Proposal by Noot Inc.

October 1, 2014

CLIENTS (Past & Present)

Core Capabilities

PR

Media Relations

& Branding

Placement of

Authored Articles

Thought Leadershi

p

Press Releases

Product Launches

Media Tours

Social Media

Toyota Pro Celebrity Race Part of the annual Toyota Grand Prix of

Long Beach 19-year client

Coverage includes:

Case Studies

Mcgladrey Capital Markets

8-year ClientObjective: Secure market leadership positioning through authored articles and high profile interviews

GlassRatner Advisory & Capital Group

Objective: Raise visibility of GR’s automotive bankruptcy and financial service capabilities in core automotive publications reaching dealership owners

Mozaic Branding

Objective: Obtain coverage in high profile entertainment business press for launch of new YouTube/Advertising firm

Client And Media Endorsements

“Sharon has opened up many

new media outlets and enhanced our

company's exposure to key

decision makers.”

“For over the past decade, Sharon has continued to demonstrate exceptional responsiveness to client needs coupled with an

ability to achieve exceptional media results on a consistent basis on

behalf of the long standing Toyota Pro/Celebrity Race featured during the Toyota Grand Prix of Long Beach.”

-Les Unger, former National Motorsports Manager, Toyota

Motor Sales USA

- Paul Wafer, Principal, Alpha

Consulting Group

Client And Media Endorsements

“Sharon has delivered

exceptional results in the

placement of my articles and is a pleasure to work

with.”

“Sharon Noot is so effective at what she

does because she cares -- about her client, yes,

but also about the members of the media she works with. Sharon builds relationships and in so doing builds up her

clients.”

- Ken Baker, Chief News Correspondent, E! Entertainment

-Mike Issa, Principal, GlassRatner Advisory

& Capital Group”

Trophy Skin Objectives

Secure thought leadership positioning in the in-home skincare treatment market

Develop solid relationships with influential health & beauty experts across all media platforms – bloggers, TV, magazine, etc.

Implement world-class product sampling/review system

Penetrate and own the extremely profitable Latina market

Acheiving Thought Leadership Positioning

Case StudiesAuthored ArticlesSpeaking OpportunitiesInterviews

“Hispanic women on average spend 28 percent

more on cosmetics, perfume and bath

products than other customers.

-New Strategist, 2009Insert graphic “The

Cosmetic Curve”

Owning The Latina Market

“The U.S. female Hispanic market is

more than 23 million strong and

has a spending power of $479

billion.”

- Latina Retail Shopping Study

“In addition, Hispanic women plan to spend more money on beauty and

beauty aids than other demographic, shop for pleasure, and love to be engaged in beauty conversations,

spending on average 48 minutes at beauty counters, versus 22 minutes

for non-Hispanic consumers. In addition, she is six times more likely to try or buy a new product if she is given

an in-store demonstration.”

-Patricia Kelpie, Director, Strategic

Development-Fashion and

Beauty, Revolucion Hispanic

Brandmakers

Owning The Latina Market

Owning The Latina Market

-Patricia Kelpie, Director, Strategic

Development-Fashion and Beauty, Revolucion Hispanic Brandmakers

“The Latina community represents one of the fastest growing beauty and fashion

demographics today. In fact, the Hispanic market is leading consumer confidence

indexes, appears to be fairing better, and presenting growth opportunities in hair, beauty, and personal care. Emphasis on

beauty in the Hispanic market is generational, and that beauty rituals are

instilled at an early age, from ear piercing, to makeup, dressing up, and the continual parental pride that manifests in presenting their children in fashionable

finery.”

Owning The Latina Market

“Latinas are known for their self-confidence, and for

carrying themselves with pride. However, it’s not a

secret that skin problems can undermine anyone’s self-esteem. Common Latina

skincare concerns include uneven skin tone, acne, and

hyper-pigmentation, to name a few.”- Dr. Maritza Perez,

Certified Dermatologist, Immunodermatologist, Cosmetic Dermatologic

Surgeon, and dermatology expert for

Olay