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SINCE 1997
PROPERTY DIRECT
Apartment & Town Home Specialists
BRISBANE
Since 1997, Property Direct Pty Ltd has brought to Brisbane a wide ranging
mix of residential developments and today can proudly boast over 5500
new local property sales.
Our local success is one of the highest proportions if not the highest proportion
of Brisbane sales in the Brisbane project marketing marketplace. We do not outsource
our selling to costly - increasingly risky 3rd parties.
Our 5500+ local sales can only be achieved cost effectively with a clear understanding
of the Brisbane property marketplace, cost effective marketing tools backed up by a
well-trained local sales team to compliment the developments release.
Thank you for reviewing our CV and we welcome discussions on your next
residential development.
TIM FRASERPARTNER & PROJECTS MANAGER
0411 500 080
DAVID BEARD MANAGING DIRECTOR
0413 12 12 13
Welcome
SINCE 1997
PROPERTY DIRECT
ABOUT US
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
Property Direct Pty Ltd – Property Direct- is a 3 time BRW Awarded property business that commenced in 1997 in Brisbane and has almost exclusively focused on delivering new residential projects for local consumption. Our widely respected and awarded company has brought to the market a wide variety of residential projects and sold more than 5,500 new apartments and townhomes, 90% of which have been to local buyers
As Brisbane property buyers needs and preferences have changed, so have we. These trends have buyers looking outwards from the small apartments in the CBD, to the suburbs where homes are larger and designed for owner occupiers. This can be clearly seen in our ‘past and current project lists’- projects have become more boutique, and are located further away from the CBD.
This trend has also been recognised by the Queensland Government in the latest draft of the SE QLD regional plan stating that “SEQ will take a responsible andsustainable approach to supporting a growing regional population, which could reach six million by the 2040s and more than double from 3.4 million over the next 50 years.”
We encourage you to experience the difference with Property Direct and look forward to providing you with a fast and effective sell down.
Our commitment to servicing our clients and customers is second to none.
The competitive advantage on a project is not the project itself, but the people with experience behind the scenes who know how to service the buyers and acclimatise to changing market conditions and needs.
ABOUT US
THREE TIME BRW FAST COMPANY
. Branding the development to appeal to the correct market demographic.. Size pointing and price pointing properties at design / feasibility stage.. Continually monitoring the market and customizing the campaign to suit.. Networking with a team of experienced and successful consultants.. Creating professional advertising campaigns that work.. Committing dedicated licensed sales professionals for the life span of
each project.. Networking with and farming outside agents for project sales.. Managing the future re-sales (and values) after the original sale has
been made.. Open lines of honest and informative communication.. Direct Mail target to specific suburbs
LET’S WORK TOGETHER TO BRING YOUR PROJECT TO LIFE!Property Direct has a long reputation of consultancy excellence with South East Queensland developers. As project marketers, the team has expanded and diversified to suit market trends and our developers needs, to ultimately be accountable for than just the sell out of a project.
Since 1997, Licensee Property Direct Pty Ltd hassold over 5,500 trouble free apartments and townhomes, of which 95% were ‘off the plan’property sales. The company’s sales growth wasrecognised in the BRW Fast 100 list with a ranking of 11th place in 2002, 9th in 2003 and ranging againin 2004. In addition a top Q400 private company in 2005 and again in 2007.
The team’s project experience, from the Contract Managers, Projects Sales Managers to the Property Direct sales people is simply unrivalled.
Property Direct Project Marketing has extensive experience in the following:
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
LEADERSHIP TEAM
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
LEADERSHIP TEAM
Our team boasts a wealth of experience - we have an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely developed approach, we create a complete marketing program, which is tailor-made to match buyers with sellers. Our contracts and development team are followed up by a talented team of sales professionals.
