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PRUFTECHNIK Style GuideGuidelines for the PRUFTECHNIK Group
Status: 11/2017, Marketing
2
No one can whistle a symphony, it takes an orchestra to play it.
Halford E. Luccock
Corporate Design of the PRUFTECHNIK Group
The more consistent a company's internal and external presentation is, the stronger its image is.
The chance of making a permanent mark in our visually overloaded world
increases with the number of consistent visual contacts.
This means: The Corporate Design is binding for the entire communication of our
company. Communality counts more than individuality and a variety of tastes.
Nobody can imagine: A Mercedes Benz without the Mercedes star, a McDonald's restaurant with a
blue
logo, a “Frankfurter Allgemeine” with modern lettering, etc.
PRUFTECHNIK, as well as its departments and subsidiaries also benefit worldwide from a
standardized framework.
For you and us as employees of PRUFTECHNIK, the standardized
Corporate Design opens the possibility of strengthening solidarity and team spirit
internally and outwardly. It is visually clear that we all play for the same
“Team” with the same jersey.
3ContentsAdvertisements 26
Business cards 20
Company logo 5
Company name 4
Copyright texts – brochure back cover 22
Corporate colors 8
Fonts 7
Footer composition – brochure back cover 19
Image material handling 32
Internal description of printed material 24
Internal file names 12
Internal forms 30
Marketing contact persons 34
Marketing order forms 31
Notations 10
Our brands and symbols 9
PowerPoint presentations 27
Printed material – flyers & brochures 16
PRUFTECHNIK company addresses 14
PRUFTECHNIK stationary 30
Trade fairs and exhibitions 28
Vehicle stickers/prints 33
4Company name
The complete name of our company is:
PRUFTECHNIK Dieter Busch AG
This complete name must be used in official and legally binding correspondence.PRUFTECHNIK is always written in capital letters, using the in-house Frutiger font style. The name supplements are written as shown above.
The following short forms are also permissible and common in simple daily correspondence:
PRUFTECHNIK Condition Monitoring
PRUFTECHNIK NDT
PRUFTECHNIK Group
PRUFTECHNIK Group
In the continuous text, the company name is written without Umlaut (Ü) in all languages except in Turkish and German:
PRÜFTECHNIK Dieter Busch AG
PRÜFTECHNIK Condition Monitoring GmbH
PRÜFTECHNIK NDT GmbH
The only exceptions are in the address block and legal mentions (claims, back side of brochures).
German & Turkish example: Ein Unternehmen der PRÜFTECHNIK-GruppeEnglish & other languages example: A member of the PRUFTECHNIK group
Address supplement for the German address (claim, backside of brochures): Is written in German on the German brochure; is written in English on all other language versions.
Address supplement for subsidiary addresses (claim, backside of brochures): Is written in the respective language of the brochure.
5Company logo
The central element in the visual representation of the PRUFTECHNIK AG is the word and figurative mark, generally also referred to as “logo”. This logo is mainly used as our identifier and mark and connects all of our visual representations. The unique visual element should help target and reference groups in recognizing, remembering, and identifying our offerings.
Correct logo application
Always use the original logo on white areas
Use a black or gray logo on bright colored areas
Always use the white logo on dark colored areas
Incorrect logo application
Never change the appearance of the logo
Never scale unproportionally
Never change the color combination
Never use the original logo on colored areas
Never use the figurative mark by itself
Logo templates for general useThe logo is available for download in all common file formats:
Logo for download
6
Academy
Empty space around logo
All adjacent elements, texts, and similar, must ensure empty space around the logo. In the best case, this space results from the entire − and in exceptional cases from half of − the edge length of the red square.
Logo size
The company logo may never be shown with an edge length smaller than 5 mm. This corresponds to an overall width of 30 mm. If the logo is needed in small figures, the company name should be inserted as text instead. See also the application description under “Company name”.
PRUFTECHNIK partner and combination logos (examples)
7Fonts
The in-house font of PRUFTECHNIK is “Frutiger” in its different styles.If this font is not available, “Arial” can be used alternatively – alsoin its different styles.Serif fonts, such as “Times”, must generally be omitted.
“Frutiger” font styles
Light Frutiger 45 Light
Roman Frutiger 55 Roman
BoldFrutiger 65 Bold
BlackFrutiger 75 Black
Light Italic Frutiger 45 Light
Roman Italic Frutiger 55 Roman
Bold ItalicFrutiger 65 Bold
Black ItalicFrutiger 75 Black
Language-dependent fonts and font styles
ChineseFont: Arial unicode MSFont style: regular
JapaneseFont: KozukaFont style: Kozuka Gothic Pro EL
KoreanFont: Adobe MyungjoFont style: Adobe Myungjo Std M
PolishFont: Frutiger CEFont style: CE 45 Light/Roman/Bold
RussianFont: Frutiger LT CyrillicFont style: 45 Light/Roman/Bold
CzechFont: Frutiger CEFont style: CE 45 Light/Roman/Bold
TurkishFont: Frutiger CEFont style: CE 45 Light/Roman/Bold
Language-dependent letters (á, é, í, and similar) may have to be created using glyphs (special characters)
8Corporate colors
Colors in the Corporate Design
The company colors result from the logo colors and their shades. Texts are always created in black, gray or white, dependent on the background.
