Proposal. Digital Media. 200-700 (2)

7/31/2019 Proposal. Digital Media. 200-700 (2)

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PROJECT PROPOSAL

200. GENERAL

INFORMATIO

N

201. TITLE OF THE

PROJECT :

WORKSHOPS

ON SCIENCE

COMMUNICATION THROUGH

DIGITAL MEDIA IN ANDHRA PRADESH

202. SUMMERY OF

THE PROPOSED

PROJECT

In the year 2010-11, JAGRUTHI YOUTH ASSOCIATION, A popular NGO in the

state of Andhra Pradesh has organised a Series of Workshops on SCIENCE

COMMUNCATON THROUGH DIGTAL MEDIA with the support of NCSTC and there

has been a tremendous response from the science graduates and journalists on this topic.

Many Science Graduates are coming forward to take up Science Communication activities

and they are showing interest to get Training in this area and they wish to take up science

communication through Digital Media for their Careers.

To continue the Science Communication Training Activities and Communication

activities in the state of Andhra Pradesh, JAGRUTHI is planning to organize a series of Six

Workshops on Science Communication through Digital Media at Guntur, Ongole,

Nellore, Thirupathi, Rajhamandri, Vijaya Nagaram during the years 2012 and 2013. The

prime objective of these Workshops is to educate/ train the young science graduates,

journalists and computer graduates to develop their skills in SCIENCE COMMUNICATION

AND SCIENCE AND TECHNOLOGY POPULARISATION using Digital Technologies

like Web Sites and Portals Digital Media, Social Networkings as the MEDIA. We are

proposing to organize these Six workshops under the guidance of RVPSP. We have selected

six regions mentioned above, where there is a huge scope for the science communication

promotional activities. The areas selected are centered to hundreds of Computer literateswhere the fruits of these workshops will be penetrated at a massive level in to the Public. The


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trained science communicators will be encouraged to work in the area of science

communication and educate people using Digital information technology.

This is the age of Computers and Digital Technologies. Since last two decades, the

computer literacy in India, especially an Andhra Pradesh, has highly increased, even at Rural

Areas. This effect in producing many computer educated both in Urban and Rural areas. Still

there is a shortage of popular science communicators in the Digital Media who can

influence general public by their style of science presentation. Hence it becomes

imperative to take up many activities in the area of Science Communication through

Digital/ Web media. Popular science communication through Digital media is one of the

effective methods to convey science effectively to the public at a massive level. We can

generate a huge demand for science communicators through digital media for meeting the

requirements of this modern era. This campaign includes the involvement of all those dealing

with science in Press, Visual and Digital media, Social Networks, educational and research

institutes, E Learning Centres across the Country, general public and experts from media etc.

With this background, JAGRUTHI YOUTH ASSOCIATION, A Popular voluntary

Organization, involved in the field of science and technology communication for social

development for the past ten years, envisages to conduct Six workshops on popular Science

Communication through Digital Media in the state of Andhra Pradesh. These workshops will

be held during the years 2012 and 2013 at Guntur, Ongole, Nellore, Thirupathi,

Rajhamandri, Vijaya Nagaram, where a huge scope for the workshops. It is planned as a

rendezvous of young science graduates interested in digital and visual science

communications, existing armature science communicators, experts from digital and visual

media, and editors of other media and Personnel from NCSTC. Keeping the tremendous

interest among the young science communicators in this field, 100 members will be trained

through each workshop and each workshop will be held for five days.

A total number of 600 young Science Communicators will be trained and developed

after these workshops and these will be given a continuous monitoring for a decade time and

help them to carry out this mission of science communication through Digital Media. This

will further benefit lacks of people who use the web/ digital media as well as other modern

media. Availability of Softwares for film editing and other post production process and the

possibility of film less recording using digital cameras, make handling of audio-video, visual

media quiet handy for those with creative spirit.


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The participants in the workshop will include youngsters interested in science

communication through Digital media, science graduates, journalists and scientists, students

interested in science communication, researchers and teachers. Experts from Electronic

media & print media also would participate. These proposed workshops- each for five days

on popular science communication through Digital Media will include training, practical in

Digital science communication, Preparation of Video Documentary for presentation,

interaction with the editors of print and electronic media and popular science communicators

in Digital and Visual media, field visit to scientific institutes and T.V Studios and AIR

Stations, enhancing skills in developing documentaries and web portals, meeting with

stalwarts in the field of science communication and project works. Preparation of scripts

popular science communication through Digital/ Visual media, incorporating the discussion

in the workshop, is also planned. As a follow up program, progress of the participants will

be observed for one year based on their contribution to popular science communication, and

will be given advanced training later on. A thorough training will be provided in developing

scripts in preparing Digital Documentaries, Audio Visual Programmers etc. for science

communication.

203 OBJECTIVES OF THE PROJECT

To encourage young journalists and science graduates and train them with the skillsof science communication in the Digital Media. (E Journalism and Web portal,

Social Net workings)

To encourage the young Journalists and science graduates to take up career in science

communication in digital and visual media and train them thoroughly.

To identify the young science communicators in digital media and to give them in

depth training in popular science communication.

To arrange debates, discussions with stalwarts in the field of digital and visual

science communication, for the benefit of the science communicators.

Preparing the scripts for science communication through visual/digital media.

Training young journalists in developing the digital, video and animation

documentaries based on science informations and enhancing their presenting skills.

Encouraging scientists to prepare some scripts and programmers for general public

and present through the visual/digital media.

To influence editors of print and electronic media to provide more space/time forscience communication and provide a platform for presentation of this idea.


