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One Million Hockey Legs (1MHL) is a sports and business project in India and The Netherlands, contributing to strenghten Indian hockey in terms of quantity and quality. The goal is to raise to One Million Hockey Legs in 2018.

PROSPECTUSOne Million Hockey Legs2015-2018

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• India used to dominate world hockey for decades and wishes to have this position back as it still is India’s national sport.

• Hockey is the national game of India like the tiger is the national animal.Protect the tiger and hockey in India from disappearing!

• In 2018 the World Cup Hockey will take place in India. A perfect horizon, target and opportunity to turn around the trend!

• The Netherlands is strong in grassroots sports, school sports and building good sport infrastructures. Therefore the Dutch and Indian governments signed a Memorandum of Understanding in which the Ministry of Foreign Affairs of The Netherlands offers support in sports development at grassroots level in India.

CONSIDERATIONS• In India there is space to improve and further develop efficient structures, sufficient accommodations and up-to-date coach-the-coach education at local/regional grassroots level supporting an increase in the number of children playing hockey.

• Former Olympic and world champion hockey Floris Jan Bovelander and Hockey India investigated the status of grassroots hockey in India and jointly developed a range of activities to multiply the number of young hockey players, girls and boys, in a few years’ time.

• This initiative is called One Million Hockey Legs. It is ambitious, but thanks to a number of companies and institutions who already committed and with your support, we are convinced that the goals will be achieved.

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Mission & objectives

Objectives• To further increase the amount of hockey players and hockey fans;• To increase the popularity of hockey as a recreational activity and a social sport that is enjoyable to all groups;• To further increase the level of coaching;• Building stronger communities via regular sport programs;• Develop relationships with schools, universities, local federations and governments to carry out activities to further propagate hockey;• Facilitating Dutch companies in their new or further business development in India and vice versa;• Facilitating Indian companies in their marketing and business development.

The ultimate goal is to have, at the occasion of the 2018 World Cup hockey in India, one million hockey legs (500.000 girls, boys, men, women, veterans) participating to the ‘One Million Hockey Legs Festival’. This will be a one month event prior to the World Cup 2018, when hockey will be played all over India, in tournaments at schools, universities or local community parks. This festival will be an example to the world of the increasing power of India, not only economically but also in sports.All activities in the period 2015-2018 will contribute to the popularity of hockey in India aiming to increase participation in any sport at every level of the society and at the same time to strengthen business links between India and The Netherlands.

Mission Increasing the number of children and adults playing hockey and developing sustained passion for hockey by introducing the game to pre and early teenaged children and simultaneously promoting hockey as a culture and tradition, thereby contributing to develop a sports loving society.

Hockey - and sports in general - is more than just a game, it develops children’s basic skills for life. One Million Hockey Legs is an umbrella for a range of hockey and business related events from 2015 until the 2018 World Cup Hockey in India, aiming to give grassroots hockey an impulse and to further develop the business link between India and The Netherlands.

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HOCKEY IN INDIAThe Indian men’s field hockey team is the most successful field hockey team in Olympic history with 8 gold, 1 silver, and 2 bronze medals. Field hockey was introduced to India in 1885. In 1928, India won its first Olympic gold medal. From 1928 to 1956, the Indian men’s team remained unbeaten in the Olympics, garnering six gold medals in a row. On 9 March 2008, India lost 2–0 to Britain in Santiago, Chile in the final of one of the three qualifying tournaments for the Beijing Olympics. With only the winner advancing to the games the Indian men’s team was eliminated from the Beijing Olympics competition. This was the first time that the Indian men’s team did not participate in the Olympics since 1928. The introduction of artificial grass caused a change of play favouring the European and Australian style of hockey. India finished in 12th place (last) in the 2012 London Olympics. Since then the national team is on the way up again. In 2014 India won the Asian Games, beating Pakistan in the finales and finished 4th at the Champions Trophy.

The men’s team (world ranked 9th) is already qualified for the Rio de Janeiro Olympics 2016 and the women’s team (world ranked 12th) has a good chance of doing the same during the qualification tournaments in the summer of 2015. The Hockey India League is a professional league for field hockey competition in India. The tournament is unique in the world with franchised-based teams consisting of players from India and around the world competing with each other for this most prestigious cham-pionship attracting top players from all over the world.

