95E4655D4924DC345.TC63b?_frame=_top&_1f=Static

Sample GUI for Logon

Parking Services Solution ®

Welcome!

User name :Password :


Sample GUI for General Menu


General Menu


Purchase Decal/Register Vehicle

Pay Fine Submit Appeal

Click on a selection to go to it’s sub-menu

Sample GUI for Reports


Reports


Decal Reports

Fine Reports

Appeal Reports

Click on a selection to go to it’s sub-menu

Parking Services at ODU

Initial Customer Director: Mr. James Long Fit criteria of a Parking Services

company in need of an online system.

Mission is to serve campus Surveyed campus to see response


Mission Statement

ODU Parking Services’ Mission Statement

“Our mission is to contribute to the success of Old Dominion University by providing parking and transportation services to the students, faculty, staff and visitors to the University. Our objectives are to

maintain safe, adequate and affordable parking areas while planning for and building additional facilities in a cost-effective manner. We will

maintain a safe, timely, customer oriented, inexpensive and comfortable transportation system… Our employees are our most

valuable assets. Superior customer service is our commitment, and we will strive to make parking at Old Dominion University

an agreeable experience.”

http://www.odu.edu/webroot/orgs/af/ps/parkser.nsf/pages/mission_statement


Survey Demographic

314 Surveys taken 254 Students, 35 Faculty, 25 Staff 149 male, 165 female 184 commuters, 130 residents


Student/Faculty/Staff Survey : Survey given out to 314 people between Friday October 14, 2005 to Monday October 29,2005

Not Obtaining MissionNot Obtaining Mission

…of those surveyed said they have waited at least 15 minutes or moreat the Parking Services Building.

This is NOT in accordance with Parking Services mission statement.


Survey results taken on dates between October 14th and November 15th

Old Dominion wants PSS

Parking Services Solution

98.1

1.9

Wants Online Parking System

Does Not Want Online ParkingSystem



Decals Purchased

82.8

17.2

0

10

20

30

40

50

60

70

80

90

Percent

Have Purchased a Parking Decal Have Not Purchased a ParkingDecal

Parking Decal Purchases



Get PermitForm from Parking Services

RegisterYour vehicle

Wait for processing

Send form and payment

Wait in line

New Decal is issued

Parking Services receives form and payment

Receipt is given

Already registered

Through mail, faculty & staff only

Take to parking building


Parking Services worker enters information into database

Go to Parking Services web site

RegisterYour vehicle

Wait for processing

Customer fills out and submits form and paymentinformation

Parking Services receives payment

Receipt is printed

Already registered Log into

account

Create a new user account


Paying FinesParking Citations

55.4

44.6

Have Paid Parking Fine

Have Not Paid ParkingFine



Client parks illegal

Ticket worker gives the illegal parking

car a ticket

Ticket worker inputs the ticket and the info into

the database

Client receive the ticket on the windshield

After 7 days Parking services places a hold on

the account.

Pays ticket through mail

Client waits in line.

Client writes out a check for

parking services.

Client mails payment through mail.

Pay ticket at parking servers’ office

Client has to go to the Parking Servers’ Office.

Parking services office

receives payment.

Parking services office removes the hold from the account

Parking service office enters

student information.


payment information.


Client parks illegal

Ticket worker gives the illegal parking

car a ticket

Ticket worker inputs the ticket and the info into

the database

Client receive the ticket on the windshield

After 7 days Parking services places a hold on

the account.

Client login to their account

Client chooses “Fine Payment

Option”

Client selects fine or fines.

Parking services office

receives payment.

Parking services office removes the hold from the account


student information.


payment information.

Client chooses payment method.

Client enters payment

information.

Client prints or saves receipt


Client must travel to parking services

Client turns in his appeal formClient waits 10 business

days for appeals committee to meet, and decide on verdict of their ticket

Client waits in line

Client picks up an appeals form,fills out his name,address,

Ticket number, and reason for the appeal

Client must travel to parkingservices

Ticket is appealed

Client waits in line

Client pays ticket in full,or reduction given by

parking services Receipt given

AppealedDenied


User logs in with ticket number,account number, plate number,

or permit number

O.D.U. database checked to verify credentials

User prompted to enterappeal request, decal request,

or fine information

ODU populates web forms to display ticket, permit or account

information

Information sent real-timeto ODU database

Confirmation numberand screen presented

Client waits 10 business days for appeals committee

to meet, and decide on verdict of their ticket

Ticket is appealedClient must pay the

ticket online.

Client pays ticket in full,or reduction given by

parking servicesReceipt is printed

AppealedDenied


What our system can’t solve

Can’t reduce parking fees Can’t increase the success of

parking fine appeals Can’t make it easier to find a

parking space Can’t automate appeal responses


Should it be done? Pros

Automated payment for fines or decals

Person doesn’t have to be on campus.

Automated interface with Banner.

Reduces paperwork.

Cons Parking Services

hires staff to update/track new system.

No big financial incentive.

Requires cooperation with OCCS.