PRUFTECHNIK red
HKS 13RAL 3020PANTONE 032CMYK 0 / 100 / 100 / 0RGB 227 / 6 / 19
PRUFTECHNIK gray
HKS 92RAL 7011PANTONE 432CMYK 62 / 49 / 46 / 14RGB 106 / 112 / 112
PRUFTECHNIK white
RAL 9003 CMYK 0 / 0 / 0 / 0RGB 255 / 255 / 255
The design of all printed, web, marketing, and trade fair products should preferably be based on these colors. If additional colors are necessary in exceptional cases, they must be defined for the respective project. The color scheme refers to layouts, not to photo and image material.
9
intelliSWEEP
®
ALIGNMENT R E P O R T E R
PRÜFTECHNIK S.E.A.NEWSLETTER
P R O V E N Q U A L I T Y
Made in Germany
Global Presence
Qualified Support
Quality Service
Our brands
Legally protected brands (examples)
Legally not protected brands (examples)
Symbols for permanent use on marketing material
10Notations
Product names
Product name Frutiger, capitals In continuous text: Frutiger light On equipment and title pages: Frutiger bold Correct: INCLINEO® / INCLINEO® Incorrect: inclineo®
Name affixes Frutiger, small letters In continuous text: Frutiger light On equipment and title pages: Frutiger roman With space (four-per-em space) between product name and affix Example: LEVALIGN® expert / LEVALIGN® expert Exceptions: OPTALIGN® PLUS / OPTALIGN® PLUS ROTALIGN® Ultra / ROTALIGN® Ultra
Notation Product names with affix are written without hyphen Correct: OPTALIGN® smart Incorrect: OPTALIGN®-smart
Ex affix in continuous text: Ex Example: “... for the use in potentially explosive Ex zones ...” Next to product names: EX Example: OPTALIGN® smart EX / OPTALIGN® smart EX
Registered trademark sign ®
The registered trademark sign must be superscript at the end of the product name, before the name affix.Correct: OPTALIGN® smartIncorrect: OPTALIGN smart®
In digital media − e.g., on the website − the registered trademark sign is omitted.However, a general note regarding the registered products must be provided at a suitable location instead.
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Technical terms – correct spelling
Shaft alignment Incorrect: Shaft-alignmentLaser optical Incorrect: Laser-opticalLaser alignment Incorrect: laser optical alignment
PRUFTECHNIK terms
Are always written with capital first letter (also in the middle of a sentence):
Live Move
InfiniRange®
TolCheck®
UniBeam
Vibration Acceptance Check
Live Trend
Active Clock
Special cases & product names
SWEEP™ − this term is only used with TM (“Trademark”) in the USA.
intelliSWEEP® ALIGNMENT RELIABILITY CENTER 4.0®
iSWEEP® ARC 4.0®
sensALIGN® vertiSWEEP®
Terms that are not created in-house are integrated into continuous text following the general rules.Example: At the beginning of the sentence “High end”, in the middle of the sentence “high end”
Phone numbers
Correct writing of a German phone number according to DIN 5008: 02433 6534-233Correct writing of an international phone number according to DIN 5008: +49 2433 6534-233(Exceptions, see address overview, e.g., USA)
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Old language codes
Chinese CN
Danish DK
German D
English G
Finnish FN
French F
Dutch NL
Italian IT
Japanese JP
Canadian CAN
Dutch NL
Polish PL
Portuguese PT
Russian RU
Swedish SV
Spanish E
Southeast Asia SEA
Czech CZ
Turkish TR
Hungarian HU
New language codes
Chinese cn
Danish da
German de
English en
Finish fi
French fr
Dutch nl
Italian it
Japanese jp
Canadian can
Korean ko
Dutch nl
Polish pl
Portuguese pt
Russian ru
Romanian ro
Swedish sv
Spanish es
Southeast Asia sea
Czech cs
Turkish tr
Hungarian hu
Internal file names
Flyers & brochures (numbers can be found on the backside of the brochure)
Alignment Systems (will be maintained until further notice)DOC numbers (new system), language code, e.g., “en”" DOC XX.XXX.month.year.language code ALI number (old system), language code, e.g., “G” ALI X.XXX.month.year.language code
Condition MonitoringLIT numbers (new system), language code, e.g., “en”" LIT XX.XXX.month.year.language codeVIB number (old system), language code, e.g., “G” VIB X.XXX.month.year.language code
Nondestructive TestingDOK numbers (new system), language code, e.g., “EN” DOK XXXX.month.year.language codeLAB numbers (old system), language code, e.g., “EN” LAB XXXX.month.year.language code
Common projectsPT numbers (new system), language code, e.g., “en”" PT XX.XXX.month.year.language code
(Composition of complete file name, see page 13)
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Press photos
Purpose_Product_Motif_Size(mm)_Resolution_ColorApplication example: Press-photo_VIBGUARD_unit-in-front-of-wind-turbine-blue-sky_100x150_72DPI_RGB
General photos Product_Appli or Unit_MotifApplication example: ROTALIGN-Ultra-iS_Appli_technicians-at-table-with-laptop
