Harley’s objective

Increase in Brand LoyaltyIncrease in customer communicationIncrease in Sales

TG in India

35-45 years(Who can afford a product ranging between 5.6 L – 35.45 L )

Why this?

To refresh relationship with existing customers To boost sales through focused approach on TG To promote bike riding as a sport and build trust To have Harley stand with a social cause

Harleython

Selfie with Harley (With a nice backdrop, at a popular location with a premium model)

Ripping – on the rocksCocktail Event for Biker clubs(Maybe co-branding with some liquor company)

Free Harley Tattoo

Wear your Brand

Mall display(With either a premium model about to be launched Or a vintage edition)

Harley goodies on Sale/Prize for events

Chop your Bike – your style

Free Test ride

(Free invitation to people to come up with their add on suggestions for better customization)

(Can be at some hill-station as a special ride for interested candidates)

Harley Street art

Know your Brand

Streets available for wall art could be utilized That will ensure low-budgeted branding for Harley.

Bike fair – info. Seminar

Harley’s road safety campaign

Hummer Trip

Let’s match up our paces. Rip the bike world with Harley’s unbeatable faces.

Thank you