MUSIC VIDEO CONCEPT PAPER

SONG/ MUSIC: title of the song / musicARTIST: indicate here the artist/sDIRECTOR / PROD HOUSE: who will be the “person-in charge” of the production; usually the director

GENERAL CONCEPT:This is the summary of your treatment for the video

GUIDELINES:This Is where you write your constraints (creative, technical and logistics).

PEGS:This is where you indicate your photos and video pegs; meaning the look or treatment, which you, most likely, wanted for your music video.

ATTACHMENTS: (OPTIONAL)This is where you attach the following:

1) logistics plan (shooting date, location, crew, talents, etc.)2) Scene breakdown and shot list3) Storyboard

“SPACEMAN” by The Killers,Music Video TreatmentDirection and Design by: Denni Hepburn

The music video I would like to do is Performance. This is because I find it would be easier to find a location and more fun to film. This is because, after watching music videos such as: ‘Oh Love’ and ‘Nuclear Family’ by Green Day and ‘Cheers (Drink to That)’ by Rihanna, they were fun to watch and you can see the action behind the scenes. I want to choose a song that will attract to either a male or female audience. The song I choose will be an Indie or Rock song; therefore this will be liked by people who are influenced by, Arctic Monkeys, The Killers, Mumford & Sons or Jake Bugg.Watching videos by these artists, I notice they are mostly Narrative videos to show what the lyrics are trying to bring across. Videos such as; ‘When the Sun Goes Down’ by Arctic Monkeys, ‘When You Were Young’ by The Killers, ‘Lover of the Light’ by Mumford & Sons and ‘Two Fingers’ by Jake Bugg, tell a story. Choosing a specific genre may limit my audience. However, I find that these bands/songs are liked by more than just “Indie” fans.

Bottom Line: Where it happens.

So here are the few rules that I want to apply in making the music video:

1) It is a performance based video. 2) Close ups of equipment and band.3) The band can play as them. Someone to play the music recorder.4) We will shoot indoors.5) Black and white and dimmed light will be used.6) We need full band set-up with amps including cables and other equipment.7) 4 scenes I would like to consider:

a) Setting upb) Equipmentc) Band performanced) Listening back/editing

8) Casual clothing.9) Blur will be used to follow the next scene.

To get the picture, refer to the following music video pegs on YouTube:

1) Wherever You Will Go – Charlene Soraiahttp://www.youtube.com/watch?v=olr9vY7FFs02) Use Somebody – Pixie Lott Cover

http://www.youtube.com/watch?v=y5o8L-Or0O4

3) Oh Love – Green Day

http://www.youtube.com/watch?v=IWwMqa-_210

4) Jake Bugg – Country Song

http://www.youtube.com/watch?v=yFubCHokGgs

Movie Clips:

1) I am Number Four

Low key lighting and vintage camera used.2) Fame

Close up on artist playing instrument. 3) Black Swan

Dark lighting around focused area.4) Spinal Tap

The lighting on the two artists.

5) Chicago

The beam of light on the two dancers.

MENAYA: “FAVORITE SIN”DIRECTOR: NESTOR ABROGENART: 4:44 MINS

CREW:

Director: Denni HepburnEditor: Clayton SkorskiLighting: Ellie RyanSound: Richard BridgeCamera person: Artist(s)/Denni Hepburn/Clayton Skorski/Ellie RyanEquipment: Richard Bridge

CONCERNS:1) Won’t be finished within the three day limit.2) Equipment could be damaged3) Can’t find an artist(s) to perform4) Won’t look professional5) Will cost more than the budget6) One of the crew is ill7) Crew don’t understand what it is I want filmed8) Lighting is wrong9) Not available to use recording studio

10) Won’t be edited properly