Brochures/flyers (complete file name)
Product_Document-type_EDP-no_Date_Language (_Country codel if subsidiary address is printed)Application example: TABALIGN_4-page-brochure_DOC-25.400_11-07-13_en(_sea)
Displays
Product (or Motif)_Content_Magazine_Trade-fair-info_Size_Color_Date_LanguageApplication example: ROTALIGN-Ultra_Hydropower_ZEK-Hydro_186x125_4C_27-05-2013_de
Trade fair panels
Industry/Product_Position_Trade-fair/Year_Size(mm)_Date_LanguageApplication example: VIBGUARD_right_Salon-Maintenance-Algeria-2014_950x2372_22-01-2014_fr
Trade fair walls
Industry/Product_Position_Trade-fair/Year_Size(mm)_Date_LanguageApplication example: VIBGUARD_right_Salon-Maintenance-Algeria-2014_950x2372_22-01-2014_fr
Poster
Industry_Product_Size(mm)_Date_LanguageApplication example: ROTALIGN-smart-EX_1082x2368_11-02-2013_en
Rollups
Industry_Product__Trade-fair/Year_Size(mm)_Date_LanguageApplication example: ROTALIGN-smart-EX_HMI-2013_1082x2368_11-02-2013_en
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Belgium
FranceChina
Netherlands
Brazil
Italy
Canada (fr)
Japan (jp)Japan (en)
PRUFTECHNIK N.V.Noorderlaan 147bus 25 (12de floor)B-2030 AntwerpTel: +32 3 272 56 36Fax: +32 3 272 40 [email protected]
PRUFTECHNIK S.A.R.L. Parc d’activités Lavoisier, Rue Laplace 59494 Petite Forêt Tel: +33 3 27 25 52 33 Fax: +33 3 27 25 55 69 [email protected] www.pruftechnik.fr
PRUFTECHNIK Trading Co. Ltd.21F, Room 03,04 Tower A, Hongkou PlazaNo. 388 West Jiangwan RoadHongkou DistrictShanghai 200083, P.R. ChinaTel: +86 21 650751-18Fax: +86 21 [email protected]/cn
PRUFTECHNIK LtdaRua José Pires Xavier Sobrinho 101 – 3º Andar Triângulo – Pedro Leopoldo – MG – Brasil 33.600-000 Tel.: +55 31 3661.3374 +55 31 3661.3616Mob.: +55 31 [email protected]/br
PRUFTECHNIK S.r.l.Via De Nicola 12/E20090 Cesano Boscone (MI)Tel: +39 02 451614-1Fax: +39 02 [email protected]
PRUFTECHNIK Maintenance Technology Service Inc. 4406, rue Louis-B.-Mayer Laval, QC H7P 0G1 Tel: +1 514 738-6565 Fax: +1 514 [email protected]
PRUFTECHNIK K.K. プルーフテクニック株式会社設備診断事業部, 240-0006神奈川県横浜市保土ヶ谷区星川3-3-29星川三丁目ビルTel: +81 (0)45 444 88-12Fax: +81 (0)45 444 [email protected] www.pruftechnik.com/jp
Hoshikawa Sanchoume Building 3-3-29Hoshikawa, Hodogaya-ku, Yokohama-cityKanagawa 240-0006 Japan Tel: +81 (0)45 444 88-12Fax: +81 (0)45 444 [email protected] www.pruftechnik.com/jp
PRUFTECHNIK company addresses
Ismaning headquarters
PRUFTECHNIK Dieter Busch AGOskar-Messter-Str. 19-2185737 IsmaningGermanyTel: +49 89 99616-0Fax: +49 89 [email protected]
International subsidiaries
PRUFTECHNIK Condition Monitoring GmbHOskar-Messter-Str. 19-2185737 Ismaning, GermanyTel.: +49 89 99616-0Fax: +49 89 [email protected]
PRUFTECHNIK NDT GmbHAm Lenzenfleck 2185737 Ismaning, GermanyTel: +49 89 99616-0Fax: +49 89 [email protected]
PRUFTECHNIK N.V. Brain Park IILichtenauerlaan 102-120NL-3062 ME RotterdamTel: +31 10 204 59 37Fax: +31 10 204 55 [email protected]
15
Poland (WIBREM)
Singapore (S.E.A.)
United Kingdom
USA/San Diego
Poland (Technology)
Spain
USA/Philadelphia
United Arab Emirates
Russia
Turkey
USA/Cleveland
PRUFTECHNIK WIBREM Sp. z o.o.ul. Tyniecka 1752-407 WrocławTel: +48 71 32 65 700Fax:+48 71 32 65 [email protected]/pl
PRUFTECHNIK S.E.A. Pte. Ltd.61 Alexandra Terrace#05-03 Harbour Link ComplexSingapore 119936Tel: +65 6382 0662Fax: +65 6382 [email protected]
PRUFTECHNIK LTDCity WharfDavidson Road, LichfieldStaffordshire WS14 9DZTel: +44 (0) 1543417763 Fax: +44 (0) 1543418268 [email protected]
PRUFTECHNIK Inc.600 B StreetSuite 300San Diego, CA 92101Phone: (619) [email protected]/us
PRUFTECHNIK-WIBREM Sp. z o.o.ul. Tyniecka 1752-407 Wrocław, POLANDTel.: +48 71 326 57 00Fax: +48 71 326 57 [email protected]/pl
PRUFTECHNIK, S.L.Calle Frederic Mompou, 4B, 4°, 408960 Sant Just Desvern Tel: +34 934 802-700Fax: +34 934 [email protected]
PRUFTECHNIK Middle East FZE Dubai Airport Free ZoneP.O. Box 293872Dubai, United Arab EmiratesTel.: +971 4 214 63-86Fax: +971 4 214 [email protected]
PRÜFTECHNIK Proaktif Atatürk Mahallesi3. Cadde, No:1/2 34746 Ataşehir İstanbul / Türkiye Tel: +90 216 250-2244 Fax: +90 216 [email protected]
Eddytech Systems, Inc. 17830 Englewood Dr.Middleburg HeightsCleveland, OH 44130Phone: (440) [email protected]/us
PRUFTECHNIK Inc.7821 Bartram Ave.Philadelphia, PA 19153Toll free: +1 844 242-6296Fax: +1 215 [email protected]
ООО «Прюфтехник»Россия, 198216 Санкт-Петербург,пр. Народного Ополчения, д. 10, лит. А, пом. 232-НТел: +7 (812) 313-00-85Факс: +7 (812) [email protected]
Sales Partner
The address of the sales partners can be also placed on the last page of a brochure. On the left to the PRUFTECHNIK address, but without their company logo.
