Providing Personalized, Real-Time and Mobile Transit Information Services

Bruce Payne

Trapeze Group, Traveler Information Product Manager

Mississauga, Ontario

Agenda

• Mobile Technology Comparison/Trends

• Know Your Passengers

• The Mobile Enterprise

• The Mobile Ticketing Future

3

Mobile Technology Comparison

SMS Mobile Web Mobile Apps

+

Universally familiar

Works on any phone

Weak network is OK

Can be proactive

Rich, interactive content

One service works for most

phones

HTML5 Revival

Advanced features

Advanced design

Usable offline

App store distribution

High usage potential

-

Very restricted content

Message costs

Unreliability

Competition from Twitter,

Facebook, IM

Needs 3G to be effective

Platform specific

For an elite group?

Development costs

Mobile Technology Trends

• Feature Phones (and SMS) Are All But Dead, Long Live the Smartphone?

• Bigger is Better?

• Android Galore?

• Location-based social commerce

• Mobile Payments (and NFC?) finally make a mark in the US……

Know Your Passengers

• Registration to build personal profile • Name, e-mail, phone #, preferences, payment information…

• Survey your passengers

• Analyze your passenger’s behaviour

• Review industry trends

The Mobile Enterprise

• Support multiple devices and platforms

• Provide a mobile, agency branded portal • Applications for all passenger needs

Ticketing

Trip planning

Live departures

Travel news

• Provide a “real” value with your real time data

• The passenger has the “sign” in their hands

• Use both “push and pull” technologies

The Mobile Enterprise

The Mobile Ticketing Puzzle

Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research

There are 5.9 billion mobile subscribers (that's 87 percent of the world population)

The US m-commerce market will be US$31 billion by 2016. • 1 in 8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events

Canalys (February 2012): finds that 48.8 percent of smartphones shipped in 2011, shipped with Google’s free Android OS. • Canalys points out that smartphones now outsell PCs

Juniper Research (April 2011): Almost 300 million or 1 in 5 or smartphones worldwide will be NFC-enabled by 2014

Mobile ticketing is expected to capture around 40% share of the total m-payment market by 2014

Is Mobile Ticketing The Future?

A new report from Juniper Research has found that the number of tickets delivered to mobile phones worldwide will more than quadruple to 23 billion by 2016.Worldwide, mobile users are

now beginning to adopt mobile tickets as an integrated part of their mobile lifestyle

The report warns, however, that mobile ticketing applications must be simple to use and win the

confidence of the user both in terms of the security and reliability of the mobile ticketing service

Selling and delivering tickets via mobile device enables these companies to reduce their staffing and real estate requirements, translating to increased profitability

• Buy tickets quickly, anywhere • Activate when needed • Secure ticket purchases • Work on virtually all mobile phones • Sophisticated anti fraud features • Single trip plans, zonal fares, period passes, and more • Ticket redemption – Visual, Barcode, NFC

Mobile Ticketing Applications

• Over a million mobile bus tickets sold

• Over 40,000 subscribers

• Across 4,500 buses

• Approximately 1000 routes served

Arriva Example

“We can roll it out across our networks without any downtime for vehicles

or costly on-board technology. We believe the convenience of having their

ticket on their mobile will encourage more customers to take up our multi-

journey tickets.”

Mike Cooper, Managing Director, Arriva UK Bus

Arriva Example

Winner of the 2011 Innovation Award for the Arriva M-Ticket (UK Bus Awards)

Thank You!

Providing Personalized, Real-Time and Mobile Transit Information Services