Unlike The Netherlands, there is no club competition structure in India. All mat-ches are between company sponsored teams (e.g. Indian Railways, Air India), or at one of the many tournaments all over the country. The majority of children play hockey at school or in a near-by park. Therefore it is unknown how many peo-ple in India really play hockey. Estimates vary from 20.000 to 100.000, the most reliable figure is approximately 50.000.

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PROJECT TEAM

Rob van Nes, international business development strategist, author of Market Entry Strategy (2011) and Managing your International Business Development (t.b.p. 2015). Co-founder Internati-onal Business Development Academy. Hockey player and coach, former President of Hockey Club Noordwijk and Tennis Club Noordwijkerhout.

Floris Jan Bovelander, Olym-pic and World Champion hockey and assistant coach of the Dutch national Men’s hockey team. Founder of the Bovelander Hockey Academy, Ambassador and Advisory Board Member Right to Play The Netherlands.

1MHL- Executive board

1MHL - Patronage

Mr. Alphonsus Stoelinga, HM Ambassador of The Netherlands in India.

Ritu Rani; Captain of the India national Women Team (already 200+ caps). She made her debut for India at the age of 14, playing the 2006 World Cup in Madrid

Sandeep Singh Bhinder; penalty corner specialist and ex-captain of the India National Team

Teun de Nooijer; double Olympic Gold medallist and World Champion, 453 caps, three times FIH best hockey player of the year

Jaap Stockmann, goalkeeper Dutch national team; Olympic and World Cup Silver medallist, player Jaypee Punjab Warriors

Sardar Singh; Captain national Men’s Team India, 200+ caps, still represents India

Floris Evers; double Olympic Silver medallist; 175 caps, player HIL at Ranchi Rhinos and Dabang Mumbai

1MHL- Ambassadors

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To be able to assure that in 2018 one million hockey legs will be playing, an advanced registration system is required. Software is under development in which social media, a database and direct communication tools are connected as well as training programs and an event calendar. The communication tools will be used for event announcements / registrations and partner marketing. Social media and the database will be key drivers of the project development and growth of number of players.

SOCIAL MEDIA & DATABASE

www.facebook.com/onemillionhockeylegs

Mrs. Ash Kaur Bhogal; at the age of 15 the first Sikh female hockey player to represent England

Mr. Johan Wakkie; Member of Honour of the Royal Dutch Hockey Federation (KNHB); CEO KNHB from 1994-2014

Mrs. Daniëlle Brink-Musters; 15 years India NGO-experience with her foundation for girl’s education and street children projects

Mr. Paul Bloemendal; Executive Board Member India Netherlands Business Association Mumbai

Mr. Arumugam; founder One Thousand Hockey Legs. Honoured by Hockey India the 2014 President’s Outstanding Achievement

Mr. Jude Felix; Former Indian hockey international and founder of the Jude Felix Hockey Academy

1MHL- Advisory Board

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1MHL- UMBRELLA

1MHL-School Projects• Per city or region• Package includes:

• Sport is more than just a game; it develops children and builds communities • Number of school projects depends on the number of sponsors

1MHL-Coaching Projects• Per district all coaches can attend a coaching course (Hockey India certificated)• Coaching course includes:

• Direct link to local Hockey Academies• Project includes promotional activities• Number of schools depends on the number of sponsors

One Million Hockey Legs will unroll a diversity of own initiative projects as well as supporting and enthusing existing activities and hockey programs contributing to the 1MHL-goals.

o Coaching Course; basic skills, didactics, playing games, sport promotion and motivationo Demonstrations, local promotion tour including a Dutch or Indian (former) national team playero Press campaign and promotional materialso 8 weeks hockey program, theory and practical sessions o Hockey instruction filmo Theory lessons including, health, and nutrition lectures

o High performance, basic skills, Dutch vs. Indian Styleo Workshops sport promotion, sport management and development planningo Online hockey academy and video analysis

1MHL-Summits• Once a year, first time in October 2015 in Delhi• International expert moderators covering topics like accommodations management, sponsorship management, sports dietetics, developments in hockey, etc• High Performance coach-the-coach program