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To help delegates to enhance skills in various computer applications like animation,

web designing and other latest portal management aspects.

To develop a group of Science Communicators who effectively can utilize the Digital

Media, so that they can enlighten the society with latest information.

204. TARGET GROUP(S) WITH LOCATION SPECIFIC INFORMATION

Science Graduates, Young Journalism Students and Journalists involved in Science

Communication, Science Reporters in Digital/Visual Media, Researchers, Scientists, and

Science Graduates interested in Popular Science Communication. The participants will be

selected from all over Andhra Pradesh and preference will be given to those who are in the

beginning their career as popular science communicator rather than those who have no

contribution in this field. Expertise in Computer and digital technology is also welcome.

205. DURATION OF THE PROJECT

Each workshop with duration of Five days and totally Six Workshops will be held during

2012 and 2013.

1. First Workshop at Guntur

2. Second Workshop at Ongole

3. Third Workshop at Nellore

4. Fourth Workshop at Thirupati

5. Fifth Workshop at Rajahmandry

6. Sixth Workshop will be held at Vijaya Nagaram district

(Any how the dates are finalized with the approval of NCSTC only)

206. PROJECT BACKGROUND

The massive growth of computer literacy over the past two decades have made the

majority of the society to use the web and digital media at a larger scale. Popular science

communication through Digital media in the regional language is one of the effective

methods to convey science effectively to the public. It is very essential to educate and

sensitize people about the general education, healthy and hygienic living, need to improvethe living conditions, general education and employment etc. It is very much appropriate to

train some young Journalists and Science Graduates and develop them as Effective Science


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Communicators, so that in future they will take up all developmental issues among people

and governments and contribute for the societal development in the state of Andhra Pradesh.

The selected areas are very advanced in computer literacy areas and there is a very good

scope to develop the top class science communicators from here. Hence we have

selected the Project Area for organizing the workshops.

207. EXPERIENCE

The Jagruthi Youth Association is a popular organization in the state of Andhra

Pradesh focusing on the development of Basics like Education, Healthcare, Infrastructure,

Sanitation, Better Living conditions, Employment generation and Poverty alleviation. It is

committed for the integrated development of our villages, cities, all together the entire

nation. Jagruthi takes the path of popularization of Science and Technology popularization

and science communication as its prime tools to achieve these areas. It strives to bring a

change in society. Jagruthis motto is Educated People and Developed Nation. Jagruthi is

well supported by hundreds of educates, inclusive of scientists, researchers, technocrats,

professionals, teachers at school and higher education level, social workers and volunteers.

Since the year 2010, JAGRUTHI YOUTH ASSOCIATION has been organizing a

series of Workshops on SCIENCE COMMUNICATION THROUGH DIGITAL MEDIAwith the association of NCSTC, Dept. of Science and Technology, GOI.

Details:

ADVANCED WORKSHOP ON SCIENCE COMMUNICATION THROUGH

DIGITAL MEDIA:

Jagruthi Youth Association had conducted the Advanced Worshop on Science

Communication through Digital Media during 30-12-2011 to 03-01-2012 at Nakrekal,

Nalgonda and 50 Delegates have participated in it.

Dr. Manoj Patairiya, Director, NCSTC, Dept. of Science and Technology has

inaugurated the Workshop and trained the delegates on the Science Communication and its

relevance for the Societal Development. He beautifully explained the various aspects of

Science Communication and interacted with Delegates. The Workshop was held for Five

Days and Dr. Konda Venkat Reddy, Popular Journalist, Sri. Venkateshwar Rao and several

others have provided the training to the delegates. All the Delegates were thoroughly trained

in Script preparation using Digital Technology, Learning basics of Web Journalism,

Introduction to Yahoo, Rediff and other popular Portals, some basic Computer languages and


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Mass Communication etc. The Workshop was concluded on 03-01-2012 with the

Valedictory at 3 PM.

Three Workshops have been held in the year of 2010-11 and the report is given

below.

I WORKSHOP ON SCIENCE COMMUNICATION THROUGH DIGITAL MEDIA

The First Workshop was organized during 10-03-2011 to 14-03-2011 at the

NAKREKAL, NALGONDA, Andhra Pradesh. 50 delegates have participated in this 5-Day

workshop and they were imparted training about the basics of Science and Technology

Communication using Digital Media. Various aspects of Science Communication for the

benefit of public, creating awareness on various issues of Science & Technology, Science

Popularization using the Digital Technology, Basic Programs of Computer Software which

can be used for the purpose of Science Communication, Science Communication - Career

etc. have been thoroughly discussed and the workshop was successful in enlightening the

delegates about the Science Communication through Digital Media.

The Workshop had begun at 11am on 10-03-2011 with Registration and Inaugural

Function. The Inauguration was done by Dr.Kandagatla Venkateshwarlu, Principal of Vasavi

Degree & PG college, Nalgonda and renowned Media Personal. He was emphasizing the

need of Science Popularization using latest technologies likes Web Media, Digital Media. He

mentioned that in the context of Globalization, Mass Communication at a very high Speed

which can reach Millions within a short time is becoming the need of the hour; and it can be

possible only with Digital Communication as the Prime Media. He expressed that this

workshop will help the participants to get thorough training in learning the basics of Science

Communication, using Digital Media and Web Media as the Prime tools in this purpose. He

had advised the delegates to take Science Communication for their careers and requested

them to take various pubic issues and sensitize the Educated Fraternity.

