Prospect Road

Main streetor

Arterial road?

Mark GoldstoneChief Executive Officer

City of Prospect

Churchill Road

23,300 v/d

Main North Road

49,700 v/d

City of Prospect

Prospect Road

23,500 v/d

City of ProspectEconomic Development

• Underlying strategy – rate income• Resources• Director position - Business & Economic

Development• Activity/Outcomes/Expectations

•

Prospect Road circa 2010

Prospect Road now

Prospect Road now

MASTER PLANNING

Setting the Vision• Master Plans• Strategic Plan• Economic Development Plan -

Digital Economic Strategy

Prospect RoadKey Directions

1. The Heartbeat of the Inner North2. Cultural & Entertainment Hub3. Public Transport Corridor4. Mixed Use & Eclectic5. Vibrant

Prospect Road Upgrade• Re-sheeting request• Kerb and Gutter upgrade• Places for People funding

– Master planning and subsequent construction

• Widespread community engagement• Focus on the place – not the road

Precinct 6 Regency Road Gateway

Precinct 5 Percy Street Precinct / Node

Precinct 4 Northern Residential Precinct

Precinct 3 Village Heart

Precinct 1 Fitzroy Terrace Gateway Residential Precinct

Precinct 2 St Helens Precinct

Village Heart

Prospect Road Challenges• DPTI’s focus on traffic movement over

pedestrian movement• Restrictive DPTI requirements - road design

– Bike lanes– Bollards– Limited options for traffic control - no Zebra

Crossings• Local traders: car parks v. outdoor dining

DPTI Partnership• Squeaky wheel • Lobbying of

Senior staff• Ministerial

intervention• Structured

meetings

• Continual follow up

• Uninformed DPTI staff

• Persistence• Outcome

• $1.5 M Village Heart (Council)• $1.5 M (State) • Works commenced February 2011• 9 months to construct

Prospect RoadVillage Heart

Construction ... night works

Construction.... night works

Construction – trader impacts

... a people friendly road that is framed by attractive medium to high density housing in some areas and local character houses in others, all within a short

distance of cafes, interesting and eclectic boutique shops, daily shopping needs, offices...

‘PULSE’ (blossoms) public art

Outdoor dining = Active streets

Council vision:Pedestrian focussed crossing points

Outcome? Motorist focussed pedestrian

activated crossing $$$

Tourrific Prospect Street Party

Santos Tour Down Under 2012 Stage Start

Highs

• Internal project management• Design process and quality• Use of and influencing consultants• Partnership with State Government• Bollards• Plantings• Unique Artwork – Advisory Board• EM education• Economic activity uplift (no vacancies)

Lows

• Cost and financial impact on council• Deferral of other capital works for 2 years• Elected Member support/Local Government

elections• Disruption to traders• Community/resident resentment/acceptance• Bollards• NBN costs

• Ministerial DPA in partnership with Council• Council Workshops• Study tour

Council Corridor Rezoning

Education• Scale - relationship to street• Setbacks – front, rear & side• Configuration• Site coverage• Overshadowing

• Community Campaign• Council Elections• Council By Elections

• Multiple awards• Farmers Market• Trader facade upgrades• Media activity• Reputation and brand shift

The “Spin offs”

• Cost & financial impact • Elected Member support/Local

Government elections• DPTI• Disruption to traders• Community fears/acceptance

Lessons

Thank you