13
Catriona Stephenson Pidoco GmbH 02.11.2012 @pidoco www.pidoco.com Prototyping Lean

Prototyping Lean -

  • Upload
    pidoco

  • View
    390

  • Download
    3

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Prototyping Lean -

Catriona StephensonPidoco GmbH 02.11.2012

@pidoco

www.pidoco.com

Prototyping Lean

Page 2: Prototyping Lean -

Pidoco GmbH © 2012 2

• What is prototyping?• How is it useful?• How does it fit into the lean startup

principles?

Page 3: Prototyping Lean -

Pidoco GmbH © 2012 3

What is a prototype?

• An incomplete version of your product• Often cheap and quick to make• Built to test several key features

Page 4: Prototyping Lean -

Pidoco GmbH © 2012 4

Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons

Page 5: Prototyping Lean -

Pidoco GmbH © 2012 5

“Lean thinking defines value as providing benefit to the customer, anything else is waste.”(Eric Ries The Lean Startup, p.48)

Page 6: Prototyping Lean -

Pidoco GmbH © 2012 6

Prototype Subway Seats in Berlin

Page 7: Prototyping Lean -

Pidoco GmbH © 2012 7

How does this fit into being lean?

“We need to focus our energies on minimizing the total time through this feedback loop” (Eric Ries, p. 76)

Build

MeasureLearn

Page 8: Prototyping Lean -

Pidoco GmbH © 2012 8

Pidoco Wireframe

Page 9: Prototyping Lean -

Pidoco GmbH © 2012 9

In Web Design

Lean UX Model to for multiple iterations

(wireframes – prototypes – coded website)

Alternate: Waterfall Method

Page 10: Prototyping Lean -

Pidoco GmbH © 2012 10

“Success is not delivering a feature; success is learning how to solve the customer's problem.”(Mark Cook – Kodak Gallery – see Eric Ries, p. 76)

Page 11: Prototyping Lean -

Pidoco GmbH © 2012 11

Conclusion

• Be agile• Focus on your users• Test your hypothesis• Measure and learn

Page 12: Prototyping Lean -

Pidoco GmbH © 2012 12

“The products a startup builds are really experiments; the learning about how to build a sustainable business is the outcome of those experiments.”(Eric Ries, The Lean Startup, p.73)

Page 13: Prototyping Lean -

Pidoco GmbH © 2012 13

Further Reading

Lean UXhttp://www.jeffgothelf.com – Blog on Lean UX – Book release 2013Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelfhttp://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/Cennydd Bowles and James Box Undercover User Experience Design (Voices that Matter)

GeneralSteve Krug Don't Make Me Think: A Common Sense Approach to Web UsabilityChip Heath and Dan Heath Made to Stick