Proposal on a Comprehensive Study on What supposed to be our Smart, Effective, Efficient Future Promotion PLAN?

Proposal on a Comprehensive Study on What supposed to be our Smart, Effective, Efficient Future Promotion PLAN?

Prepared by: Ahmed Shabbir.Prepared for: CREA.

Vision.Mission.Values.Goals.Objectives.Promotion Model.The 10 doctrines for Promotion 3.0The age of participation and collaborative promotion.

Our Future model of Promotion. Horizontal not vertical.Product Management.Client Management.Brand Management.Shift to human spirit: the 3i model.Shift to values-driven promotion.Trend Analysis of CREA Promotion Activities.Our Strategies.Our Application.

An accrediting and ISO certified Mental Health Institute.

CREA will be the Brand Leader in its respective field.

Client focus, secure & reliable.Affordable.Value for money. Innovative.Quality.Simplicity.Memorable.

I wish to build a platform where Client Speaks for Us by October, 2015.

Gain insight into a community of interest.Build brand visibility and authority.Influence and promotion of services.Link building for traffic and SEO.Increase ExposureMetrics: Reach, Impression, ViewIncrease TrafficMetrics: Page views, Unique Visitor, length of visitsDevelop Loyal FansMetrics: Fans, Followers

Promotion ModelPROMOTION 3.0

FROM SERVICES TO CLIENTS TO THE HUMAN SPIRIT

What is Promotion 3.0Like human civilization, promotion has evolved through three stages:

Promotion 1.0The product-centric era.Promotion 2.0The customer-oriented era.Promotion 3.0The values-driven era.

Promotion Trends

Why Promotion 3.0Organization practicing Promotion 3.0 have bigger missions, visions, and values to contribute to the society.Promotion 3.0 lifts the concept of promotion into the arena of human aspirations, values, and spirit. Promotion 3.0 believes that clients are complete human beings whose other needs and hopes should never be neglected. Therefore, Promotion 3.0 complements emotional promotion with human spirit promotion.

Promotion 3.0: StrategyThe promotion executives role has also transformed. He no longer has to pitch something to the clients to buy, rather the senior management has to ensure that their organization is built on a strong foundation of values and they create value for society while delivering for the client. Simultaneously, they have to differentiate from their competitors and most importantly, try not to adopt the blinkered 2.0 consumer centric model and treat consumers as self-actualized humans. Promotion strategies are shifted towards the wants and needs of the clients instead of the product.

Promotion 3.0: APPLICATION

Three stages in the development of a relationship between promotion and values:

The first is when promotion and values are polarized. Many businesspeople believe that promotion does not require that you adopt a set of high-minded values.

A second stage arises that we call balancing among brand integrity, brand image and brand identity.

There is the third stage, that of integration. This is the ultimate stage. The organization wants to live out a set of values, and these values give the company its personality and purpose. Any separation between marketing and values is not acceptable.

The 10 Doctrines for Promotion 3.0 Doctrine 1 Love your clients; respect your competitors (Win their loyalty through giving them great value and touching their emotions and spirit).Doctrine 2 Be sensitive to change, be ready to transform.Doctrine 3 Guard your name; be clear about who you are.

Doctrine 4 Clients are diverse; go first to those who can benefit most from you.

Doctrine 5 Always offer a good package at a fair price.

The 10 Doctrines for Promotion 3.0 Doctrine 6 Always make yourself available, spread the good news.

Doctrine 7 Get your clients, keep and grow them.

Doctrine 8 Whatever your business, it is a service business.

Doctrine 9 Always refine your business process in terms of quality, cost and delivery.

Doctrine 10 Gather relevant information but use wisdom in making your final decision.

Our Trends

Why COLLABORATIVE PROMOTION?

The Internet came late to Bangladesh with connectivity in 1996. In the last few years it has grown dramatically. The below graph will give us a clear picture. The data is reserved from BTRC from January 2015 to May 2015 and users in million.

Why COLLABORATIVE PROMOTION?

Internet user (Million) in Bangladesh, 2015

Why COLLABORATIVE PROMOTION?

Why COLLABORATIVE PROMOTION?

Why COLLABORATIVE PROMOTION?

