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===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 1
Sustainability Compass (SC).Assessment of the contribution made by ICT services to sustainability.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 2
Overview. Deutsche Telekom in figures.
• Annual revenue (2004): € 57.9 bn.• Represented globally in some 50 countries• Employees: around 170,000 (Germany);
around 74,000 (abroad)• Over 57 m fixed-network lines• Over 77 m mobile subscribers• Over 6 m broadband accesses• 13.5m online customers• Some 1.5 m km of copper cable• Approx. 197,000 km of fiberoptic cable
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 3
Deutsche Telekom.Positioned for the future.
• Deutsche Telekom is one of the leading companies in the telecommunications industry. With its focus on the three strategic business areas Broadband/Fixed Network, Business Customers and Mobile Communications, Deutsche Telekom aligns itself constantly with its customers‘ needs.
• The Group is firmly committed to the principle of sustainability and factors in the economic, social and ecological impact of its actions in all its business dealings.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 4
Sustainability.
We understand sustainability to mean viewing the development of the economy, society and ecology equally.
With our products and services, we want to contribute to a sustainable society.
For people
Our basic aim
For thefuture
For the environment
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 5
Our tool.
The Sustainability Compass (SC) was developed to assess the contribution made by ICT services to sustainability.
It is based on the classic dimensions of economy, society and ecology. The dimension of product benefits were also included in version 2.
The core element is a catalog of questions that describes a sustainable society in our view.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 6
An insight.Scope spread-sheet.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 7
An insight.Benefits spread-sheet.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 8
An insight.Social spread-sheet.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 9
An insight.Overall results spread-sheet.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 10
Our work so far.
• Screening the portfolio of the four business units T-System s, T-Mobile Deutschland, T-Comand T-Online to take stock.
• Identification of ICT services of relevance to sustainability and sustainable ICT services.
• Critical review of the SC by the Institute for Applied Ecology in Freiburg .
• Revision of the SC based on the results of the critical review.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 11
Initial experiences in assessing ICT services.
• The journey is the reward.
• Sustainability is neither black nor white.
• Identification of opportunities and risks of a service for the sustainability of a company.
• Identification of open issues.
• Raising awareness for the subject of sustainability amongst product managers.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 12
Finally.What we gain.
• Increase in Group value.
• Analysis of strengths and weaknesses to optimize products and further develop the sustainability contribution.
• Use of results in external communications, e.g. sustainability ratings.
===!"§ DeutscheTelekom
Prosa ConferenceTim Otto04.07.2005, Page 13
Take home message.
The assessment of the sustainability contribution made by products does not provide any solid results like, for example, an LCA.
Discussions with product managers in the Group, but also with stakeholders, can help identify important points for a sustainability contribution without necessarily leading to a final result.
Our activities should of course ultimately generate profit.