PROPOSAL

CAPACITY DEVELOPMENT IN MULTIMEDIA STREAMING/ WEB-CASTING/IP-TV

1. SUMMARY The pace of multimedia streaming/web-casting and IP-TV uptake has been relatively slow in South Africa. This is due to, among others, the lack of adequate capacities and the overall cost of bandwidth. An analysis of the capacity building activities of private and public colleges in South Africa reveal that none have introduced dedicated course or programmes that focus on streaming/web-casting and IP-TV. Few focus on multimedia capacities, with very little attention being focused on technologies and methodologies for streaming (See attached article in the Mail and Guardian – Annexure A). Whilst the United States and Europe have had conferences and exhibitions that focused on this specialist and growing terrain of focus, no equivalent events have been held in South Africa. In view of this reality, it has become necessary to establish a focused strategy for building capacity in the field as a strategy of helping to place South Africa on the global streaming/web-casting and IP-TV map. Whilst the overall country wide capacity initiative will evolve over-time, Knowledge Doc (Pty) Ltd, deems it necessary to establish a short-term intervention that would enhance capacities through basic exposure to new technologies, methodologies and developments in multimedia streaming. It is anticipated that this would be done through exposure to short seminar in streaming media, the visiting of an established hardware producer and the attendance of a ‘streaming media conference and exhibition’ in the United States. The proposal provides some details on this strategy and a background on Knowledge Doc (Pty) Ltd. 2. BACKGROUND Knowledge Doc (Pty) Ltd was established in 2004 (see attached Profile and Services – Annexure B) to provide value-added information capture and knowledge synthesis services to private and public sector organizations. Since its inception, Knowledge Doc has benefited from the SEDA established Softstart business incubation service. Knowledge Doc is based at Softstart BTI and the Executive Director is a member of the Enablis Entrepreneurship network (publications from and on the Executive Director are attached as Annexure C) Knowledge Doc’s primary focus, since inception, has been on multimedia streaming/web-casting. In addition to providing a service to organizations, Knowledge Doc (Pty) Ltd established a relationship with Winnov PLC in the United States for the distribution of ‘streaming’ hardware. Over the past two years Knowledge Doc has invested in building its own streaming capacity, has

served to educate the potential streaming market through demonstration and has spent time to understand the emerging and global streaming market. Over this period, it was recognized that there is virtually no capacity in the country for multimedia streaming, or any dedicated training initiatives, conferences or exhibitions on streaming. In view of the multimedia streaming capacity realities in South Africa, Knowledge Doc has concluded that it would be necessary to build capabilities in this area by providing broader global exposure to its ‘multimedia streaming specialists’. In its endeavor to do this Knowledge Doc has approached Microsoft, amongst others, to assist with this process. Whilst private sector partners have been slow in responding to the request, the urgency of building capacity in this terrain is recognized. As Knowledge Doc (Pty) Ltd is a small start-up supported through SEDA, it has also concluded that it would be prudent to request support, through a grant, from, amongst others, organizations established for such purposes. Whilst such a grant would substantively benefit Knowledge Doc (Pty) Ltd, the short term exposure would enhance the capacities of individuals who are starting their careers in multimedia streaming and are likely to contribute substantively to the field in future. 3. PROPOSED SHORT-TERM CAPACITY DEVELOPMENT INTERVENTION Knowledge Doc (Pty) Ltd recognized that its long-term sustainability and ability to compete in a globalizing market rests on the overall ‘multimedia streaming capacities’ in South Africa. However, to begin the process of building sustainable capacity and interest, Knowledge Doc proposed sending two of its employees for training and exposure to ‘multimedia streaming’ to the United States. The United States remains the leading country in multimedia streaming technology, capacity and software development. Based on its analysis of exposure and capacity development opportunities in the United States, Knowledge Doc (Pty) Ltd has concluded that the following basic intervention would contribute substantively to the enhancement of knowledge and capacity: • TWO (2) DAY CAPACITY DEVELOPMENT SEMINAR: In its research,

Knowledge Doc has identified a short focused capacity development course in ‘multimedia streaming’ in the United States. The course is unique in that it provides a comprehensive overview of streaming media and the required technical capabilities. The initiative is billed as the ultimate streaming seminar and only offered on the basis of a direct request.

• ON-SITE HARDWARE EXPOSURE AND TRAINING: Knowledge Doc has

established a distribution relationship with Winnov PLC in the United States. Winnov is a premier produced of streaming hardware. Its hardware is used by, amongst others, NASA, Cisco and Microsoft. Through this relationship, Knowledge Doc will secure an arrangement that its employees spend two days at Winnov and be exposed to all its streaming technology and hardware.

• STEAMING MEDIA CONFERENCE AND EXHIBITION: Two major streaming

media conference and exhibitions are held annually in the United States. Bother are held under the same banner – one in the East Coast and one in the West Cost. The conference if generally preceded by short capacity development seminars and runs alongside an exhibition by streaming companies. This event, to be held at the end of October on the West Cost provides a useful platform for learning what the latest trends are in streaming media and also provides exposure to the latest streaming technologies and related companies.

Details of the above mentioned interventions are attached as Annexure D. Where further details are required, Knowledge Doc would be glad to provide these. 4. SUPPORT AND COST IMPLICATIONS The overall initiative has been structured in a manner that would ensure that resources are utilized effectively and the overall intervention would be cost effective. The overall analysis indicates that the complete intervention, with travel, would take 15 days. All estimated costs related to the intervention are as follows: COST: ESTIMATION (Maximum) NO ITEM COST TOTAL

2 Travel to the USA (Flights) R 15,000.00 R 30,000.002 Internal Travel - USA R 8,000.00 R 16,000.002 Training Seminar - Cost R 7,000.00 R 14,000.002 Accommodation /S & T -$230,00 per day X 15 days R 24,150.00 R 48,300.002 Streaming Media Conference and Exhibition R 5,600.00 R 11,200.002 Incidental (Visa, local Travel, Insurance, etc) R 2,000.00 R 4,000.00

TOTAL R 123,500.00

Where possible, Knowledge Doc will negotiate the lowest possible costs for the intervention. To reciprocate the supportive effort of interested organizations, Knowledge Doc will invest R 30 000, 00 of its limited resources to the intervention. Knowledge Doc is unable to contribute further resources to this intervention, as it is a small star-up company that has not achieved a level of cash-flow or profitability to able to justify a larger investment. To further reciprocate the efforts of supporting organizations, Knowledge Doc would be willing to provide its services to the equivalent of the investment made over a period of six months after the investment made. Organizations may choose to provide the support on a particular activity or provide the complete support required for the intervention.

5. IDENTIFIED INDIVIDUALS The individuals identified for the intervention have been employees of Knowledge Doc (Pty) Ltd short after its inception. In addition to demonstrating the capacity for multimedia streaming work, the identified individuals have committed themselves to careers in multimedia streaming. Detailed CV’s of the individuals are attached an Annexure E. Mr Sadah Pachigadas

Mr Pachigadas manages the multimedia recording aspects of Knowledge Doc. Mr Pachigadas has extensive experience in video recording of events, encoding of videos for online live and on-demand streaming. Mr Pachigadas has developed substantive knowledge on the business aspects of streaming media and the opportunities that exist in the wider market place. Mr Pachigadas has worked extensively with streaming media hardware and software platforms and has extensive knowledge of the available hardware and software solutions in the terrain of streaming media.

Ms Nadia Bahadoor

Ms Nadia Bahadoor is a multimedia design specialist. Ms Bahadoor has designed numerous web-content platforms for a range of clients. Ms Bahadoor has extensive experience in the design of multimedia DVDs/CDs for clients and the design of appropriate platforms for capturing and communicating information. Ms Bahadoor has extensive knowledge in multimedia streaming and in particular, the integration of streaming video into a variety of web-platforms.