Marketing Plan

Target Audience Customer Appearance Return on Investment Competition Matrix University Study


Target Audience

University Parking Services Companies with regulated, limited

parking Beta testing at ODU Parking

Services


Customer Appearance


Reaching the Market

Over 4,000 universities/colleges in U.S. Over $168 MILLION in revenues

“Door-to-Door” contact Choosing based on certain credentials

Parking Services Directors Search other opportunities in

facilitated parking industryhttp://www.infoplease.com/ipa/A0908742.html

http://staging.naceweb.org/infocenter/colrel/number.html


ROI Factors

17,000 citations 17,000 student decals 1,900 faculty staff decals 98.1 % want to use system $3.50 convenience fee


Interviews with Mr. James Long, October 27th to November 15th


Parking Services’ ROI

35,900 potential ODU users Survey: 35,218 will use system Annual return on investment =


Parking Services’ ROI Diagram


PSS’ ROI

PSS unit price = $75,000 Annual Cost to PSS = $69,000 Profit per unit = $40,000 Marketing Plan

Sell 3 to 5 units a year


PSS’ ROI Diagram

Parking Services Solution ROI

050000

100000150000

200000

0

130000

260000

390000

520000

0

100000

200000

300000

400000

500000

600000

0 1 2 3 4 5

Years

Do

llar

s Selling 3 unitsannually

Selling 5 unitsannually


Competition Matrix


http://www.t2systems.com/

http://www.govtech.net/magazine/story.php?id=95447&issue=10:1997

University Study


University Online Parking Services

Payment of decals

Payment of citations online

Appeals online

Interface website with Banner

Register vehicle online

User aide

Old Dominion

James Madison

X X X X X

Virginia Tech

X X

Virginia X X

VCU X X

http://web.jmu.edu/parking/wptermsofuse.asp, http://www.virginia.edu/parking/citations/pay.html, http://facilities.vt.edu/ot/parking.asp, http://www.bsv.vcu.edu/vcupark/studentrates.htm, http://www.odu.edu/webroot/orgs/af/ps/parkser.nsf/pages/vb_enforcement

Risk Rating System


1. Database Interaction fails

2. OCCS refuses accessto Banner

3. Not meetingBudget

Risks


SBIR Project Plans


Management Plan

Evaluation PlanFunding Plan

Financial Plan

Marketing PlanResource Plan

Staffing Plan

Management Plan

Balance out assignment of tasks Consult with customer at each

phase to ensure satisfaction Communication Methods

Bi-weekly team meetings to discuss progress


Staffing Plan

Develop software in-house Consult with Parking Services,

OCCS experts Maintain and update software in-

house Hire legal consultant during final

sale


Phase 0 Conception Org Chart


Phase 1 Proof of Conception Org Chart


Phase 2 Critical Design Org Chart


Phase 3 Production Out Years Org Chart


Phase 0 Milestones Assemble team Create project and find problem Prove feasibility of project Create project plans Create SBIR Document Develop website Develop final presentation


Phase 0 WBS Gannt Summary


*Detailed Schedule Found in Appendix

Start Date : 8/29/2005 End Date : 12/13/2005

Phase 0 Deliverables Functional Component Diagram Work Breakdown Structure Gannt Charts Competition Matrix SBIR Document

Management Plan Evaluation Plan Marketing Plan Funding Plan Financial Plan Resource Plan Staffing Plan

Product Website


Phase 1 Milestones Gather resources Hire consultants/experts Develop list of software requirements Get GUI design approved by Parking Services Design module prototypes Design test cases






Phase 1 Deliverables

GUI templates for each module Working prototypes of each

module Prototype demonstrations


Phase 2 Milestones Review Phase 1 Gather resources Hire consultants/experts Develop and implement modules Implement test cases Develop user support







Functional implementation of modules

User guide and documentation Updated website


Phase 3 Milestones Review phase 2 Gather software packaging materials Hire legal expert Train Parking Services on how to use PSS Obtain software licensing fees from Parking Services Advertise to other potential customers Update website Provide software updates Have maintenance worker available for customer

support





Start Date : 2/23/2007 End Date : End of Use


Final software package Training class on how to use PSS Updated Website


Evaluation Plan Phase Zero will be

a success when we have obtained a SBIR grant.

Phase One will be a success when the prototype is completely functional and has passed all testing.

Phase Two will be a success when we have an actual working model being used at ODU.

Phase Three will be a success when the product reaches its maximum production ability and both our company and customer has broke even and returned on investments. Green Group PSS 12 December 2005 61

Technical Factor

Marketing Factor

Financial Factor

Evaluation Plan(Phase 0, 1, 2 or 3)

Personnel Factor

Administrative Factor

Phase 0 Phase 1 Phase 2 Phase 3

Funding Plan

National Science Foundation Created by Congress in 1950. Funds about 10,000 new awards

annually. Dedicated to the advancement of

scientific and engineering activities. Our financial provider for research and

materials. Expected deadline: June 14, 2005


Funding by Phase

Phase 1: $100000 Phase 2: $750000


Financial Plan

Personnel Costs by Phase Resources Plan and Cost by Phase Total Budget Out Years Costs