The workshop was held for 5 days and the delegates were trained in various aspects

of Science Communication by expertise in Media like Dr.K.Venkateshwarlu,

Shri.M.Rambabu (EENADU News Paper), Shri.S.Sudhakar(HMTV) and other experts in

media and digital technologies. A detailed schedule of the workshop is attached. Each


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delegate was distributed with one Computer and they were trained in various aspects of

Digital Technologies which can be used in Online Web Portals by expertise in Digital

Technologies. They were also trained in preparation of Digital Scripts and Monitored for the

5Days. Each delegate had prepared a Digital Script and made the Presentation. The program

was concluded on 14th at 4o clock with the certificate distribution. All the delegates were

provided Food and Accommodation and Travel Expenses by the Organizers.

II WORKSHOP ON SCIENCE COMMUNICATION THROUGH DIGITAL MEDIA

The Second Workshop was organized during 20-05-2011 to 24-05-2011 at the

SURYAPET, Andhra Pradesh. 50 delegates have participated in this 5-Day workshop and

there was a very good interaction among the delegates, who are mainly science

graduates and computer science graduates. A thorough training session was organized in

preparing the Topic for the Script, Digital Script Presentation using digital technologies, and

Presentation and finally all the delegates have presented good digital scripts and submitted.

We had organized a one day training camp on Online Web Presentation and how to prepare a

Digital Science News. All the delegates shown interest in this and got the sufficient

knowledge how to make DIGITAL PRESENTATION OF A SCIENCE NEWS.

The Workshop had begun at 10.00 am on 20-05-2011 with Registration and

Inaugural Function. Shri. B. Shyamsunder, a popular Editor, Andhra Prabha Daliy and

Expert in Online Edition Andhra Prabha Portal.He mentioned that the Web Media is a very

emerging trend in this 21st Century and the contents on Science Reports and Science

Information are to be enhanced. He was very happy to be associated with this Workshop and

assured to give a thorough training to the delegates for all the five days. There were five

speakers and 8 local experts in Computer technologies have imparted training in this

Workshop. Topics like Science Popularization using latest technologies likes Web Media,Digital Media, Basics of Science and Technology Communication using Digital Media;

Various aspects of Science Communication for the benefit of public creating awareness on

various issues of Science & Technology, Science Popularization using the Digital

Technology, Basic Programs of Computer Software which can be used for the purpose of

Science Communication, Science Communication - Career etc. have been thoroughly

discussed and the workshop was successful in enlightening the delegates about the Science

Communication through Digital Media.

All the delegates were distributed with online support of Computer and they were

trained in various aspects of Digital Technologies Web Portals. They were also trained in


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preparation of Digital Scripts and Monitored for the 5Days. Each delegate had prepared a

Digital Script and made the Presentation. The program was concluded on 24-05-2011 AT 4

PM with the Valedictory Function and certificate distribution.

OUTPUT OF FIRST TWO WORKSHOPS

100 Delegates were trained in various aspects of Science Communication through

Digital Media and they all are in touch with the Jagruthi Youth Association, More than 70

members are now going through the digital science journalism programme for their career

and Jagruthi is planning to for a Forum, where all these 70 members will be members and we

will coordinate with various Web Portals and will try to inculcate the Science Aspects, some

of them are already working with various science scripts.

As part its annual events and occasional programmes, Jagruthi has organized many events as

following.. We have organized several developing programs to promote public awareness,

physician education and patient advocacy for the prevention, diagnosis and treatment of

cardiac arrhythmias. The Foundation will engage the Society physician and other healthcare

professional members in a crusade to educate patients about heart disease, beginning with

sudden cardiac death, which kills. The objective of this program is to improve the care of

patients by promoting research, education and optimal health care policies and standards.

Science Fare:

Jagruthi has conducted science fare programme in Nakrekal and Gowraram Mandal. In that

event students from 50 high schools have and 20 colleges has participated and demonstrated

many experiments. Some interesting exhibits at the science fair attracted students from

various schools in thousands. The MLC Nethi Vidya Sagar said teachers should strive hard

to bring out hidden talent among children studying in rural areas. He wanted science teachers

to participate in large numbers in the committees to oversee the preparations. Zilla Parishad

chairperson Kasireddy Narayana Reddy and Munugode MLA Palla Venkat Reddy also took

part in the inaugural function.The response for the fair is overwhelming. It can help create

scientific temper among children across the district,"

Agricultural

Our Organization has conducted programmer for using latest technology for agriculture

The global initiative to enhance sustainable agricultural development and food security by

improving the use of information, communication, and associated technologies in the sector.


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Agriculture is an emerging field focusing on the enhancement of agricultural and rural

development through improved information and communication processes.More specifically,

agriculture involves the conceptualization, design, development, evaluation and application

of innovative ways to use information and communication technologies (ICT) in the rural

domain, with a primary focus on agriculture. Agriculture is a relatively new term and we

fully expect its scope to change and evolve as our understanding of the area grows.

Application of different IT tools has brought in a revolution in agriculture. Agricultural

professionals need to use IT developments for effective use and management of information

and data, and for planning and decision-making. Keeping this in view, a three-week refresher

Course on Information Technology in Agriculture was organized from February 3 to 23,

2008, to empower scientists and teachers with the knowledge and skills in the use of internet

and other information technologies and to make them aware of the emerging IT-based

agriculture.

Environmental Education:

Jagruthi organizes the environmental awareness programmes at very regular intervals for the

benefit of school children. It was the Nodal Agency for Nalgonda district for the year long

Green India Campaigning.