ANNEXURE A: ARTICLE ON STREAMING IN SOUTH AFRICA

ANNEXURE B: BRIEF PROFILE AND SERVICES

Knowledge Doc (PTY) Ltd is a small start-up company and is established with the principle that longer term growth investments will be dependent on initial established value. Knowledge Doc has thus not actively pursued direct equity investments and has focused its attention on establishing the concept and building a client base for its services. In this start-up phase, Knowledge Doc receives development support from the SEDA supported, Softstart Business Technology Incubator (SBTI). It is anticipated that the incubation phase will extend no longer then two year. Postal Details: P.O. Box 652423 Benmore 2010 South Africa Physical Details:

Office 2 Engen House, 1st Floor Waterfall Office Park, Bekker Road Midrand

Tel: +27 11 695 4813 Fax: + 27 11 695 4811 Email: admin@knowledgedoc.co.zaWeb: www.knowledgedoc.co.za Company Registration Number: 2004/005182/07 Income Tax Reference Number: 9116/726/15/0 Vat Registration Number: 4570/215/70/9 Tax Clearance Certificate: Available on request Banking Details: First National Bank Current Account: 62064073126 Sandton City EQUITY: Mr Salim Latib 68% (Black Male) Dr Anne McLennan 32% (White Female)

CODE SERVICE : FACILITATION

OUTPUT

(HLF1/2/3/4) HIGH LEVEL FACILITATION: Knowledge Doc utilizes high level qualified facilitators for events. The Knowledge Doc facilitator will engage with the client on the overall event intentions and develop a substantive understanding of the programme and intended outputs for the facilitation process. In addition to assuming joint responsibility for ensuring that the established outputs are achieved, the facilitator will be responsible for ensuring inputs are made within the time frame and discussions are conducted in an open and constructive manner. Where appropriate, the facilitator will provide guidance on the process and critical summaries where needed.

HIGH LEVEL FACILITATION OF THE EVENT • Facilitation framework agreed with

client • High level active facilitation of inputs

and participation • Critical summary of issues during the

facilitation process.

CODE SERVICES: MULTIMEDIA VIDEO CD/DVD PRODUCTION

(VR1/2/3/4)

VIDEO RECORDING: Knowledge Doc utilizes a broadcast quality camera to video record all formal presentations and inputs at the event. The video camera will be situated at an appropriate non-intrusive location in the event venue. The video camera will focus on the speakers or presenters and where relevant on demonstration material. Inputs from all other participants will also be captured, if required. Sound may be captured from the PA system available in the venue or through Knowledge Doc’s own non-intrusive sound capture system.

COMPLETE VIDEO RECORDING OF THE EVENT • Broadcast quality video recording of

the event • Non-intrusive video of all speakers and

inputs at the conference • Complete video available for future

reference

(MM1/2/3/4) MULTIMEDIA INTEGRATION: To generate a quality multimedia product, Knowledge Doc will digitally synchronize all video recordings with presentation media (PowerPoint Slides, Word Documents, HTML Pages, etc). Viewers of the output will receive a complete experience of the event. All recordings are digitally encoded for viewing on a computer. Video recordings are integrated into a specially designed client branded multimedia interface. To facilitate general access and incorporation into client websites, the multimedia files are designed for viewing in a web browser.

COMPLETE MULTIMEDIA INTEGRATION OF THE EVENT • Digital video encoding of the event

and/or breakaway session • Video synchronized with presentation

media and integrated into multimedia interface

• Integration of additional documents

(ID1/2/3/4) INTERFACE DESIGN: To ensure that the multimedia production fits with the overall branding of the client, Knowledge Doc will design an appropriately branded viewing and event navigation interface. The interface will incorporate client colors, logos and general design guidance from the client. Where necessary and appropriate, the interface would mirror the design and branding of the clients website. Further sponsor logos and related material may be incorporated at the client’s request.

DESIGNED AND BRANDED INTERFACE • Branded interface for navigation • Designed with client colors and logos • Simple and accessible system for

viewing video

(CD1/2/3/4) CD/DVD COVER AND CASE DESIGN: As an added service to clients, Knowledge Doc would design a CD/DVD cover and the relevant casing in accordance to client requirements. The cover and casing are normally branded with client logos, the title of events and contact details of the client. Designs may also include additional features and pictures provided by the client. To assist the design process clients are required to provide high quality logos and additional material required on the CD cover and casing. A wide variety of casings are available to clients, quotations normally reflect what Knowledge deems appropriate for the event recorded.

CD/DVD PRODUCTION • Designed CD/DVD Cover • Designed CD/DVD Casing with

relevant client information • Multiple copies of the CD/DVD (as per

quotation or order)

CODE SERVICES: EVENT PHOTOGRAPHY

OUTPUT

(PG1/2/3/4) PHOTOGRAPHY SERVICE: To generate high quality photographs for publications and distribution to event participants, Knowledge Doc will provide a photographer with the required high quality camera for the event. In addition to taking photographs of presenters and activities within the event, the photographer will take pictures as per the instruction of the client. Clients may also arrange for group photographs to be taken. Clients will be provided with a complete CD of the photographs at the end of the event. (Where requested, Knowledge Doc will also provide on-site digital display and printing of photographs for participants at minimal cost to the participants)

EVENT PHOTOGRAPHS • On-site photographer during the event • Full access to photographer and

unlimited photographs • Complete set of event photographs on

CD

CODE SERVICES: MULTIMEDIA VIDEO ENCODING AND

HOSTING

(SE1/2/3/4)

MULTIMEDIA ENCODING AND SET-UP: To allow viewing of multimedia web and video files, Knowledge Doc will design relevant access interfaces for viewing across the internet. All video files will be encoded at two different bit rates (i.e. 56kps and 128kps). The relevant files will be uploaded to the client server or Knowledge Doc’s server for access. If a client’s server is utilized, Knowledge Doc will advise the client on server and bandwidth capacity requirements and would require physical and /or remote access to the client’s server. Knowledge Doc’s multimedia recordings require Microsoft Server 2003 with Media Services pre-loaded.

MULTIMEDIA ENCODING/SET-UP FOR ONLINE VIEWING • Established interface for online

(internet) viewing • Encoding of video files for online

viewing • Files uploaded to client or relevant

hosting server

(SH1/2/3/4) MULTIMEDIA HOSTING: To facilitate event viewing over the Internet, Knowledge Doc would host all event files and videos for clients. As a multimedia streaming specialist, all videos are hosted on a configured media server for optimized viewing across the internet. Knowledge Doc Microsoft web and media server is hosted at a secure data centre. Clients are required to purchase bandwidth for hosting and a separate hosting contract will be entered into with a client. Bandwidth purchase will depend on the estimated number of clients and the size of the hosted files. (HOSTING AGREEMENT REQUIRED)

MULTIMEDIA STREAMING OF THE EVENT • Hosting of multimedia files. • Maintenance of multimedia streaming

files • Support to client viewers on viewing of

multimedia files.

ANNEXURE C: ARTICLES FROM AND ON THE EXECUTIVE DIRECTOR

ANNEXURE D: CAPACITY DEVELOPMENT SEMINAR, ORGANISATION AND CONFERENCE

Winnov is about Innovation Winnov is an audio/video technology leader committed to delivering innovative, high quality audio/video solutions built on its industry-leading AdaptivMedia TM technology.

Winnov® is committed to providing its customers the very best and latest technology to manage their audio, video, rich media data requirements allowing them to leverage the vast communications potential of the Internet. Winnov has designed an efficient, integrated, high performance platform that not only incorporates the company’s unique IP, AdaptivMedia TM technology, but also leverages and optimizes advanced technologies provided by Microsoft and other third parties. Winnov has been an audio/video pioneer and innovator since 1992 and has always understood the importance of reliable, quality audio, video, rich media data interaction and communication.

"Lead through innovation in providing solutions for the emerging audio, video, and rich media over IP markets." Olivier Garbe, Founder and CEO

Winnov product lines include the CBOX® 3 multimedia presentation appliance, the XstreamEngine® family of encoding/broadcasting systems and the Videum® series of professional high-density Audio/Video capture boards. Winnov's proprietary audio and video signal processing technology provides unmatched quality, stability and flexibility for Microsoft Windows platforms.

Winnov’s proven technology is trusted by thousands of customers and is used in a multitude of applications, including surveillance, corporate communications, distance learning, training, broadcasting, healthcare applications, and more. Winnov’s technology has been deployed at Fortune 500 companies such as Cisco, Oracle, NASA, Mercedes Benz, Allstate and Bank of America and ships integrated into branded third-party products such as GE ClearCast and Cisco IPTV.

The Ultimate Streaming Seminar, Featuring MPEG-4, QuickTime, Real Media and Windows Media. The First and Only Event of Its

Kind!

For a video introduction to the seminar, please choose a format. QuickTime Video

Real VideoWindows Media Video

MPEG-4 Video (Play using QuickTime or RealOne players.)

• This two-day, intensive crash course covers all the major formats and most effective technologies.

• Get an objective perspective from an independent source on all the major web video architectures and hard data on how they compare.

• You will learn how to use the most advanced streaming media technologies of the present and future.

