10
Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Embed Size (px)

Citation preview

Page 1: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 1

(Designed by Santiago Calatrava)

1

OD Communications OutlinesSeptember 12, 2008

Page 2: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 2

Summary OD CommunicationsCascade

Leader preparation(Sept. 15-19)

GCEs explain OD to direct reports

(includes Comms. roles)4 Calls

(F. Werner, J. Kinley, B. Weber, J. Brown)

Communication prep. call with Op. Co. Pres.

15 calls + Int’l

Materials ready:• Employee mapping• Operational guidance• Client talking points & letter• Advance copy of employee Comms.

Op. Co. Pres. messages

inviting “leaders”* to AECOM leadership

call/webcast(15 e-mails + Int’l)

Leader meetings(Sept. 22-26)

AECOM leadership call/webcast

(JMD, JRR, MSB, JAC, AK)

1 call (U.S. & Int’l)

Op. Co. pres. follow-on call for respective

leaders (how Op. Cos. fit into new structure)

15 calls + Int’l

+

• Client talking points (x1) & letter

• Group level op. guidance (FAQs) (x versions)

• Employee mapping distributed to leaders (x15 + Int’l)

Materials distributedto “leaders”* by Op. Co.

BL meetings (Sept. 29-Oct. 3)

AWW article on OD progress & full

webcast schedule

U.S. Transportation webcast

AECOM Canada webcast

FAQ 4 to all employees

F&A webcast

IT webcast

PDD webcast (x4)

U.S. Water webcast

Global Enviro. webcast (x2)

HR webcast

JMD/JRR/MSB/JAC/AK follow-up message to

leaders

AWW “Go Live” videoNote: Comms. & HR core team will have weekly/ twice-weekly calls.* Leaders defined by Op. Co. presidents. Distribution provided by Op. Co. Comms. and HR representatives.

Employee Comms.(Sept. 22-26)

All employee message from JMD2 memos

[NA, PDD, EM][Non-NA, Fed. Svcs.]

Op. Co. pres. msg. to all employees 15 Memos + Int’l

•NA, PDD, EM to cover:•Where Op. Cos. go

•When webcasts occur

•Expect message from GCE (some will get more than 1)

•Non-NA, Fed: Shorter follow-up note

GCE messages to all respective employees

4 memos(F. Werner, J. Kinley, B.

Weber, J. Brown)

AWW w/FAQ 3 and webcast schedule to

all employees

Support Staff message

Regional Comms.(Oct. 6-10)

Regional messages(8 memos)

RCE & RBL Comm.

Prep. RCEs & RBLs for Comms.

Materials:•Stationery, business cards (10/6)

•Initial Internet and intranet changes (10/6)

•Client letters go out

Regional town halls(8 calls)

RCE & RBL Comm.

and/orPrep. calls with Corp Support Staff heads

and direct reports (x3)

GCE comms.

CEO comms.

Op. Co. president

Comms./HR teamRegional comms.

Support staff

1

2

3

4

5

6

7

8

Page 3: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 3

AECOM Leadership call/webcast to all leaders

* Further content detail available in Webcast outline (Word doc.)

Responsible Parties

Comm. Vehicle

Primary Message:Message purpose

Action Message:

Required Approvals

JMD, JRR, MSB, JAC, AK

Key Activities

Begin IT testing

Action Due Date

PPT & Script

Invites Sent

1 wk prior

3 days prior

Wk prior (in OpCo Pres msg)

Webcast Held Wk of 9/22

Content detail

Audience Detail

Leaders determined by OpCo presidents

PPT pres with live voiceover presentation through WebEx; will be archived for any with schedule conflicts

Presenting: JMD, JRR, MSB, JAC, AK

Content/Logistics: Gennaro, Mayer, O’Neill

AECOM OD Background and Context (JMD) Context of AECOM and accomplishments Historical approach to M&A Current situation / challenges

• Rationale driving integration of OpCo’s (increased footprint with overlap of markets and brands)

Path forward for organization• In 2007 – introduction of the Group structure, initial

way to work effectively across groups (showing “old” AECOM structure)

• Now moving further to matrix structure of regions and business lines

Matrix structure- what it is & why it fits for AECOM now

Leaders should be confident in the benefits of the new structure. Leaders will be expected to help communicate the details of the new structure and answer employee questions on both individual and OpCo roles in the new AECOM.