DAVID BEARD JPMANAGING DIRECTOR
Over the past 20 years, Dave has won uncountable awards for success in the real estate business. Dave’s passionand integrity has created one of the largest real estate business’s in Queensland. This success has been recognized with 3 separate BRW Awards and 2 Top Qld 400 Private Company award.
TIM FRASERPARTNER
After working with David on many of Brisbane’s most successful developments in the early 2000’s, including Emporium (Fortitude Valley) and Felix and Aurora (CBD), Tim successfully founded his own company (Niche Realty Pty Ltd) and from 2005 to 2012, was at the helm of many successful developments including, South Central (South Brisbane), Focus (Chermside), The Barracks (Cannon Hill) and more recently, East Village at Cannon Hill.
Tim and David re-merged and bring with them a dedicated and experienced project marketing team.
JO PRINCE-GILLESPROJECT MANAGER
The Jo Prince Gillies name is a high-profile name associated with high end residential real estate, including beautiful beachfront/ waterfront homes, CBD apartments , Penthouses and Islands . Jo’s proven skill as a negotiator has allowed her to represent and manage some of the largest and most prestigious residential developments in Australia.
DONNA BEARDADMINISTRATION
JACQUI CONIASMARKETING MANAGER
ASHLEY NUGENTPROJECT MANAGER
EMMA HOCKINGMARKETING MANAGER
JOE LEONARDI PROJECT MANAGER
SIMON CHIPMANPROJECT MANAGER
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
GRAHAM GREENPROPERTY SALES MANAGER
SUSANTY LIMSALES EXECUTIVE
MAURIE INFANTIPROJECT MANAGER
Maurie Infanti comes to Property Direct with over 20 years of marketing and sales experience behind him. Having worked in publishing from 1991 to 2006, Maurie then began following his other passion (Real Estate) and forged a successful sales career from 2006 to 2012. He now utilises all his experiences and skills in a Project Management role at Property Direct.
CODY FRASERSALES EXECUTIVE
PETER VAMVAKARISSALES EXECUTIVE
PD MARKETING NETWORK
Using online media such asLinkedIn and the PDI website, along with portals such as realestate.com.au, we ensure maximum exposure of your project to buyers
ONLINE MARKETING CAMPAIGNS
Using partnering companieslike ‘Sign-Up-To’ to accuratelycreate, monitor and customiseEDM campaigns to deliver leads.
EDM MONITORING & LEAD ALERTS
Cost effective socially creativecampaigns to provide relevant information to the public and attract buyers to the project.
PR CAMPAIGNS
Strategically created for yourproject in house & cost effectively. Facebook paid campaigns generate genuine enquiries that our sales staff convert to buyers for your project
FACEBOOKADVERTISING
Well presented sales offices and on- site signage staffed by our highly experiencedsales agents.
EFFECTIVE ON-SITE SALES STRATEGIES
Gaining website traffic and leads through social media sites and Apps for mobile devices.
SOCIAL MEDIA MARKETING & APPS
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
Strategically created for yourproject in house & cost effectively. Facebook paid campaigns generate genuine enquiries that our sales staff convert to buyers for your project
Well presented sales offices and on- site signage staffed by our highly experiencedsales agents.
Gaining website traffic and leads through social media sites and Apps for mobile devices.
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
Successful marketing campaigns go beyond merely advertising and begin long before the project is ready to release to the market. Each development requires a carefully considered and tailored marketing campaign that involves much more than just placing advertisementsin the local paper.
Along with our own internal database of over 85,000 clients, Property Direct recognise that to be the best, we need to be constantly thinking ‘outside the square’ to deliver new and exciting ways of generating leads and sales.
We have been busy researching alternative cost effective media paths such as:
. . . .. .. .
...just some of the new initiatives by PD to generate leads and reach target markets.
We have successfully helped design, implement and evaluate marketing campaigns for over two billion dollars worth of property. At PD, we perform weekly reports tracking advertising spend to ensure a cost effective campaign.