Why COLLABORATIVE PROMOTION?

Monthly Growth Rate in Percentage

Why COLLABORATIVE PROMOTION?

Analytical Analysis: The subscribers rate and growth rate are really speculating in Bangladesh. Whereas the growth rate is increasing in an exponential rate. Mark Zuckerberg, the founder of Facebook, mentioned Bangladesh and the launching of internet.org on his status. So the customers do not need to pay a single penny spending internet.

Our Status

https://www.facebook.com/creasociety1999?

Our Future model of Promotion.

In a nutshell, Our promotion has revolved around three major disciplines: product management, customer management, and brand management. Four Ps : develop a product, determine the price, do the promotion, and set up the place of distribution.We also add other Ps: people, process, physical evidence, public opinion, and power.HORIZONTAL NOT VERTICAL

To effectively generate demand, client should replace product at the heart of all promotion activities.Trust exists more in horizontal relationships than in vertical relationships. Consumers believe one another more than they believe in companies. The rise of social media is simply a reflection of the migration of consumers trusts from companies to other clients.

CocreationFirst, We should create what we call a platform, which is a generic creation that can be customized further. Secondly, let individual clients within a network customize the platform to match their own unique identities. Finally, ask for user feedback and enrich the platform by incorporating all the customization efforts made by the network of consumers.

CommunitizationTechnology connects and propels clients toward communitization. The concept of communitization is closely related to the concept of tribalism in promotion.

Clients can organize into communities of pools, webs, or hubs. Clients in pools share the same values although they do not necessarily interact with one another. The only thing keeping them together is their belief and strong affiliation to a brand.

Character BuildingFor brands to be able to connect with human beings, brands need to develop an authentic DNA that is the core of their true differentiation. This DNA will reflect the brands identity in consumers social networks. Brands with unique DNAs will have their characters built up throughout their lives.

SHIFT TO HUMAN SPIRIT: THE 3i MODELWe need to address clients as whole human beings. According to Stephen Covey, a whole human has four basic components: a physical body, a mind capable of independent thought and analysis, a heart that can feel emotion, and a spirityour soul or philosophical center.

. Brand identity is about positioning your brand in the minds of the clients. Rational needs and wants of the clients.

On the other hand, brand integrity is about fulfilling what is claimed through the positioning and differentiation of the brand. It is about being credible, fulfilling your promise, and establishing clients trust in your brand. The target of brand integrity is the spirit of the clients.

Finally, brand image is about acquiring a strong share of the consumers emotions. Your brand value should appeal to consumers emotional needs and wants beyond product functionalities and features. You can see that that the triangle is intended to be relevant to whole human beings with minds, hearts, and spirits. Positioning will trigger the mind to consider an acquiring decision. A brand requires an authentic differentiation for the human spirit to confirm the decision. Finally, the heart will lead a client to act and make the obtaining decision.

Our promotion is the era of horizontal communication where vertical control will not work. Only honesty, originality, and authenticity will.

SHIFT TO VALUES-DRIVEN MARKETING

Our Application

Include in Our Application Philanthropy: Social research regarding mental health related issues.Social justice: Green Office, No Violence.Privacy.We will follow two types of constituentsGender and age groups such as women, youth, and the elderly are the first. The second type of constituent is the middle-class group.

Included in our ApplicationOurs differentiation should be reflected in its promotion mix. Our services should be ones The price should be affordable. Remember that the most important thing is affordability, not simply cheaper prices.Promotion will use the power of word of mouth within a community. The best way is to approach the informal leader in the community. An informal leader can be a teacher or a religious leader. Women can also be great product ambassadors.

We strictly follow these CredosTreat our clients with love and your competitors with respect.When times change, change with them.Make our values clear and dont surrender them.Focus on those to whom you can bring the most benefit.Set fair prices to reflect your quality.Help your would-be customers find you.

We strictly follow these CredosLook upon your clients as clients for life.Every business is a service business, because every product delivers a service.Every day, improve your business process in every way in terms of quality, cost, and delivery .Gather relevant information, but use wisdom in making your final decision.

Remember That, We are already in Peoples mind, Go to Peoples Heart.

for your Patience.