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Overview of the Inline Interactive Media Strategy (Subject to change – last updated 7/1/08) Cyberhomes All listings posted All listings are fed by Cyberhomes to AOL.com also Powers the Property Profiles and Value Range Estimate accessible via prudential.com/real estate Banner advertising to drive traffic to prudential.com/real estate Environmental Data Resources Inc Provides access to consumers for free customized environmental profiles via prudential.com/real estate FrontDoor All listings posted Comprehensive media buy on various Scripps networks, interactive Web sites, special sponsorships and promotions Nationwide banner ads on frontdoor.com Google – coming soon PREA will be launching a Search Engine Marketing program National search words that will be selected to not compete with words affiliates may purchase GoogleBase All listings posted in the GoogleBase search index accessed through Google.com Oodle All listings posted PREA developing a display/banner advertising campaign which will drive traffic to prudential.com

Prudential Real Estate Package for Real estate agents

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Tools and technolgy for Prudential Real Estate agents in Arizona. Prudential One Realty offers the best support and training for Real Estate agents looking to further advance their career.

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Page 1: Prudential Real Estate Package for Real estate agents

Overview of the Inline Interactive Media Strategy(Subject to change – last updated 7/1/08)

CyberhomesAll listings posted ▶

All listings are fed by Cyberhomes to AOL.com also ▶

Powers the Property Profiles and Value Range Estimate accessible via ▶prudential.com/real estate

Banner advertising to drive traffic to prudential.com/real estate ▶

Environmental Data Resources IncProvides access to consumers for free customized environmental profiles via ▶prudential.com/real estate

FrontDoorAll listings posted ▶

Comprehensive media buy on various Scripps networks, interactive Web sites, ▶special sponsorships and promotions

Nationwide banner ads on frontdoor.com ▶

Google – coming soonPREA will be launching a Search Engine Marketing program ▶

National search words that will be selected to not compete with words affiliates may ▶purchase

GoogleBase All listings posted in the GoogleBase search index accessed through Google.com ▶

OodleAll listings posted ▶

PREA developing a display/banner advertising campaign which will drive traffic to ▶prudential.com

Page 2: Prudential Real Estate Package for Real estate agents

Open House – coming soon, August 2008New Open House functionality will be added to Online Seller Advantage for ▶users to schedule, edit and delete open houses on any of their listings up to 30 days in advance.

Open house day of the week, date and time of day information will be added to ▶the property details pages.

Open house will be added as an option to the VOW search page. ▶

In search results, open house text will be added below the thumbnail main photo ▶when an open house is scheduled.

A fifth Open House alert type will be added in the Online Advantage to notify ▶CRUs by email for any property in My Portfolio and/or a property matching a saved search.

Broker will control the feed – the ability to send or block external open house ▶data distribution to third-party Inline Interactive Alliance participants such as www.openhouse.com.

Propsmart

All listings posted ▶

RealtyTrac – coming soonAll listings posted in the listings search accessed from the “Resale” button on ▶RealtyTrac.com’s home page

Broker will control the feed ▶

PREA will exclusively power the Property Listings button on the home page of ▶RealtyTrac.com Web suite by providing free access to prudentialproperties.com IDX/VOW Web sites.

PREA intends to present a customized RealtyTrac Web site on ▶www.prudential.com/realestate to power access to a free consumer search for 1.2 million RealtyTrac foreclosure listings.

TruliaAll listings posted ▶

All listings branded and featured within monthly CPC allocation ▶

Nationwide display/banner advertising campaign designed to drive traffic to ▶prudential.com

Yahoo! Real EstateAll listings posted ▶

All listings branded and featured ▶

Pru ID and Yahoo! sign rider program through 1Q 2009 ▶

ZillowAll listings posted ▶

All listings branded ▶

Sales professional can “claim a listing” in order to enhance it ▶