4
PS ACRM /// Increase customer value

PS ACRM /// Increase customer value - Predictive …...Reduce customer churn z Models that assign churn risk. z Integration of acquisition and use of top churners' opinions in churn

  • Upload
    others

  • View
    6

  • Download
    0

Embed Size (px)

Citation preview

Page 1: PS ACRM /// Increase customer value - Predictive …...Reduce customer churn z Models that assign churn risk. z Integration of acquisition and use of top churners' opinions in churn

Head of Customer Relation Team

Head of Customer Relation Department

Vice President for retail customers

Head of Business Support Department

President of the Board

Head of Retail Marketing

Head of Cross-Selling

Managing Director

PS ACRM ///  Increase customer value

Page 2: PS ACRM /// Increase customer value - Predictive …...Reduce customer churn z Models that assign churn risk. z Integration of acquisition and use of top churners' opinions in churn

Key benefits

Increase income from direct marketing campaigns

z Dedicated data model for preparing sales recommendations z (up-selling, cross-selling in banks). z Ready-made predictive models that assign chance of using a product (scoring

tables). z Optimising campaign plans for maximum income. z Control of campaign budget limitations. z Inclusion of organisational conditions in exclusion rules. z Inclusion of customer provided information (satisfaction, product opinion) z when running a campaign. z Total effect of managing incoming, outgoing and event campaigns. z Environment integrated with dedicated interfaces to control data modelling,

organise work group, and manage campaigns.

Increase responses to direct marketing campaigns

z Automatic data provision for Next Best Action tables. z Customer segmentation as regards product use. z Predictive models that select target groups for campaigns with high precision

(churn, cross-selling, up-selling, customer acquisition, current and forecast customer value).

z Integrated campaign efficiency monitoring system. z Integrated algorithms for calculating KPIs with reporting.

Reduce costs of individual campaigns

z Precise targeting (lead shortlisting) with predictive models. z Reduced time necessary to prepare target for a campaign:

z analytical data model dedicated to banking z data purging rules z procedure auditability z easy change of assumptions z reduced time necessary to prepare new predictive models.

2www.predictivesolutions.pl PS ACRM ///  Increase customer value

Page 3: PS ACRM /// Increase customer value - Predictive …...Reduce customer churn z Models that assign churn risk. z Integration of acquisition and use of top churners' opinions in churn

Reduce customer churn

z Models that assign churn risk. z Integration of acquisition and use of top churners' opinions in churn

prevention. z Environment that facilitates responding to the question: who is going to leave

and why? z More efficient cross-selling and up-selling that result from a combination of

predictive modelling z and regular analysis of customer opinion. z Consideration of the current and potential customer value when planning

marketing activities.

Increase customer activity

z Support for dedicated activities to activate customers (increased customer “reincarnation”).

Increase sales with incoming contacts

z Real time product recommendations based on results of predictive models and context information gathered in the process of creation of the recommendation.

z Relation to outgoing campaigns. z Dedicated interfaces to manage incoming campaigns.

Increase campaign speed

z Integrated environment that includes data feed procedures, banking product dictionaries, and topical layers useful when implementing cross-selling and retention campaigns.

z Managing outgoing, incoming, and event campaigns. z Ready-made predictive models for credit, savings, structural, and transaction

products.

3www.predictivesolutions.pl PS ACRM ///  Increase customer value

Page 4: PS ACRM /// Increase customer value - Predictive …...Reduce customer churn z Models that assign churn risk. z Integration of acquisition and use of top churners' opinions in churn

Predictive Solutions (former SPSS Polska)

Twenty five years of experience in building analytical IT solutions that help businesses increase income, reduce costs, and limit risk.The only provider of the SPSS technology in Poland in 1992 – 2009. Since 2009: IBM Premier Business Partner.

Predictive Solutions products registered with IBM – PS AML, PS ACRM, PS FRAUD, PS VINDICATIO, PS IMAGO PRO, PS QUAESTIO PRO – combine:

z IBM SPSS analytical technologies, z predefined sector-specific content (data structure, analytical models, process), z and Predictive Solutions own components, as a result of experience of many

implementation projects.

Predictive Solutionsul. Racławicka 58 /// 30–017 KrakówT 12 636 96 80 /// f wew. 102

4www.predictivesolutions.pl

PS ACRM © Copyright Predictive Solutions Sp. z o.o. [formerly SPSS Polska], 2014 ‒ 2016 ///  PS ACRM, PS AML, PS CLEMENTINE PRO, PS FRAUD, PS IMAGO PRO, PS QUAESTIO PRO, PS TUTELA PRO and PS VINDICATIO are trademarks Predictive Solutions Sp. z o.o. ///  IBM SPSS © Copyright IBM Corporation, 2000 – 2016 /// Mapy Polski © Copyright Emapa, 2007 ‒ 2016

PS ACRM ///  Increase customer value