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Proprietary and Confidential 1
(Designed by Santiago Calatrava)
1
OD Communications OutlinesSeptember 12, 2008
Proprietary and Confidential 2
Summary OD CommunicationsCascade
Leader preparation(Sept. 15-19)
GCEs explain OD to direct reports
(includes Comms. roles)4 Calls
(F. Werner, J. Kinley, B. Weber, J. Brown)
Communication prep. call with Op. Co. Pres.
15 calls + Int’l
Materials ready:• Employee mapping• Operational guidance• Client talking points & letter• Advance copy of employee Comms.
Op. Co. Pres. messages
inviting “leaders”* to AECOM leadership
call/webcast(15 e-mails + Int’l)
Leader meetings(Sept. 22-26)
AECOM leadership call/webcast
(JMD, JRR, MSB, JAC, AK)
1 call (U.S. & Int’l)
Op. Co. pres. follow-on call for respective
leaders (how Op. Cos. fit into new structure)
15 calls + Int’l
+
• Client talking points (x1) & letter
• Group level op. guidance (FAQs) (x versions)
• Employee mapping distributed to leaders (x15 + Int’l)
Materials distributedto “leaders”* by Op. Co.
BL meetings (Sept. 29-Oct. 3)
AWW article on OD progress & full
webcast schedule
U.S. Transportation webcast
AECOM Canada webcast
FAQ 4 to all employees
F&A webcast
IT webcast
PDD webcast (x4)
U.S. Water webcast
Global Enviro. webcast (x2)
HR webcast
JMD/JRR/MSB/JAC/AK follow-up message to
leaders
AWW “Go Live” videoNote: Comms. & HR core team will have weekly/ twice-weekly calls.* Leaders defined by Op. Co. presidents. Distribution provided by Op. Co. Comms. and HR representatives.
Employee Comms.(Sept. 22-26)
All employee message from JMD2 memos
[NA, PDD, EM][Non-NA, Fed. Svcs.]
Op. Co. pres. msg. to all employees 15 Memos + Int’l
•NA, PDD, EM to cover:•Where Op. Cos. go
•When webcasts occur
•Expect message from GCE (some will get more than 1)
•Non-NA, Fed: Shorter follow-up note
GCE messages to all respective employees
4 memos(F. Werner, J. Kinley, B.
Weber, J. Brown)
AWW w/FAQ 3 and webcast schedule to
all employees
Support Staff message
Regional Comms.(Oct. 6-10)
Regional messages(8 memos)
RCE & RBL Comm.
Prep. RCEs & RBLs for Comms.
Materials:•Stationery, business cards (10/6)
•Initial Internet and intranet changes (10/6)
•Client letters go out
Regional town halls(8 calls)
RCE & RBL Comm.
and/orPrep. calls with Corp Support Staff heads
and direct reports (x3)
GCE comms.
CEO comms.
Op. Co. president
Comms./HR teamRegional comms.
Support staff
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Proprietary and Confidential 3
AECOM Leadership call/webcast to all leaders
* Further content detail available in Webcast outline (Word doc.)
Responsible Parties
Comm. Vehicle
Primary Message:Message purpose
Action Message:
Required Approvals
JMD, JRR, MSB, JAC, AK
Key Activities
Begin IT testing
Action Due Date
PPT & Script
Invites Sent
1 wk prior
3 days prior
Wk prior (in OpCo Pres msg)
Webcast Held Wk of 9/22
Content detail
Audience Detail
Leaders determined by OpCo presidents
PPT pres with live voiceover presentation through WebEx; will be archived for any with schedule conflicts
Presenting: JMD, JRR, MSB, JAC, AK
Content/Logistics: Gennaro, Mayer, O’Neill
AECOM OD Background and Context (JMD) Context of AECOM and accomplishments Historical approach to M&A Current situation / challenges
• Rationale driving integration of OpCo’s (increased footprint with overlap of markets and brands)
Path forward for organization• In 2007 – introduction of the Group structure, initial
way to work effectively across groups (showing “old” AECOM structure)
• Now moving further to matrix structure of regions and business lines
Matrix structure- what it is & why it fits for AECOM now
Leaders should be confident in the benefits of the new structure. Leaders will be expected to help communicate the details of the new structure and answer employee questions on both individual and OpCo roles in the new AECOM.