Emergency Ambulance Services:

The Jagruthi organizes training programmes on regular basis for people on Emergency

Ambulance Services in rural areas of Nalgonda and Nakrekal .regarding the services,

particularly in emergency situations, by pregnant women, neonates, parents of neonates,

infants and children (in situations of serious ill-health condition), and any other health

emergencies in the general population; and thereby help the state to achieve the critical

Millennium Development Goals in the health sector, i.e., reduction of Infant Mortality Rate,

and Maternal Mortality Ratio, and in general improve the health-confidence in the people

through improving their ability to access healthcare service in case of emergencies.

Emergency Service not only provided health but also police and fire services. The Jagruthi

has given training on calling the 108 no on any communication service and how to provide

the details for that situation and recommended not to miss use the service for unwanted

things. This service will rush accident victims to the nearest hospital first and if necessary

take them to headquarters hospital within no time at free of cost.


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Water and Sanitation:

Jagruthi has visited many rural areas in Nalgonda and Nakrekal to educate people on to keep

environment clean. The association has given some tips to reduce the florine content in the

water especially in the rural areas of Nalgonda District. It has Conducted a camp with the

help of doctors to educate them on the basics precaution to be followed while drinking water.

Doctors has given treatment for the people who has already affected with that disease

.Doctors has given demos on the symptoms of the disease and how to avoid it.

Blood Camp:

Jagruthi conducts blood camp once in four months in selected areas all over Andhra Pradesh

for donating the blood who are in need. Jagruthi creats awareness among people about the

benefits of donating the blood and also provides fruits and juices for the donors for the

energy. In these camp the enthusiasm of the female donors was very encouraging, as large

number of female donors turned up. Our intention is not only to donate blood but also

sensitize people on blood grouping and donation at the rural level, so that more and more

people could be prepared as blood donors. It will also support our concept of Help at

Neighborhood. Since human blood is found with presence of human beings, so making

availability of blood by motivating people is our concern.

Anti Ragging:Anti Ragging is one of the important awareness educations for Engineering Students.

Jagruthi has conducted a programme for engineering students and explained the rules passed

by the government for committing the ragging. Ragging is a crime and the person who

commits the raging will be punished severally and with penalty.

In medical and engineering colleges, students often face different types of college ragging

situations. Most of the time senior students do this kind of activities only for the sake of fun.

But, the students who are being ragged often oppose their seniors and become the victim of

immense torture and humiliation.

Though ragging has ruined the lives of many, resistance against it has grown up only

recently. Several Indian states have made legislatures banning ragging, and the Indian

Supreme Court has taken a strong stand to curb ragging. Ragging has been declared a

"criminal offence".

No smoking awareness in youth:

Jagruthi has conducted an awarness program on 23rd April 2008. The association has

conducted rally with a war cry with saying Smoking is Injurious to health. In the awarness

programme the association has explained the health problems caused by smoking.


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Today major people are suffering from lung cancer due to smoking. The life time span of the

people has reduced from 60 to 50 due to smoking. The association has announced that the

camp is not only for youth but also for the people who smokes daily.

Government has announced that smoking is a crime and the persons who smoke in the public

areas will be punished with penalty and will be prisoned to jail.

Accidents and deaths on National Highway NO 9:

Now a days the traffic has become a major problem for the people not only in cities and also

in National Highways. Today the major accidents are occurred on National Highway

Which leads to death of many people. Jagruthi has analysed the accidents occurred in

National Highway. and came to conclusion that the National Highway should be in broad

way so that the accidents can be reduced.Jagruthi has conducted a programme for all thepeople to take precautions while traveling on the highways.

Self Employment:Jagruthi strives for generation of employment opportunities in rural as

well as urban areas of the country through setting up of new self-employment

ventures/projects/micro enterprises using the innovative science and technology methods.

Through this we aim to achieve the widely dispersed traditional artisans/ rural and urban

unemployed youth and give them self-employment opportunities to the extent possible, at

their place, to provide continuous and sustainable employment to a large segment of

traditional and prospective artisans and rural andurban unemployed youth in the country, so

as to help arrestmigration of rural youth to urban areas, and to increase the wage earning

capacity of artisans and contribute to increase in the growth rate of rural and urban

employment. Jagruthi has been conducting regular entrepreneurship development camps for

the benefit of backward classes.

Population Growth: It is the educational process in which a basic awareness aboutpopulation problems and favourable attitudes towards a small family size are developed. The

teacher educators, the teachers who are already in the schools and the future teachers need to

be oriented to the population problem that the country is facing today and which is likely to

become even more critical within next few decades. The student teachers are the pivots of

social structure, so it becomes utmost important to analyse their level of awareness first.

Further it is generally accepted that the students with science background are better aware

regarding the population explosion problems as compared to the students with arts

background. Hence the need to study the difference in the level of awareness regarding

population problem between the science and arts student teachers.


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The relationship between population growth, poverty and environmental degradation is

complex and not really, as is often posited, a simple equation of 'high population plus

poverty equals environmental degradation'.

Anti Corruption Money to Heart Patients Children: Jagruthi has presented some promos

to help heart patients by anticorruption and called as helping hands in which the country will

develop. Programme engages youth through several activities, including debates, street

theatre, poster and sticker campaigns, and cartoons. TI Bangladesh has also used music to

spread the anti-corruption message among young people.

Fighting corruption has emerged as a key development issue in India in recent years. More

and more policymakers, businesses, and civil society organizations, have begun to confrontthe issue openly. At the same time the general level of understanding about corruption has

risen markedly. Until recently, it was not uncommon to hear someone discuss anti-corruption

strictly in law enforcement terms. By contrast, most people working in the field today

acknowledge that public education and prevention are equally important. The field has also

come to appreciate how critical the role of civil society is for effective and sustained reform.