• See tips the pros use and the best solutions in action. • Discover advanced techniques for achieving high-quality results. • We'll give you a road map of the future of streaming, including the

newest technologies from Apple, Microsoft, Discreet, Real Networks and Sorenson Media.

• Get a jump on MPEG-4 the exciting new open standard that will revolutionize web video!

• Acquire the perspective you need to choose the right tools and get a huge head start on using them.

• Presented by top industry expert, Dale Sorenson, President of Sorenson Services USA, providers of streaming media encoding, training and consulting services.

Pump Up Your Web Traffic and Sales With Streaming Media!

• Web sites with streaming media attract more viewers, keep them longer and get them to come back again and again!

• Streaming media viewers buy more online! They have more discretionary income, click on more web ads, spend 80% more time on the web and watch less TV. These are the people you want viewing and buying on your web site. (source: Arbitron)

• A majority of Internet users now watch and listen to streaming media. (source: Nielsen//NetRatings)

• The audience for streaming media at work now exceeds 20 million viewers per month. (source: Nielsen//NetRatings)

• Over 7 million home users now have high-speed Internet access. (source: Yankee Group)

• One third of Internet viewers will have high-speed access by 2003. (source: NetSmart)

Sponsored By

DAY ONE

9:30 - 10:00 am -- Registration

10:00 - 10:30 -- Introduction to Streaming

• Why stream? • Broadband web video strategies • Using rich media to attract and

keep web visitors and drive sales

10:30 - 1:00 -- Streaming Formats, Codecs and Compression Technology

• Comparing QuickTime, Real and Windows Media: Quality, Market Share, Costs, Scalablity

• Video CODECs: Real Video, Windows Media Video, Sorenson Video 3 Pro, MPEG-4 H.264

• Audio CODECs: Real Audio, Windows Media Audio, MP3, MPEG-4 AAC

• Unlocking the Mysteries of MPEG:

• Video compression: spatial compression, temporal compression, variable bit rate encoding

• Audio compression: bit rates and sample rates

1:00 - 1:30 -- Delivery Strategies and Servers

• Progressive download vs. true streaming - pros and cons

• Transport protocols • Strategies for delivery and

options for hosting • Streaming Servers: QuickTime

DAY TWO

9:30 - 10:00 am -- Check-In

10:00 - 2:00 -- Pushing the Limits: Advanced Encoding Tips and Techniques

• Analyzing source and developing the "Eye For Web Video"

• Featured Solution: Video Bandwidth Estimator Selecting bandwidths Choosing specifications Optimizing bit rates for quality

• Encoding challenging source and compensating for source problems

2:00 - 2:30 -- Lunch

2:30 - 3:00 -- Wireless and Handheld Streaming

• Featured Solutions: Kinoma Player, FirePlayer Video for Palm OS

• Featured Solution: Windows Media Player Mobile Video for PocketPC

3:00 - 5:30 -- Live Streaming Demonstrations

• Requirements: cameras, servers, bandwidth, hosting, broadcast hardware, and software

• Featured Solution: QuickTime Broadcaster

Streaming Server, Darwin Streaming Server, Real System Server, Windows Media Services

1:30 - 2:00 -- Tips for Shooting and Editing for the Web and Capturing DV Source

• Lighting, motion, editing • Pitfalls to avoid • Capturing

2:00 - 3:00 -- Lunch

3:00 - 5:30 -- Compression and Encoding

• Featured Solution: Discreet Cleaner Encoding MPEG, QuickTime, Real Media and Windows Media

5:30 - 6:00 -- Web Video Staging

• Adding video to web pages • Using Real and Windows Media

meta files • Using QuickTime reference

movies

Live streaming QuickTime and MPEG-4

• Featured Solution: Windows Media Encoder Live streaming

• Featured Solution: Real Producer Live streaming

5:30 - 6:00 -- Wrap-Up, Open Q & A Session

Media Co-Sponsor, Streaming Magazine

www.streamingmag.com

Streaming Hosting Co-Sponsors, Globix and digital.forest

www.streaming.globix.com

www.forest.net

Presentation & Course Materials To help you put your training to work you will receive exclusive course materials with research, compression techniques, technical documents and access to our web site with extensive additional resources. The course is presented seminar style with live software and hardware demonstrations.

Audience This course is for creative professionals, content creators, web producers, webmasters, web designers,cinematographers, filmmakers, video/film editors, directors, educators, consultants and anyone else interested in delivering video and audio on the web.

Testimonials Here's what people have said about The Ultimate Streaming Seminar.

"Cutting edge technical information. Great instructor."

-- George Ruch, Control Room Supervisor, QVC Network

"The Ultimate Streaming Seminar was everything I had hoped for and more than I could have expected. From history and future of streaming, to CODEC comparison, to CODEC manipulation, I learned more in two days than I had in the past year. It profoundly changed my approach to CODECs. Articulate and supremely knowledgeable, Dale was truly The Master."

-- Dave Stephenson, Video Specialist/Videographer, Carrollton-Farmers Branch ISD (Independent School Disctrict) Farmers Branch, Texas

Cost and Availability The Ultimate Streaming Seminar is presently available only as a private, on-site training program. The cost for this service ranges from $10,000-

$20,000. Please contact us for more information. The Ultimate Streaming Seminar is not presently available to the public.

The UltimateStreamingTraining.com web site and "The Ultimate Streaming Seminar" name, logo, content and all related materials are trademark (tm) and copyright (c) 2001-2005 Sorenson

Services USA. All rights reserved.

The Ultimate Streaming Seminar, Featuring MPEG-4, QuickTime, Real Media and Windows Media. The First and Only Event of Its

Kind!

For a video introduction to the seminar, please choose a format. QuickTime Video

Real VideoWindows Media Video

MPEG-4 Video (Play using QuickTime or RealOne players.)

• This two-day, intensive crash course covers all the major formats and most effective technologies.

• Get an objective perspective from an independent source on all the major web video architectures and hard data on how they compare.

• You will learn how to use the most advanced streaming media technologies of the present and future.

• See tips the pros use and the best solutions in action. • Discover advanced techniques for achieving high-quality results. • We'll give you a road map of the future of streaming, including the

newest technologies from Apple, Microsoft, Discreet, Real Networks and Sorenson Media.

• Get a jump on MPEG-4 the exciting new open standard that will revolutionize web video!

• Acquire the perspective you need to choose the right tools and get a huge head start on using them.

• Presented by top industry expert, Dale Sorenson, President of Sorenson Services USA, providers of streaming media encoding, training and consulting services.

Pump Up Your Web Traffic and Sales With Streaming Media!

• Web sites with streaming media attract more viewers, keep them longer and get them to come back again and again!

• Streaming media viewers buy more online! They have more discretionary income, click on more web ads, spend 80% more time on the web and watch less TV. These are the people you want viewing and buying on your web site. (source: Arbitron)

• A majority of Internet users now watch and listen to streaming media. (source: Nielsen//NetRatings)

• The audience for streaming media at work now exceeds 20 million viewers per month. (source: Nielsen//NetRatings)

• Over 7 million home users now have high-speed Internet access. (source: Yankee Group)

• One third of Internet viewers will have high-speed access by 2003. (source: NetSmart)

Sponsored By

DAY ONE

9:30 - 10:00 am -- Registration

10:00 - 10:30 -- Introduction to Streaming

• Why stream? • Broadband web video strategies • Using rich media to attract and

keep web visitors and drive sales

10:30 - 1:00 -- Streaming Formats, Codecs and Compression Technology

• Comparing QuickTime, Real and Windows Media: Quality, Market Share, Costs, Scalablity

• Video CODECs: Real Video, Windows Media Video, Sorenson Video 3 Pro, MPEG-4 H.264

• Audio CODECs: Real Audio, Windows Media Audio, MP3, MPEG-4 AAC

• Unlocking the Mysteries of MPEG:

• Video compression: spatial compression, temporal compression, variable bit rate encoding

• Audio compression: bit rates and sample rates

1:00 - 1:30 -- Delivery Strategies and Servers

• Progressive download vs. true streaming - pros and cons

• Transport protocols • Strategies for delivery and

options for hosting • Streaming Servers: QuickTime

DAY TWO

9:30 - 10:00 am -- Check-In

10:00 - 2:00 -- Pushing the Limits: Advanced Encoding Tips and Techniques

• Analyzing source and developing the "Eye For Web Video"

• Featured Solution: Video Bandwidth Estimator Selecting bandwidths Choosing specifications Optimizing bit rates for quality