16Printed material – flyers & brochures
Templates were prepared for flyers and brochures to ensure a standardized appearance of our printed material. In the example here, the title that is composed of the standard elements shown below. Picture, headline and subheadline, as well as the shown features are always adjusted to the promoted product and/or the requirements.
Cover of flyers & brochures
Exception: Chinese flyers & brochures
Logo with Chinese lettering on the cover
Logo
Headline
Subheadline
Cover picture
EX symbol as needed
Features
Stripes
17
Service & SupportAlignment Systems Condition Monitoring Nondestructive Testing
PRUFTECHNIK offers solutions in the following areas:
We offer professional ser-
vices worldwide to support
our customers in the areas
of alignment and condition
monitoring.
Vibration measurement sys-
tems for machine and asset
monitoring, as well as ser-
vices, e.g., for machine prob-
lem diagnostics.
Systems and services for
quality assurance and process
control in semi-finished goods
production.
Laser measurement systems
and services for optimum ma-
chine and asset alignment.
Service & SupportAlignment Systems Condition Monitoring Nondestructive Testing
PRUFTECHNIK offers solutions in the following areas:
Back cover of brochures
General information about PRUFTECHNIK's product and service offering must be located on the back cover of brochures.
If less space is available, the short version must be used. If needed, the order of the elements may be changed.
18
PT X
X.X
XX
.mon
th.y
ear.e
n
PRODUKTNAME® and PRODUKTNAME® are registered trademarks of PRUFTECHNIK Dieter Busch AG. Copying or reproduction of the information in this document, in whatever form, is only permitted with express written approval by PRUFTECHNIK Dieter Busch AG. The information in the brochure is subject to change without notice, as PRUFTECHNIK products are continuously further developed. PRUFTECHNIK products are covered by issued or pending patents registered worldwide. © Copyright 2016 by PRUFTECHNIK Dieter Busch AG.
PRUFTECHNIK Dieter Busch AGOskar-Messter-Str. 19-2185737 IsmaningGermanyTel.: +49 89 99616-0Fax: +49 89 [email protected] member of PRUFTECHNIK group
PRÜFTECHNIK Subsidiary34 Sample Street12345 Sample CitySample CountryTel.: +00 00 00000-000Fax: +00 00 [email protected] member of the PRUFTECHNIK group
P R O V E N Q U A L I T Y
Made in Germany
Global Presence
Qualified Support
Quality Service
www.pruftechnik.com
PRÜFTECHNIK
Products, processes, and services for condition monitoring and availability optimization of machines and assets are our business. In other words, we help in ensuring fault-free machine operation and consistent high-quality production. This also includes sys-
tems for automatic process control and quality assurance that are integrated into production assets and detect faulty parts during running operation.
Reliable technology for all industry sectors
“Known consignor” in airfreight traffic with LBA (German Fed-eral Aviation Authority) registration
Service & SupportAlignment Systems Condition MonitoringNondestructive
Testing
PRUFTECHNIK offers solutions in the following areas:
We offer professional ser-vices worldwide to support our customers in the areas of alignment and condition monitoring.
Vibration measurement sys-tems for machine and asset monitoring, as well as ser-vices, e.g., for machine prob-lem diagnostics.
Systems and services for quality assurance and process control in semi-finished goods production.
Laser measurement systems and services for optimum ma-chine and asset alignment.
LASER RADIATION
CLASS 2 LASER PRODUCTIEC 60825-1:2007
P < 1mW, pulse < 400µs, λ=630-680nmComplies with 21 CFR 1040.10
and 1040.11 except for deviations pursuant to Laser Notice No. 50,
dated June 24, 2007
DO NOT STAREINTO BEAM
Subheadline
General
Information element
Web address
Copyright text
PRUFTECHNIK address(Main address)
Name of brochure
Quality seal
Laser warning symbol
Address of subsidiary
Conformity notes
Information element,Explanatory text
Example: complete back cover in German
Headline
19Footer composition – brochure back cover
The so-called footer on the back cover of brochures is always structured the same way. However, different specifications exist for different languages:
German brochures
� Quality seal in English � Company address in German � Claim in German: “Ein Unternehmen der PRÜFTECHNIK Gruppe”
Brochures in foreign languages
� Quality seal in the respective country language � Company address in English � Claim in English: “A member of the PRUFTECHNIK group” � Address of the subsidiary (if desired) in the respective country language and notation
General:
� Regardless of the language, PRÜFTECHNIK is always written with umlaut in the main address. � The laser warning note must always be placed on all Abrochures related to alignment systems, with the exception of: PERMALIGN®, PULLALIGN®, INCLINEO®, HYDRALIGN®, EDDYTHERM®
Exceptions:
� In Turkish and German brochures, the company name is always written with the umlaut: PRÜFTECHNIK
Application example of the French brochure in Canada, Alignment Systems (with laser warning symbol):
PRÜFTECHNIK Condition Monitoring GmbH
Oskar-Messter-Str. 19-21
85737 Ismaning, Germany
Tel: +49 89 99616-0
Fax: +49 89 99616-300
www.pruftechnik.com
A member of the PRUFTECHNIK group
PRUFTECHNIK
4406, rue Louis-B.-Mayer
Laval, QC H7P 0G1
Phone: 514 738-6565
Fax: 514 227-5455
www.pruftechnik.ca
QUALITÉ ÉPROUVÉE
Fabrication allemande
Présence mondiale
Assistance qualifiée
Qualité du service
LASER RADIATION
CLASS 2 LASER PRODUCTIEC 60825-1:2007
P < 1mW, pulse < 400µs, λ=630-680nmComplies with 21 CFR 1040.10
and 1040.11 except for deviations pursuant to Laser Notice No. 50,
dated June 24, 2007
DO NOT STAREINTO BEAM
20Business cards
• Standardized layout for front and back side• Standard dimensions: 85 x 55 mm• 3-color print: PT red, PT gray, and black• ISO Cat print as needed (Selected when ordering)
Business card orders in GermanyBusiness cards (Germany) can be ordered via an online tool. For this purpose, no request is needed to ‘job4marketing’. Purchase orders can be initiated via the following link:Business cards toolQuestions, order changes, and releases are realized via and through ‘job4marketing’.