1MHL-Business Club• The 1MHL-Business Club connects 1MHL partners in and between India and The Netherlands• At least once a year networking events in both countries will take place• Exchange of best practices and contacts between partners is the main goal of the 1MHL-Business Club. Joint (marketing) promotions will be proposed

1MHL-Festival 2018• Linked to The World Hockey Cup 2018 a nationwide hockey festival will be organised• Biggest hockey event ever, 1MHL will run activities all over the country• During The World Hockey Cup 2018 in India a big celebration festival will be held at the World Cup venue

1MHL-Hockey Development Support• Objective: to increase the grassroots level in knowledge and skills• 1MHL expertise will be shared with hockey coaches and promotors• Clubs/districts get a coach – Dutch or Indian former top level player with management skills and experience – providing coach-to-coach programs and supporting in structuring the club/district and organizing competitions via personal contact and regular Skype-calls• Number of projects depending on the number of sponsors

1MHL-Events & Projects Support• Objective: to increase the grassroots level in quantity• 1MHL will support and simulate existing and new hockey programs by providing communication power, staff and/or finance• 1MHL budget is available for local initiatives to promote hockey to 6-14 years old kids. Events to attract girls to start playing hockey have particular interest• Sponsoring in hockey sticks, balls and training material • Number of events sponsored depending on the number of sponsors

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• Creating awareness for 1MHL in India• Creating awareness for 1MHL in The Netherlands• Further investigating existing hockey programs in India• Kick off press conferences in India and The Netherlands• Launch website and program• 1MHL Business Club Network meetings in India and The Netherlands• 5 coaching courses• 10 school projects • 10 promotional school tours and open hockey camps • First 1MHL Hockey Summit in Delhi• 75.000 traceable hockey players by 31/12/2015

• India’s men’s and women’s team successful at the Rio Olympics in August• 1MHL Business Club Network meetings in India and The Netherlands• 5 coaching courses• 25 school projects • 10 promotional school tours and open hockey camps • Second 1MHL Hockey Summit• 150.000 traceable hockey players by 31/12/2016

• India successful at World League Finals in India• 1MHL Business Club Network meetings in India and The Netherlands• 5 coaching courses• 50 school projects • 10 promotional school tours and open hockey camps • Third 1MHL Hockey Summit • 250.000 traceable hockey players by 31/12/2017

• India runner up at the Champions Trophy in The Netherlands• 1MHL Business Club Network meetings in India and The Netherlands• 5 coaching courses• 75 school projects • 10 promotional school tours and open hockey camps • Fourth 1MHL Hockey Summit • 500.000 traceable hockey players by 01/11/2018• 1MHL World Hockey Festival India• 1MHL Celebration Diner and Party• World Cup Hockey India, 28 November to 16 December

TIMING

2018 goals:

2017 goals:

2016 goals:

2015 goals:

Join One Million Hockey Legs No matter whether you have commercial or social objectives to join, … or both…, there is a partnership module fitting your objectives. Ask for examples how to join via: info@onemillionhockeylegs.com

LAST BUT NOT LEAST!

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• Hockey India; the national hockey federation of India actively supports the 1MHL-initiative. Tuning of information and activities will take place on a regular basis. • Royal Dutch Hockey Federation; like Hockey India, the Dutch Hockey Federation also recommends One Million Hockey Legs.• Assocham; a Memorandum of Understanding has been signed with the Associated Chambers of Commerce in India regarding promoting hockey as well as building business links between companies in The Netherlands and India.• Dutch Embassy; in Delhi Consulate in Mumbai and NBSO in Ahmedabad are involved in the 1MHL-initiative. 1MHL can be the link between Dutch companies and the representation of The Netherlands in India.• Ministry of Foreign Affairs in The Netherlands; an MoU between the governments of India and The Netherlands is the basis of the 1MHL-initiative.• Bovelander Hockey Academy; offering high performance and grassroots coach-the-coach programs.• International Business Development Academy; offering accredited (international) business development programs and Mini-MBA programs Sports Management.

EXECUTIVE PARTNERS

www.onemillionhockeylegs.com www.facebook.com/onemillionhockeylegs

Twitter: @1MHockeyLegs #1MHLinfo@onemillionhockeylegs.com