208. JUSTIFICATION FOR UNDERTAKING THE PROPOSED PROJECT

Storytelling is changing drastically and the media has a range of new methods to

measure reactions and feedback from the public. Together, these changes have the potential

to improve the quality of all forms of journalism. Blogs are evolving into a powerful

medium. The biggest advantage of blogging is that it can renew journalism by bringing in

new voices, ideas and concepts Both print and digital journalists are yet to discover the

power that the effective use of search engines may unleash. The World Wide Web has

valuable sources of information that are never used by the media.

Many citizens are experts in various fields and would love to take part in public debate.

Journalists researching for news stories can find new and authentic sources on the Net,

especially in the blogosphere.

The web as a potential and reliable source of information has drastically changed the way

journalists think and work. The journalistic work process is updated and revolutionised by

the digital media. Storytelling is changing drastically and the media has a range of new

methods to measure reactions and feedback from the public. Together, these changes have

the potential to improve the quality of all forms of journalism.


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Constant evaluation

Thanks to the Internet, journalists may find and verify their stories easily at work. The

readers are constantly evaluating the stories published in the digital media and are adding

more information or pointing out mistakes or improvements.

The most important change, however, is from bloggers and citizen journalists who share

information and knowledge. They update news and information instantly, for example,

through Twitter, a micro-blogging service.

After the story has been published, journalists look for the number of hits their story has got

to see how popular it is with readers. By reacting to mistakes or inaccuracies, readers help to

make news stories read better and better. Such is the potential of digital journalism.

Blogs are evolving into a powerful medium and in countries such as Iran and Syria, they are

the only reliable source of information. But even in India and in Europe, blogs are

supplementing the established news media. Today, it is not very uncommon to see bloggers

becoming journalists or newspapers inviting bloggers to write columns. This trend is

precisely due to the immense popularity of some of the bloggers.

The biggest advantage of blogging is that it can renew journalism by bringing in new voices,

ideas and concepts.

Internet gives journalists access to citizen voices that are new and fresh, and therefore

has a democratising effect,For the development of society, science communication plays a

very important role. Science education to masses is a very important aspect in social welfare

and science communication can play a vital role to fulfill this. Today science

communication has been accepted as a full fledged branch of science curriculum. Scientific

knowledge is still confined to class rooms and laboratories mainly because of language and

communication problems. The two main objectives of science communication are to impart

scientific informations among masses and inculcate scientific temper among them.

In this context, JAGRUTHIYOUTH ASSOCIATION, A popular voluntary

Organization in the state of Andhra Pradesh, involved in the field of science and technology

communication for social development for the past five years, envisages to conduct five

workshops on popular science communication through Digital Media at different places in

Andhra Pradesh. These workshops will be held during 2012-13 at Guntur, Ongole, Nellore,


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Thirupathi, Rajhamandri, Vijaya Nagaram. These selected areas are well surrounded by

many science and technology centers and R&D Organizations. It is planned as a rendezvous

of young science graduates interested in digital and visual science communications, existing

armature science communicators, experts from digital and visual media, and editors of other

media and Personnel from NCSTC as well as experienced scientists. 50 members will be

trained through each workshop and each workshop will be held for five days.

This effort is expected to develop some young science graduates and journalists

to develop skills in science communications in Digital Media, encourage people with

creative spirit in digital and Electronics media to enhance their skills towards science

communication and orientation towards popular science; and encouraging scientists to

develop scripts in popular science and present through Digital media.

300. WORKPLAN

301. Approach and Methodology:

JAGRUTHI YOUTH ASSOCOIATION is a popular organization working for the

integrated development of the society with the help of science and technology inputs. We are


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proposing to organize these five workshops on Science Communication through Digital

Media at Guntur, Ongole, Nellore, Thirupathy, Rajahmandry and Vijaya Nagaram Districts

of Andhra Pradesh, in association with NCSTC. These selected areas are well surrounded by

many science and technology organizations and hence we can get a good group of experience

scientists for training the delegates. The dates will be confirmed in consultation with the

NCSTC preferably in the year of 2012-13. We will seek the support from Andhra Pradesh

State Council for Science, Technology in mobilizing delegates and resource persons. We

shall also seek the support of Osmania University and NIT, Warangal for faculty support.

For conducting these five proposed workshops, the full administrative support and

man power will be provided by JAGRUTHI YOUTH ASSOCOATION. Organizers will also

contact local popular science communicators in various media, especially Digital and

Electronic media, experts in computer programming like animation etc. The participants of

the workshop will be selected based on their interest in the field. Those at the beginning of

their career as science communicators and science graduates and journalists will be given

priority. The participation of reporters/ communicators of print and electronic media who are

in charge of the science section, artists in Visual Media will also participate in the

programmed.

We will approach all Journalism Colleges for young journalists to attend these

workshops. We will also give Paper Advertisement for getting young science graduates to

attend the camp. We will approach all Television Channels and All India Radio for getting

some armature young communicators as well as Resource Persons. Resource persons from

RVPSP will be invited for training the delegates. We will also contact popular Science

Writers from major S& T Organizations like CSIR, ICAR, ISRO and DAE for resource

persons.

The training programmer will be a residential type one so that the participants will get

more opportunities to interact and prepare projects (preparation of articles and their

evaluation by experts). The workshop will have the following components:

Lectures on various aspects of popular science communication

Introduction to Digital Media.

Preparing programmers and developing scripts for Digital media.