Business card orders for subsidiariesBusiness cards for PRUFTECHNIK subsidiaries cannot be ordered via the Ortmann business card tool. The respective copies must be ordered via request to ‘job-4marketing’.The respective order form can be found on the website: http://www.pruftechnik.com/job4marketing
Standard dimensions for international business cards are:85 x 55 mm: FR/IT/ES/CH/NL89 x 51 mm: CA/USA/ARG/FN/RU/PL/RO90 x 54 mm: CN90 x 55 mm: AUS/SV/NO/DA91 x 55 mm: JP
21
22Copyright texts – brochure back cover
Standardized texts on back cover of brochures
English
PRODUCTNAME® and PRODUCTNAME® are registered trademarks of PRUFTECHNIK Dieter Busch AG. No copying or reproduction of
this information, in any form whatsoever, may be undertaken without express written permission of PRUFTECHNIK Dieter Busch AG. The
information contained in this leaflet is subject to change without further notice due to the PRUFTECHNIK policy of continuous product
development. PRUFTECHNIK products are subject to patents granted or pending throughout the world.
© Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
German
PRODUKTNAME® und PRODUKTNAME® sind eingetragene Warenzeichen der PRÜFTECHNIK Dieter Busch AG. Kopieren oder Reproduzieren
der in diesem Dokument enthaltenen Informationen, gleich in welcher Form, ist nur mit ausdrücklicher schriftlicher Genehmigung der
PRÜFTECHNIK Dieter Busch AG gestattet. Die Informationen in dieser Broschüre können sich ohne vorherige Ankündigung ändern,
da PRÜFTECHNIK-Produkte kontinuierlich weiterentwickelt werden. PRÜFTECHNIK-Produkte unterliegen erteilten oder angemeldeten
Patenten auf der ganzen Welt. © Copyright 20XX by PRÜFTECHNIK Dieter Busch AG.
French
PRODUKTNAME® et PRODUKTNAME® sont des marques déposées de PRUFTECHNIK Dieter Busch AG. La copie ou la reproduction des
informations contenues dans le présent document, sous toute forme, est possible uniquement avec l’autorisation expresse et écrite
de la société PRÜFTECHNIK Dieter Busch AG. Les informations de cette brochure peuvent être modifiées sans préavis étant donné que
les produits PRUFTECHNIK font l’objet d’améliorations continuelles. Les produits PRUFTECHNIK sont soumis à des brevets déposés ou
accordés dans le monde entier. © Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
Spanish
PRODUKTNAME® y PRODUKTNAME® son marcas registradas de PRÜFTECHNIK Dieter Busch AG. La copia o reproducción de información
incluida en este documento, sea de la forma que sea, solo estará permitida con autorización expresa y por escrito de la empresa
PRUFTECHNIK Dieter Busch AG. La información presente en este folleto puede modificarse sin previo aviso debido al continuo desarrollo
de los productos de PRUFTECHNIK. Los productos de PRUFTECHNIK están sujetos a patentes concedidas o registradas en todo el mundo.
© Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
23
Italian
PRODUKTNAME® e PRODUKTNAME® sono marchi registrati di PRUFTECHNIK Dieter Busch AG. La copia o la riproduzione in qualsiasi
forma delle informazioni qui contenute è soggetta all’autorizzazione scritta di PRUFTECHNIK Dieter Busch AG. Nell’interesse del continuo
miglioramento del prodotto, PRUFTECHNIK si riserva il diritto di modificare senza preavviso le informazioni qui contenute. I prodotti
PRUFTECHNIK sono brevettati o soggetti a domanda di brevetto in tutto il mondo.
© Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
Czech
PRODUKTNAME® a PRODUKTNAME® jsou registrované ochranné známky PRUFTECHNIK Dieter Busch AG. Tato informace nesmí být
kopírována ani reprodukována jakýmkoliv způsobem bez výslovného písemného souhlasu PRUFTECHNIK Dieter Busch AG. Z důvodu
politiky neustálého technického vývoje si firma PRUFTECHNIK vyhrazuje právo zmůny jakékoliv informace uvedené v tomto letáku bez
půedchozího upozornůní. Výrobky firmy PRUFTECHNIK jsou půedmůtem udůleným nebo půihlášených patentů po celém svůtů.
© Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
Dutch
PRODUKTNAME® en PRODUKTNAME® zijn geregistreerde handelsmerken van PRUFTECHNIK Dieter Busch AG. Het kopiëren of re-
produceren van deze informatie, in welke vorm dan ook, is niet toegestaan behalve met de expliciete schriftelijke toestemming van
PRUFTECHNIK Dieter Busch AG. De informatie uit deze brochure kan ten allen tijde wijzigen en dit in overeenstemming met de
PRUFTECHNIK politiek van continu verbetering van haar producten. PRUFTECHNIK producten worden beschermd door wereldwijde pat-
enten of patentaanvragen. © Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
Danish
PRODUKTNAME® og PRODUKTNAME® er registrerede varemærker tilhørende firma PRUFTECHNIK Dieter Busch AG. Ingen kopiering eller
reproduktion af denne information i enhver tænkelig form, kan foretages uden udtrykkelig skriftlig tilladelse fra PRUFTECHNIK Dieter
Busch AG. Oplysningerne i denne brochure kan ændres uden yderligere varsel på grund af PRUFTECHNIK politik om løbende produktud-
vikling. PRUFTECHNIK produkter er underlagt patenter eller verserende hele verden.
© Copyright 20XX by PRUFTECHNIK Dieter Busch AG.
24Internal description of printed material
Flyer
� Has a maximum of two pages � Is a simple production information sheet, the contents are short and precise � Format is not folded � DIN A4 and Letter (USA) are used as style sheet
Brochure
� Has more than two pages � Brochures offer detailed product and service information � The format is folded and bound or stapled � DIN A4 and Letter (USA) are used as style sheet � Brochures are printed on sturdy material, e.g., image print 240 gr/qm
Folded book
� Based on one DIN A4 page � Is used for advertisement, as invitation, folded flyer, seminar overview, or similar � Format is folded � DIN A4 folded to DIN long is used as style sheet
(Different folds for folded books can be found on the next page)
25
Folding options for folded books
Single fold(4 pages)
French fold(8 pages)
Z-fold(6 pages)
Z-fold(8 pages)
Z-fold(10 pages)
Letter fold(6 pages)
Roll fold(8 pages)
Double parallel fold(8 pages)
Tri-fold(6 pages)
Double gate fold(8 pages)
26
P R O V E N Q U A L I T Y
Made in Germany
Global Presence
Qualified Support
Quality Service
P R O V E N Q U A L I T Y
Made in Germany
Global Presence
Qualified Support
Quality Service
Advertisements
Advertisements (online/print) follow a standardized appearance with defined visual elements, such as Q-signet, quality seal, and image material. Appearance and ad texts of advertisements are fixed and can be ordered from the Marketing department using order forms. Changes are only possible upon request.
All advertisement templates are available for review and selection on the website:
Templates for download
27PowerPoint presentations
A PowerPoint template including integrated style elements must be used for presentations to ensure a standardized presentation of the PRUFTECHNIK Group. Changes are only possible upon request.
The PowerPoint templates can be found in Salesforce:
Templates for download
28Trade fairs and exhibitions
Whenever possible, PRUFTECHNIK AG uses the OCTANORM® exhibition construction system that can be used for realizing individual trade fair booths.The base color of the booth is always white. The carpet is gray to anthracite. Besides carpet, rubber, wood, metal or stone can be used as floor material.
29
OCTANORM® offers an octagon profile allowing a variety of designs. Beyond that, the combination with individual structural elements is possible.The system is available worldwide as rental booth system and is provided by many exhibition companies.
45° 90° 135° 180° 225° 270° 315°
30
Telephone:+49 89 99616-0Fax: + 49 89 99616-200eMail: [email protected]
A member of PRUFTECHNIK group
PRUFTECHNIK Dieter Busch AGOskar-Messter-Straße 19-2185737 Ismaning, Germany
Headquarters: IsmaningHRB 100 556, Munich VAT ID DE 129 443 322Tax ID 143/104/20000
Chairman of the Board of Directors Hans FahrExecutive Board: Dr. Sebastian Busch, Dr. Thomas RoheX
X.9
429.
09.1
4
PRUFTECHNIK stationary
PRUFTECHNIK stationary is designed according to DIN 5008.The rule base for page margins according to this standard recommends the following sizes and minimum dimensions:
Letterhead length 29.7 cmLetterhead width 21.0 cm (These dimensions correspond to the standard DIN A4 format)
Distances to the edges:2.41 cm from the left edge 0.81 cm from the right edge (5 cm is recommended as margin for corrections)In addition, a distance of 9.74 cm is recommended from the top edge to the first information line. (The layout for stationary in US letter format is respectively adjusted)
Internal forms
Company-internal form
All company-internally used forms should have a standardized appearance and meet the requirements of standard DIN EN ISO 9001.The necessary document template have already be prepared and can be called up. Background: DIN EN ISO 9001 // header and footer in documents. Please contact QM with any questions. Documents and recordings must contain a header and footer line. Among others, the information in header and footer lines are mandatorily required for compliance with standard DIN EN ISO 9001.
The following must be included in the header line:
� Title of the document � PRUFTECHNIK Logo
The following must be included in the footer line: � Name and department of the author/issuer, e.g., “created/changed by” � Creation and/or change date, e.g., “created/changed on” � File name � Number of pages, e.g., “page 1 of x”
Template for instructions, checklists, etc.
For this reason, standardized document templates should be used in the future for
� Instructions � Checklists � Meeting minutes � Recordings � etc.
Please use the following template with immediate effect: Template checklist form instructions.dotx
Template for documents in production and development
Additional information is required in the footer line for docu-ments in production and development, such as work instruc-tions, test instructions, test reports, etc.Please use the following template with immediate effect: Template development production.docx.
All templates are available under the “M5 management systems” process.
