Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Proudly introducing the new CRAFT + ESTATE diamond seal representing a uniqueand carefully selected portfolio of WINE, SPIRITS and SAKE.
©201
6 Se
lect
ed a
nd Im
port
ed b
y W
ineb
ow, I
nc.,
New
Yor
k, N
Y
wHaT DOES CRaFT + ESTaTE M EaN?
The Craft + Estate seal o�ers wine & spirits enthusiasts
a dynamic and vibrant collection of hand-selected and
critically acclaimed wines, spirits, and sakes that promise
a journey of discovery. Our fresh and contemporary
approach is rooted in the belief that quality knows No
Boundaries. Representing centuries-old producers, modern
visionaries, and a growing international community of artful
distillers, Craft + Estate delivers uncompromising quality
while celebrating uniqueness and diversity.
HOw TH E LOGO REPrESENTS TH E PORTFOLIO
The interplay between the stark black line and warm
brown diamond represents the balance between the fresh
innovative outlook and traditional craft influences within
the portfolio. This juxtaposition between the new and the
classic is amplified with the two di�erent fonts – one more
modern and one more traditional - chosen for the words
“Craft” and “Estate.” In breaking the continuity of the line,
the diamond reinforces the “No Boundaries” spirit that this
portfolio embodies.
ROLLOUT PLaNInitiative Dates
Back Label Logo Usage Guidelines March 2016
Brand Usage Guidelines April 2016
On Shelf January 2017
TH E vaLUES EM BODI ED By CRaFT + ESTaTE• Fresh, modern, innovative, and unencumbered
• Representing estates of exquisite quality, iconic names, cult producers, and acclaimed pioneers
• Diversity and Scope of Portfolio – from wines to spirits to sake – spanning 5 di�erent continents