NCSTCs initiatives in science popularization: Representative of NCSTC

State S & T Councils role in science popularization: Representative of APCOST

Demonstration of classical science video/ CDs


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Developing a Digital documentary by each delegate and to present

Thorough training in documentary making

Face to Face with stalwarts in science communication and popular Digital Science

Communicators and Science Reporters.

Lecture by a language expert on the scientific usage of language in popular articles

Visit to a scientific institute, TV Channels and analysis of their science

communication initiatives.

Discussion with the editors of print and electronic media.

Project Work: Presentation of works by the participants and discussion.

302. Organisation of Work Elements:

The programme will be implemented with a time schedule by JAGRUTHI YOUTH

ASSOCIATION, with the approval of NCSTC. The participation and involvement of

NCSTC and Andhra Pradesh State Council for Science, Technology is also envisaged. Also

the participation of major print and electronic media will be ensured for programme.

303. Time schedule of activities giving milestones:

These five workshops will be conducted as per the following schedule.

1. First Workshop at Guntur in 2012-132. Second Workshop at Ongole in 2012-13

3. Third Workshop at Nellore in 2012-13

4. Fourth Workshop at Thirupathy in 2012-13

5. Fifth Workshop at Rajahmandry in 2012-13

6. Sixth Workshop will be held at Vijaya Nagaram district in 2012-13


The following will be the activities for each workshop:

First circular and advertisement in News Papers and Televisions, inviting Delegates

and interste people

Invitation of articles for the manual and guest speakers.

Second advertisement and invitation of applications.

First discussions with editors of print and electronic media.

Finalization of list of participants.


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Beginning of Survey in the areas of science communication through Digital and

media.

Circular for participants and chief guest.

Final circular about the workshop.

Advertisement in local newspaper and media.

Conduct of each workshop

Post workshop analysis of the progress of participants will continue for one year.

304. Description of the target area, target groups along with their socioeconomic

status.

The target area Guntur, Ongole, Nellore, Thirupathi, Rajahmandry and Vijaya

Nagaram are well surrounded by many science and technology institutes. and hence

we can get expertise support of scientists for training the delegates.

The target group includes young science graduates, young journalists,

scientists, researchers and science graduates in Andhra Pradesh who are in the initial

phase of their career as a science communicator. All the participants will be at the

starting of their career. Their financial background will be average.

305. Relevance of the project to the work already going on in the organization.

JAGRUTHI YOUTH ASSOCIATION has been there in the forefront of social

development using science and technology popularization as tools. It has been organizing

several science popularization activities and science communication activities in various

parts of Andhra Pradesh state.

In the year 2010-11, JAGRUTHI YOUTH ASSOCIATION has organised a Series of

Workshops on SCIENCE COMMUNCATON THROUGH DIGTAL MEDIA with the

support of NCSTC and there has been a tremendous response from the enthusiastic science

graduates and journalists on this topic. Many Science Graduates are coming forward to take

up Science Communication activities and they are showing interest to get Training in this

area and they wish to take up science communication through Digital Media for their

Careers. JAGRUTHI had also organized many awareness camps, training workshops in the

areas of Health, Agriculture, Environment etc. at regular intervals.

The present proposal will be on the same lines of the Organizations objectives, as

the JAGRUTHI very much involved in taking the science more closer to people. The


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outcome expected through this workshop is to develop effective science communicators who,

in future will work for the societal development using science communication through

Digital media as the tool and JAGRUTHIs objectives explain the same.

306. Utilization of the expected outcome from the project and possible users (s)

The data compiled during the workshop will be used for preparing a data base of

science/ communicators in the field of Digital Media in Andhra Pradesh, to enhance the

activities of science communication through Digital/ Visual media. The manual on science

communication through Digital Media will remain as a model one for the entire country.

This workshop also envisages project works by participants, which will be published in

various channels and internet and make documentaries and programmers for Web Portals,

Internet communications, TV, Radio and also aired through All India Radio and

Doordarshan.

In addition to evaluate the progress of participants after workshop, JAGRUTHI is

also planning and advanced course for the participants of the proposed workshop. This helps

mounding a few science communicators through Digital media through the years to come.

At the outset, these six workshops will certainly help young science

communicators and science graduates to enhance their skills in the field of Science

Communication and make them Top class Science Communicators, so that the people

can present the top quality science reporting in future.

307. Highlights of the project in relation to the objectives of NCSTC

The basic objective of NCSTC is S & T popularization among masses and nurturing

of S & T temper among the people. Further, NCSTC also supports similar initiatives of other

organizations. These six Regional Workshops on Science Communication through Digital /Visual Media are attempts to train science communicators and young graduates / journalists

to enhance skills in science communication (through digital / visual media) in regional

languages, and fits well with the objectives of NCSTC.


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400 ADDITIONAL SPECIFIC INFORMATION

Type of Project: Workshop

1. Geographical Coverage : Guntur, Ongole, Nellore, Thirupathy, Rajahmandry and

Vijaya Nagaram of Andhra Pradesh state.

2. Target Groups: Fresh journalists and young science graduate, interested youngsters

in Digital / Visual Media, scientists, researchers and science graduates.

3. Eligibility criteria (participants): Fresh journalists and science graduate, interested

youngsters in Digital media, scientists, researchers and science graduates. The

participants who have started career in science communication like maintaining web

portals, internet communications, e Journalism; as well as writing popular articles inTelugu/ English, and have a flair in science reporting in TV, Radio and Web may

also be selected. The participants should be graduates in any discipline of science.


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4. Method and source to be used in identifying/ selecting participants. Enclose a list of

participants and invitees.