2013 vision and next steps cont. (JRR, AK) First step of transition and key FY09 activities High level outline of how Regions and Business

lines will work together

Questions (15-20 min) (JAC) Scripted Q&A that is applicable to all groups

Invitees Invite Resp.

DRAFT

OpCo Presidents (via email the week prior)

Note: One 6am Pacific call (US & International) for all people leaders

30-40 min presentation; 15-20 min Q&A

Full alignment and communications (JAC, MSB) Full alignment of all functions 10/1/08 changes Communications roll-out

2013 vision and next steps (JRR, AK) 2013 Vision

• Page overview with key points (continued growth in key geographies & key business line capabilities; global BL’s to drive best in class delivery / solutions and best in class development opportunities for staff)

Leadership roles and closing (JMD) Leadership roles

• High level outline of what is required of them (both general leadership as well as communications roles)

Closing

Communication Date: TBDTime: 6 am Pacific

The matrix structure is the logical evolution of growth for AECOM and will provide benefits to both clients and employees in the years to come.

1

Page 4: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 4

OpCo Pres Webcast to respective leadersATG (example)

* Further content detail available in Webcast outline (Word doc)

Responsible Parties

Comm. Vehicle

Primary Message:

Message purpose

Action Message:

Each OpCo is an integral piece of the new AECOM matrix . This call will provide detail specific to each OpCo regarding fit in the new structure and the communications plan.

How ATG fits into the new structure

Confirm placement of ATG in new structure• All of ATG will be moving into AECOM

Transportation

Overview of new AECOM Transportation:• Illustrate how the employees from old OpCos will

be joining AECOM Transportation

• Show key stats of new AECOM Transportation business (map of locations, total staff, etc

• Generate buzz and excitement around capabilities of new organization structure

AECOM Transportation structure• Draw out key collaboration implications and map

the original structure

• Leadership introduction and ATG leadership placement

Key stakeholder benefits

Discuss brand implications

Required Approvals JAC, BP, Dick Wolsfeld

Key Activities

Begin IT testing

Action Due Date

PPT & Script

Invites Sent

Leadership call

1 wk prior

3 days prior

Wk prior (in OpCo pres msg)

1 hr prior

Webcast Held Wk of 9/22

Content detail

Audience Detail

ATG (Leaders determined by Dick Wolsfeld)

PPT pres with live voiceover presentation through WebEx; will be archived for any with schedule conflicts

Presenting: Dick Wolsfeld

Content/Logistics: Gennaro, Mayer, O’Neill, Gutshaw, OpCo team

Recap

Recap key messages from JMD/JRR webcast and explain objectives of this call

Leaders will be expected to help communicate the details of the new structure and answer employee questions on individual and OpCo roles in the new AECOM. Any questions or requests for assistance in preparing for employee communications should be voiced here.

Comms cascade and guiding direct reports

Review communications cascade

How to guide your direct reports• Will receive employee mapping, operational

guidance documents, advance copies of email communications

• As a leader, you serve as the main point of contact to address questions but use operational guidance to help

Thank you for your continued support. • We could not do this without you

• Convinced we are doing what’s best for the future

Questions (20 min)

Open forum for questions

Invitees Invite Resp.

Dick Wolsfeld (via email the week prior)

Note: One call per OpCo, invites via established OpCo distribution lists

Timing of changes / transition

Most of your reports will still report to you

First quarter is a transition• Leaders will start to assume their new

responsibilities

• Responsibilities for financial performance will be retained as it exists today for first quarter

2 DRAFT

Communication Date: TBD, following AECOM leadership

call

Page 5: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 5

Materials distributed to leaders by OpCo

* Further content detail available in Materials outline (Word doc.)