31
Orderer/date
Name:
Company/department:
Date of order placement:
Desired date of completion:(Please allow 1 week lead time)
Attachments
References Texts Further contents
Further contents
Please enclose as attachment
Specialist department
ALI
CM
NDT
ALI/CM
ALI/CM
Service
Specialist department
ALI
CM
NDT
ALI/CM
ALI/CM
Service
Order
Product ad
Industry ad
Image ad
Order
Product ad
Industry ad
Image ad
... Which product:
... Which industry:
... Which product:
... Which industry:
Specifications
Size (mm), LxW:
Corresponds to a portion of the page:Orientation Horizontal Vertical
Format Print in type area
Full bleed printing
In case of full bleed printing, bleed (mm):
Magazine:
Link to magazine:
QR code desired (link):
Specifications
Size (px), LxW:
Type (animation): Static Animated
Type (format): Flash GIF
Orientation: Horizontal Vertical
Website:(Publication site)
Link:(For static only, or GIF)
Contents
Subsidiary address:
Event note:
www address:
Motif:
Text (bullets):
Contents
Subsidiary address:
Event note:
www address:
Motif:
Text (bullets):
Please send the completed PDF per e-mail to:
For timely processing of the order, please note the following:• All fields required for processing of the order must be checked and/or completed• Processing of the order will only begin after all of the information is completeonen vollständig sind
Input for order - PRINT Input for order - ONLINE
Order for the creation of an ad
Marketing order forms
Forms for problem-free ordering are available for download on the website:http://www.pruftechnik.com/job4marketing/job4marketing-orderforms.html
� Ads advertisements for the online and print area
� Job ads Job ads for internal publication
� Changing a brochure/flyer Small change of existing documents.
� Creation of new brochure/flyer New document and/or larger changes to an existing document
� General layout Calenders, Posters, postcards. Invitations, etc.
�� Creating�a�mailing Order for the creation of mailing texts
� Creating an illustration Editing or new creation of drawings
� Creating a press release Order for the creation of press release texts
� Creating an editorial submission Order for the creation of editorial submission texts
� Creating a trade fair layout Layouts directly related to a trade fair
� Images/photos Ordering existing photo material (for legal reasons, photos purchased from image agencies cannot be requested)
� Labels Order for changing or new creation of labels.
� Photoshooting Order for the organization of a photoshoot with a photographer
� Business cards Order of business cards (external)
� Ordering printing files Order of printing files of existing flyers and brochures
Please observe the following when completing the order forms:
• All fields required for processing of an
order must be mandatorily checked and/or
completed. In the case of questions, the
lead time may be respectively extended.
• Observe the lead time given in the order,
when defining the deadline! If possible,
orders are automatically completed earlier.
• Do NOT list further information and remarks
in the e-mail. They cannot be considered for
the respective order for organizational
reasons. Please enter this information into
the form only or deliver it as attachment.
• Please send orders to
job4marketing@pruftechnik only.
No exceptions. Correspondence during order
processing will be handled by the respective
person responsible.
32
Preamble
This agreement governs the use of image and logo material of the PRUFTECHNIK Dieter Busch AG,
Oskar-Messter 19-21, 85737 Ismaning, Germany (in the following referred to as material provider)
1. Type of use1.1. The material provider grants the user a simple right of use. The right of use contains the Use of the image material provided by the material provider for the following purpose of use:
1.2. The right of use to the image material is free of charge. 1.3. The material provider must be indicated by the user as image source in direct proximity to the provided image material, or otherwise, easily assignable to the image material.1.4. The user may not transfer the right of use to third parties.1.5. The right of use can be revoked and ends latest with the omission/expiration of the previously mentioned purpose of use.2. Warranty and liability 2.1. With the provision of the image material, the material provider warrants to the user that he is authorized to grant all rights that should be granted with this user agreement, and that he has not yet granted any rights or licenses to the image and text material that could conflict with this agreement.2.2. The material provider shall not be liable towards the user for any third-party claims made against the user due to possible legal infringements, in particular infringements of trademarks and design patents. 3. Right to edit The image material may not be altered by the user using any analog, digital, or other image processing methods.
User
Name:
Company/department:
Company address:
Telephone/fax:
E-mail:
Date of image request:
Location/date:
User signature:
Purpose of use (the use of the image material is restricted to the use mentioned here)
User agreement
I hereby grant PRUFTECHNIK the unlimited, temporally and locally unrestricted right of use to photos that were taken for the
purpose mentioned below and show my person.
1. Legal information
No fees can be claimed by any contractual partner. The image material can be
published in the Internet, in printed material, any known as well as future media, for advertising and training purposes
without any temporal restriction.
2. Privacy statement
The collected data is used for legal protection only and will not be passed on to third parties.
3. Image processing
The photos will be graphically edited prior to a possible publication. Images showing persons will
not be used and/or recognizable persons will be rendered unrecognizable. Visible logos, emblems, and
similar will be removed from the photos. Further defined image contents will not be shown upon request.
Material provider
Name:
Company/department:
Company address:
Telephone/fax:
E-mail:
Location/date:
Material provider signature:
Purpose of use
Transfer of rights of image use (personal images)
I hereby grant PRUFTECHNIK the unlimited, temporally and locally unrestricted rights of use to the photos described below. I declare
that the image material is my property and thus free from any third-party claims.
1. Legal information
No fees can be claimed by any contractual partner. The image material can be
published in the Internet, in printed material, any known as well as future media, for advertising and training purposes
without any temporal restriction.
2. Privacy statement
The collected data is used for legal protection only and will not be passed on to third parties.