2013 vision and next steps cont. (JRR, AK) First step of transition and key FY09 activities High level outline of how Regions and Business
lines will work together
Questions (15-20 min) (JAC) Scripted Q&A that is applicable to all groups
Invitees Invite Resp.
DRAFT
OpCo Presidents (via email the week prior)
Note: One 6am Pacific call (US & International) for all people leaders
30-40 min presentation; 15-20 min Q&A
Full alignment and communications (JAC, MSB) Full alignment of all functions 10/1/08 changes Communications roll-out
2013 vision and next steps (JRR, AK) 2013 Vision
• Page overview with key points (continued growth in key geographies & key business line capabilities; global BL’s to drive best in class delivery / solutions and best in class development opportunities for staff)
Leadership roles and closing (JMD) Leadership roles
• High level outline of what is required of them (both general leadership as well as communications roles)
Closing
Communication Date: TBDTime: 6 am Pacific
The matrix structure is the logical evolution of growth for AECOM and will provide benefits to both clients and employees in the years to come.
1
Proprietary and Confidential 4
OpCo Pres Webcast to respective leadersATG (example)
* Further content detail available in Webcast outline (Word doc)
Responsible Parties
Comm. Vehicle
Primary Message:
Message purpose
Action Message:
Each OpCo is an integral piece of the new AECOM matrix . This call will provide detail specific to each OpCo regarding fit in the new structure and the communications plan.
How ATG fits into the new structure
Confirm placement of ATG in new structure• All of ATG will be moving into AECOM
Transportation
Overview of new AECOM Transportation:• Illustrate how the employees from old OpCos will
be joining AECOM Transportation
• Show key stats of new AECOM Transportation business (map of locations, total staff, etc
• Generate buzz and excitement around capabilities of new organization structure
AECOM Transportation structure• Draw out key collaboration implications and map
the original structure
• Leadership introduction and ATG leadership placement
Key stakeholder benefits
Discuss brand implications
Required Approvals JAC, BP, Dick Wolsfeld
Key Activities
Begin IT testing
Action Due Date
PPT & Script
Invites Sent
Leadership call
1 wk prior
3 days prior
Wk prior (in OpCo pres msg)
1 hr prior
Webcast Held Wk of 9/22
Content detail
Audience Detail
ATG (Leaders determined by Dick Wolsfeld)
PPT pres with live voiceover presentation through WebEx; will be archived for any with schedule conflicts
Presenting: Dick Wolsfeld
Content/Logistics: Gennaro, Mayer, O’Neill, Gutshaw, OpCo team
Recap
Recap key messages from JMD/JRR webcast and explain objectives of this call
Leaders will be expected to help communicate the details of the new structure and answer employee questions on individual and OpCo roles in the new AECOM. Any questions or requests for assistance in preparing for employee communications should be voiced here.
Comms cascade and guiding direct reports
Review communications cascade
How to guide your direct reports• Will receive employee mapping, operational
guidance documents, advance copies of email communications
• As a leader, you serve as the main point of contact to address questions but use operational guidance to help
Thank you for your continued support. • We could not do this without you
• Convinced we are doing what’s best for the future
Questions (20 min)
Open forum for questions
Invitees Invite Resp.
Dick Wolsfeld (via email the week prior)
Note: One call per OpCo, invites via established OpCo distribution lists
Timing of changes / transition
Most of your reports will still report to you
First quarter is a transition• Leaders will start to assume their new
responsibilities
• Responsibilities for financial performance will be retained as it exists today for first quarter
2 DRAFT
Communication Date: TBD, following AECOM leadership
call
Proprietary and Confidential 5
Materials distributed to leaders by OpCo
* Further content detail available in Materials outline (Word doc.)