• Encoding challenging source and compensating for source problems

2:00 - 2:30 -- Lunch

2:30 - 3:00 -- Wireless and Handheld Streaming

• Featured Solutions: Kinoma Player, FirePlayer Video for Palm OS

• Featured Solution: Windows Media Player Mobile Video for PocketPC

3:00 - 5:30 -- Live Streaming Demonstrations

• Requirements: cameras, servers, bandwidth, hosting, broadcast hardware, and software

• Featured Solution: QuickTime Broadcaster

Streaming Server, Darwin Streaming Server, Real System Server, Windows Media Services

1:30 - 2:00 -- Tips for Shooting and Editing for the Web and Capturing DV Source

• Lighting, motion, editing • Pitfalls to avoid • Capturing

2:00 - 3:00 -- Lunch

3:00 - 5:30 -- Compression and Encoding

• Featured Solution: Discreet Cleaner Encoding MPEG, QuickTime, Real Media and Windows Media

5:30 - 6:00 -- Web Video Staging

• Adding video to web pages • Using Real and Windows Media

meta files • Using QuickTime reference

movies

Live streaming QuickTime and MPEG-4

• Featured Solution: Windows Media Encoder Live streaming

• Featured Solution: Real Producer Live streaming

5:30 - 6:00 -- Wrap-Up, Open Q & A Session

Media Co-Sponsor, Streaming Magazine

www.streamingmag.com

Streaming Hosting Co-Sponsors, Globix and digital.forest

www.streaming.globix.com

www.forest.net

Presentation & Course Materials To help you put your training to work you will receive exclusive course materials with research, compression techniques, technical documents and access to our web site with extensive additional resources. The course is presented seminar style with live software and hardware demonstrations.

Audience This course is for creative professionals, content creators, web producers, webmasters, web designers,cinematographers, filmmakers, video/film editors, directors, educators, consultants and anyone else interested in delivering video and audio on the web.

Testimonials Here's what people have said about The Ultimate Streaming Seminar.

"Cutting edge technical information. Great instructor."

-- George Ruch, Control Room Supervisor, QVC Network

"The Ultimate Streaming Seminar was everything I had hoped for and more than I could have expected. From history and future of streaming, to CODEC comparison, to CODEC manipulation, I learned more in two days than I had in the past year. It profoundly changed my approach to CODECs. Articulate and supremely knowledgeable, Dale was truly The Master."

-- Dave Stephenson, Video Specialist/Videographer, Carrollton-Farmers Branch ISD (Independent School Disctrict) Farmers Branch, Texas

Cost and Availability The Ultimate Streaming Seminar is presently available only as a private, on-site training program. The cost for this service ranges from $10,000-

$20,000. Please contact us for more information. The Ultimate Streaming Seminar is not presently available to the public.

The UltimateStreamingTraining.com web site and "The Ultimate Streaming Seminar" name, logo, content and all related materials are trademark (tm) and copyright (c) 2001-2005 Sorenson

Services USA. All rights reserved.

Streaming & Digital Media Solutions

for the Business World

October 31 – November 2, 2006

San Jose McEneryConvention CenterSan Jose, CA

At Streaming Media West 2006, you will:

Find out why 2006 is the year of IP video

Learn how to leverage new content distribution models

Hear case studies from B2B and B2C streaming projects

Learn about cutting-edge streaming tools and techniques

www.streamingmedia.com/west

Advance Program

Diamond Sponsor: Platinum Sponsor:

Gold Sponsors:

Media Sponsors:

Corporate Sponsors:Organized and Produced by

October 31– November 2, 2006 | SAN JOSE MCENERY CONVENTION CENTER

Attend Streaming Media West and explorehow to use digital media technologies

At Streaming Media West 2006, you will:

Who Should Attend:

~ C-level executives~ CIOs, intranet managers, and IS

managers~ Distance-learning, training,

and education professionals~ Advertising and Web marketing

agencies~ Content providers and

Internet publishers~ Online retailers and e-commerce

professionals~ Sales, marketing, and

HR professionals~ Government officials~ Entertainment, media, gaming,

and sports executives~ Streaming media industry

professionals~ Analysts, investors, and venture

capitalists~ TV, radio, and cable

broadcasters~ Anyone involved in streaming

and digital media

Streaming Media West features 33 sessions and two tracks covering a wide range ofbusiness, technology, and content topics about practical applications and businessissues related to streaming and digital media in the B2B and B2C sectors. Hear aboutthe latest industry concerns, technology developments, and business challenges, andlearn how digital media services and solutions can drive your business success andprofitability.

Learn first-hand how leading companies are successfully deploying streaming anddigital media technology in their organizations in show-and-tell sessions and how-totutorials, and hear from industry experts in panel discussions. Drill down on how toproduce digital media by choosing from among four intensive, half-day workshopstaught by leading experts.

Streaming Media West features intensive conference program sessions and over 40cutting-edge exhibitors that showcase the best and the brightest minds in thestreaming media industry — at the podium, in the Exhibit Hall, and among theattendees! See you there!

Dan RayburnConference Chairman & Executive Vice President StreamingMedia.com

KeynotesWednesday Keynote:

Eric Zocher General Manager, Expression, Microsoft

Learn what you need to know to make streaming work—learn the entire processfrom content capture and creation to distribution and management—and how to pick the best solutions for your needs.

Understand how to integrate and leverage existing technologies with streaming—including video conferencing, corporate communications, wireless and rich-mediaadvertising.

Find out how to get tangible results today—by attending case studies from end-usercompanies from the enterprise, entertainment, broadcast, and content verticals.

Hear from forward-thinking executives—if you’re a streaming media professional or a developer, this is your industry meeting place to connect with your peers.

Exhibit Hours

Tuesday, October 31

5:00 p.m. – 7:00 p.m.

Wednesday, November 1

10:00 a.m. – 4:30 p.m.

Thursday, November 2

10:00 a.m. – 3:30 p.m.

Microsoft's Next Generation Rich Media PlatformWednesday, November 1, 9:00 a.m. – 9:45 a.m.

Rich media on the Web has become a keycomponent in the way consumers andbusiness users process information on theInternet. This keynote describes howMicrosoft's application platform providesan infrastructure and tools for the effectiveWeb delivery of rich content. It will alsodiscuss how rich media experiences driveuser satisfaction and create real businessopportunities. Prior to becoming GeneralManager, Expression, at Microsoft, Eric

Zocher was vice president of engineering at Adobe Systems, andthe engineering lead in Adobe's acquisition of Premiere and ofAldus Corporation.

Thursday Keynote:

Vivian Schiller Senior VP & General Manager, NYTimes.comHow Video Can Succeed on a Text-Based SiteWednesday, November 1, 9:00 a.m. – 9:45 a.m.

How does a brand known for words formore than 150 years make it in the worldof cable and broadcast news sites? VivianSchiller, formerly of CNN, and now seniorvice president and general manager atNYTimes.com, will illustrate how the NewYork Times is creating and programmingoriginal video content to appeal to theNYTimes.com user. Vivian Schiller wasnamed senior vice president and generalmanager of NYTimes.com in May 2006.

Before joining the Times in 2002, she was executive vice presidentfor CNN Productions.

Streaming & Digital Media Solutions for the Business World

conference at-a-glance

www.streamingmedia.com/westFor more information and program updates go to

A103: Costs for Outsourced CDN & Streaming Services B103: Video Search: Optimizing Content1:45 p.m. – 2:30 p.m.

10:00 a.m. – 11:00 a.m.

A102: The Business of Podcasting & Video Blogging B102: Shooting for Streaming11:15 a.m. – 12:15 p.m.

A104: Streaming at Work in a Multinational Company B104: The Rise of Broadband TV Channels2:45 p.m. – 3:45 p.m.

A105: Consumer-Generated Video Communities B105: Best Practices for Windows Media Video Encoding4:00 p.m. – 5:00 p.m.

Tuesday, October 31

W1: Building a Custom Flash Video Streaming PlayerDerrick Ypenburg | Senior Consultant, New Toronto Group

W2: Producing Video for the Web Jan Ozer | Principal, Doceo Publishing

9:00 a.m. – 12:00 p.m.

W3: Building Advanced Flash Video ApplicationsDerrick Ypenburg | Senior Consultant, New Toronto Group

W4: Hands-On Guide to WebcastingSteve Mack | Hands-On Guide to Webcasting

Monday, October 30 Pre-Conference Workshops Priced separately; lunch included.

A203: Unique Challenges to Enterprise Streaming B203: Creating Content with Macromedia Flash Video2:00 p.m. – 3:00 p.m.