3. Image processing
The photos will be graphically edited prior to a possible publication. Images showing persons will
not be used and/or recognizable persons will be rendered unrecognizable. Visible logos, emblems, and
similar will be removed from the photos. Further defined image contents will not be shown upon request.
Material provider
Name:
Company/department:
Company address:
Telephone/fax:
E-mail:
Location/date:
Material provider signature:
Further image contents to be deleted upon request
Brief description of the image contents
Source reference requested in the case of publication Specimen copy (low-resolution image) requested
Transfer of rights of image use (industrial images)
Image material handling
Purchased image material If needed, image material is purchased form image agencies. For licensing and copyright reasons, this material cannot be provided to third parties outside of marketing.
PRUFTECHNIK image material – use by third parties These are photos that were taken on behalf of PRUFTECHNIK. These photos are the property of the PRUFTECHNIK AG and may be provided to third parties at one’s own discretion.
Here, the following must be observed: If used by external companies, institutes, educational institutes, or similar, the images used must feature a source Reference to PRUFTECHNIK Dieter Busch AG. In addition, at least one copy of the published project must be provided to PRUFTECHNIK (marketing department) free of charge.The “User Agreement” form must be completed by the user, signed, and returned. With receipt of the completed form, the image material may be used by the use for the purpose indicated in the form.If image material is used by company-external persons without this form, this person violates the copyright.
External image material – use by PRUFTECHNIK
These are photos that PRUFTECHNIK would like to request from third parties for unrestricted or defined use.
Here, the following must be observed: When third-party material is used, a respective form must be completed and signed by the person shown in the material. This form is available for photos of private persons as theyare taken at events, as well as for industrial photosthat are taken by agents, sales representatives, etc.
If image material is made available by third-party companies, the respective company must submit a respective form for signature. Otherwise, PRUFTECHNIK assumes a temporally and locally unrestricted right of use.
33
Your partner for industrial maintenance.
Your partner for industrial maintenance.
www.pruftechnik.com
Auf weißem Auto:• Schrift grau • Symbole 4C• Logo 4C
Auf dunklem Auto:• Schrift weiß • Symbole 4C• Logo weiß
Image material handling
Purchased image material If needed, image material is purchased form image agencies. For licensing and copyright reasons, this material cannot be provided to third parties outside of marketing.
PRUFTECHNIK image material – use by third parties These are photos that were taken on behalf of PRUFTECHNIK. These photos are the property of the PRUFTECHNIK AG and may be provided to third parties at one’s own discretion.
Here, the following must be observed: If used by external companies, institutes, educational institutes, or similar, the images used must feature a source Reference to PRUFTECHNIK Dieter Busch AG. In addition, at least one copy of the published project must be provided to PRUFTECHNIK (marketing department) free of charge.The “User Agreement” form must be completed by the user, signed, and returned. With receipt of the completed form, the image material may be used by the use for the purpose indicated in the form.If image material is used by company-external persons without this form, this person violates the copyright.
External image material – use by PRUFTECHNIK
These are photos that PRUFTECHNIK would like to request from third parties for unrestricted or defined use.
Here, the following must be observed: When third-party material is used, a respective form must be completed and signed by the person shown in the material. This form is available for photos of private persons as theyare taken at events, as well as for industrial photosthat are taken by agents, sales representatives, etc.
If image material is made available by third-party companies, the respective company must submit a respective form for signature. Otherwise, PRUFTECHNIK assumes a temporally and locally unrestricted right of use.
Vehicle stickers/prints
Vehicle signage – a message that sticks The vehicle fleet of PRUFTECHNIK is permanently on the go and thus the ideal advertisement medium. For this reason, professional vehicle signage is almost a must.As is often the case, less is more, especially when the ad support is mobile:Who are we? What do we do? Where can you get more information?
The PRUFTECHNIK logo and a claim can be found on each vehicle side.3 area icons including the web address are attached to the rear side.
For white (light gray and silver) vehicles:• Logo (original colors)• Gray text• Red icons
Dark vehicles:• White logo• White text• Red icons with white border
Ihr Partner für industrielle Instandhaltung.
Ihr Partner für industrielle Instandhaltung.
www.pruftechnik.com
Auf weißem Auto:• Schrift grau • Symbole 4C• Logo 4C
Auf dunklem Auto:• Schrift weiß • Symbole 4C• Logo weiß
34
Carter, Anne-France
� Content Manager � Project Manager
Heuschmann, Christine
� Layout/Design � Image processing � Illustrations, animations � Image material/photoshooting coordination
Mayer, Margit
� Coordination Marketing
Ottl, Clarissa
� Online Marketing � Social Media � Project Management
Richter, Anja
� Online Marketing � Social Media � Project Management
Seibold, Uli
� NDT documentation � Chatter news
Ungar, Kathrin
� Flyer/Brochures print coordination � Give-away Material coordination
von Kardorff, Petra
� Eventmanagement
Wanner, Christian
� Content Manager � Project Manager
Marketing contact persons
35Corporate Design is a living projectThe Corporate Design of PRUFTECHNIK with all of its specifications and suggestions never stops.
Extensions, additions, and adjustments take place all the time.
For this reason, always download the current version for your reference.
Thank you, Your Marketing department.
PRUFTECHNIK Dieter Busch AGOskar-Messter-Str. 19-2185737 IsmaningGermanyTel.: +49 89 99616-0Fax: +49 89 [email protected]
Ein Unternehmen der PRÜFTECHNIK-Gruppe Cor
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P R O V E N Q U A L I T Y
Made in Germany
Global Presence
Qualified Support
Quality Service