These cost effective marketing budget measures, when combined with a clear direction on the branding and product positioning, signage, and total web solutions, have been proven time and time again - the evidenceis in our results.
Over the next few pages you’ll find but a few examples of different advertising mediums that we can helpimplement for your project.
OUR PROJECTS
Facebook & SM Campaigns AdWords Campaigns Video Marketing Electronic Direct Mail (Email and SMS)Company and agent online networks Mobile and Shopping Centre Displays Telemarketing Retargeting Campaigns via Facebook & AdRoll
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
DEVELOPMENT DESCRIPTION YEAR STATUS
Park Hill 60 townhomes in Murarrie 2016 SELLING
Aspect Murarrie 31 apartments 2016 SELLING
Aspect Yeronga 5 townhomes, 22 apartments 2016 SELLING
Breezes On Bardon 25 apartments in Bardon 2016 SELLING
Renzo’s Place 66 apartments in The Gap 2016 SELLING
The Fells 31 apartments in Fortitude Valley 2016 COMING SOON
Allure Residences 28 apartments in Mt Gravatt East 2015 SELLING
Serenity at Garden City 30 apartments in Mt Gravatt East 2015 SELLING
Summerfield 59 terrace homes in Manly 2015 SELLING
Silhouette 35 apartments in Mt Gravatt 2015 SELLING
Elleve 11 apartments in Mt Gravatt East 2015 SELLING
Verde 9 apartments in Murarrie 2015 SELLING
Signature 96 apartments in Michelton 2015 SETTLING
Serendipity 40 apartments in Mt Gravatt 2015 SETTLING
Sonata 39 apartments in Coorparoo 2015 SOLD
Duo 25 apartments in Milton 2015 SOLD
DEVELOPMENT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
Park Hill 60 townhomes in Murarrie 2016 SELLING
Aspect Murarrie 31 apartments 2016 SELLING
Aspect Yeronga 5 townhomes, 22 apartments 2016 SELLING
Breezes On Bardon 25 apartments in Bardon 2016 SELLING
Renzo’s Place 66 apartments in The Gap 2016 SELLING
The Fells 31 apartments in Fortitude Valley 2016 COMING SOON
Allure Residences 28 apartments in Mt Gravatt East 2015 SELLING
Serenity at Garden City 30 apartments in Mt Gravatt East 2015 SELLING
Summerfield 59 terrace homes in Manly 2015 SELLING
Silhouette 35 apartments in Mt Gravatt 2015 SELLING
Elleve 11 apartments in Mt Gravatt East 2015 SELLING
Verde 9 apartments in Murarrie 2015 SELLING
Signature 96 apartments in Michelton 2015 SETTLING
Serendipity 40 apartments in Mt Gravatt 2015 SETTLING
Sonata 39 apartments in Coorparoo 2015 SOLD
Duo 25 apartments in Milton 2015 SOLD
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
EDM Town Home and Apartment Campaigns
LARGE 3 & 4 BED TOWN HOMES FROM $625K
ENQUIRE HERE
Only 5kms to the Brisbane CBDOnly 10 in the developmentLarge sizes with open plan designPrivate courtyardsSplit System A/CGourmet kitchens with stone benchtopsPolished timber flooringWalk-in Robes
DESIGNED FOR OWNER OCCUPIERS FEATURING:
TO ENQUIRE OR REGISTER CALL
JO PRINCE-GILLIES 0448 911 016
RARE & EXCLUSIVE SPACIOUS BOUTIQUE HOMES
PUBLIC RELEASE
8 QUARRY RD ALDERLEY
ALDERLEY
173 TO 225 M2
INTERNAL EXCLUDING YARD SPACE
SIZE
NOVEMBER
SINCE 1997
PROJECT MARKETING
ALDERLEY
LARGE 3 & 4 BED TOWN HOMES FROM $625K
ENQUIRE HERE
Only 5kms to the Brisbane CBDOnly 10 in the developmentLarge sizes with open plan designPrivate courtyardsSplit System A/CGourmet kitchens with stone benchtopsPolished timber flooringWalk-in Robes