TRACK A | TRACK B |

A201: How Web 2.0 Is Changing the Streaming Experience B201: Adding Closed Captioning to Web Video10:30 a.m. – 11:30 a.m.

A202: Global Webcasting at MasterCard B202: Strategies for Monetizing Content11:45 a.m. – 12:30 p.m.

A204: Podcasting & On-Demand Video in Higher Education B204: The Business of Online Video Advertising3:30 p.m. – 4:30 p.m.

12:15 p.m. – 1:45 p.m.

5:00 p.m. – 7:00 p.m.

9:00 a.m. – 10:00 a.m.

10:00 a.m. – 10:30 a.m.

TRACK A | TRACK B |

A303: Distribution & Delivery of Digital Media B303: On-Demand Entertainment Content2:00 p.m. – 3:00 p.m.

TRACK A | TRACK B |

A301: Technology for Rich Advertising Formats B301: Video for Distance Learning & Classroom Training10:30 a.m. – 11:15 a.m.

A302: Best Practices in Video-Rich Web Sites B302: Going Mobile: Is Portable Media Finally Here?11:30 a.m. – 12:30 p.m.

A101: Selecting Webcasting Hardware B101: Convergent Roles for IPTV, Wireless & Set-Top Boxes

Lunch Break

WELCOME RECEPTION in the Exhibit Hall

KEYNOTE | MICROSOFT'S NEXT GENERATION RICH MEDIA PLATFORM | Eric Zocher, General Manager, Expression, Microsoft Corporation

Coffee Break in the Exhibit Hall

Wednesday, November 1

1:30 p.m. – 4:30 p.m.

Thursday, November 2KEYNOTE | HOW VIDEO CAN SUCCEED ON A TEXT-BASED SITE | Vivian Schiller, Senior VP & General Manager, NYTimes.com9:00 a.m. – 10:00 a.m.

Coffee Break in the Exhibit Hall10:00 a.m. – 10:30 a.m.

Visit the Exhibit Hall3:00 p.m. – 3:30 p.m.

Coffee Break in the Exhibit Hall3:00 p.m. – 3:30 p.m.

Lunch Break—Visit the Exhibit Hall 12:30 p.m. – 2:00 p.m.

Lunch Break—Visit the Exhibit Hall 12:30 p.m. – 2:00 p.m.

–

A103 Costs for Outsourced CDN & Streaming Services

–

A104 Streaming at Work in a Multinational Company

–

A203 Unique Challenges to Enterprise Streaming

–

A303 Distribution and Delivery of Digital Media

–

B301 Video for Distance Learning & Classroom Training

–

B101 Convergent Roles for IPTV, Wireless& Set-Top Boxes

–

A105 Consumer-Generated Video Communities

–

B104 The Rise of Broadband TV Channels

–

B302 Going Mobile: Is Portable Media Finally Here?

–

B303 On-Demand Entertainment Content

ENTERPRISE STREAMING MEDIA & ENTERTAINMENT

Focus On… Create your own specialized conference tracks by attending all or some of these sessions.

FOCUS ON ... HOW TO DO IT–

A101 Selecting Webcasting Hardware

–

B102 Shooting for Streaming

–

B105 Best Practices for Windows MediaVideo Encoding

–

A205 Flash Vs. Windows Media: How to Choose theRight Format

–

B203 Creating Content with Flash Video

9:00 a.m. – 9:45 a.m. OPENING KEYNOTE |

A205: Flash Vs. Windows Media: How to Choose the Right Format B205: Streaming Sites that Do It Right4:30 p.m. – 5:30 p.m.

October 31– November 2, 2006 | SAN JOSE MCENERY CONVENTION CENTER

Streaming Media West features THREE days of stimulating sessions forstreaming media professionals and business executives

TUESDAY– October 31

Selecting Webcasting Hardware

Webcasters have many options when selecting hardware for audio-video capture, encoding, and workflow. Choosing the best-of-breedcapture cards, lighting, audio mixers, and video gear can bedaunting. Learn from this panel of seasoned Webcastingprofessionals as they discuss the cost and pros and cons ofWebcasting hardware and ways to streamline your workflow.

The Business of Podcasting

& Video Blogging

iTunes, Apple’s Web-based downloading service, has more than60,000 regular podcasts. With the exploding world of blogs andpodcasts, the challenge for anyone starting a podcast or blog is tobuild trust and respect and at the same time measure and verifytheir audience. This session explores the costs of starting apodcast/blog and discusses how to advertise without offendingyour listeners. Also learn how to craft new content and findexceptional talent who can deliver quality content.

Costs for Outsourced CDN &

Streaming Services

In today's economy, every corporation can be a media company,using an array of streaming and digital media technologies. Themost difficult questions are what do these services really cost andwhat variables determine the final price? What is the going ratewhen you outsource encoding, delivery, and storage to a thirdparty? How do these costs compare to building and deploying thesesame services internally? Hear examples of live and on-demandstreaming from the enterprise and media and entertainmentverticals and learn what you should be paying for these services.

Streaming at Work in a

Multinational CompanyTwo weeks, four countries, six events. Hear how Accenture usesstreaming media to link senior executives with a highly distributedworkforce. Executive travel schedules require that Webcasts originatefrom corporate offices, hotels, and studios in the U.S. and around theworld. Learn how to plan, coordinate, and execute events in thisdemanding environment. Understand the infrastructure that supportsthese live events, plus on-demand streaming, podcast recordings,and more.

Consumer-Generated Video Communities

With the continued growth of easy broadband access, cheaptechnology, and social computing, many individuals are creating,sharing, and viewing videos online. Hear how these videocommunities are generating a whole new arena for buzz marketing,brand conversations, and content creation. Tap into what’s next onthe horizon for sharing video content and new innovations in socialmedia. Find out about the positives and negatives surroundingcopyright issues and content ownership. Hear from this panel aboutbusiness models and potential revenue streams related to user-generated video communities.

Convergent Roles for IPTV, Wireless & Set-Top

Boxes in Delivering Consumer Entertainment

Remember when convergence meant that your cell phone wouldalso be your TV, and also your PDA, and also your toaster oven?We have learned a lot since then and it is clear that “convergence”means a seamless integration of devices so that you can receiveyour content when you want it, how you want it, and where youwant it. Explore with this panel the role of current consumerentertainment devices in this new convergent world and how thesedevices will play together to offer a superior consumer experience.

Shooting for Streaming

This session demonstrates the fundamentals of shooting for high-quality streaming. Topics explored include shooting progressiveversus interlaced, how lighting and backlighting impacts quality,choosing optimal background and clothing, and shooting forgreenscreen and virtual sets.

Video Search: Optimizing Content

With the influx of "video everywhere" and increasing consumptionof video, what role does search play in helping users find the contentthey are looking for? Indexing and chapterizing video to make iteasily searchable can make it much more valuable and effective andincrease consumption. With the recent launch of searchable videoservices by major portals and the deals made with big mediaproperties to index streaming and downloadable entertainment,video searching is quickly becoming mainstream. Learn how thesesearch services work.

The Rise of Broadband TV Channels

Panelists representing all facets of IP television discuss the problemsof identifying conformance points for IPTV systems from a businessperspective. Panelists will also discuss the challenges in developingend-to-end systems for IPTV deployment and the expectations fromboth service providers and end-users. Service providers, equipmentmanufacturers, and hardware/software developers will find thissession highly relevant.

Best Practices for Windows MediaVideo Encoding

Windows Media supports compression media in everything frommobile phones to HD, which means that many of its options aren'tapplicable to all situations. This session focuses on crafting encodingsettings for optimum Web video (streaming or progressivedownload). Learn how to choose between CBR and VBR, 1-pass and2-pass, and design the right intelligent streaming settings for youraudience. Information is applicable to all Windows Media encodingtools, including Windows Media Encoder, ProCoder, Squeeze,Compression Master, and Flip4Mac.

B105How-To

B104 Panel

B103 How-To

B102 How-To

B101 Panel

A105 Panel

A104 Show & Tell

A103 Show & Tell

A102 Panel

A101Panel

Track B |Track A |

Streaming & Digital Media Solutions for the Business World

program information

www.streamingmedia.com/westFor more information and program updates go to

WEDNESDAY– November 1

How Web 2.0 Is Changing the

Streaming Experience

From YouTube to MySpace, streaming media is becoming a corecomponent of Web 2.0, the user-organized Internet. For millionsof users, the ability to create and refine one's own experience hasmoved from the Web page itself to full audio and videoexperiences. This has challenged every area of the Web, frominfrastructure to interface, and from search to monetization. Thissession features experts on Web Streaming 2.0 and shows howsome of the fastest growing Web sites in the world are usingstreaming to create buzz, traffic, and revenue.

