Prototype PresentationN WitVID

7/31/2019 Prototype PresentationN WitVID

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Monday, October 15, 12

[all] hello, we are the ultragroup.


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QUESTIONS


[j]here are the questions we are asking of ourselves through this process:


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How can we as desi ners and creative problemsolvers help project the positive ima e of Rosedale?


[j]


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Can we help brin Rosedales many differentpeople, businesses, projects and initiativesto ether under one banner?


[j]


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WHAT IS ROSEDALE?


[ash] we used a variety of tactics to gather information about perceptions of rosedale, from both residents and non-residents, inorder to identify the neighborhoods perceived strengths as well as any unwanted associations that we could work to change.


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> established.

> central.

> tenacious.

> multicultural/multifaceted.

> unpretentious.

> utilitarian.


[ash] these were the strongest and most common adjectives that residents used to describe the rosedale community. words like...[read words]


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CONCEPTS


[eli] once we got some clear ideas as to what we wanted the rosedale identity to represent, we broke into iteration mode.


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[eli]...and iterated, and iterated...


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[eli]...and iterated, and iterated...


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R SEDALE

RSD

L

OEA

E


[eli] and nally came up with solutions that addressed our mission to project rosedale as a vibrant, growing community, smackdab in the middle of everything.


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[j] this notion focuses especially on the location based imagery that kept coming up. it considers rosedales position as a centralhub with easy accessibility to anywhere you want to go, as well as its character of being utilitarian and unique. we really enjoyedheidis mention of the idea of urban pioneers, and wanted to bring attention to their reputation as community leaders. all of these ideas came together in a ash of visual pun with the idea of a compass rose, and tagline suggestions that allow rosedale tolead the wa .


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[abby] intrigued by the idea of thinking about rosedale as a connection point to downtown, and as a place where diverse entitiesof people are interconnected, this concept speaks to the idea of rosedale being connected in a variety of ways. the color palettealso speaks to one of the most identiable streets in rosedale, rainbow boulevard.


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[michael] one of the main goals of our identity system is to improve not only the outward facing image of rosedale within kansascity, but also to make rosedale feel like a community where residents can belong. phrases like we are rosedale extends thevisual identity into the realm of people themselves, allowing them to, in a way, be the brand.


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[c] during our feedback session, we found that our focus group responded positively to our applications of bright, invitingcolors to represent the vibrancy of the community. they also expressed their desire to adopt a mark that wouldnt feel tootraditional or too modernsomething that would make residents of all ages feel proud to be a part of rosedale. and thats reallythe foundation of the whole system, to restore identity and pride to a community looking to make its mark in a city thats rapidlyevolvin in a new centur .


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[c] as an exclamation mark to our new identity system, a short narrative lm will be developed as a way to tell the story of thecommunity. by juxtaposing clips of the existing landscape, historical imagery, and interviews from a diverse range of people inthe neighborhood, we hope to tell a story thats uniquely rosedale that serves as a empathetic foundation to the newly developedbrand.


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APPLICATIONS


[michael]


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> promotional lm.

> t-shirts, stickers, etc.

> street art/si n art.> nei hborhood zones.

> bus wraps/car wraps.

> billboards.

> colored spotli hts.

> paintin houses.Monday, October 15, 12

[michael] possible applications for an identity include but are not limited to...[read]


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lm concept NEXT STEPS


[ashley]


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> more feedback

> further rene identity

> show in applications

> express importance throu h lm? communication implementation


[ashley] moving ahead, were looking forward to rening and iterating on the chosen identity , testing more applications, andgetting more feedback.


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end THANKS!


Documents

Prototype PresentationN WitVID