Products and services M&M
Products and services M&MPopular Sausages [Chorizos and
Longanizas]VisionBeing one of the largest distributors of sausages,
specifically in the ENCA, and several villages such as Villanueva
or Mixco, making it a highly recognized dealer with product quality
and reputation in these areas, as well as to establish affordable
prices buyers to be in line with the current reality of the people
who buy in these places these types of sausages.
MissionWith clear and visible methodologies good quality
throughout the process, from manufacturing to distribution sausages
and final delivery to customers, in all areas that currently
divides the sausages. Setting a step forward from the competition
for the customer to satisfy its needs and pleases the time of
purchase.
SWOTWeaknesses (internally)
Low Ability to see errorsLow Experience of membersShort Market
knowledgeOther brands competingHours of operation is variablesNot
have Variety of Products
Strengths (internally)
Good work environmentEquipment in good conditionLow occupancy of
the operating volume plantOffering a good taste and qualityOffers
and promotionsTroubleshootingLow operating costs Plant
SWOTOpportunities (external)
Need for the ProductUnderserved marketWholesale ordersCompany
expanding Growing demand for quality product.
Threats (external)
Setbacks supplierPrice of meatPlant availabilityDeclining demand
determined by the product price.Violence at country level
Developing new markets
With the resources available company still is not intended to
focus on new segments market, even if other distribution channels
such as cantonal shops are within of niche markets already covered
this because demand is expanding, and thus increasing supply
volumes of production of the same company.
New Product Development
The new products are designed are corizo argentino, longaniza,
black sausage, since these are derived from the same raw materials
and the production chain is similar in some ways, all this taking
advantage of the machinery to the most, and inputs acquired.
Key Resources
Infrastructure resourcesThe plant itself with its machinery is
the essential point to generate economies scale for the company,
since being hired avoids the costs of depreciation and bank
financing.Human Resources All members of the group and that
everyone has the necessary skills and experience for
standardization, manufacturing, sales and propensity of new
agreements. Primarily the contacts they can make more effective the
production and distribution chain of sausages inside and outside
the plant.Financial resourcesSales to the end of the week made for
the purchase of inputs and raw materials, payment demanaded from
work and transport of the product, and emergencies.
Key ActivitiesMain activity since the arrival of the coordinates
inputs, financial resources available and volume production for a
day specific.
Marketing: secondary but important activity and that is
coordinated to cover a 80% demand in the markets and ensure that
the product doesnt lose the goop prestentation, showing a return of
the inversion.
Cost StructureFixed costs
buying meatbuying condimentspurchase of primary and secondary
packaging
Variable costs
WorkmanshipTransportationdistribution programs
Support Activities Buys
Human Resources
Structure Planing
Internal planning
Operations
External planning