Responsible Parties

Primary Message:Message purpose

Action Message:

Required Approvals JMD, JRR, MSB, JAC, AK

Content detail

Audience Detail

ATG

STS

TCB

M&E

Boyle

HSMM

ET

UMA

GLL

TSH

DHN

EDAW

ENSR

ERA

Intl. OpCos (6)

Client talking points: Gennaro

Group Op Guidance: Pell, Bain

Employee Mapping: Bain, OD team

Client talking points / Letter Announce AECOM Org Design Personal message on how new structure will

benefit client directly• Added benefit for specific BL or practice area• Service• Contract• Staffing• Brand

Reassure client that service level and relationships will remain throughout change

Excitement for new AECOM and restatement of benefits to client

Leaders should understand the new structure, help communicate the details and answer employee questions on individual and OpCo roles in the new AECOM.

Group level Op Guidance List of FAQs with versions

• Operations (project setup, reviews, staffing, etc.)• Finance (analysis/performance, overhead rates,

financial reporting, Sox)• Systems (Oracle, ERP changes, client pipeline

management)• HR (workforce management, new policies, titles,

compensation reviews, etc.)• Legal (legal entities, novations, risk management,

delegations of authority)• Client, sales & marketing• Communication & Branding (messaging and timing,

external comms, internal comms and intranet, brand usage and cards / stationary / signage

Invitees Invite Resp.

Leaders determined by OpCo presidents (contacted via email)

Employee mapping Distributed to leaders for reference in

answering employee questions and directing them to the appropriate group and BL webcasts

Communication Date: TBD, following OpCo Pres leader

call Client talking points, Op guidance FAQs and employee mapping information are shared with leaders to assist them in communicating details and logistics of the new structure.

3 DRAFT

Page 6: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 6

All employee message from JMD

Responsible Parties

Comm. Vehicle

Primary Message:

Message purpose

Action Message:

Announcing the new organizational structure of AECOM and sharing details around background, matrix design, leadership announcements and branding.

AECOM Org Design Background and Context

Acquisitions have significantly increased our footprint in US and Canada

• Earth Tech acquisition reinforced need to revaluate current org design

Desire to leverage our full capabilities and scale across OpCos and better position ourselves for the future

Matrix organization design

Structure and benefits• Illustrate 2013 superstructure (end-state)

• Illustrate 2009 structure

• Explain how regions / business lines will work together

Collaboration is key to success

Required Approvals Content detail

Audience Detail

All Employees

2 memos to employees worldwide- one to NA, PDD and EM; one to non-NA and Federal Services

Presenting: John Dionisio

Content/Logistics: Gennaro, Mayer, O’Neill

Introduction

A lot of hard work has been put into identifying the Org design initiative

• Successful in the past, even better chapter of AECOM ahead

Additional communication to follow

Shortly, you should be receiving information from:

• Operating Company President to discuss the transition of the operating companies into the new structure

• Group Chief Executive to discuss the vision of the future

In addition, there will be opportunities to ask questions and learn more about how operations will continue to function:

• Business Line Webcasts (week of 9/29)

• Regional Townhall meetings (week of 10/6)

Invitees Invite Resp.

OpCo teams and IT; via email and established OpCo distribution lists

Leadership announcements

Group Chief executives• USIG – Fred Werner

• Canada – John Kinley

• PDD – Joe Brown

• EM – Bob Weber

Employees should have a better understanding of the rationale behind the structure and the organizational adjustments to come. They should have an idea of additional communications to come in following weeks.

JMD, JRR, MSB, JAC, AK

4 DRAFT

Communication Date: TBDTime: TBD

* Further content detail available in memo outline (Word doc)

Page 7: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 7

OpCo President memo to all OpCo employeesATG (example)

* Further content detail available in memo outline (Word doc)

Responsible Parties

Comm. Vehicle

Primary Message:

Message purpose

Action Message:

Each OpCo is an integral piece of the new AECOM matrix . This call will provide detail specific to each OpCo regarding fit in the new structure and the communications plan.