Global Webcasting at MasterCard

Learn how MasterCard implemented a live streaming Webcastingprogram to reach all of its offices globally. Hear how MasterCard'smultimedia team worked with its internal communicationsdepartment to expand its Webcasting services so every employeecould view video from their desktops. Learn how MasterCardimplemented a content distribution network and used industryproducts to create a robust program of live events.

Unique Challenges to Enterprise Streaming

Today, more than 90% of Fortune 1000 companies use some formof live or on-demand streaming technology. Enterprise streamingis proving its value as a powerful, convenient, and affordable wayto broaden learning opportunities, improve communications, andincrease productivity. While the media highlights consumerstreaming applications, streaming in the enterprise is where theserious adoption began and where the business value is tangible.This session explores strategies that are important to streaming inthe corporate environment.

Streaming, Podcasting, & On-Demand

Video in Higher Education

Colleges and universities are taking advantage of the latestdistribution technologies. Video streaming and interactive, video-based courses have led the field, but now podcasting andvodcasting are important new technologies in educationaldelivery. Ross Davis from Seattle Community Colleges Televisionshows the newest educational streaming and downloadingservices now being used by over 77,000 public schools and 800colleges. Donna Liu from the University Channel at PrincetonUniversity reveals the techniques behind the tens of thousandsof daily downloads she is delivering, and Glen Kuck from SanBernardino Community College District demonstrates how he isleading a consortium of higher education in tele-course streamingvideo services.

Flash Versus Windows Media:

How to Choose the Right Format

It's been nearly 14 years since streaming media technology wasfirst used on the Internet, but there is still no single standardformat for video delivery. Multiple formats such as WindowsMedia and Flash compete more than ever, each trying to win overcontent creators. What is the true market penetration for eachformat? What do you need to know to choose the right format?This presentation will break through the marketing hype to inform,educate, and empower you to select the right format for yourapplication.

A205 Panel

A204 Show & Tell

A203 Panel

A202 Show & Tell

A201 Panel

Speaker Roster

(Speakers’ names will be posted on the Web site as they are confirmed.)

Track A |

Preliminary Exhibitor List

Abacast, Inc.Accordent Technologies, Inc.Akamai Technologies, Inc.Applied Global TechnologiesClipSyndicateKeynote SystemsLimelight NetworksMaven Networks, Inc.Microsoft CorporationMirror Image InternetNetstairs.comNeuLion, Inc.

PictronRealNetworks, Inc.SAVVIS, Inc.Streaming Media/Information Today, Inc.The FeedRoomthePlatformTVWorldwide.comVectorMAXVitalStream, Inc.Vividas USAXStream Software, Inc.

FOR MORE INFORMATION ON EXHIBITING OR SPONSORSHIPS, CONTACT:

JOEL UNICKOW | joel@streamingmedia.com | 604-886-9378

Hear speakers from these companies and othersat Streaming Media West.

ABC

Accenture

Adobe

Advertising.com

Bloomberg

Brightcove

Cingular

CNET Networks Inc.

Creative Digital Group

Doceo Publishing

ESPN

FOX News

Gallaudet University

Google

Kaiser Permanente

Los Angeles Times

LuxMedia

MarketWatch.com

MasterCard

Microsoft

Motorolla

Napster

National Center for

Accessible Media

New England Cable News

New York Times

PointRoll

Premiere Radio Networks

Princeton University

Qualcomm

QVC

RealNetworks

San Bernardino Community

College

SCIFI.com

Target

TiVO

U.S. Tennis Association

USA Today

Wachovia

24/7 Real Media

E-mail Stations sponsored by Nine Systems

October 31– November 2, 2006 | SAN JOSE MCENERY CONVENTION CENTER

WEDNESDAY– November 1

Adding Closed Captioning To Web VideoOne of the greatest challenges facing the Web video streamingindustry is the need for authoring tools and utilities that can createor display caption data for the growing amount of contentcontaining audio. Using software such as NCAM’s free tool,MAGpie, this practical session demonstrates how video contentauthors can easily create captions from existing transcripts. Forthose who are streaming content that was originally developed withclosed-captioning for television broadcast, you will see howCaptionKeeper can be used to transform your analog caption filesinto usable formats for the Web.

Strategies for Monetizing Content

Across Multiple Platforms

This session focuses on how content owners can create amultiplatform strategy to monetize content via streaming anddownloads. Panelists will explore the impact that new wireless andIPTV distribution channels can have on ways to monetize content.They will also discuss the decisions involved in pairing content withplatforms and determining the best content protection technologywhile maximizing potential revenue.

Creating Content with

Macromedia Flash Video

Flash video is taking over the Internet for creating custom videoexperiences. In this session you'll see how companies have beensuccessful by creating their own custom experiences using Flashand the Flash Media Server. You will discover the basics of howFlash Media Server works, trans-coding to the Flash Video Format(FLV) and using Flash 8 authoring tools to create custom videoexperiences very quickly.

The Business of Online Video Advertising

In the past year, the online video advertising industry has maturedas more campaigns incorporate in-stream and in-page videoadvertising. Hear panelists discuss and demonstrate some of theinnovative new campaigns they are using to acquire and retaincustomers. Learn about challenges of the uncertain metrics fordetermining rich media marketing ROI and for reporting oncustomer usage. Hear how various business models may furtherencourage the adoption of this technology by the marketing world.

Streaming Sites that Do It Right

Steve Safran from New England Cable News and Stephen Warleyfrom LostRemote.com showcase sites that use streaming video andvideo downloads in imaginative and important new ways to reachtheir audience—and have their audience reach them. This livelysession illustrates best practices for publishing video and invitinguser-generated video and highlights profitable business models.

THURSDAY– November 2

Technology Demands of Rich Advertising

Formats & StandardsOnline video advertising is emerging as the business model ofchoice for broadcast and media and entertainment companies,bringing a host of new ad formats, a fundamental shift in campaignmeasurement, and dozens of new technological demands. Thispanel gathers several key influencers in advertising and technologyto discuss the demand for new reporting metrics and how they willbe addressed, plus technology challenges and solutions forcontrolling and monetizing content through syndication.

Best Practices in Video-Rich Web SitesWe are experiencing an explosion of online video usage and theintegration of video into Web sites. The recent Clio Awardsillustrated how important video is to a Web site's success: Flashvideo sites dominated the awards. This presentation shows how toseamlessly integrate video into your Web site using Flash video,identifies best practices in utilizing the On2 Codec, describes howto use chroma key video effectively, and tells how a video-rich Website can impact your search engine marketing strategy.

Distribution & Delivery of Digital MediaThis session examines digital media delivery and distributionoptions and gives you the know-how to choose the bestcombination for your content across multiple platforms. Panelistswill discuss the pros and cons of each and their costs, and help youunderstand how to make the right choices for your business needs.

Video for Distance Learning

& Classroom Training

Educational institutions have long been testing grounds fortechnological breakthroughs that change how we work and learn.Learn how educational institutions are using streaming today, andhow business organizations can take a cue from them by usingstreaming technology to enhance distance learning and corporatetraining initiatives. Hear firsthand examples of how streamingmedia technology is supporting classroom learning and providingdistance learning and about hybrid models that offer the best ofboth.

Going Mobile: Is Portable Media Finally Here?

Is portable streaming finally getting ready for prime time? Thissession shows some early promising applications and looks at thetechnical and business challenges. With 2 billion cell phones in useworldwide, and 236 million with 3G technology enabling videoplayback, everyone wants to know which wireless portals have theright stuff today, and what the catalyst will be that pushes them intothe mainstream.

On-Demand Entertainment ContentThe digital entertainment space is buzzing with new arrivals, alllooking to gain a competitive piece of the pie. This sessionexplores the new subscription and digital download services thatare available for music, video, and radio content. Who's makingthe biggest moves? What do the consumers really want? Hearanswers to these questions and more from executives who arebreaking into this new world of digital entertainment.