Phase 1 Personnel Cost


Salary per Number of Totalyear days at work Cost

Patrick Hines Project manager $15,000.00 112 $6,387.83Software LeadModule Prototype Developer 1

Shawn Melton Marketing Lead $15,000.00 112 $6,387.83Web MasterModule Prototype Developer 2

Marcus Still Research Lead $15,000.00 112 $6,387.83Module Prototype Developer 3

Marco Carrion Server Hardware $15,000.00 112 $6,387.83Networking LeadModule Prototype Developer 4

Richard Medina SBIR Lead $15,000.00 112 $6,387.83Module Prototype Developer 5

Joshua Platon Financial Lead $15,000.00 112 $6,387.83Module Prototype Developer 6

James LongDirector of Parking Services/Expert Consultant $100,000 45 $12,328

OCCS/Banner Consultant OCCS Database Expert $100,000 45 $12,328

Subtotal $62,983.00Overhead (40%) $25,193.20

Total $88,896.00Total rounded to nearest thousandth $89,000

Phase 1 Personnel

Name Title

Phase 1 Hard Resources Cost

Number of Cost Per TotalUnits Unit Cost

ODU Lab Computers 6 $0.00 $0.00NetBeans IDE (Open Source) 6 $0.00 $0.00Gateway Profile® 5.5 Personal Computer 6 $1,298.00 $7,788.00Total Hard Resources Cost $7,788.00Total rounded to nearest thousandth $8,000

Phase 1 Hard Resources

Resource




Salary per Number of Totalyear days at work Cost

Patrick Hines Project manager $40,000.00 198 $30,114.07Software LeadModule Developer 1

Shawn Melton Marketing Lead $40,000.00 198 $30,114.07Web MasterModule Developer 2

Marcus Still Research Lead $40,000.00 198 $30,114.07Module Developer 3

Marco Carrion Server/Networking Lead $40,000.00 198 $30,114.07Module Developer 4

Richard Medina SBIR Lead $40,000.00 198 $30,114.07Module Developer 5

Joshua Platon Financial Lead $40,000.00 198 $30,114.07Module Developer 6

James Long

Director of Parking Services/Expert Consultant $100,000 90 $16,438

OCCS/Banner Consultant OCCS Database Expert $100,000 90 $16,438Subtotal $213,560.41Overhead (40%) $85,424.16

Total $298,984.57Total Rounded to Nearest Thousandth $299,000

TitleName

Phase 2 Personnel




Dell Poweredge 6850 Server 1 $22,461.00 $22,461.00* Sonicw all TZ 170 Internet Security Appliance Unrestricted Nodes

* Window s Server 2003 Per User CALS – 5 pack

* Executive Softw are Site Keeper 3.1-25 user standard

* Oracle SEI Window s w ith 5 users

* Microsoft SQL Server 2000 w /5 CALS

Sun Java Studio Standard Software Development Kit 5 $695.00 $3,475.00

Intellicharge Payment Verification Software 5 $239.00 $1,195.00

Gateway Profile® 5.5 Personal Computer (Purchased from during Phase 1) 6 $0.00 $0.00* Microsoft® Window s® XP Professional Edition (SP2)1

* Intel® Pentium® 4 Processor 521 w ith HT Technology

* 256MB DDR SDRAM (1-256MB module)

* 40GB Serial ATA150 7200rpm hard drive w / 2MB cache

* 24x CD-ROM

* 17" LCD flat panel display (1280 x 1024)

* Integrated Intel® Graphics Media Accelerator 900

* PS/2 104+ keyboard and Logitech USB Optical Wheel Mouse

* Realtek ALC250 2-channel AC'97 audio

* 2-piece 3-w att internal speakers

* Integrated Marvell 10/100/1000 Ethernet adapter

* Microsoft® Window s® XP Professional (SP2) Backup CD

Total Hard Resources Cost $27,131.00Total Rounded to Nearest Thousandth $27,000


Resource



Name Title Salary per Number of Totalyear days at work Cost

Patrick Hines Project manager $60,000.00 100 $22,813.69

Shawn Melton Marketing Lead $40,000.00 65 $9,885.93Web Master

Marco Carrion Trainer/On Site Installer $40,000.00 23 $3,498.10

Marco Carrion Maintenance Director $40,000.00 42 $6,387.83

Lawyer Legal Consultant $80,130.00 22 $6,702.89

Subtotal $49,288.44Overhead (40%) $19,715.38

Total $69,003.82Total rounded to nearest thousandth $69,000

Phase 3 Personnel




Software Packaging Materials 1 $100.00 $100.00

Total Hard Resources Cost $100.00


Resource

Total Cost


Total BudgetPhase 1 $97,000Phase 2 $326,000Phase 3 $69,000Total $492,000

Review

Team Design Problem Statement and

Characteristics Solution Goals and Objectives Functionality Diagram and Process

Flow Charts SBIR Project Plans Conclusion


Conclusion


Questions/Comments?


Documents

PSS: Parking Services Solution Shawn Melton, Josh Platon, Marco Carrion, Marcus Still, Patrick Hines, Richard Medina SBIR Presentation CS 410 Green Team