DESIGNED FOR OWNER OCCUPIERS FEATURING:
TO ENQUIRE OR REGISTER CALL
JO PRINCE-GILLIES 0448 911 016
RARE & EXCLUSIVE SPACIOUS BOUTIQUE HOMES
PUBLIC RELEASE
8 QUARRY RD ALDERLEY
ALDERLEY
173 TO 225 M2
INTERNAL EXCLUDING YARD SPACE
SIZE
NOVEMBER
SINCE 1997
PROJECT MARKETING
ALDERLEY
39 beautifully appointed boutique apartments Only 4 residences per floorSpacious open plan living Large dine on balconiesChefs kitchenWifi study nookAir conditioning2.7m high ceilings Generous sized bedroomsMaster with ensuite and walk in robe, dual bathrooms CCTV with 7 cameras including basement securityUnderground carparkOnsite managementPet friendly
SPACIOUS 2BED, 2BATHAPTS FROM $425KMOVE IN BY XMAS 2016
2 STUNNING DISPLAY APARTMENTS
LUXURY APARTMENTS SELLING FASTQUALITY FINISHES, POOL & OUTDOOR CINEMA
Construction of this exciting development is close to completion. Popular with owner occupiers and investors alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still available – including some of the largest and best located apartments which feature amazing breezes, endless mountain views, and penthouse level finishes.
ENQUIRE HERE
SIMON CHIPMAN 0473 938 180
SALES & GENERAL ENQURIES CONTACT
NOW OPEN SATURDAYS 12PM TO 2PM
JO PRINCE-GILLIES 0448 911 016
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
Online Portal Marketing Campaigns realestate.com.au
SINCE 1997
PROPERTY DIRECT PROVEN MARKETING CAMPAIGNS
21st October 2015 | Category: Commercial, Marketing, News, QLD, Residential, Retail, Transactions | Staff Writer
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTSPROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
Online Portal Marketing Campaigns realestate.com.au
Social Media Campaign Aspect Murarrie lead generated advertisement
MARKETING CAMPAIGNS PROVEN MARKETING CAMPAIGNS
Step 1 Step 2
Step 3
Step 4
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
Social Media Campaign Aspect Murarrie lead generated advertisement
9
Selling Brisbane’s most successful projects since 1997
PROPERTYDIRECT
COLDWELL BANKER PROPERTY DIRECT/ cbpd.com.au
DEVELOPMENT DESCRIPTION YEAR STATUS
Soho 35 apartments in Spring Hill 2015 SELLING
Soko 115 apartments in West End 2015 SELLING
Signature 96 apartments in Michelton 2015 SELLING
Serendipity 40 apartments in Mt Gravatt 2015 SELLING
Summerfield 77 terrace homes in Manly 2015 SELLING
Silhouette 35 apartments in Mt Gravatt 2015 SELLING
Sonata 39 apartments in Coorparoo 2015 SELLING
Duo 25 apartments in Milton 2015 SELLING
OUR PROJECTS/EARLY 2015
General Outdoor Advertising SUMMERFIELD Terrace Homes
Project Sales Office Display
MARKETING CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
Step 1 Step 2
Step 3
Step 4
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
Website BREEZES ON BARDON Luxury Hilltop Apartments
BREEZESON BARDON
WWW.BREEZESONBARDON.COM
Only 25 Hilltop Luxury 2+3 Bedroom Residences
Electronic and Print Promotion
MARKETING CAMPAIGNS OUR PAST CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
Electronic and Print Promotion
SINCE 1997
PROPERTY DIRECT
OUR PAST CAMPAIGNS
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
SINCE 1997
PROPERTY DIRECT
PO BOX 3847 South Brisbane, QLD, 4101
P +617 3360 7222 F +617 3360 7233w w w.propertydirect.com.au
BRISBANE