Responsible Parties
Primary Message:Message purpose
Action Message:
Required Approvals JMD, JRR, MSB, JAC, AK
Content detail
Audience Detail
ATG
STS
TCB
M&E
Boyle
HSMM
ET
UMA
GLL
TSH
DHN
EDAW
ENSR
ERA
Intl. OpCos (6)
Client talking points: Gennaro
Group Op Guidance: Pell, Bain
Employee Mapping: Bain, OD team
Client talking points / Letter Announce AECOM Org Design Personal message on how new structure will
benefit client directly• Added benefit for specific BL or practice area• Service• Contract• Staffing• Brand
Reassure client that service level and relationships will remain throughout change
Excitement for new AECOM and restatement of benefits to client
Leaders should understand the new structure, help communicate the details and answer employee questions on individual and OpCo roles in the new AECOM.
Group level Op Guidance List of FAQs with versions
• Operations (project setup, reviews, staffing, etc.)• Finance (analysis/performance, overhead rates,
financial reporting, Sox)• Systems (Oracle, ERP changes, client pipeline
management)• HR (workforce management, new policies, titles,
compensation reviews, etc.)• Legal (legal entities, novations, risk management,
delegations of authority)• Client, sales & marketing• Communication & Branding (messaging and timing,
external comms, internal comms and intranet, brand usage and cards / stationary / signage
Invitees Invite Resp.
Leaders determined by OpCo presidents (contacted via email)
Employee mapping Distributed to leaders for reference in
answering employee questions and directing them to the appropriate group and BL webcasts
Communication Date: TBD, following OpCo Pres leader
call Client talking points, Op guidance FAQs and employee mapping information are shared with leaders to assist them in communicating details and logistics of the new structure.
3 DRAFT
Proprietary and Confidential 6
All employee message from JMD
Responsible Parties
Comm. Vehicle
Primary Message:
Message purpose
Action Message:
Announcing the new organizational structure of AECOM and sharing details around background, matrix design, leadership announcements and branding.
AECOM Org Design Background and Context
Acquisitions have significantly increased our footprint in US and Canada
• Earth Tech acquisition reinforced need to revaluate current org design
Desire to leverage our full capabilities and scale across OpCos and better position ourselves for the future
Matrix organization design
Structure and benefits• Illustrate 2013 superstructure (end-state)
• Illustrate 2009 structure
• Explain how regions / business lines will work together
Collaboration is key to success
Required Approvals Content detail
Audience Detail
All Employees
2 memos to employees worldwide- one to NA, PDD and EM; one to non-NA and Federal Services
Presenting: John Dionisio
Content/Logistics: Gennaro, Mayer, O’Neill
Introduction
A lot of hard work has been put into identifying the Org design initiative
• Successful in the past, even better chapter of AECOM ahead
Additional communication to follow
Shortly, you should be receiving information from:
• Operating Company President to discuss the transition of the operating companies into the new structure
• Group Chief Executive to discuss the vision of the future
In addition, there will be opportunities to ask questions and learn more about how operations will continue to function:
• Business Line Webcasts (week of 9/29)
• Regional Townhall meetings (week of 10/6)
Invitees Invite Resp.
OpCo teams and IT; via email and established OpCo distribution lists
Leadership announcements
Group Chief executives• USIG – Fred Werner
• Canada – John Kinley
• PDD – Joe Brown
• EM – Bob Weber
Employees should have a better understanding of the rationale behind the structure and the organizational adjustments to come. They should have an idea of additional communications to come in following weeks.
JMD, JRR, MSB, JAC, AK
4 DRAFT
Communication Date: TBDTime: TBD
* Further content detail available in memo outline (Word doc)
Proprietary and Confidential 7
OpCo President memo to all OpCo employeesATG (example)
* Further content detail available in memo outline (Word doc)
Responsible Parties
Comm. Vehicle
Primary Message:
Message purpose
Action Message:
Each OpCo is an integral piece of the new AECOM matrix . This call will provide detail specific to each OpCo regarding fit in the new structure and the communications plan.