We will give advertisement in all leading Daily News papers for getting the young

science graduates and journalists for attending this workshop. All Journalists collegesand Television channels will also be approached. The general participants will be

selected from those in the starting point of their career as science communicator/

writer. Those with sustained interest alone will be selected. The representatives

from print and electronic media will be selected based on the recommendation by the

editors of respective firms.

Apart from the NCSTC suggested panel of Resource Persons, we shall invite

Resource persons will be from various Universities like Osmania University, S.V.

University, Thirupoathy, Andhra University, Kakatiya Unversity-Warangal and other

popular Science and Technology Organizations in the selected areas. A detailed list

will be sent soon.

5. Duration: Five days duration for each workshop

1. First Workshop at Guntur in 2012-13

2. Second Workshop at Ongole in 2012-13

3. Third Workshop at Nellorel in 2012-13

4. Fourth Workshop at Thirupathy in 2012-13

5. Fifth Workshop at Rajahmandry in 2012-136. Sixth Workshop will be held at Vijaya Nagaram district

in 2012-13


6. Course content and syllabus (as per guidelines by NCSTC)

The course will be centered around the following themes.

Syllabus suggested by NCSTC, and the following

Lectures on various aspects of popular science communication through

Digital media.

NCSTCs initiatives in science popularization; Representative of NCSTC

State S & T councils role in science popularization: Representative of

APCOST

Demonstration of classical science video/ CDs

Preparation of Documentaries and Web Portals, E-journalism

Face to face with stalwarts in science communication through Digital Media. Lecture by a language expert on the scientific usage of language in popular

articles.


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Visit to a scientific institute, TV Channels and analysis of their science

communication initiatives and the practical classes by them.

Discussion with the editors of print and electronic media on the present

problems and prospects of science communication.

Project work: Presentation of articles prepared by the participants and

discussion with experts on quality of the same.

7. Detailed day to day programme envisaged.

We will seek the guidance of NCSTC for a detailed schedule of daily programmers. Any

have the tentative schedule is as follows for each workshop.

First Day

Registration, inaugural session, self introduction by participants, release of the

manual on popular science communication through Digital media and Visual Media.

Topics for lectures

NCSTCs initiatives in science popularization: Representatives of NCSTC

State S & T Councils role in science popularization. Representatives of State S & T

Council of Andhra Pradesh - APCOST.

Science Communication through Digital and Visual media.

Lectures on various aspects of popular science communication through Digital and

Visual Media.

Face to face with stalwarts in science.

Second day

Lectures on science communication through Digital Media

Introduction to Animation, digital script writing

Demonstration of classical science Documentaries

How to Develop documentaries for TV, Radio and Web Portals

Social Net workings- Mass Science Communication

Lecture by a language expert on the scientific usage of language in popular

programmers

Third Day

Project work: Preparation and Presentation of scripts for documentaries by the

participants and discussion with experts on how to make documentaries.

Discussion with the editors of Digital media and Visual media on the present

problems and prospects of science communication.

Visit to TV Studio and AIR

Analysis of the scripts and documentaries

Fourth Day

Lectures on Science Communication through Digital and Visual media.

Face to face with stalwarts in science.


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Visit to a scientific institute, and analysis of their science communication initiatives

Presentation of the documentaries and corrections by the Resource persons.

Guidelines by experts in Visual and other digital media.

Fifth Day

Final Presentation of the Documentaries

Valedictory Function and conclusion of the Workshop

Any how, it can be changed as per the instructions by NCSTC.

08. Brief Bio data of resource persons


Resource persons will be from various Univerities like Osmania University, NIT,

Warangal, Andhra University, S.V.Universirty, Thiruoathy and other popular Scienceand Technology Organisations in the selected areas. A detailed list will be sent soon.

09. Language (s) of communication to be employed: Telugu and English

10. Name (s) of other agencies likely to be involved: Visual, Digital and Electronic media

representatives, APCOST, State council on science and technology, Govt. of Andhra Pradesh

and Centre for Development of Imaging Technology (C-DIT), Hyderabad.

11. Inbuilt evaluation methodology to be adopted to assess the usefulness and efficacy of the

proposed even from the point of view of participants:

Daily questionnaires and discussions.

12. Estimates for printing of materials, report. Manual on popular science communication

through Digital media.

Rs.1,00,000/-

Justification:

As such there is no publication in Telugu deal with the topic of popular science

communication through Digital / Visual media. This necessitates printing this book, which is

envisage as a manual for popular science communicator.

13. Details of income: Rs., 45,00,000/- (requested from NCSTC for six workshops)

Registration : Nil

Fees : Nil

Others : Nil

14. Work plan for preparing the background materials:

The background material prepared for the earlier workshop will be updated and

recent advances and means in the field will be included. Experts in the national level will be

requested to contribute articles on various aspects of popular science communication and the

same will be compiled as a manual. We will also contact experts in Digital and Visual

media. We shall develop series of Digital documents during these workshops and develop a

master DVD and shall send to all channels and web portals.


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15. The most recent course held on the subject:

In the year 2010-11, JAGRUTHI YOUTH ASSOCIATION, A popular NGO in the state

of Andhra Pradesh has organised a Series of Workshops on SCIENCE COMMUNCATON

THROUGH DIGTAL MEDIA with the support of NCSTC and there has been a tremendousresponse from the enthusiastic science graduates and journalists on this topic. Many Science

Graduates are coming forward to take up Science Communication activities and they are

showing interest to get Training in this area and they wish to take up science communication

through Digital Media for their Careers.

