PROPOSAL TO ESTABLISH THE UNIVERSITY OF HAWAI‘I

HOSPITALITY AND TOURISM INSTITUTE

Submitted byUniversity of Hawai‘i

Hospitality and Tourism Consortium

The Four Island Experience

Background• University system has a number of leading

edge travel, hospitality and tourism programs.• Many have significant reputations.• Low recognition of the System’s resources.• Industry perception of competition between

various units.• Articulation issues.• Growing recognition of the need for

cooperation.

The Consortium Process

Establishment of the University of Hawai‘i Hospitality and Tourism

Committee

Evolution into the University of Hawai‘i Hospitality and Tourism

Consortium

Recommendation to form the University of Hawai‘i Hospitality and

Tourism Institute

Consortium Members

• Kapi‘olani Community College

• Kaua‘i Community College

• Maui Community College

• Hawai‘i Community College

• University of Hawai‘i at Hilo

• University of Hawai‘i at West O‘ahu

• University of Hawai‘i at Mānoa

MissionFacilitate and support the collaborative

efforts of University of Hawai‘i Community Colleges, University of Hawai‘i at Hilo,

University of Hawai‘i at West O‘ahu, and the University of Hawai‘i at Mānoa in the development and support of system-wide

tourism and hospitality initiatives.

Objectives• Provide a clearly articulated and transparent pathway• Provide a community & international single point of

contact• Shared resources: faculty, library, etc.• Meet workforce development needs• Promote & support innovative research and training• Provide outreach services statewide• Provide leadership in hospitality and tourism industry• Deliver leading-edge professional development and

consultancy services• Encourage economic development through the export

of travel expertise

Institute Management

Advisory CommitteeChancellors

Community RepresentativesIndustry Representatives

RepresentativesFrom System

Offices

StaffExecutive Director

Outreach CoordinatorAdministrative Assistant

UHM Tim Dean

Activities

Integrated Systemwide Academic Policies,

Programs & Initiatives

Represent System

Hospitality, Tourism &

Travel Interests

Marketing and

Outreach Services

Coordinated Professional Development & Outreach Activities

Conduct Cross

Campus Interdisciplinary Research

CoordinationOf

InitiativesBetween Various

Campuses

Operating BudgetExecutive Director $90,000

Administrative support 35,000

Distance course delivery 65,000

Institute inter-Island travel 30,000

Public relations 5,000

Operational supplies 500

Communications 500

Other 3,000

Total $229,000

Budget Notes

• There will be core funding required to support the Institute’s basic system responsibilities.

• Funding from HTA, visitors bureaus and the industry will be sought to appoint part-time outreach coordinators and support activities for each island.

• As the Institute achieves its potential, some of the operating costs could be covered by income from consultancy and professional development activities.

Distance Course Delivery

Facilitators for distance delivery $45,000

Travel and accommodation 20,000

Total $65,000

• Facilitators will support course instructors based at one of the Institute’s members by providing in person support and direction on Neighbor Islands.

• This level of funding will provide for nine courses to be delivered by distance delivery each year.

Initial Startup Expenses

Facility renovation $200,000

Polycom hardware 10,000

Computer hardware 2,000

Total $212,000

• The facility renovation funds will be utilized to upgrade a space within George Hall.

Measures of Institute Effectiveness• Level of success of students.• Level of student demand throughout the system. • Ability of the UH System to meet industry workforce

needs.• Surveys of community groups and organizations to

assess the University’s responsiveness and effectiveness in supporting community and organizational efforts.

• Levels of extramural funding in particular from Asia-Pacific developed by Institute initiated activities.

• Amount and quality of academic, professional development and applied research support obtained by Institute initiatives.

Conclusion• Need for the University to meet the State’s

workforce demands.• Working together, the system can contribute

more efficiently to sustainable and responsible tourism.

• Allow for the best use of human, technological and knowledge management resources.

• Interim Consortium operations continue, using the resources of the TIM School