How ATG fits into the new structure Describe “storied” history of ATG; now ready

for new chapter as we look towards the future Confirm placement of ATG in new structure

• All of ATG will be moving into AECOM Transportation

Overview of new AECOM Transportation:• Illustrate how the employees from old OpCos will

be joining AECOM Transportation• Show key stats of new AECOM Transportation

business (map of locations, total staff, etc• Generate buzz and excitement around capabilities

of new organization structure

AECOM Transportation structure• Draw out key collaboration implications and map

the original structure • Leadership introduction and ATG leadership

placement

Required ApprovalsContent detail

Audience Detail

All ATG employees

2 memos to employees worldwide• One to NA, PDD and EM

• One a shorter note, to non-NA and Federal Services

One memo per OpCo, via established OpCo distribution lists

Presenting: Dick Wolsfeld

Content/Logistics: OpCo teams, Gennaro, Mayer

Introduction

Exciting changes happening at AECOM and ATG

Key stakeholder benefits Clients

• Allow AECOM to leverage full capabilities, scale, and efficiency in the marketplace

Employees• Enhance our employees’ career opportunities and

development

Job security reassurance Organizational changes are not focused on cost

cutting • Efforts necessary to help achieve significant growth

over the next few years

Communications schedule AECOM Transportation business line webcasts,

led by Dick Wolsfeld will be held on [TBD]• More details to follow

Regional Townhalls in your area will be held the week of Oct 6th

Thank you for your continued efforts in building a stronger AECOM

Invitees Invite Resp.

TBD

JAC, BP, OpCo Presidents

Employees should have a better idea of the details of the new structure and both individual and OpCo roles in the new AECOM. Any questions or requests for assistance should be voiced to OpCo leaders or direct supervisors.

5 DRAFT

Communication Date: TBD, following JMD memo

Page 8: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 8

GCE memo to all respective employeesUS Infrastructure Group (example)

* Further content detail available in memo outline (Word doc.)

Responsible Parties

Comm. Vehicle

Primary Message:

Message purpose

Action Message:

GCEs are following up on John’s announcement by welcoming employees to the new group structure and sharing details about the group organization.

Required Approvals JAC, MSB, JRR, JMD, RCEs,

Gennaro

Content detail

Audience Detail

US (All )

Corporate emp.

4 total memos, received via email. Employees may receive more than one

US : Fred Werner, Gutshaw

Canada: John Kinley, Murray, Jordan

PDD: Joe Brown, Workman

Glob. Env. Mgmt: Bob Weber, Coco

Content/Logistics: Gennaro, Pollare, Walter, BL team

Group welcome and overview

Employees should feel welcomed to the new AECOM and Business Lines. They should know who their leadership is and get an idea of the “go forward” opportunities and priorities for their group.

Benefits to clients and employees Leverage full capabilities, scale, and efficiency

in the market place; access unique and diverse talent pools across the company

Present a united front to customers, creating cross selling opportunities and removing bureaucracy from the organization

Enhance employees’ career opportunities and development and leverage our world class expertise across our existing OpCos

Invitees Invite Resp.

Canada (All)

TBD

Overview of USIG Org Organized by region and business line

composed of six regions and three business lines, Water and Transportation and Alternate Delivery

• Community infrastructure (?)

USIG organization chart (show) Outline high level roles and responsibilities Confirmation of branding transition

Key leadership announcements Key Leadership announcements and outline of

roles – Regions, Business Lines, HR/Finance/Corporate Development (with quick summary of these businesses)

Key regional BL leadership announcement and outline of roles

Implementation expectations FY09 a year of transition; M&E will continue as

an operating company for the 1st quarter while changes to systems/processes are completed

Communications events Webcast schedule for AECOM Water and

AECOM Transportation Regional communications / townhalls ?? Opportunity to ask questions FAQs will be available

PDD (All)

Global Env. Mgmt (All)

TBD

TBD

TBD

TBD

Communication Date: TBD, following OpCo Pres memo

and JMD memo

6 DRAFT

Page 9: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 9

BL Webcast presentation to all employees

* Further content detail available in BL webcast outline (Word doc.)

Responsible Parties

Comm. Vehicle

Primary Message:

Message purpose

Action Message:

To better serve its clients and offer career development opportunities to its employees AECOM will leverage a matrix structure that balances its business lines and geographies/regions.