How ATG fits into the new structure Describe “storied” history of ATG; now ready
for new chapter as we look towards the future Confirm placement of ATG in new structure
• All of ATG will be moving into AECOM Transportation
Overview of new AECOM Transportation:• Illustrate how the employees from old OpCos will
be joining AECOM Transportation• Show key stats of new AECOM Transportation
business (map of locations, total staff, etc• Generate buzz and excitement around capabilities
of new organization structure
AECOM Transportation structure• Draw out key collaboration implications and map
the original structure • Leadership introduction and ATG leadership
placement
Required ApprovalsContent detail
Audience Detail
All ATG employees
2 memos to employees worldwide• One to NA, PDD and EM
• One a shorter note, to non-NA and Federal Services
One memo per OpCo, via established OpCo distribution lists
Presenting: Dick Wolsfeld
Content/Logistics: OpCo teams, Gennaro, Mayer
Introduction
Exciting changes happening at AECOM and ATG
Key stakeholder benefits Clients
• Allow AECOM to leverage full capabilities, scale, and efficiency in the marketplace
Employees• Enhance our employees’ career opportunities and
development
Job security reassurance Organizational changes are not focused on cost
cutting • Efforts necessary to help achieve significant growth
over the next few years
Communications schedule AECOM Transportation business line webcasts,
led by Dick Wolsfeld will be held on [TBD]• More details to follow
Regional Townhalls in your area will be held the week of Oct 6th
Thank you for your continued efforts in building a stronger AECOM
Invitees Invite Resp.
TBD
JAC, BP, OpCo Presidents
Employees should have a better idea of the details of the new structure and both individual and OpCo roles in the new AECOM. Any questions or requests for assistance should be voiced to OpCo leaders or direct supervisors.
5 DRAFT
Communication Date: TBD, following JMD memo
Proprietary and Confidential 8
GCE memo to all respective employeesUS Infrastructure Group (example)
* Further content detail available in memo outline (Word doc.)
Responsible Parties
Comm. Vehicle
Primary Message:
Message purpose
Action Message:
GCEs are following up on John’s announcement by welcoming employees to the new group structure and sharing details about the group organization.
Required Approvals JAC, MSB, JRR, JMD, RCEs,
Gennaro
Content detail
Audience Detail
US (All )
Corporate emp.
4 total memos, received via email. Employees may receive more than one
US : Fred Werner, Gutshaw
Canada: John Kinley, Murray, Jordan
PDD: Joe Brown, Workman
Glob. Env. Mgmt: Bob Weber, Coco
Content/Logistics: Gennaro, Pollare, Walter, BL team
Group welcome and overview
Employees should feel welcomed to the new AECOM and Business Lines. They should know who their leadership is and get an idea of the “go forward” opportunities and priorities for their group.
Benefits to clients and employees Leverage full capabilities, scale, and efficiency
in the market place; access unique and diverse talent pools across the company
Present a united front to customers, creating cross selling opportunities and removing bureaucracy from the organization
Enhance employees’ career opportunities and development and leverage our world class expertise across our existing OpCos
Invitees Invite Resp.
Canada (All)
TBD
Overview of USIG Org Organized by region and business line
composed of six regions and three business lines, Water and Transportation and Alternate Delivery
• Community infrastructure (?)
USIG organization chart (show) Outline high level roles and responsibilities Confirmation of branding transition
Key leadership announcements Key Leadership announcements and outline of
roles – Regions, Business Lines, HR/Finance/Corporate Development (with quick summary of these businesses)
Key regional BL leadership announcement and outline of roles
Implementation expectations FY09 a year of transition; M&E will continue as
an operating company for the 1st quarter while changes to systems/processes are completed
Communications events Webcast schedule for AECOM Water and
AECOM Transportation Regional communications / townhalls ?? Opportunity to ask questions FAQs will be available
PDD (All)
Global Env. Mgmt (All)
TBD
TBD
TBD
TBD
Communication Date: TBD, following OpCo Pres memo
and JMD memo
6 DRAFT
Proprietary and Confidential 9
BL Webcast presentation to all employees
* Further content detail available in BL webcast outline (Word doc.)
