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PS4 Brazil - Importation Pricing Model BRL % to total PS4 Transfer Price R$ 858.00 21.5% Distributor Margin (Sony Brazil) 20% R$ 257.00 6% Retailer Margin 16% R$ 618.00 15.5% Various Taxes R$ 2,524.00 63% II: Import Taxes 20% IPI: Tax on Manufactured Goods 50% ICMS: State VAT 25% ICMS-ST: State VAT (Includes MVA) 25% PIS: Social Contribution on gross receipts 1.65% COFINS:Social Contribution on gross receipts 7.60% Price before Discount R$ 4,257.00 106% Discount by Sony Brazil R$ 258.00 -6% Suggested Retail Price BR$3,999 R$ 3,999.00 100% References Exchange Rate R$2.20 Distributor Margin is the minimum margin required under Brazilian transfer pricing law Various Taxes are applied to Transfer Price, Distributor and Retailer Margins

PS4 Brazil Pricing Model (More Detailed)

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Explanations of Why the PS4 is so expensive in Brazil

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  • PS4 Brazil - Importation Pricing Model

    BRL % to total

    PS4 Transfer Price R$ 858.00 21.5% Distributor Margin (Sony Brazil) 20% R$ 257.00 6% Retailer Margin 16% R$ 618.00 15.5% Various Taxes R$ 2,524.00 63% II: Import Taxes 20% IPI: Tax on Manufactured Goods 50% ICMS: State VAT 25% ICMS-ST: State VAT (Includes MVA) 25% PIS: Social Contribution on gross receipts 1.65% COFINS:Social Contribution on gross receipts 7.60% Price before Discount R$ 4,257.00 106% Discount by Sony Brazil R$ 258.00 -6% Suggested Retail Price BR$3,999 R$ 3,999.00 100%

    References Exchange Rate R$2.20

    Distributor Margin is the minimum margin required under Brazilian transfer pricing law Various Taxes are applied to Transfer Price, Distributor and Retailer Margins

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  • USD BRLTransfer Price 390.00$ 858.00R$ Tax$SummaryII 20% 78.00$ 171.60R$ II 171.60R$)))))))))))))))))))))))))IPI 50% 234.00$ 514.80R$ IPI 978.71R$)))))))))))))))))))))))))ICMS 25% 246.03$ 541.26R$ ICMS 489.35R$)))))))))))))))))))))))))PIS 1.65% 6.44$ 14.16R$ ICMS3ST 490.87R$)))))))))))))))))))))))))COFINS 7.60% 29.64$ 65.21R$ PIS 70.26R$)))))))))))))))))))))))))))

    COFINS 323.61R$)))))))))))))))))))))))))Income)Taxes)(IRPJ/CSLL) 297.73R$)))))))))))))))))))))))))

    Cost of Goods - Landed 468.00$ 1,029.60R$ Total$Tax$Burden 2,822.13R$$$$$$$$$$$$$$$$$$$$$$%$Tax$Burden 66%

    Distributor Margin 20.00% 117.00$ 257.40R$ *Minimum)margin)required)under)Brazilian)transfer)pricing)lawNet Sales 585.00$ 1,287.00R$ ICMS 25% 222.43$ 489.35R$ PIS 1.65% 14.68$ 32.30R$ COFINS 7.60% 67.62$ 148.76R$ ReferencesGross 889.73$ 1,957.41R$ Exchange)Rate 2.20R$)))))))))))))))))))))))))))))IPI 50.00% 444.87$ 978.71R$ NCM 9504.50.00Gross w IPI 1,334.60$ 2,936.12R$ WSP USD$390ICMS-ST 223.12$ 490.87R$ MVA 33.54%ICMS 25.00% Price$Tie@inGross + ST 1,557.72$ 3,426.99R$ Wholesale)Price 858.00R$)))))))))))))))))))))))))

    Taxes)excluding)Income)Tax 2,524.40R$))))))))))))))))))))))Distributor)Margin 257.40R$)))))))))))))))))))))))))

    Dealer Net Cost 1,475.42$ 3,245.93R$ Retailer)Margin 618.27R$)))))))))))))))))))))))))Retailer Margin 16.00% 281.03$ 618.27R$ 4,258.08R$))))))))))))))))))))))

    1,756.46$ 3,864.20R$ PIS 1.65% 31.94$ 70.26R$ COFINS 7.60% 147.10$ 323.61R$ Final Retail Price : 1,935.49$ 4,258.08R$

    Max. Suggested Price: 1,818.18$ 3,999.99R$ Adjustment (Discount ): 117.31$ 258.09R$

    PS4 Brazil - Importation Pricing Model