Proposal!

Final Mind Map

Budget

•Rating Figure For Hollyoaks = 840,000 divide 1000 = 840 multiply £6.23 = £5,233

•Rating Figure For Come Dine With Me = 340,000 divide 1000 = 340 multiply £6.23 = £2,118

•Rating Figure For Made In Chelsea = 708,000 divide 1000 = 708 multiply £6.23 = £4,410

Final Budget = £11,761

Deadline

Friday 1st March!!

Storyboard

Target Audience

• My target audience is Women between the ages of 16-30. using the standard ocuupational classification I think the following jobs would be held by my target audience.

• 1233 - Hairdressing and beauty salon managers

• 1152 - Office managers

• 3413 - Actors and entertainers

• 3414 - Dancers and choreographers

• 4216 - Receptionists

• Channel 4 - Hollyoaks, Come dine with me

• E4 - Made in Chelsea, My mad fat diary

• BBC 3 - Snog marry or avoid - Although this is a suitable programme for my target audience I will not be using this channel to advertise my channel as BBC does not show adverts. They are funded by the licence fee.

• The channels i will advertise my product on will be Channel 4 and E4 as these programmes are popular to my target audience.

Spot Plan

Day Date Channel Region Time Programme LengthMonday 01/04/13 E4 Nationwide 10 - 11 Made in Chelsea 30sMonday 01/04/13 E4 Nationwide 10 - 11 My mad fat diary 30sMonday 01/04/13 Channel 4 Nationwide 6:30 – 7

7 – 7:30Hollyoaks 30s

Tuesday 02/04/13 Channel 4 Nationwide 6:30 – 77 – 7:30

Hollyoaks 30s

Wednesday 03/04/13 Channel 4 Nationwide 6:30 – 77 – 7:30

Hollyoaks 30s

Thursday 04/04/13 Channel 4 Nationwide 6:30 – 77 – 7:30

Hollyoaks 30s

Friday 05/04/13 Channel 4 Nationwide 6:30 – 77 – 7:30

Hollyoaks 30s

Monday 01/04/13 Channel 4 Nationwide 5:30 – 6:30 Come dine with me 30sTuesday 02/04/13 Channel 4 Nationwide 5:30 – 6:30 Come dine with me 30sWednesday 03/04/13 Channel 4 Nationwide 5:30 – 6:30 Come dine with me 30sThursday 04/04/13 Channel 4 Nationwide 5:30 – 6:30 Come dine with me 30sFriday 05/04/1 Channel 4 Nationwide 5:30 – 6:30 Come dine with me 30s

Description On Why I Think My Advert Will Be Successful

I believe my advert will be a success as the product I am advertising is well known and popular for people who look after there hair. I also believe my advert will be a success as I have used the right target audience to sell my product. During my advert I have used Iconography this is a good technique as it draws the audiences attention towards the product as the product is made to look like the Character.

Channels I Would Like My Advert To Be On

I will be using these two channels to advertise my product on as they suit best with my target audience.

Location Sheet