Responsible Parties
Comm. Vehicle
Primary Message:
Message purpose
Action Message:
To better serve its clients and offer career development opportunities to its employees AECOM will leverage a matrix structure that balances its business lines and geographies/regions.
Business line structure and design (10 mins)
Business Line structure
Matrix of Regions / Business lines
Global overview
Matrix of Regions / Business lines in North America
Required Approvals
Key Activities
Begin IT testing
Action Due Date
PPT & Script
Invites Sent
Rehearsals
1 wk prior
3 days prior
1 wk prior
1 day prior
Webcast Held Wk of 9/29
Content detail
Audience Detail
US, Global Env. Mgmt (All Employees)
Corporate emp. PPT pres with live voiceover presentation through WebEx
US Water : Steve Guttenplan
US Transport: Dick Wolsfeld, Gutshaw
Canada: John Kinley, Murray, Jordan
PDD (x4): Joe Brown, Workman
Glob. Env. Mgmt: Bob Weber, Coco
Content/Logistics: Gennaro, Pollare, Walter, BL team
AECOM OD Background and Context (15 mins)
Org Design effort context and focus
Org Design implementation imperatives
Goal of AECOM superstructure design (2013 view)
High level outline of how Regions and Business lines will work together
Attaining ultimate goal will be a transition to AECOM superstructure in 2009
Employees will be reassured about the upcoming restructuring. After this message they will know where they fit in the new org BL and have a better understanding of how the new organization will operate.
Business lines (25 mins)
Overview of different business lines (if applicable)
• Show different business lines and how they are “populated” – which former OpCos constitute each BL
• Allows all employees to understand who their new colleagues are
FY09 Priorities and objectives (20 min)
BL strategy overview
Operations • Reinforce importance of employees to the
organization (not a headcount reduction exercise)
Staying the same
What’s changing
Where can employees get additional information?
Questions (20 min)
Open forum for questions
Invitees Invite Resp.
John Kingsley
PDD, Canada (All Employees)
Therese Rama
TBD
JMD, JRR, MSB, JAC, AK
7 DRAFT
Proprietary and Confidential 10
Regional messages to all employees
* Further content detail available in RCE comms outline (Word doc.)
Responsible Parties
Comm. Vehicle
Primary Message:
Message purpose
Action Message:
It is crucial that the regions and business lines work together and collaborate in regards to business development, projects and employees
Region structure and leaders (10 mins)
Business Line structure
Region overview• Map of all offices, how current OpCos map in,
headcount, revenue forecasts, etc
Roles and responsibilities• Explain how West regional leaders with collaborate
with one another and with BL leaders
Required Approvals JAC, RCEs
Content detail
Audience Detail
To be determined by RCEs and RBLs (likely memos or town halls)
West: TBD, Mulhere (HR)
Southwest: Hale, Pamela H (HR)
Midwest: TBD, R. Anderson (HR)
Northeast: Gutshaw & team, Lazzaro (HR)
Mid-Atlantic: Workman, Engor (HR)
Southeast: Ehrlich (?), Freidel (HR)
Canada West and Central: Murray, Jordon, Stowkowsy (HR)
Content/Logistics: Gennaro, Pollare, Walter, BL team
AECOM OD Background and Context (15 mins)
Org Design effort context and focus
High level outline of how Regions and Business lines will work together
Attaining ultimate goal will be a transition to AECOM superstructure in 2009
After this message employees will know where they fit in the new region structure and understand increased plans for collaboration.
Intra-region collaboration with Business lines (25 mins)
West region macro issues• Overview of region strategy and priorities
Business development opportunities• Intra-region collaboration with business lines:
(Marketing / Business Development, cross-selling, pursuit coordination, etc)
Projects- contracting and resource allocation for intra-region collaboration
Employees• Mobility of expertise between business lines
• Embracing the new AECOM (culture and vision)
Questions (20 min)
Open forum for questions
Invitees Invite Resp.
Employee implications (20 min)
What’s staying the same
What’s changing
Where can employees get additional information?
West:
Southwest:
Midwest:
Northeast:
Mid-Atlantic:
Southeast:
Canada West and Central:
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD Corporate staff
8 DRAFT