B303Panel

B302Panel

B301Panel

A301 Panel

B205 Show & Tell

B204 Panel

B203 How-To

B202 Panel

B201 How-To

Track B |

Track B |

Track A |

A303Panel

A302 Show & Tell

Register by October 6th

and Save Up to $100

Streaming & Digital Media Solutions for the Business World

www.streamingmedia.com/westFor more information and program updates go to

General Information

Workshop 2

Producing Video for the Web

Monday, October 30, 20069:00 a.m. – 12:00 p.m. Jan Ozer | Principal, Doceo Publishing

Workshop 1

Building a Custom Flash VideoStreaming Player

Monday, October 30, 20069:00 a.m. – 12:00 p.m.Derrick Ypenburg | Senior Consultant, New Toronto Group

pre-conference workshops Priced separately; lunch included

The popularity of Flash video on the Internet is based onthe ease in which customized, branded applications canbe built. The encoding quality of the new On2VP6 codec

for Flash 8 video has also created amazing quality video compared toprevious Flash video codecs. This morning workshop covers encodinghigh-quality video for Flash delivery; creating a custom, component-based video player; and customizing Flash video components.Participants will take away the skills to build a basic, customized Flashvideo application and will learn how to encode quality video forstreaming. This workshop is targeted for streaming mediaprofessionals with Flash and ActionScript knowledge who want tolearn the fundamentals of Flash Video application development.

Producing top-quality Web video involves multipleskills, including setting the scene (choosing your

backgrounds, clothing, and positioning), lighting, setting upmicrophones, shooting the video, scaling and preprocessing thevideo to the target resolution, and finally, encoding. Thisworkshop illustrates each step with real-world examples andchecklists for encoding into Flash and Windows Media formats. Itwill outline procedures for beginners and describe how producingfor the Web differs from producing for broadcast, DVD and othermore traditional distribution outlets.

Hotel AccommodationsMTC, Inc. is the official travel agency for Streaming Media West. Foryour convenience, hotel reservations can be made for either theHilton San Jose & Towers or the San Jose Marriott at discountedrates exclusive through MTC, Inc. Rates will remain in effect untilOctober 6, 2006 and are subject to availability. Early booking issuggested to ensure your first choice of hotel. Credit card informationis required to confirm all reservations. The discounted rate will NOTbe extended by the hotel directly.

There are four easy ways to make your hotel reservation!Online: www.mtcreservations.comPhone: 732-549-3985 or 3986Fax: 732-549-3987 E-mail: bookit@mtcreservations.com

Workshop 4

Monday, October 30, 20061:30 p.m. – 4:30 p.m.Steve Mack | Author, Hands-On Guide to Webcasting

Work through the five phases of a Webcast:planning, production, encoding, authoring, and

distribution with the expert who “wrote the book,” Steve Mack. Toadd to your real experience, the workshop itself will be treated asa Webcast, with the goal to Webcast live from the workshop.Learn the things to do when planning a Webcast, Webcastproduction techniques, about encoding equipment andtechniques, and Webcast distribution. Workshop attendees will beencouraged to participate in the Webcast production to get the full"live" rush.

Workshop 3

Building Advanced Flash VideoApplications

Monday, October 30, 20061:30 p.m. – 4:30 p.m.Derrick Ypenburg | Senior Consultant, New Toronto Group

The afternoon workshop covers techniques used tobuild advanced Flash video applications. Topics will

include error handling; cue points; closed captioning; andscalable, self-populating video menus. This workshop is targetedfor streaming media professionals with Flash and ActionScriptknowledge who want to learn advanced Flash video developmentconcepts.

Hands-On Guide to Webcasting

Register by October 6th and Save Up to $100

All Conference Registrations Include:

–

Participation in conference

–

Admission to the Exhibit Hall

–

Conference packet

–

Continental breakfast each morning

–

Morning and afternoon coffee breaks

–

Welcome reception

Location InformationStreaming Media West will be held at the San Jose McEneryConvention Center at 150 W. San Carlos St., San Jose, CA 95113,between Almaden Boulevard and Market Street. All official meetingactivities will be held at this location.

Registration Desk Hours:Registration will take place on the Concourse Level of the convention center.

Monday, October 30th 8:00 a.m. – 5:00 p.m.Tuesday, October 31st 8:00 a.m. – 7:00 p.m.Wednesday, November 1st 8:00 a.m. – 5:00 p.m.Thursday, November 2nd 8:00 a.m. – 5:00 p.m.

5

6

7

13

1415161718

19202122

2324

143 Old Marlton Pike • Medford, NJ 08055

4Note: All prices are per person. Faculty and schedules are subject to change; registrants should visit the Web site at www.streamingmedia.com/west to view specific schedules.

BY

OCT. 6

AFTER

OCT. 6

Confirmation: All registrants will receive confirmation of their registration by mail.Registration packets may be picked up at the Registration Desk beginning at 8:00 a.m.on the Pre-Conference Day.

Cancellations received on or before October 6 will receive a full refund minus a $50 processing fee for that event. There will be no refunds for cancellations madeafter October 6.

Register on the Web atwww.streamingmedia.com/west

1

2

3

4

PRESORTEDSTANDARD

U.S. POSTAGE PAID

SO. JERSEY, NJ 08031PERMIT NO. 450

PAYMENT ENCLOSED. Make checks payable to Information Today, Inc.

CHARGE TO: MasterCard VISA AMEX DISCOVER

CREDIT CARD # EXP. DATE

Name FIRST LAST

Company

Address

City State/Province

ZIP Country

Phone ( ) Fax ( )

E-mail

Signature

www.streamingmedia.com/west

Full Conference

Exhibits Only

TOTAL

■■ Gold Pass, Oct. 31–Nov. 2(includes 3-day pass plus 2 workshops on 10/30/06)

AM W1: Building a Custom Flash Video Streaming PlayerAM W2: Producing Video for the WebPM W3: Building Advanced Flash Video ApplicationsPM W4: Hands-On Guide to Webcasting

■■ Full 3-day conference, Oct. 31–Nov.2I select the following day only:■■ Oct. 31 ■■ Nov. 1 ■■ Nov. 2

■■ Oct. 31–Nov. 2

$895 $995

$695 $795

$395 $445

$195 $225

Free $25

What is your primary industry? (select one)

Chairman/CEO/GM/Owner/Partner/PresidentExecutive Management/VP/CFO/CIO/COO/CTODirector/ManagerConsultant

Creative Title–Graphic/Video/Audio/Animator/Artist/EditTechnical Title–IT/Developer/EngineerOther __________________

Go to: www.streamingmedia.com/westWhen registering on the Web site, pleaserefer to the priority code above yourname on your mailing address label.

Phone:(800) 300-9868 or (609) 654-6266

Fax your registration form with credit card # to:(609) 654-4309, Att: Registrar.

Mail your registration form with payment to:Registrar, Information Today, Inc.143 Old Marlton Pike, Medford, NJ 08055

Pre-Conference WorkshopsOct. 30

AM W1: Building a Custom Flash Video Streaming PlayerAM W2: Producing Video for the WebPM W3: Building Advanced Flash Video ApplicationsPM W4: Hands-On Guide to Webcasting

(free exhibit admission includedwith all registrations)

(price per workshop)

4 Easy Ways to Register

What is your job title? (select one)

registration

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Please allow Streaming Media West sponsors and exhibitors to contact me via e-mail Please register me to receive Streaming Media Xtra (our e-mail newsletter) Please subscribe me to Streaming Media Magazine

Advertising Agency/Public RelationsAnimation/Design/Creative ServicesAudio/Radio/Music/RecordingBroadcast/Cable/TV/ Film Video/RadioComputer/Hardware/SoftwareConsultingEducation/Training/Distance LearningFilm/Motion PicturesFinance/Banking/InsuranceEntertainment/GamingGovernment/Military/AerospaceHealthcare/Medical/Pharmaceutical

Interactive/NewMedia/WebcasterInvestment/Venture CapitalLegal/Real EstateManufacturingMedia/PublishingNon-Profit/Faith BasedOrganizationProfessional ServicesRetailing/WholesaleTechnologyTravel/Transportation/HospitalityUtilities/Petroleum/GasOther __________________

ANNEXURE E: CV’S OF PROPOSED INDIVIDUALS

CURRICULUM VITAE

OF

NADIA BAHADOOR

PERSONAL DETAILS SURNAME: Bahadoor FIRST NAME: Nadia DATE OF BIRTH: 30 December 1982 NATIONALITY: South African ID NUMBER: 8212300181081 ADDRESS: 25 Dacca Street EXT 11B Lenasia LANGUAGES: English (Speak/ Read/ Write) Afrikaans (Speak /Read/Write) CONTACT: 082 611 3712 (Mobile) Nadzo2113@yahoo.com (E-mail) STRONG POINTS: -Excellent communication skills -Honest -Responsible -Quick Learner -Motivated -Diligent