Business line structure and design (10 mins)

Business Line structure

Matrix of Regions / Business lines

Global overview

Matrix of Regions / Business lines in North America

Required Approvals

Key Activities

Begin IT testing

Action Due Date

PPT & Script

Invites Sent

Rehearsals

1 wk prior

3 days prior

1 wk prior

1 day prior

Webcast Held Wk of 9/29

Content detail

Audience Detail

US, Global Env. Mgmt (All Employees)

Corporate emp. PPT pres with live voiceover presentation through WebEx

US Water : Steve Guttenplan

US Transport: Dick Wolsfeld, Gutshaw

Canada: John Kinley, Murray, Jordan

PDD (x4): Joe Brown, Workman

Glob. Env. Mgmt: Bob Weber, Coco

Content/Logistics: Gennaro, Pollare, Walter, BL team

AECOM OD Background and Context (15 mins)

Org Design effort context and focus

Org Design implementation imperatives

Goal of AECOM superstructure design (2013 view)

High level outline of how Regions and Business lines will work together

Attaining ultimate goal will be a transition to AECOM superstructure in 2009

Employees will be reassured about the upcoming restructuring. After this message they will know where they fit in the new org BL and have a better understanding of how the new organization will operate.

Business lines (25 mins)

Overview of different business lines (if applicable)

• Show different business lines and how they are “populated” – which former OpCos constitute each BL

• Allows all employees to understand who their new colleagues are

FY09 Priorities and objectives (20 min)

BL strategy overview

Operations • Reinforce importance of employees to the

organization (not a headcount reduction exercise)

Staying the same

What’s changing

Where can employees get additional information?

Questions (20 min)

Open forum for questions

Invitees Invite Resp.

John Kingsley

PDD, Canada (All Employees)

Therese Rama

TBD

JMD, JRR, MSB, JAC, AK

7 DRAFT

Page 10: Proprietary and Confidential 1 (Designed by Santiago Calatrava) 1 OD Communications Outlines September 12, 2008

Proprietary and Confidential 10

Regional messages to all employees

* Further content detail available in RCE comms outline (Word doc.)

Responsible Parties

Comm. Vehicle

Primary Message:

Message purpose

Action Message:

It is crucial that the regions and business lines work together and collaborate in regards to business development, projects and employees

Region structure and leaders (10 mins)

Business Line structure

Region overview• Map of all offices, how current OpCos map in,

headcount, revenue forecasts, etc

Roles and responsibilities• Explain how West regional leaders with collaborate

with one another and with BL leaders

Required Approvals JAC, RCEs

Content detail

Audience Detail

To be determined by RCEs and RBLs (likely memos or town halls)

West: TBD, Mulhere (HR)

Southwest: Hale, Pamela H (HR)

Midwest: TBD, R. Anderson (HR)

Northeast: Gutshaw & team, Lazzaro (HR)

Mid-Atlantic: Workman, Engor (HR)

Southeast: Ehrlich (?), Freidel (HR)

Canada West and Central: Murray, Jordon, Stowkowsy (HR)

Content/Logistics: Gennaro, Pollare, Walter, BL team

AECOM OD Background and Context (15 mins)

Org Design effort context and focus

High level outline of how Regions and Business lines will work together

Attaining ultimate goal will be a transition to AECOM superstructure in 2009

After this message employees will know where they fit in the new region structure and understand increased plans for collaboration.

Intra-region collaboration with Business lines (25 mins)

West region macro issues• Overview of region strategy and priorities

Business development opportunities• Intra-region collaboration with business lines:

(Marketing / Business Development, cross-selling, pursuit coordination, etc)

Projects- contracting and resource allocation for intra-region collaboration

Employees• Mobility of expertise between business lines

• Embracing the new AECOM (culture and vision)

Questions (20 min)

Open forum for questions

Invitees Invite Resp.

Employee implications (20 min)

What’s staying the same

What’s changing

Where can employees get additional information?

West:

Southwest:

Midwest:

Northeast:

Mid-Atlantic:

Southeast:

Canada West and Central:

TBD

TBD

TBD

TBD

TBD

TBD

TBD

TBD Corporate staff

8 DRAFT