500. PROJECT MANPOWER

501. Review of expertise available with the proposed project group

The Jagruthi Youth Association is a popular organization in the state of Andhra

Pradesh focusing on the development of Basics like Education, Healthcare, Infrastructure,

Sanitation, Better Living conditions, Employment generation and Poverty alleviation. It is

committed for the integrated development of our villages, cities, all together the entire

nation. Jagruthi takes the path of popularization of Science and Technology popularization

and science communication as its prime tools to achieve these areas. It strives to bring a

change in society.

Jagruthi is well supported by hundreds of educates, inclusive of scientists,researchers, technocrats, professionals, teachers at school and higher education level, social

workers and volunteers. Presently more than 400 members are the Members of Jagruthi and


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they all can fully co-operate for the smooth conduct of the Project. Popular IT Experts,

scientists and news editors and the medial personnel are closely associated with us, and

hence we can have sufficient support of man power. We also have the good rapport with

several Scientific and R&D Organisation in the selected areas for the Project.

502. Names, addresses and work experience of the coordinators of the project

Principal Coordinator

Ch.Amarendar

A brief Bio-data

Date of Birth : 11-11-1980

Educational Qualifications : M.SC., M.Phil

Technical Qualifications : Journalism, SRF

Official Address : Lecturer, Sre Chaitanya College, Hyderabad

Residential Address : Plot 19, Bolaram, Secunderabad-500 010

Telephone : 0985711639

E-mail : [email protected]

Experience : 10 years of Research and Teaching experience.

Awarded M.Phil and acting as guide to many.A Post graduate in Bio Technology.

Published more than 10 papers in Journals

and Conference Proceedings.

Popularising Computer Applications at school and

College levels for students and teachers.

Promoting I.T at schools in Nalgonda district

A Part Time Reporter in Local News PaperWorking in the Media from last 5 years. Experienced

in news writing, Students Columns.

10 years experience in Science Communication

through Print and electronic Media.

Produced several science workshops

SRF in CTTRI, Trivandrum (An ICAR LAB) for

Two Years.

Co-ordinator

M.Manjula


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A brief Bio-data

Age & Date of birth : 22-02-1977

Qualification : B.Sc (micro biobiology), PG Diploma in MISCA

Experience : Well experienced in organizing IT related events

and community programmes at massive level. She

is the member of Jagruthi Voluntary Association

and responsible for visualizing, designing, and

organizing all the activities for the Jagruthi. A

good communicator and co-ordinator who mingles

people of various levels.

She has conducted more than 20 workshops on IT,

Healthcare, Environmenta Education, Science andtechnology programmes & Science Fares in the

last Six Years.

503. Bio-data of resource persons likely to be involved with the project.


Resource persons will be from various Univerities like Osmania University, NIT,

Wrangal, Kakatiya Unversity-Warangal and other popular Science and Technology

Organisations in the selected areas. A detailed list will be sent soon.

504. Manpower required for the execution of the project with justification, qualifications,experience and job description in each case.

The manpower requirement for executing the project will be met from the JAGRUTHI

YOUTH ASSOCIATION, Andhra Pradesh along with various Universities in the state and

NIT, Warangal. We have nearly 100 scientists from various institutions and well equipped

office setup with man power.

600. BUDGET ESTIMATESRecurring Budget : Nil

601. Budget requirements : Rs.45,00,000/- (Rupees Fifty Four

Lakhs for organizing Six workshops)

Out of which we request NCSTC

for a grant of Rs.45,00,000/-

602. Summary of budget outlets : for organizing one workshops of

5 days duration100 participants each.

1. Travel for participants : 30,000.00

100 participants x


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@ of Rs.300 each

2. Lodging/ Boarding for participants : 1,00,000.00

100 participants x

@ of Rs.200 each/ day for five days

3. Travel for Resource Persons :

a) 4 persons from regional @Rs.10,000 (Train- II AC) : 40,000.00

b) 3 persons from national level @ Rs.20,000 (flight) : 60,000.00

c) 10 persons Travel for Resource Persons from Local : 20,000.00

@ Rs. 2000/- each

4. Lodging and boarding for Resource Persons : 70,000.00

Rs.2,000/ day x Five days x 7 members

5. Honorarium for Resource Persons : 1,05,000.00

Rs.3,000/ day x Five days x 7 members

6. Honorarium for Local speakers and Expert speakers : 20,000.00

Rs.2,000/ day x 10 members

7. Production of Visual / Digital Material by participants : 70,000.00

Rs. 7,000.00/- / participant X 10 participants in each

workshop

8. Follow up- preparatory- : 40,000.00

Rs.8,000/ x 5 Days

9. Hiring of Audio Visual Equipments : 50,000.00

(Computer animation / Software)

Rs.50,000/ workshop

10. Organizational arrangements- Advertisement- Banner- : 50,000.00

Publicity- Hall rent- Printing- Stationery- Kit-

Local Transportation etc.

11. Miscellaneous, Contingencies : 30,000.00

Rs. 30,000/workshop

12. Overhead expenses- : 65,000.00

Total : Rs. 7,50,000.00

(per workshop)

Rs. 7,50,000/- per one workshop X 6 workshops = Rs. 45,00,000/-

Grand Total : Rs.45,00,000/-


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603. Account of Self-generated resources and means

Nil

700. OTHER RELEVANT INFORMATION

701. Name the nearest branch of Bank: State Bank of Hyderabad (SBH), Nalgonda

702. Would you need any other need for implementing the proposed project? Yes;

publications of NCSTC

703. Any other relevant information: Nil

Documents

Proposal. Digital Media. 200-700 (2)