EDUCATIONAL QUALIFICATIONS

SCHOOL ATTENDED: NIRVANA SECONDARY SCHOOL HIGHEST STANDERD PASSED: 10 -MATRIC SUBJECTS PASSED: ENGLISH AFRIKAANS MATHEMATICS SCIENCE BIOLOGY GEOGRAPHY # MATRICULATED IN 2000 WITH A SENIOR CERTIFICATE

POST MATRIC QUALIFICATIONS # ACHIEVED A CERTIFICATE IN TELIVISION PRESENTING 1 IN 2001 INSTITUTION: COLLEGE CAMPUS PARKTOWN SUBJECTS COMPLETED: 1ST YEAR -GRAPHICS PRODUCTION & DEVELOPMENT * -INTRANET/ WEB DEVELOPMENT * -WEB DESIGN * -BUSINESS MANAGEMENT * -BUSINESS COMUNICATIONS -PC LITERACY -INFORMATION SYSTEMS 1 -INTERNET FUNDAMENTALS * -I.NET+ * 2ND YEAR -PROGRAMMING (VB) * -PROGRAMMING (C++) * -PROJECT MANAGEMENT -WEB DATABASE ADMINISTRATION * -WEB PROGRAMMING ELEMENTS * -ADVANCED GRAPHICS- FLASH -ADVANCED GRAPHICS- 3D STUDIO MAX * -PROJECT DEVELOPMENT *

* PASSED WITH DISTINCTION

# ACHIEVED A DIPLOMA IN GRAPHICS AND WEB DESIGN IN 2003

3. EMPLOYMENT HISTORY NAME OF COMPANY: HEALTH CONNECTION BRANCH: LENASIA POSITION: SALES MANAGER DURATION: MARCH 2001 TO JUNE 2001 DUTIES HELD: MARKETING RESEARCH, PUBLIC RELATIONS, SALES MANAGEMENT. REFERENCE: LAUREN NAIDOO CONTACT # -083 391 6507 NAME OF COMPANY: CRESENT CATERERS @ THE WANDERES CRICKET STADIUM POSITION: ASSISTANT SUPERVISOR DURATION: 1997 TO PRESENT DATE (CRICKET SEASON) DUTIES HELD: CASHIER, PUBLIC RELATIONS, HIRING, TEMPORARY STAFF. REFERENCE: FEROZE KHAN CONTACT # -083 700 7321

SPECIAL PHYSICIAN/ GASTROENTEROLIGIST: POSITION: ADMINISTRATION & ACCOUNTS ASSISTANT DURATION: JULY 2001 TO DECEMBER 2001 DUTIES HELD: FILING, RECEPTION & OTHER BASIC SECRETARIAL DUTIES REFERENCE: DR. M. R. ISAACS CONTACT # -082 452 0296 NAME OF COMPANY: PLANET FITNESS SPRINGS POSITION: 1-TELESALES CONSULTANT (6MONTHS) NIGHT SHIFT OUTBOUND CALLS TO POSSIBLE CLIENTELLE. INFORMING THEM OF PROMOTIONS, AND SPECIALS AVAILABLE AT THE GYM. ARRANGING MEETINGS WITH CLIENTS. APPROVAL OF GYM CONTRACTS. TELESALES TEAM LEADER (4MONTHS) NIGHT SHIFT MANAGING AND MONITORING CONSULTANTS IN CALL CENTRE, DOING WEEKLY AND MONTHLY REPORTS OF THE 25 CONSULTANTS IN MY TEAM, TOOK RESPONSIBILITY OF MORE COMPLEX QUERIES WHICH LEVEL 1 CONSULTANTS COULD NOT PROCESS. DURATION: JANAURY 2002-OCTOBER 2002 REASON FOR LEAVING: I WAS A STUDENT AT THE TIME AND HAD TO LEAVE TO PREPARE FOR

MY FINAL EXAMINATION. REFERENCE: RAMON ANDREWS CONTACT # -011 815 3840

3. EMPLOYMENT HISTORY CONTINUED…

NAME OF COMPANY: KNOWLEDGE DOC POSITION: MULTIMEDIA DESIGNER DURATION: FEBRUARY 2005 TO PRESENT DATE Areas of Focus:

• Design of multimedia interfaces as per project proposal/ terms of reference and internal discussion • Production of multimedia CD’s/DVD’s as required by clients and interaction with relevant

suppliers • Uploading of multimedia files for streaming purposes and ensuring all files fully functional • Research and innovation of new and emerging multimedia frameworks for streaming and new

design software • Maintenance of Knowledge Doc website and production of communications and marketing

material for Knowledge Doc.

Indicative Activities:

• Design of multimedia interfaces for review and liaison with clients on availability of logos for quality design ( in close cooperation with Client Liaison)

• Internal interaction and consultations on interface design and attendance/participation in internal project meetings.

• Research and advise on innovations and new possibilities in multimedia design • Arrange and chair meetings on Knowledge Doc website and new innovation and research

possibilities. Responsibility:

• High quality designs for clients • CD’s/DVD printed and duplicated for clients • Online multimedia streams uploaded and functional • Website content and quality.

REFERENCE: SALIN LATIB CONTACT # -082 789 3938

5 7 1 8 T H S T R E E T , B A K E R T O N , S P R I N G S , 1 5 5 9 P H O N E ( 0 1 1 ) 7 3 3 - 3 3 5 5 / 0 8 3 4 7 0 8 4 6 5 •

E - M A I L S A D A H P @ H O T M A I L . C O M

S A D A H A N V E R P A C H I G A D A S

PERSONAL DETAILS

Date of Birth 16 May 1982

Identity Number 8205165060085

Gender Male

Marital Status Single and no dependants

Health Excellent

Driver’s License Code 10

Languages English, Afrikaans

EDUCATION

December 1999 Springs Secondary School Springs, Gauteng

Matric

English (HG)

Afrikaans (HG)

Mathematics (HG)

Geography (HG)

Science (SG)

Accounting (SG)

Leader ship Roles

Captain of Volleyball and Soccer Team

Member of LRC

Prefect

Reference

Mrs. I Bantho (HOD) (011) 733-3201

Mr. M Manicum 083 6561965

2002 College Campus Parktown, Gauteng

National Higher certificate in PC Engineering

Information Systems I

Computer Literacy (MS Word, MS Excel, MS PowerPoint, Internet)

Business Communication

Business Management

Upgrading PC’s

Repairing of PC’s

Network Management

Operating Systems I

Linux Fundamentals

I obtained a A+ and N+ certificate

WORK EXPERIENCE

July 2004 – January 2005 Cell C (Pty) Ltd Midrand

Advanced Technical and Data Service Agent – Call Centre (inbound and outbound

Providing customers with solutions to technical and data related queries

Business Support

Handling of account queries

Achievements

Passed all company exams with an average of 90%

Promoted from Level 1 to a level 3 consultant within a month of being live on the floor

Reference

Thulani Tshabala 084 140 / 084 467 7174

September 2003 – July 2004 Bavin Attorneys Boksburg, Gauteng

Call Centre Consultant – Inbound and Outbound

Making arrangements with clients for debt recovery

Reason for leaving

I had to resign because I had to go to Sweden to represent South Africa in a Karate Tournament

Reference

Nashley Reddy (011) 841-5000

January 2003 – May 2003 INV Systems Benoni, Gauteng

Junior IT Support

Customer Queries

Installation of Printers

Monitoring of Networks

Reason for leaving

Temporary position

Reference

Ivan Doorasammy 073 280 2380

February 2001 – December 2001 Planet Fitness Springs, Gauteng

Call Centre Consultant

Sales

Customer Care

Client Enrollment

Fitness Hotline

Reason for leaving

Resigned to further my studies

Reference

Ramon Andrews (011) 815-3840

January 2001 MSAS Global Logistics Isando, Gauteng

Data Capture

Typing o the Company’s documents and saving them on the Company’s Database

Reason for leaving

Temporary assignment for Only the Best Personnel Agency

Reference

Mr Estabeth (011) 923-7777

December 2000 eTV Sandton, Gauteng

Admin Clerk

Filing

Data capturing

Monitoring and issuing of office supplies

Reason for leaving

Temporary assignment for Only the Best Personnel Agency

Reference

Terissa Kay (011) 305-8600

PERSONALITY

I am a friendly and outgoing person who is always looking for new challenges in life, I pride myself in whatever I do and achieving my goals is something my mind is always set on doing, I I believe that every individual is an architect of their own destiny. My strength is that I am a people orientated person and this I display easily, while I enjoy teamwork.

INTERESTS AND ACTIVITIES

Soccer

Karate